 | The report will show how leading organizations put technology at the forefront of their loyalty initiatives, and the impact of these technologies on customer satisfaction, retention, and reactivation. Request Free! |
 | In this brief white paper, Joseph Michelli, author of The Zappos Experience, offers a thought-provoking assessment of the Zappos' service model. Request Free! |
 | “Your agents have a great deal to tell you about how to create a better support center, in every dimension of your operations.” This SupportIndustry.com white paper reviews 7 confessions of frontline support agents to give you a more realistic perspective of your support operations and help you identify areas for improvement. Request Free! |
 | “Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and business process.” This Yankee Group white paper explores how built-for-business social workspaces enable employees to more effectively work together and move projects to completion faster. Request Free! |
 | “If your support isn't clear enough to older consumers – or fast enough for the technologically savvy – you will often lose those customers.” This SupportIndustry.com white paper explores the distinctive characteristics and expectations of the 5 generations of customers and provides guidance on how to leverage support channels and communication styles to best support each one. Request Free! |
 | This white paper explores 5 support strategies that can help you resolve problems faster, increase first-contact resolution and deliver a more dependable – and memorable – customer experience. Request Free! |
 | “It is vital for organizations to recognize the opportunity to better meet the needs and preferences of customers in terms of contact methods.” This white paper from Fifth Quadrant outlines 4 key insights that will help you align your organization's multi-channel service strategy with your customers' contact preferences. Request Free! |
Video marketing has been around for a while now but the popularity of online videos is growing all the time.
Quite honestly video is here to stay – and if you’re NOT currently taking advantage of it in your online business then you’re REALLY missing out.
So what can video do for you?
Well, it can spice up your sales pages, help you with list building, create a viral effect and drive traffic to your websites and offers… and that’s just the tip of the iceberg.
But let’s hold back for a second…
Just HOW can you take advantage of video marketing when:
Well – that’s where my new report ‘Video Marketing Gold‘ comes in because I’m going to show you all of this and much more.
Click Here For More Information About Video Marketing Gold
YOP Poll plugin allows you to easily integrate a survey in your blog post/page and to manage the polls from within your WordPress dashboard but it offers so much more than other similar products. Simply put, it doesn’t lose sight of your needs and ensures that no detail is left unaccounted for.
To name just a few improvements, you can create polls to include both single or multiple answers, work with a wide variety of options and settings to decide how you wish to sort your poll information, how to manage the results, what details to display and what to keep private, whether you want to view the total votes or the total voters, to set vote permissions or block voters etc.
Scheduling your polls is no longer a problem. YOP Poll can simultaneously run multiple surveys (no limit included) or you can schedule your polls to start one after another. Also, keeping track of your polls is easy, you have various sorting functions and you can access older versions at any time.
Designed to intuitive and easy to use, this plugin allows shortcodes and includes a widget functionality that fits perfectly with your WordPress website.
Click Here For More Information About YOP Poll Plugin
 | Managing a dynamic contact center requires an understanding of who the customer is, identifying intent, and then directing the customer to the most cost effective resource. This blending of interaction streams drives higher utilization of resources, and also provide growth opportunities for your agents. Register now for this webinar on Wednesday, May 8, 2013 at 11:00am PST/ 2:00pm EST and you will learn:
This webinar will also discuss three use cases for a better one-to-one customer experience. Request Free! |
 | Providing a good online shopping experience starts with understanding customer needs and expectations in order to deliver suitable goods and services. Employees expect a similar experience with a Service Catalog. An effective business service catalog captures employee needs and communicates negotiated service offerings and service level agreements. However, hitting service level targets requires more than just listing services. It's essential to provide an automated self-service portal and open communication. Request Free! |
 | Learn more about their experience implementing a chat channel for customer service. Request Free! |
 | To do so, sales professionals must use their time efficiently and act effectively. For direct sales whether online or offline the SAP® Customer Relationship Management application equips your team for top performance. Request Free! |
 | While their budgets remain under close scrutiny, how can these practitioners wisely invest in the processes and technologies that will yield the best results? This Analyst Insight will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. Request Free! |
 | Focusing on organizational alignment, well-considered measurements, and sound IT-enabled processes can empower your marketing organization to better do the following activities:
Request Free! |
Operating and growing as a work-from-home entrepreneur takes some serious self-discipline.
While any business run from home poses some challenges, there are unique challenges that face those that are running the bulk of their business online.
Taking business online is an easy concept for many people to get started with, but not always seen as regular and devoted business, many online entrepreneurs are trying to ‘fit in’ their online business in a busy life and not making the complete commitment to the business.
Although the ability to work from home provides a great deal of benefits that effect much more than just your work life, the challenges that come up can make the ideal of working from home an extremely difficult endeavor.
Business needs to be taken seriously to succeed.
Even if you only have 10 hours a week to work your business, you need to be consistent, plan out your progress, stay focused and remember all the other parts of your life that need attention too!
….which is why I put together a guide to share my tips to help you keep on track with your goals as an entrepreneur
Click Here For More Information About The Productive Entrepreneur
 | Customer segmentation strategies help focus on servicing, retaining, and developing high value customers. Low value/low opportunity customers are directed to lower-cost service options such as self-service or assisted service. But this approach could be costing you customers and revenue. Register now for this 30 minute webinar on Wednesday May 1st at 2:00pm EST/11:00am PST to learn how to design contact center routing that:
Request Free! |
 | The Managing Customers as Investment Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your customer solutions. This kit includes the Managing Customers as Investments - The Strategic Value of Customers in the Long Run Summary eBook that normally is $8.50. In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders' wealth. They unlock the metrics, show you where you are and where you're going, and provide you with the tools and tips to make your customer-related efforts more efficient. The following kit contents will help you get the most out of your customer research:
Request Free! |
 | Facebook is fast becoming a powerhouse of marketing activity due to the sheer numbers of engaged users on the site and the simplicity of connecting with them directly. If you're promoting a business, product, band or some other public figure, you have probably been advised at some point or other to "get a Facebook presence" because "Facebook is huge". In order to make the best of Facebook for marketing, you'll need to understand the tools available, how they're used, best practices and how to set the tools up. But that's just the start. Once you start piecing together this puzzle you'll be able to manage your marketing efforts across multiple Facebook products with ease and style. Also with this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf. Request Free! |
 | YouTube is unique from most other forms of media because it allows people using the service to both view content and create it. Becoming a content creator doesn't require any special permission. This 24 page guide will be dealing with both sides of the YouTube coin. Since each is separate from the other you will find that some chapters deal almost entirely with content consumption while other chapters deal almost entirely with content production. Those looking for information about YouTube's web interface as well as alternative ways to access the site should focus on Chapters 2 and 3, while those looking for more information on how to create, manage and promote videos should refer to Chapters 4 and 5. Also with this free guide you will receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf. Request Free! |
 | Writing a decent report or document can be a lot harder than you'd think. In fact, most people can't. People proudly create documents rigged with unnecessary enters, a jumble of different font types and pictures that jump around the document if you dare to edit the text. For business, school, or just for common decency, everyone should take another look at their text processor. Not only to redefine usage, but to discover all those features that have gone unnoticed. This 49 page guide will dissect the elements of a good report, as well as review the structuring, styling, and finalizing of your document. This tutorial guide is a must-have for novices and experts alike, filled to bursting with interesting word tips, tricks and techniques. Also with this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf. Request Free! |
 | You may have heard of them. Even if you already have other social networking accounts, you should sign up for Google+ simply because Google is going to be around for a very long time. It's almost impossible to avoid using Google products in your online life. Joining Google+ means you will be poised to take advantage of all that Google has to offer. From personalized search results to instant photo uploads, you will soon see the value of Google+ even beyond its main benefit: sharing and discovering content that you are interested in. Being familiar with Google+ and how it works is a good idea - and not just for your online social life. Increasingly, employers are hiring people who are comfortable using the Internet and social media - including Google+. Whatever your reason for joining Google+, you won't regret being familiar with the Internet giant's social network. Also with this free guide you will receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf. Request Free! |
 | Even though half the universe is on Twitter these days, beginning out of nothing isn't always that evident. If you really want your Twitter to fly high, it doesn't end with just creating an account. Especially with this many people on Twitter, it's important to know the tools you're working with, and the dazzling reach of this innovating technology. In over forty pages this guide tackles every Twitter feature, tip and trick you can think of. Learn to work the interface, to Tweet from your desktop, cool Twitter bots and which people to follow. Download The Complete Guide to Twitter now. With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf. Request Free! |
 | This 32 page social media guide will help you maximize response and bring awareness to your company through social media applications. Social Media can provide invaluable benefits to your company. However, it is not an outlet for directly increasing sales and conversions. Of course, when done properly, it definitely holds the capacity to do so. Why else would so many companies invest in it? By increasing customer involvement through social media, you hold the candle which lights the way to increasing sales. Also with this free guide you will receive daily updates on new cool websites and programs in your email for free, courtesy of MakeUseOf. Request Free! |
 | FierceCMO readers lead their workplace. Their readers are fierce. Published three times per week, FierceCMO is a dynamic email newsletter that will provide you with the most relevant news and developments in the B2B marketing industry. Request Free! |
WP TreasureLinker is your professional WordPress post and page optimizing agent which uses a proven method to actively send your conversions off the charts.
This is achieved by WP TreasureLinker giving even the most casual WordPress user the ability to apply a powerful interstitial advertising system with the click of a mouse.
With WP TreasureLinker you will be able to replace all the links on your blog with advanced full page ads of your offers so that visitors will see them and take action.
Quite simply, if you use WordPress on any of your websites you NEED this plugin!
Click Here For More Information About WP TreasureLinker
“Not another social media site” you’re probably thinking.
Is Google+ here to stay or is it just a phase?
Believe it or not, Google+ now outranks Twitter in terms of social media sites.
It also has over 500 million members!
What ever niche you’re in, there’s bound to be an audience out there who wants to hear from YOU.
How would you like to tap into a crowd who are avid and
engaging?
You can, starting today!
Click Here For More Information About Plus Authority
 | In this manual, you will see how to set yourself up on LinkedIn (if you haven't already), establish your account, and develop your “living resume” in an easy step by step process. This manual will also go over the must-know tips and information to ensure you don't make any mistakes and will provide some new tricks for the more seasoned LinkedIn user. Also with this manual you will receive daily updates on new cool websites and programs in your email for free, courtesy of MakeUseOf. Request Free! |
 | This short video will introduce you to Work.com, Salesforce.com solution for Sales Performance Management. Work.com (formerly Rypple) is Salesforce.com's solution for driving sales performance.
Learn how Salesforce Work.com helps teams drive better performance and forecast consistency through coaching, real-time feedback, and goal setting. Request Free! |
 | Your customers and partners and employees have perpetual access to the vast resources of the Internet — and hopefully your mobile app as well — in the key moments of their day. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. They close with a simple framework for prioritizing which apps and features people will actually use based on how useful and convenient they are. Request Free! |
There are many ways to describe the workings of a social site some of which are depicted by the phrase often referred to as social networking. This is meant to describe the web site that enables the users to create a public profile within the website and to also form relationships with others users of the same site where the access to profiles are unlimited. Social networking sites can also be used to refer to community based websites, online discussion forms, chat rooms and other social exchanges online.
Some of the more popular social sites would include facebook, twitter, LinkedIn, MySpace, GooglePlus+, DevianArt, LiveJournal, Tagged, Orkut, CafeMom, Ning, Meetup, myLife, myYearbook and Badoo.
The social sites also referred to as social networking sites functions like an online community for the internet users, where information is shared on common interests, hobbies, religion, politics, alternative lifestyles and almost anything else there is to discuss.
Once access has been acquired to these social sites, the user can begin to engage in the act of socializing online and these would include exercises of reading the profiles on the pages of other members and maybe even making contact online if necessary or desired.
Making new friends and connections are just one of the benefits of being connected to a social site. Other benefits may include the element of diversity in communications and gathering of information, as the internet gives the users from all around the world access to the same social networking sites too.
There are no limits as to the amount of social connections that can be made and neither are there any boundaries in place as the connections made as possible as long as there is internet connections available for both parties, making the connections much more interesting and exciting.
Click Here For More Information About Social Sites Simplified
The internet is a infinite platform of information and this can be sources easily and conveniently with the right assisting tools. However besides having the most current and updated tools, there is a need to have the best applications to go with the tools to ensure optimal results. This is where the new web 3.0 takes the prize for its most current and up-to-date facilitating element for the web user.
Very simply explained as the next generation rave, the web 3.0 will make the task of searching for a number of things at any given time, easier and faster with the least amount of effort put in on the part of the user.
An example of which is as follows; if the user is making arrangements to watch a movie and to have a meal out, the browsing exercise will commence where the user will key in the request to view all movies available for the desired time frame.
Then the user would want to access information on the movies identified as suitable for the time requested. Once this is successfully done, the user would then have to browse the web for the suitable eating arrangements to be identified and the relevant reservations to be made.
All this is time consuming and required the user to open several websites in order to finally narrow down the information needed to the complete outing endeavor.
The web 3.0 is a convenient application that helps the user eliminate a lot of the steps involved, and gets the information needed in the fraction of the time needed for the more conventional style of browsing.
All the user would have to do would be to key in a request of all the elements needed in one sentence and the web 3.0 will do the rest. The eventual results will present the user with the complete options, with the application doing all the work.
Click Here For More Information About The Amazing Web 3.0
 | Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments. Request Free! |
 | Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue. Request Free! |
 | Download your complimentary copy to learn how to: identify granular attributes to improve communications and offers; integrate social and other unstructured data to develop a multidimensional view of each customer; and use predictive analytics and other types of analyses to optimize campaigns and measure customer value. Request Free! |
There are several in-depth elements that should be considered when venturing into starting a website. During this process there is a need to make several decisions that will eventually affect the designing and structure of the website!
Some of the elements that should be included in the consideration process would be website design and development, domain name registration, web hosting, promotion and marketing and web maintenance or web master services.
The website design and development would include the actual step of deciding the objectives behind the need to set up such a platform.
These essential factors will eventually contribute and influence the type of web hosting chosen. The different types of website style may include informational ones or e-commerce ones.
An informational website is very much like an online business brochure and the objective of the site is to offer as much information as possible about the business endeavor featured.
An e-commerce website would be one where the actual selling and buying of products will be conducted. Accompanied by the relevant information this platform allows the visitor to actually view the items and conclude a sale all at one place.
Website designers should be made to understand the requirements and basis of the business entity, as the pages created to be featured will depict such information to the viewing target audience.
Ensuring the design includes the relevant amount and usage of key words is important to ensure the desired traffic is effectively directed to the site. Domain name registration is an internet address used by the website to direct interested parties to the site with as little hassle as possible. Although in actuality the domain name is rented rather than owned, there are privileges enjoyed through the services of competitive World Wide Web availability.
Click Here For More Information About Website Wonders
When it comes to starting an online business with keeping the start up cost minimal one of the ways to get some attention to the site is through traffic. This is basically a system where sites are viewed in the exchange process that ensures the individual’s site is part of that viewing arrangement.
This form of drawing interest to a site is both effective to a certain extent and also quite in expensive as it usually does not require any significant sign up fees.
There are also sites that also pay for visits though the sum is also insignificantly small. There are also offers received through emails that encourage the individual to click on the link ads that this too helps to drive traffic to the site quite effectively as most would be enticed to view the offers featured.
Being an active online surfer also help to drive traffic to the individual’s site as there are some traffic exchange sites that cater to and encourage this sort of viewing style.
This is one way of being able to have a good understanding of what is popular and what is not in the online business arena. For those who use ads to gain further visibility for their products the online marketing style is also a good platform for getting this.
Due to the almost unlimited possibilities and with the ability to reach the target audience anytime and anywhere that has internet connections of course, this usage of ads has proven its merits.
In various ways the internet advertising can be rather profitable as it is a faster and easier way to keep track of the progress of the business online with the use of the various supporting tools.
Options such as blogs where there is the platform to interact with possible prospects who have the potential of eventually becoming loyal customers is a very effective way to getting the necessary interest in the business, product or service being offered.
Click Here For More Information About Traffic and Ads Training
If I could show you how to generate a ton of traffic to your website business would you be interested?
Just like most Web Masters and Internet Marketers, we are all trying to gain more traffic. The competition is tough I know! Do you get the feeling like there are no methods that actually work these days, or no methods that have not been completely exhausted! It’s WAR out there and you want to wage a war that you can win. A traffic war and some cool, solid traffic solutions are needed RIGHT NOW!
What is any one website owner’s goal? To harness a steady stream of good targeted traffic and generate an income. The answer is simple so why is it so hard? The truth is it’s not hard at all you just have to incorporate the right methods of traffic generation. This is why Simply getting your website indexed by the major search engines is just not enough!
These days, we need to take it one step further and use some cast iron techniques to get the traffic. Did you know you can get listed on Google in a matter of hours by using the traffic techniques below? Did you also know that you don’t have to rely on Google, Bing or Yahoo to generate traffic to your business websites. Once you start to put these systems in place, you will certainly see some amazing differences in
traffic to your business.
Click Here For More Information About Business and Website Traffic
Have you been told that PPC and other paid campaigns are very highly priced? True enough! However, what they haven’t told you is that the ROI is double, and sometimes triple, the initial investment!
Businessmen tend to mourn that website traffic dries up as soon as the ad campaigns ends. But people ignore the fact that a business will already have a huge clientele, which will keep generating revenue, by the time the campaign comes to an end. Moreover, with the amount of profits you earn with your first campaign, investment in the next will not be difficult at all.
Learn how to use Google Adwords, create ads and advertise your business, without having to pay service providers.
Invest less, earn more and become an online sensation lightning fast!
Create your own video, text, cell, image and rich media ads, take your marketing endeavor in your own hands and enjoy your success!
Gear larger volumes of traffic each day without wasting time and effort in unraveling search engine algorithms.
Launch new ad campaigns and become popular as a field expert!
See more and more people approach you for advice and bask in the glory of your success!
Sit back confidently and let your business take wings within a month!
Click Here For More Information About Paid Website Traffic For BIG Traffic
Doesn’t it frustrate you when you want to write a new blog post, create a new product or record a video but don’t even know where to start?
They say “Content is King”, and so it is true.
You could have the most amazing-looking website on the ‘net but if your content is mediocre then your visitors will never come back.
If you’re a blogger, video marketer, internet marketer, or an information product creator you’ve no doubt struggled with the question of content.
You can have the best ideas, but if you don’t know how to use that idea to build quality content for a website, it probably won’t be successful.
When it comes to your website, every part is important.
Sure you want the right font, color, design, etc. The most important part of your website, however, is your content.
Without quality content, your website cannot survive. It is important to remember—Content is everything!
When you first start your site, you give a great deal of time to picking out the perfect domain name. There’s a reason you select a good domain name. It’s where your site lives. If your website is your domain, then think of content as the king of that domain. In other words…content rules!
But writing great content or recording videos that captivate isn’t always easy, which is why I’ve written a guide to dispel this topic.
Click Here For More Information About The Content Creation Handbook
 | Have you tried to sell anything on Facebook lately? For all the promise of interactive targeting technologies, it's never been harder for marketers to cut through the clutter. Sure, advertisers can buy audiences in real time, independent of context, but that's rarely the best way to make a meaningful impression on a business decision maker. Wasn't social media supposed to enable marketing to an engaged audience? In response, digital publishers are talking about native advertising as if advertorials were something new. In fact, there are good ways and bad ways to make use of native advertising, and some of the more promising vehicles to reach professionals are emerging vertical networks. This session will look at best practices for marketing to IT buyers and influencers. Key topics of discussion:
Request Free! |
 | Beset by the time, effort, and cost of printing out paper copies of documents, in addition to the cumbersome processes involved in preparing, reviewing, and approving contracts, finance departments are turning toward cloud technology. Cloud-based electronic-signature solutions present the capability of full, life-cycle contract-management with suppliers, partners, and customers--both internally and externally. The speed, efficiency, flexibility, and instant global access provided by this technology holds the promise of closing transactions and moving products and services more quickly, improving working capital management, workflow processes, and customer/supplier satisfaction. Request Free! |
 | Discover why more companies are transitioning previously automated functions to cloud based solutions such as Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) to take advantage of the cost benefits, flexibility and scalability. In this white paper, learn why:
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 | The targets for this year are set, so now is the time to explore ways to increase sales rep efficiency and effectiveness to hit those revenue numbers. In this white paper, learn about:
You will gain valuable insight on how to increase sales rep efficiency and effectiveness to hit those 2013 revenue targets. Request Free! |
 | With more and more professionals using mobile phones and applications, the “mobile wave” is impacting every business function across the globe and transforming the way we do business. Technologies like mobile electronic signatures can help businesses finish business faster than ever before. Download this white paper to discover how mobile electronic signatures let you and your sales teams legally send and sign documents using mobile phones and other devices - anytime, anywhere. Request Free! |
 | This guide reveals exactly what a web designer does and gives you tips on how to choose the one that's right for you. Most importantly, you'll learn how to save money -- up to $10,000-- when it finally comes time to start building your web site. And to help get you started, they'll even provide you with a few price quotes from leading Web Site Design companies. Request Free! |
 | Recurring revenue is much more than fixed-price subscriptions. Freemium, metered usage, and tiered subscription models have expanded recurring revenue markets. Successful companies need to be responsive to their customer base with pricing and payment options to best serve each possible audience. A flexible strategy that allows companies to adapt their offerings to market demands, can increase customer satisfaction, open products to new markets, and ultimately grow and maximize recurring revenue streams. This webinar will examine how recurring revenue have evolved, the markets they create, and the technologies that enable them. What Will Be Discussed
Who should attend
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 | Today, over 97,700 companies have come to rely on Salesforce.com because everything they need to do their jobs is in one place. Or is it? While sales managers love the real-time visibility into their team's activities so they can forecast sales with confidence, there is still an untapped goldmine sitting in Salesforce.com databases and the sales analytics in Salesforce.com aren't able to tap into it and integrate it with other meaningful data. Birst's Salesforce.com Reporting and Analytics helps sales managers analyze all of the critical Salesforce.com data to uncover insightful pipeline information. Combining sales data with marketing, financial and operational data to obtain a comprehensive view of the pipeline is where Birst excels. Birst enables sales managers to address risks and issues proactively and make course corrections quickly. Request Free! |
 | However, only 16% of CMOs think that it's necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations. Request Free! |
 | Increasingly, organizations that are outperforming others have seized on the opportunity to adopt the next generation of enterprise communication and collaboration tools to help people build and maintain these relationships. They recognize that--in today's global, mobile business environment--now is the time to begin the transformation to social business. The business advantages to be gained include a more effective workforce, accelerated innovation and deeper customer relationships. Request Free! |
 | The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. The following kit contents will help you get the most out of your Marketing research:
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