Content Marketing Meet Content Selling

In this eBook, learn best practices for using your marketing collateral to sell more effectively in Salesforce.com. This 39-page eBook, from KnowledgeTree, will help you learn how to match content to your selling process, select content that advances your sales process, measure which content is most effective for your sales situation and multiply your sales, like one company that added $7 million in new business. Request Free!

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How To Use Speech Analytics To Improve Your Customer Experience

Improving customer experience and contact center performance are common goals and yet are often “never ending” endeavors because many don't know how to discover the hidden gold of actionable insights that occur within each and every contact center conversation. Register Now for this webinar with DEMO. Learn how your organization can leverage Speech Analytics to unearth the gold in your conversations. You will also learn: Why traditional methods of evaluating conversations are insufficient How Speech Analytics delivers actionable insights based on every conversation How organizations like yours have leveraged Speech Analytics to optimize their customer experience and workforce performance Request Free!

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Twitter User Guide -- Useful Commands and Shortcuts

One of the best social networking sites is Twitter. The only problem with it is that it just does so many things. While most know how to do the basics on Twitter, there exists some useful commands and keyboard shortcuts that make it even easier and better to use. Request Free!

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What Every Business Services Marketer Should Know About Online Lead Generation

We'll be addressing this, along with several other vital concerns affecting the lead marketplace today, such as: How to ensure the leads you acquire are of the highest quality How lead acquisition practices are evolving Why it's so important to keep up with the changes Download this brand new white paper and learn how to achieve your best ROI from online lead generation. Request Free!

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Managing Customers as Investments Research Kit - Includes a Free $8.50 Book Summary

The Managing Customers as Investment Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your customer solutions. This kit includes the Managing Customers as Investments - The Strategic Value of Customers in the Long Run Summary eBook that normally is $8.50. In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders' wealth. They unlock the metrics, show you where you are and where you're going, and provide you with the tools and tips to make your customer-related efforts more efficient. The following kit contents will help you get the most out of your customer research: Managing Customers as Investments: The Strategic Value of Customers in the Long Run Key Performance Indicators to Align the Contract Management Process With Your Sales Process Aberdeen Analyst Insight - Social Media & Customer Service: From Listening to Engagement Choosing the Perfect Customer Support App for SMBs Request Free!

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Real-Time Retail Insights from Big Data - Deliver the Right Product Now

Put that big data to work in real time. Generate deeper insights faster. React quicker to customer needs and unlock a world of new opportunities. Find out how in this informative eBook. Request Free!

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Closing the Back Office Service Gap With Enterprise Workload Management

Enterprises today are realizing that they need to consider options beyond contact centers to integrate the front and back-office environments and work distribution associated with customer service processes. The front-office to back-office “gap” is filled today by Enterprise Workload Management systems that augment existing Customer Relationship Management (CRM), Business Process Management (BPM) and Workforce Management (WFM) tools to create a unified approach to meet the business goal of improving customer experience. Register now for this webinar. Learn how you can take customer experience to new levels with an Enterprise Workload Management solution. We will also present two use cases. An insurance company increased work task processing efficiency by almost 60%. A large bank reduced its workforce by 50% while doubling productivity through automation of work task assignment and completion processes. Request Free!

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2013 Gartner Magic Quadrant for Sales Force Automation

Download the 2013 Gartner Magic Quadrant Report and find out what Gartner analysts have to say about Salesforce. Request Free!

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Sales and Operations Planning: A Global Comparison

This Report prepared by Bryan Ball, Vice President and Principal Analyst of Aberdeen's Supply Chain Management research practice, identifies Sales and Operations Planning (S&OP) as a critical process for any company interested in strong performance. When considering this process, however, a frequently asked question is, “How does the S&OP process differ, if at all, from region to region or country to country?” Request Free!

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Analyze Huge Volumes of Demand Data for Integrated, Real-Time Decision Making

Respond more quickly to demand changes, reduce revenue lost to stock-outs, and increase sales by monitoring promotions and new-product launches. Request Free!

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Defining the 21st Century Salesperson

Do you know what seller types you have and what it takes for them to succeed? Online information sources and social networks have made basic product information and recommendations so readily available and ubiquitous that the role of the 21st century salesperson is now more so than ever defined in terms of his or her ability to add value to the customer. Forrester developed and tested a hypothesis that B2B selling is really about the transfer of information between a vendor and a buying organization. In examining a variety of different B2B businesses, Forrester identified two major variables that determine the role of the seller in the value communication process - the number of products and services involved in a purchase; and the degree of the knowledge exchange required to make the transaction. Request Free!

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Differentiate Through Quality Using Exceptional Issue Management

Whether you sell goods or deliver services, high quality can be a differentiator for your business. A laser focus on quality lets partners and customers know that you care about serving them efficiently, solving problems, and earning their loyalty. Request Free!

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Choosing the Perfect Customer Support App for SMBs

Whether you’re a growing company and need to find a more sophisticated system or you’re just starting out and want to learn about customer support apps, this guide will serve as your essential roadmap for picking the perfect app. Choosing the Perfect Customer Support App for SMBs offers insight on: Choosing the right help desk solution for your business size Learning what your organization’s goals are to choose the right solution Creating an easy checklist and ratings sheet that meet all your needs Collecting and prioritizing your requirements and aligning your team Get started with learning which app is best for your small business to provide outstanding customer support for your customers! Request Free!

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The Retail Marketing Challenge Report

As retail brands integrate across all business channels – from the store to online and all points in between, retailers have the opportunity to create more holistic marketing campaigns, driven by data that promote the products and product lines customers’ love in store and online, the events and stores that are geographically desirable, sales they can participate in, and extras that continue to keep them connected and loyal to the retail brand. The report includes an exclusive Retail Cheat Sheet. Request Free!

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7 Proven Ways to Integrate Social Media with Your Site

These strategies will help make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions. Request Free!

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Leveraging Facebook to Improve ROI on Brand Sites

Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence within a robust website with social elements. In this white paper, you will learn how to: Connect these two significant digital channels in ways that improve the metrics for both Use Facebook effectively by driving users from Facebook back to your website Use information from those conversion events to further expand your Facebook presence Request Free!

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10 Best Practices to Drive On-Site Engagement

This change in behavior creates new acquisition and engagement opportunities for marketers. This white paper explores best practices to build on-site engagement by integrating social tools, such as: Social Login Social Sharing Leveraging the Social Graph of Your Users Loyalty & Rewards Mobile and Tablet Consideration Request Free!

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Key Considerations in Selecting a User Management Platform Solution

A comprehensive user management platform can provide the essential tools to improve acquisition, create engagement and build intelligence. Use this guide of key questions when evaluating prospective vendors to select the right user management platform partner. Request Free!

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Privacy and Security Advantages of Social Login

Fortunately businesses can leverage the state-of-the-art security and sophisticated technology from identity leaders such as Google, Facebook and Yahoo! to mitigate these risks and costs, while improving new customer conversion rates. In this white paper you’ll discover how social login: Allows website visitors to Sign In to your site using their preferred method Protects your most valuable assets (people) from a data breach Shifts the burden and costs of identity security to the professionals Request Free!

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7 Ways to Leverage Social Commerce on Your Site

This paper makes the case for your e-commerce site as the hub of your social commerce strategy, and outlines 7 tips for success. Learn how to leverage the right social media tools to grow conversions and revenue on your e-commerce site. Request Free!

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A Practical Guide to Building a Killer Content Strategy

Take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. This guide will teach you how to do just that by giving you actionable advice, including how to: Understand Your Audience Map Content to the Buying Cycle Build an Editorial Calendar Request Free!

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Key Performance Indicators to Align the Contract Management Process With Your Sales Process

The merger of contract management processes with sales processes has become a top priority for CEOs and CFOs as the ability to get contracts signed, tracked and filed becomes a critical component in driving revenues. From renewals to projections and compliance, the ability to close the contract in the shortest timeframe possible and readily access the executed contracts across the enterprise will become the leading performance indicator of a company's long term success. By aligning the sales and contract management process, companies can identify when and where to automate, and determine what services and solutions will work best to optimizing efficiencies from contract creation to contract close. Request Free!

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Executive Guide to Social Intelligence Ebook

You need to run your business with confidence and step one is having access to data that you trust. When it comes to social intelligence you need to be sure your sentiment analysis is not filled with duplicate posts, spam and junk. But there are so many vendors out there, how do you choose the one that delivers the cleanest and most accurate decision making content? Download this eight-page eBook from the experts at NetBase, and learn why: Sentiment analysis is like black-and-white television in an HDTV world Accurate datasets are smaller than inaccurate ones Understanding language with current NLP technology is vital for accurate social intelligence Request Free!

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How to Save $20,500 on Call Center Software

The benefits of call center software fall into five basic categories: improved customer service, decreased customer wait times, lower employment costs, increased employee productivity, and reporting for analyzing call center performance. This white paper discusses the benefits of call center software, features of call center software, and the costs you can expect when you start using call center software. There is also a cost breakdown that shows you how to save money on your call center software. They will also match you up with a few pre-screened Call Center Software companies who can provide you no-obligation price quotes. Request Free!

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Call Center Software: Improving Revenue With Call Center Information

The Call Center software helps businesses acquire larger returns from their Call Center operations and can manage both the inbound and outbound telemarketing interactions between customers and call center agents, optimizing communications. This white paper takes a comprehensive look at the many factors that need to be taken into consideration when evaluating Call Center software for your business. We will also match you up with a few pre-screened Call Center software providers who can quote you no-obligation price quotes. Request Free!

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How to Make a Business Case for a Contact Center

Contact centers are becoming a litmus test for clients; if you have a well-run contact center, your client will have a positive interaction with your company and thus may be more willing to use your services in the future. While an in-house contact center can help you better manage your customer service representatives, any contact center may greatly benefit your organization. The tricky part is convincing your management team to invest in a contact center. That's where they come in: their newest white paper will give you a step-by-step list of topics to cover when creating a business case for a contact center, including: Extrinsic and Intrinsic Gains Costs and ROI And much more! Request Free!

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Step by Step: Setting Up a Contact Center

Ready to get started? Read this easy to follow and informative infographic for: A step-by-step guide to setting up an in-house contact center How to assess the costs and benefits Implementation tips Request Free!

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How to Make Your Trade Show Display Stand Out

How can you make sure your display sends the right message? What should you splurge on, and what can you skip in the interest of cost savings? Do you need to purchase a display, or can you rely on printing services or direct mail companies for banners or other materials? Can you make or build a display yourself? This guide comes with no obligation price quotes from multiple display trade show providers - all pre-screened and qualified to best fit your display trade show needs. Request Free!

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Guide to Successful Event Marketing

Your display is the “first impression” that many potential customers will have of your company --as the saying goes, you only get one chance to make sure this initial impression is a positive one. This guide will help you choose the best trade show display for your business while providing you with free price quotes from several Trade Show Display companies by phone/e-mail. Request Free!

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7 Vital Tips for Video Meetings Sales Success

“If you're a salesperson and not doing online video meetings yet, you will be shortly.” These 7 tips from Jill Konrath, sales strategist and author, will help you get the most out of your video sales meetings. Request Free!

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2013 Mobile Sophistication and Strategy Study

Verticals such as retail, finance, travel and healthcare, that want to win in mobile need to evolve their marketing strategies for their domains. This comprehensive executive brief contains data from more than 1,300 respondents and was produced by Econsultancy in association with Kontagent. Read it now and learn why some companies are set up for success in mobile, while others are stuck on the sidelines. Which type of company do you want to be? Request Free!

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12 Key Takeaways for Mobile Leaders

During the event, attendees learned why success in the $25 billion mobile app market is different from the Web. In this brief, you'll learn some of the key takeaways from KK2013, so you too can profit from the platform that's outpacing any historical user adoption trend that has been seen. Request Free!

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Infographic: Lessons from the History of CRM

Customer Relationship Management has taken a few twists and turns from its start with siloed contact databases to the fully integrated, data rich juggernaut it is today. Their new infographic traces this development and gives you a fuller understanding of what CRM is and what it’s going to become. Read this infographic to learn: How (and why) CRM was finally used effectively Why Social CRM matters What big features are coming for CRM Request Free!

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The Giant Book of Form Optimization

You can shed a lot of sweat and tears redesigning each page of your website, however if the last page of your funnel, the form(s), is not optimized with the same precision and personal touch as the pages before it, your time and money are as good as wasted. After analyzing the forms of 830 of the web’s top performing websites, ClickTale has developed and summarized 21 of the most helpful tips in this easy-to-navigate Giant Book of Form Optimization. Learn all the key tips you need to personalize your web form redesigns according to both the industry and type of form you are optimizing, enabling your visitors to reach their goals, while simultaneously achieving your own. This eBook is divided by the five usability components of web form analysis. Request Free!

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The Forrester Wave: E-Signatures, Q2 2013

Report highlights include: What to look for in an eSignature provider—company stability, global reach, integration capabilities and partner ecosystem eSignature technology strengths and focuses – the right mix of core functionality, innovative solutions and customer support Customer experience capabilities – ease of use, mobility and tablet integration, and streamline workflow processes Request Free!

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Ombud Open Research - eSignature Solutions

Research report highlights include: Discussion of the market momentum surrounding eSignature cost savings, speed to results, and customer experience Enterprise use cases to adopt an eSignature platform to maintain a competitive edge Evaluation of the top four eSignature solutions based on the Ombud community inquiries and search queries Request Free!

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Aberdeen Group: Optimize the Last Mile of the Sales Cycle

Read research by Aberdeen Group on how top-performing sales teams are using contemporary technology tools to reduce their sales cycles and increase their win / loss “batting average”. Request Free!

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CSO Insights: 2013 SPO Sales Execution Analysis

CSO Insights is a leader in providing sales best practices through user research metrics. CSO Insights 2013 Sales Execution Analysis topical report looks at how well companies perform as they navigate prospects through the sell cycle. Request Free!

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The Compelling Returns from IBM Connections in Support of Social Business

Increasingly, organizations that are outperforming others have seized on the opportunity to adopt the next generation of enterprise communication and collaboration tools to help people build and maintain these relationships. They recognize that--in today's global, mobile business environment--now is the time to begin the transformation to social business. The business advantages to be gained include a more effective workforce, accelerated innovation and deeper customer relationships. Request Free!

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Harnessing the Power of Email Marketing to Grow Your Business

With email marketing services your business can join in on the phenomenon. Email marketing allows for even the most technologically challenged individuals to get their message out there to the public in just a few simple steps while not spending an arm and a leg. This guide provides basic insights to the many benefits of Email Marketing for your business as well as several no-obligation price quotes from pre-screened and industry-certified Email Marketing companies. Request Free!

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Integrating Social into Business with Social Collaboration Tools

“Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and business process.” This Yankee Group white paper explores how built-for-business social workspaces enable employees to more effectively work together and move projects to completion faster. Request Free!

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7 Secrets of Prospecting Ninjas

“Their legendary prowess enabled them to get into impenetrable fortresses.” This brief by sales expert Jill Konrath unveils 7 secrets to gaining access to new accounts that will transform you into a prospecting ninja. Request Free!

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How to Get Rid of Stage Fright Before Your Next Presentation

“In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it.” This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence. Request Free!

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Grow Your Business With Existing Customers

“While many marketing techniques will bring new customers through your doors, you may be overlooking a huge source of potential growth: your existing customers.” This brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul. Request Free!

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Marketing Transformed

Successful marketing is, at its core, all about collaboration. Yet working together—across teams, departments and agencies, as well as with customers and partners—is getting more difficult as the pace of business and the number of moving parts increase. Most marketers still depend on the same tools and methods they used 20 years ago: email, meetings, phone calls and desktop apps, leading to a lot of disconnects, inefficiency and pain. But change is finally at hand. Request Free!

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Why Sales Reps Underperform -- And How You Can Change That

How many of your salespeople perform at their peak potential? Probably not enough. For decades, sales teams have depended on tools and practices that don't maximize effectiveness and execution, because they don't address key challenges at the heart of selling: getting reps trained and up to speed fast, keeping them aligned and ready to sell at all times, helping them work together to manage and complete deals efficiently. Request Free!

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The Customer Service Balancing Act

Balancing customer service quality and costs is an ongoing battle for most organizations. Superior service means higher labor spend, but shunting customers into long support queues and confusing self-help areas costs companies loyalty and retention. Conventional technologies don't help much: They're fragmented, with no unified view of customer interactions; they don't provide effective peer-based support, leaving customers frustrated and dissatisfied; and they do nothing to improve retention, knowledge-sharing and overall enablement of service rep teams. Learn how social business tools eliminate the conventional cost/quality trade-offs. Request Free!

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6 Ways To Create a Customer Centric Culture

Companies today are acutely interested in becoming more customer-centric and increasing customers' lifetime value. One key way to deepen engagement with customers is by creating and cultivating a customer community, but many companies don't know how to develop a compelling community—one that keeps customers engaged over time. Learn 6 ways to create a customer centric culture. Request Free!

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