Creating a Smarter Workforce for Market Leadership

With a smarter workforce, your company can drive innovation to bring great products and services to market faster, resolve problems before they arise to improve customer satisfaction, and deepen sales relationships with new and loyal customers who routinely come back for more. Join us and: Learn how to quickly and easily identify the right people for the right jobs at precisely the right time. Hear how personalized and social experiences can help activate your workforce to improve teamwork, unleash innovation and engage customers. Discover how to build a framework to empower a vibrant workforce that delivers better business outcomes for competitive advantage—in the office, on the road or anywhere work takes them. IBM executives, clients and industry experts will discuss how leading companies are building a smarter workforce and why it is key to an organization's growth and competitiveness. A Smarter Workforce is a Social Workforce. Request Free!

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Understand the Elements of a Great Digital Experience

As marketing efforts shift from traditional approaches to digital sources— such as search, social and mobile—marketers face a growing challenge: to deliver digital experiences that are consistent with their brands, easy to control and update, and that achieve business results. This white paper will help marketers: Understand the key attributes & benefits of great digital experiences Take advantage of the latest digital trends and technologies Create digital experiences that drive customer engagement, conversion and retention Download the white paper to learn how to reach new audiences and enhance engagement. Request Free!

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The Mobile Maturity Model: Where Does Your Website Rank?

Mobile is changing the way people communicate and how companies do business. How effectively is your organization using mobile? Find and connect with prospective customers, engage site visitors, convert leads to customers and retain them by implementing a progressive mobile strategy. In this white paper you will learn: The four levels of mobile maturity The “Mobile First” doctrine and how this benefits visitors Recommendations on how your organization can progress towards being Mobile Friendly or Mobile First Don't let the mobile revolution pass you by. Download the white paper to find out where you rank, and where you should be headed. Request Free!

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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions. The following kit contents will help you get the most out of your Marketing research: The Social Marketer's Guide to Pinterest Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness Social Media Best Practices Enterprise Mobile Apps for Marketing and Sales: How today's sales and marketing teams are moving forward using mobility Request Free!

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Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. The following kit contents will help you get the most out of your Marketing research: Meatball Sundae: Is Your Marketing Out of Sync? Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness Social Media Best Practices Enterprise Mobile Apps for Marketing and Sales: How today's sales and marketing teams are moving forward using mobility Request Free!

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The Savvy Buyer's Guide to Translation Services

Some high-level content requires traditional translation to convey complex messaging in a culturally appropriate way. But with recent advances in translation technology, many materials can be adequately translated using automated or machine-based translation, and even more may be best suited for a hybrid approach. What’s the appropriate level of translation for your type of content? Download the guide now to make a savvy purchasing decision! Request Free!

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8 Content Marketing Mistakes to Avoid

Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The Sales Lion – and you get the benefit. Request Free!

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The New Rules of Digital Engagement

Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning tactics into your own marketing mix. Request Free!

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Introduction to Integrated Marketing: Getting Started with Marketing Measurement

You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus on a relatively small set of clear metrics that you can understand and put to work right away. This paper will help you choose, plan and execute a straightforward, useful set of metrics. Request Free!

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Introduction To Integrated Marketing: Sales and Marketing Alignment

The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue. But only 8% of companies say they have tight alignment between sales and marketing. Request Free!

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The 2013 Marketing Analytics Benchmark Report

Introducing the MarketingSherpa 2013 Marketing Analytics Benchmark Report This report includes: More than 1,131 companies surveyed 325 ready-to-use slides for powering your next presentation, fueling a proposal or making a business case 426 charts with methodical commentary Non-commissioned and unbiased research insights into marketing analytics opportunities Sign up for the Best of the Week newsletter to receive MarketingSherpa's top stories, chosen by your peers. Request Free!

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End-User Survey: The 'Real' Benefits of Video

This survey report of 4737 current business video users provides a top-level view of survey data, along with some additional findings and observations. Request Free!

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The Perfect Storm in Enterprise Video: Act Now or Get Left Behind

Key shifts in technology, combined with ubiquitous access to video are fueling a new move to enterprise video. Enterprises will have to keep up to avoid losing their competitive advantage. This research study identifies the key trends and the video-enabled business applications that enterprises need to implement now, and also describes how to develop a video strategy. Knowing how video is currently being used will help managers identify use cases, understand what users need to get their jobs done, and choose the right solutions for their enterprises. Request Free!

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Video Conferencing, A TCO Analysis: A Look at What Companies Really Spend

This research study looks at all of these cost areas, broken down by vendor, with data harmonized on a cost per endpoint basis, providing a snapshot of what actual companies are spending to deploy video conferencing. These costs focus on highly relevant areas including network investment, hardware investment, licensing costs, and ongoing maintenance expenses. The end result is a set of data that will assist IT leaders in evaluating the total cost of ownership of implementing solutions from leading video conferencing vendors. Request Free!

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Mobile Video Collaboration: The New Business Reality

A new business reality is emerging across all segments of the business spectrum, and it is creating opportunity and challenges that must be considered and planned for today. The new reality is the product of the convergence of mobility, video, and collaboration, driven by three mega trends: The consumerization of IT driven by the use of consumer-oriented devices and applications crossing over into the SMB and enterprise markets The increased adoption and usage of video conferencing across the consumer, SMB, and enterprise markets Technology advances in the underlying foundation of mobile video driven by rapidly growing network broadband capacity and compounded by the growth of video-capable mobile devices such as smartphones and tablets Request Free!

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Video Collaboration in a Virtual Workplace: Act Now to Gain a Competitive Advantage

Smart companies must act now to ensure that their employees have the technology they need to collaborate more effectively with each other, as well as partners and customers. They need the ability to make better decisions more quickly, increase productivity, support the increasingly virtual workplace, train employees wherever they are located, as soon as the need arises and have a clear impact on the bottom line. Request Free!

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The New Way to Drive Long Term Growth

In this whitepaper you will learn the seven commandments of investment decision making and implications for Finance, HR, IT, Legal, Marketing, Operations and Sales as well as address:Building for the FuturePulling the Marketing LeverRatcheting Down the Product PipelineFocusing on Investing in the FutureInvesting in GrowthGain valuable insight on making the right investment decisions for your function. Request Free!

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Accelerate Mobile Marketing Performance With Hyperlocal Advertising

Running an ad campaign on mobile devices is only the first step in targeting the growing on-the-go customer. This short eBook clearly explains: What mobile display advertising is How to increase number of qualified people clicking on mobile ads How hyperlocal mobile advertising works How to get started Request Free!

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5 Ways Marketing Will Change in the Next 5 Years

As marketing becomes increasingly digitized, it's important for businesses to remain competitive by finding new, creative ways to acquire and retain customers by leveraging social media, social data, and unique web and mobile experiences. In this white paper, we take a look at five predictions that we believe will shape the digital marketing landscape in the years to come: Massive data collection across multiple touch points becomes standard Marketers get a firmer grip on data they manage Social media grows into big data Permission marketing becomes the norm Programmatic marketing ends the age of generalizations Request Free!

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Unified Communications Guide: The Business Case for Unified Communications in the Contact Center

Sometimes the hard part is distilling all of the benefits into a strong business case for management. Download the free Unified Communications Guide, The Business Case for Unified Communications in the Contact Center, to: Discover the benefits of implementing UC in a contact center Find out the different business cases that are a great fit for UC and why Learn about the different considerations you should make before you propose a new project Request Free!

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9 Steps to Successful Marketing Campaigns

Download this Digital Strategy Guide to learn the campaign essentials of: - Creating a step-by-step plan that fits into your business strategy - Outlining what success looks like and the metrics you need to measure it - Analyze your target consumer’s behavioral and emotional patterns accurately and in real time Request Free!

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The Next Big Customer Experience Trend: One to One Engagement

Has your company embarked on any of the following customer experience initiatives for competitive advantage? Customer journey redesign – re-configuring the end-to-end customer experience Measuring NPS or Customer Effort – re-thinking customer satisfaction and loyalty “One Company” experience – delivering a coordinated, consistent experience across the business Multi-channel communications – adding email, chat, mobile, and social channels to your business Big data customer analytics – seeking customer insights to improve loyalty and revenue As the strategic impact of customer experience increases, successful organizations are delivering personalized and seamless customer conversations across all channels and company touch points. Register now for this webinar. Learn how the world's leading companies are driving top line revenue and profits with engaging 1:1 customer experiences. You will also learn: Trends in customer experience and cross channel adoption strategies Benefits of front and back office integration via contact center platforms What you and your teams can do now to prepare for the future Request Free!

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Every Relationship Starts with Getting to Know Each Other

Today's consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way. Better knowing your audience fuels engagement and each engagement provides more knowledge. With this intelligence, the opportunity exists to deliver exactly the right message to the right person at the right time. Why do some companies struggle to connect with individual customers? Is it something that they did? Something they said? Something they didn't say? The Greatest Love Story Ever Told explores those questions in the context of personal relationships and romantic comedies. Request Free!

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Conversion Centered Design: Essential Elements of High Converting Landing Pages

Learn how to beat the average and use design to help increase your landing page conversion rates. This eBook, brought to you by Unbounce, will teach you everything you need to know about Conversion Centered Design (CCD) and the critical role that design and psychology play in increasing conversions. After Reading this 61 page eBook, you will be able to: Design and place CTAS to encourage more traffic Write persuasive headlines to attract more customers A/B test your designs for maximum optimization Optimize for mobile conversions Request Free!

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An Introduction to Employee Advocacy

Imagine all of the employees in your company sending out positive messages and attracting new customers. Everyday, employees are singing the praises of your brand: generating referrals, recruiting great hires, and effectively messaging your brand's goals. Employee Advocacy is about channeling the passion and knowledge of employees so they can reach out to their social networks and amplify your brand's goals. It's a low risk, cost effective approach to overcome marketing constraints that can drive leads, revenue, and profitability for your company. What if your company's most engaged employees - the ones as committed to your brand's success as you are - were also on the front line of your marketing efforts? What if they were reaching out to their social networks and spreading your brand's message, organically and exponentially? This Introduction to Employee Advocacy will show you how to quickly get up and running with your own Employee Advocacy program. Request Free!

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Winter Look Book 2013

How are you engaging with your audience this holiday season? Need innovative, unique ideas? Look no further - the new 2013 Winter Look Book features 5 awesome ways to integrate social media into your holiday campaign. Here's a Quick Sneak Peek of a Few Ideas Featured In The Report: The Social Product Bundles Guide consumers along the purchase path The Magazine Mosaic Attract sponsors with a social destination The Help Me Decide Drive conversion with social participation Request Free!

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Online Marketing: Content Marketing to Keep Google Happy

Many companies choose to conduct their online marketing in-house. Although there are several things to consider when it comes to online marketing, there are three that simply cannot be ignored: SEO, PPC, and social media. This white paper will provide you with a better understanding of the opportunities that Online Marketing provides for your business as well as providing several free price quotes from professional and experienced Online Marketing companies. Request Free!

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8 Content Marketing Mistakes to Avoid

Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The Sales Lion – and you get the benefit. Request Free!

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The New Rules of Digital Engagement

Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning tactics into your own marketing mix. Request Free!

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Introduction to Integrated Marketing: Getting Started with Marketing Measurement

You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus on a relatively small set of clear metrics that you can understand and put to work right away. This paper will help you choose, plan and execute a straightforward, useful set of metrics. Request Free!

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Introduction To Integrated Marketing: Sales and Marketing Alignment

The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue. But only 8% of companies say they have tight alignment between sales and marketing. Request Free!

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Three Converged Media Campaigns Worth Emulating

Download this report to learn from three brands who are aligning their converged media to generate awesomely successful campaigns. Learn proven converged media strategies from these three brands: Ben and Jerry's: Reached 10% of the word's population KPMG: Increased traffic to their site by over 300% Hollister: Sold through 98% of their inventory Download this report today! Request Free!

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