Affiliate Marketing and Protecting Your Brand: Getting Your Ducks In A Row

In an increasingly omnichannel world, online brandjacking doesn't just impact digital channels; it impacts customer loyalty and overall brand health. Misguided affiliates can hijack your brand, unwittingly leading to lost web traffic, confused customers and other harmful consequences. As a marketing professional, you'll want to download these proven tips to avoid affiliate abuse, optimize your brand's digital strategy and capture additional revenue. Request Free!

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Avoid These Common Pitfalls When Choosing a Cloud CRM

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Request Free!

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How to Increase the ROI of Your Social Marketing Campaigns and Events

Social media plays a crucial role in helping companies boost sales—in fact, and 79% of companies are generating more quality leads with social media* after 3 years. Discover how to generate more interest, engagement—and sales—by extending your campaign with social media. In an insightful ebook, get tips on how to plan, execute, and measure a campaign, and what constitutes success. Learn how to identify key social channels and influencers, manage engagements, and report on results. Download the ebook and discover: How to develop a plan for specific channels, including LinkedIn, Twitter and YouTube, to help you reach your target audience How to align social media efforts with other channels—like paid advertising or telemarketing—to ensure an integrated effort How to get the most from your social campaign by monitoring wrap-up activities, including retweets and blog comments Make sure your social media campaign is doing everything it can to generate results for your business. Download the ebook, now. * MediaBistro.com, (May 1, 2012) Request Free!

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Your Best Advocates Already Work for You

80% of consumers are more likely to buy a product when it's recommended by a trusted source. Not only are employees a highly trusted source, but they possess the knowledge and passion to be highly effective brand advocates. As little as 200 employee advocates can reach 8 million consumers, drive 14,000 social engagements and create 600 pieces of content. It's clear that Advocate Marketing is more powerful than ever! View this webinar to learn employee advocate best practices, including how to: Find and recruit your best employees Power employees to create and share brand content Measure advocate performance against your marketing goals Request Free!

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Transforming Employees into Advocates

Many brands are overlooking one of the most valuable types of advocates – their employees. Powering employee advocates is one of the best ways to leverage social channels because it expands the footprint of marketing programs. It's also a great place to start leveraging advocates to share your company's brand story. Download this eBook to learn how to launch your first employee advocate program, including: Value of employee endorsements and benefits of employee advocate programs Helpful tips from marketers at Intel, Dell and Sony Step by step process for launching a successful program Request Free!

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Google Hummingbird - The Marketer's Guide

It came as a complete surprise to the web marketing industry and, other than saying that it will affect 90% of queries, Google has offered very little about how it will impact search traffic. Details are slowly emerging and they are indicating that Hummingbird will have a significant effect on the pages that Google selects from its index and it will also change the way that results are presented to users. Combining statements from Google along with research from top search bloggers, this guide provides an important roadmap for web marketers who need to keep up with the present and future states of search marketing. This Marketer's Guide places Hummingbird within the larger context of Google's evolving search system. It focuses on the effects of Hummingbird's semantic approach to search. Highlights: Introducing Hummingbird to the search marketing world How Hummingbird works / the mobile connection Hummingbird's effect on search results, organic and paid How to work with semantic search 8 ways to think like Hummingbird and optimize a web site Along with your free marketer's guide you will be kept up to date on new developments in search, social and all of web marketing via the email newsletter from Who's Blogging What. Request Free!

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How to Optimize Your Call Center Software to Optimize KPIs

Whether it's sales or customer support, call center software is a must for businesses looking to improve the experience they consistently deliver to customers. The data collected by your call center software is huge and varied. Taking a look at the Big Data provided by your call center software can help your business be more effective and efficient. As you establish baseline metrics, identify areas for improvement, and look to increase company efficiency, there are a few KPIs that you'll want to measure. They will also match you up with a few pre-screened call center software companies who can quote you no-obligation price quotes. Request Free!

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Customer-to-Business eCommerce Strategy: Mastering the Ultimate Omni-Channel Experience

Customers, across both BtoB and BtoC markets, do not see channel lines or boundaries. The lines of service and engagement expectations have blurred where regardless of market, industry or even geography, customers expect to have a relevant, personalized, seamless experience when, where and how they choose to initiate it. This requires a fundamental shift in mindset, shedding the old Business-to-Business or Business-to-Consumer mindsets, instead adopting a mindset that delivers a connected, personalized and relevant experience in a Customer-to-Business approach. Join the CMO Council as we invite industry leaders to share how their commerce-focused engagement strategies have transformed into Customer-to-Business led strategies that deliver highly relevant and seamless state-of-the-art interactions across the channel of their customer's choosing. Brand leaders will present their own experiences in developing these strategies while industry experts in eCommerce customer experience will share key trends and requirements shaping this new omni-channel mandate. Request Free!

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The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn--Free Sample Chapter

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book: Advises readers how to spur effective network growth by projecting the right message online Demonstrates how to build and enhance readers' online presence Shows readers how to seek targeted introductions to the connections that matter most Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques. Request Free!

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7 Ways to Squeeze the Most Out of Paid Search Spend

Discover seven low-hanging fruit Paid Search strategies that you can implement fast to drive relevant traffic, squeeze the most out of your budget and maximize returns from Paid Search. Use the data in this white paper to learn how to use ad copy more effectively, eliminate bad keyword mappings, analyze performance at the device level and plenty more. Request Free!

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Cloud Call Centers

Customer satisfaction is at the core of business; without happy customers, your business can't succeed. Call centers exist for this particular purpose, and the success of this vital part of your business lies in the improvement of its technology. Cloud is at the forefront of call center technology, and what an improvement it is making! The cloud is improving efficiency, resolution rates, revenue and ROI of call centers, and so much more. This white paper will detail all of these benefits and much more: Unintended benefits of cloud-based call centers How to evaluate if your business is a good candidate for a cloud call center Calculating the effect of customer churn on your business, and how cloud call centers can help Request Free!

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The Effect of Poor Customer Service and What to Do About It

This new white paper details the scary real world figures that poor customer service causes but we also present detailed steps for you to carry out that will help improve your customer service and keep your customers happy. Read on to discover: Myths of customer service Up-to-date data on how and why customers are affected by customer service How to use channels, technology, and other strategic choices to improve your customer service Request Free!

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Using CRM Creatively

For many, CRM's name explains its full function -- managing customer relationships. But we beg to differ. Our CRM expert offers a different perspective on your current or future CRM system. Practically any industry or activity can benefit from a CRM solution provided it is implemented with imagination and dedication. We'll give you some real-world examples of how CRM solutions have been applied to a particular business in creative ways, paying for itself many times over for the companies that do it. In addition, we'll provide you with useful information regarding CRM usage, including: The cost of face-to-face calls (and how CRM can help reduce costs) Customer Insight (CI), Customer Dynamics (CD), and other key terms And much more! Perhaps reading this paper will inspire you to begin generating more value with your CRM solution. Find out today! Request Free!

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CRM Conquers the Cloud: Risks and Rewards Assessed

This new infographic details why your business might be inclined to switch to cloud CRM. We don't sugarcoat it, though; we'll give you both the pros and cons of cloud CRM, as well as questions you should ask to prepare your business for successful implementation, and finally tips you can utilize when starting to browse vendors. Don't miss out on our fun and informative infographic! Find out the following: The Basics of Cloud CRM Cloud CRM Benefits and Risks Questions to Prepare for Successful Buying and Implementation And much more! Request Free!

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CRM Buyer's Guide

Social CRM. Cloud-Based CRM. Mobile CRM. With all of the information available on CRM today, finding the right solution for your business can be a painstaking and time-consuming chore. Save time and money with our free CRM Buyer's Guide. Not only do we give you the most up-to-date and vital information on the latest CRM trends, but we provide you with the tools you'll need to successfully choose and implement a new CRM system. This CRM Buyer's Guide provides you with: The reasons for CRM failures and how to avoid them Latest CRM trends Checklists for preparing your search for a solution and vendor How to calculate ROI Request Free!

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CRM Comparison Chart

Your sales and marketing teams can take advantage of powerful features available with today's top CRM solutions. We're here to help you choose with the very latest vendor data. This CRM Comparison Chart details the top 30 hosted and on-premise CRM solutions in one easy-to-use spreadsheet. Your data gathering work is done with one quick download. This comparison chart details: Sales Force Automation features Marketing features Pricing And much more Request Free!

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E-Commerce Personalization: Searching for the Answers

To achieve a higher level of personalization, retailers need to understand site search data, the changing nature of omni-channel retailing, and how to deliver dynamic personalized content. This report will look at how leading retailers are personalizing the e-commerce shopping experience, from the content served to the products that are sold. Request Free!

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Reducing Friction in the Sales Cycle: Best Practices in Sales Contract Management

While there are hopefully no enterprises that formally employ a “VP of Sales Prevention,” there are undoubtedly myriad occasions when contemporary B2B sales team members feel like they work alongside a person, or perhaps more likely a department, which seems dedicated to that exact function. It might be their well-meaning colleagues in Legal, Operations, Marketing or another line of business, actually fulfilling their own properly sanctioned corporate mission, but all the frustrated rep knows is…someone on my own team is preventing me from making a sale. Request Free!

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Top 10 Social Media Truths For 2014

For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? This white paper explores the truths that stay constant through passing and lasting trends. Besides practical insight on how social media serves business development and online marketing, read on for: Essentials or rules that all businesses should follow in social media Review of social media trends for 2013 Forecast social media trends for 2014 Gain valuable knowledge on the fundamentals of social media and ensure your brand is relational as well as current. Request Free!

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5 Questions To Ask Before Integrating Social Into Your Brand's Marketing Campaign

Download this guide to learn the answers to these questions & more: Will I be able to capture content from a variety of social networks in real-time? How much quality control do I have over what content is displayed? Can I monetize my social media experiences through sponsorships? Request Free!

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Use Social Content To Drive Commerce

In this white paper, you will learn how to: Leverage social at each step of the purchase path to build a deeper brand experience and drive new customer acquisition. Engage users and aid them on the path to purchase via your homepage, category page, and microsite. Harness word of mouth to amplify brand affinity, inspire customer participation, and increase reach. Request Free!

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3 Steps To Integrating Social Media Into Your Sponsorship Offerings

In a series of three steps, this white paper will reveal a new approach to creating sponsorship offerings that will knock the socks off potential sponsors by integrating social media. 3 Steps To Propel Your Sponsorship Offerings to the Next Level: Integrate Social Media: Offer sponsors an engaged audience Create 'Ownable' Sponsorships: Attract sponsors with a long-term investment Offer Compelling Experiences: Drive interest with social participation Request Free!

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Online Marketing: Content Marketing to Keep Google Happy

Many companies choose to conduct their online marketing in-house. Although there are several things to consider when it comes to online marketing, there are three that simply cannot be ignored: SEO, PPC, and social media. This white paper will provide you with a better understanding of the opportunities that Online Marketing provides for your business as well as providing several free price quotes from professional and experienced Online Marketing companies. Request Free!

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How Negative Reviews Can Improve Purchase Intent If Brands Know How to Respond

According to The Conversation Index, Vol. 6, a study by Bazaarvoice, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. Also, 41% of consumers see a brand's response to an online review as a sign that the brand really cares about its customers. This webinar takes an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and comfort products brand Sleep Revolution share how their participation with reviews gives them a direct conversation with consumers never before possible. This webinar explains: The key words and phrases in negative reviews to look out for How to respond to negative feedback in a conversational, human way The six kinds of reviews to watch for Which industries see the most CTAs in reviews What kinds of responses to reviews consumers find most helpful Request Free!

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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions. The following kit contents will help you get the most out of your Marketing research: The Social Marketer's Guide to Pinterest Millennials as Brand Advocates - New Research Study Results Request Free!

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Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. The following kit contents will help you get the most out of your Marketing research: Meatball Sundae: Is Your Marketing Out of Sync? Millennials as Brand Advocates - New Research Study Results Request Free!

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Smarter Process in the Age of the Customer

On a smarter planet, customers want to do business on their terms, not yours. Customers expect your operations to be instant, seamless and insightful, so that each interaction is fast and effective. The Smarter Process approach helps leaders reinvent business operations in the age of the customer. Request Free!

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Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler

This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of Contents as well as a full sample chapter for your enjoyment. Titles Include: Inbound Marketing: Get Found Using Google, Social Media, and Blogs Audience: Marketing in the Age of Subscribers, Fans and Followers Big Data Marketing: Engage Your Customers More Effectively and Drive Value The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing Engagement Marketing: How Small Business Wins in a Socially Connected World Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Whether you're a seasoned veteran of technical analysis or a newcomer, there are valuable lessons and advice in these pages for you. Download today and receive your FREE sampler filled with thought provoking insights from today's leading authors. Request Free!

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The New Marketing Landscape: What CMOs need to Succeed

In this session, Bazaarvoice features David Cooperstein, Marketing Practice Leader with Forrester Research, will define for marketers how to prepare for competition in this new environment, what behaviors and actions will lead to success as marketers, and how to put the new marketing ecosystem into practice for your brands. Watch this webinar to: Discover how brands engage with newly-empowered consumers See how consumers and brands co-create with marketing and R&D teams Understand where to invest to drive demand now If consumer-centricity is important to you in 2013, you won't want to miss this webinar. Request Free!

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Benefits Of Migrating Your Enterprise Contact Center To The Cloud In 2014

Great customer experience can be a strategic competitive advantage for enterprises today as consumers select companies to do business with based on their reputation for customer service. With customer engagement preferences evolving at a rapid pace, large enterprises are adopting cloud contact center solutions to bring rapid innovation, scalability and flexibility to customer interaction channels. Register now for this webinar. You will learn: The benefits of migrating to the cloud such as lower TCO, improved functionality, enhanced customer experience and more How to develop a business case for migrating your contact center to the cloud in 2014 5 steps for migrating your enterprise contact center to the cloud Step into the cloud at your own pace. You can build cloud and hybrid cloud solutions that meet your business and technical requirements. Request Free!

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Social Insights Report: HR Executives on Twitter--Reach, Engage, and Influence HR Decision Makers

While buyer personas, surveys, and search marketing data can get you in the ballpark, LeadTail believes social media insights are now a “must-have” for understanding HR decision makers in a way that becomes truly actionable. With this in mind, Leadtail developed this report, HR Executives on Twitter, to provide social media insights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B Social Marketing technology to analyze data from Twitter, this report reveals insights about HR executives to help you answer questions such as: Which social networks are HR professionals active on? What topics are they talking about? How are they using mobile to engage via social media? What sources of content are HR executives sharing? What are the most influential people, brands, and publications with HR professionals? Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing HR decision makers, and getting them to take the actions you care about most. Request Free!

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Capture Your ROI From Social In 5 Steps

If you're like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world's leading brands, Capture Your ROI From Social In 5 Steps shows you how successful brands and retailers capture results and prove social ROI. In this insightful and actionable white paper you'll learn how to: Be social where shoppers are buying Enable conversations that help consumers buy Get found with fresh user-generated content Use multiple paths to show ROI Measure your social mix to optimize results Get the most out of your social investment and read Capture Your ROI From Social In 5 Steps today. Request Free!

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The Top 5 Consumer-Driven Trends in Retail

Find out how you can apply these 5 trends to your business. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share. Millennials are driving the way retailers think about consumers and create shopping experiences. With mobile, consumers have become an always-on opportunity for retailers to tap. Retailers with a successful omni-channel strategy will experience less showrooming and achieve greater market share across all channels. Big data will allow retailers to change the consumer experience, boost conversions, and improve margins. Request Free!

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9 Social Insights that Drive Real Business Results

When your customers are discussing specific products (down to the SKU), user-generated content provides some of the richest and most relevant consumer information that exists. By aggregating and analyzing this social data, companies gain valuable insights and can use this intelligence to influence their business results in three critical areas: Product Innovation Optimized Communications and Customer Support Social Segmentation This white paper provides nine specific insights in these three areas that you can put into action today to improve your company's bottom line and provide strategic business advantage in the marketplace. Request Free!

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20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

Today, many marketers are discovering that relying too heavily on tried-and-true tactics such as broadcast emails, generalized Web copy and broad segmentation are producing diminishing returns. Simply put, the advent of new communication channels has led to more marketing and advertising noise, forcing many people to tune businesses out because they can't keep up. There are countless ways you can customize email and Web content for each person and deliver a fantastic customer experience that will build engagement, strengthen loyalty and, yep, boost revenue. Here are 20 ideas to get you started, organized by category. Request Free!

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7 Digital Marketing Strategies Made Better through an Integrated Marketing Platform

Here are seven digital marketing strategies made better through an integrated marketing platform, including how they can enhance your marketing programs, tips for implementing them, and success stories from the field. Request Free!

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Unified Communications Guide: The Business Case for Unified Communications in the Contact Center

Sometimes the hard part is distilling all of the benefits into a strong business case for management. Download the free Unified Communications Guide, The Business Case for Unified Communications in the Contact Center, to: Discover the benefits of implementing UC in a contact center Find out the different business cases that are a great fit for UC and why Learn about the different considerations you should make before you propose a new project Request Free!

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7 Ways to Squeeze the Most Out of Paid Search Spend

Discover seven low-hanging fruit Paid Search strategies that you can implement fast to drive relevant traffic, squeeze the most out of your budget and maximize returns from Paid Search. Use the data in this white paper to learn how to use ad copy more effectively, eliminate bad keyword mappings, analyze performance at the device level and plenty more. Request Free!

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Gmail Tabs: Impact on Email Marketing and Strategies to Respond

Download this white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. Request Free!

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Revenue Attribution: How to Measure the Impact of Your Marketing Efforts

Download this white paper and learn how you can get your business ready to track revenue, build an attribution model that captures the information important to your company, and use this data to optimize future marketing efforts. Request Free!

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7 Tips for Incorporating SMS Into Your Marketing Efforts

But if all you're doing is sending generic one-off text messages, you're barely scratching the surface of what you can do with this dynamic communication channel. Download this tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts. Request Free!

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