Top 5 Facebook Annoyances and How to Fix Them

Facebook changes features like Kim Kardashian changes husbands. Just when users get comfortable with the latest iteration of “New Facebook,” Zuckerberg and company go and change something else, drawing the ire of its millions of users. Here are six Facebook annoyances that are currently grinding our gears and ways to deal with each. With this download you will also receive free weekly coverage on the latest technology news and developments from Laptop Magazines eNewsletter. Request Free!

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: The ABC of Sales: Lessons from a Superstar Using an e-Signature Solution to Save Time and Money Request Free!

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The Essentials of Sales Kit - Includes a Free Power Principles eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Power Principles – Free eBook Using an e-Signature Solution to Save Time and Money Request Free!

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Delivering the True Potential of CRM Through the Individual

However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business. Request Free!

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Detaillierte SugarCRM Case Study: Redglaze Group

Sehen Sie, wie Sugar für Redglaze wichtige Daten zugänglich macht, Prozesse optimiert und die Effizienz erhöht. Request Free!

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How to Avoid the Biggest Risk in Selecting a CRM System?

While CRM is great in concept, the reality for selecting and implementing CRM can be quite different. The key factor is whether sales people will use your CRM system. In this white paper, we will explore what contributes to the poor CRM adoption by the sales people, how to avoid selecting a CRM system that increases the risk of poor user adoption, and what criteria you should consider in choosing the right CRM solution. Request Free!

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Help your Sales Team Prioritize with Lead Scoring

According to a recent Gartner study, 70% of sales leads are either not properly leveraged or completely ignored. Lead scoring plays a critical role in addressing this problem. Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. Request Free!

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Best Practices for Social Influencer Marketing

In pure marketing terms, social media influencers deliver commentary that boils down to free publicity, enhanced by the authenticity of the known and trusted opinion maker. This can be a home run. But how do you make it happen? You'll need to take a measured approach to attracting social influencers in order to maximize your ROI. In this whitepaper, we’ll cover: The power of social influence Choosing the right influencers Attracting influencers to your product or service What to do to become an influencer Request Free!

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Social selling insights from a new report on the value of social media sales and the habits of social sellers

With the recent emergence of social selling as the new way to network, prospect, and close deals, we compiled data from 1,000 salespeople to look at important trends. We looked at which social media channels were most valuable, which sales tactics could be effective on social, and more. We also saw how these insights played out across gender, industry, and quota. Through our research, we found that there were definite trends in social media frequency, social channel use, and habits of successful social sellers. Here are a just few of those key insights: High achieving social sellers are more likely than low achieving social sellers to use social media for networking and prospecting. Facebook and LinkedIn were considered to be two times as important as Pinterest, Tumblr, or Instagram, to most social sellers. Women think more social media channels are “extremely important” than men Request Free!

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Intelligent Imaging Leadership Guide

Deliver a better customer experience. Intelligent imaging solutions combine advanced document capture, imaging archive, workflow and content analytics to consolidate multiple inputs from email, faxes, mobile devices, online sources, archives and paper. Create a map for getting from here to there. If your clients are going to get ahead with intelligent imaging, they need to start by mapping their current process. This guide can help organizations create a diagram that maps its current process methodologies. Avoid pitfalls. This guide can help your clients understand their documents and the details, extract the right information the first time, and classify documents correctly to build a foundation for a long-lasting solution. Request Free!

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This social selling survey report outlines what today's social sellers are doing to be successful

We surveyed 1,000 salespeople across the United States to find out how prevalent social selling is, its value, what makes a successful social seller, and more. There was a large distribution among respondents across age, industry, income, location, and education level. We boiled down this data to pull out the key insights we discovered about social sellers to help you learn how you can become more successful in social media sales. Here are a few of those key insights: High achieving social sellers are more likely than low achieving social sellers to use social media for networking and prospecting. Facebook and LinkedIn were considered to be two times as important as Pinterest, Tumblr, or Instagram, to most social sellers. Women think more social media channels are “extremely important” than men. Request Free!

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12 Essential Tips for Socializing the Channel

As social media marketing matures, B2B marketers are finding their way past the trendiness and hype to develop new ways to build profitable relationships. For large companies with global partner and strategic alliance networks, social media offers unique advantages that go beyond reputation monitoring and messaging. In fact, the available gains to be realized from socializing the partner channel vastly outweigh those of marketing communications—and are certainly more measurable—once channel marketers discover the real opportunity and how to pursue it. Request Free!

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8 Content Marketing Mistakes to Avoid

Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The Sales Lion – and you get the benefit. Request Free!

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The New Rules of Digital Engagement

Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning tactics into your own marketing mix. Request Free!

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Introduction to Integrated Marketing: Getting Started with Marketing Measurement

You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus on a relatively small set of clear metrics that you can understand and put to work right away. This paper will help you choose, plan and execute a straightforward, useful set of metrics. Request Free!

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Introduction To Integrated Marketing: Sales and Marketing Alignment

The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue. But only 8% of companies say they have tight alignment between sales and marketing. Request Free!

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Linking Your Inbound Efforts to Revenue

Yes, inbound marketing CAN be measured, and yes, it CAN be linked to sales. This Deep Dive explores how inbound marketing drives results for Top Performers and how it can work for you. Learn how your organization can link inbound investments, channel by channel, to actual sales results. Request Free!

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6 Steps to Successful Lead Nurturing

Learn how lead nurturing helps you win business, and the 6 steps for getting it right. In this guide, we'll tell you what it takes to get your program up and running, explain how to refine and expand your program, and discuss how lead nurturing can foster a tight relationship between marketing and sales teams. Request Free!

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7 Characteristics of Great Marketing Content

So how do you craft great marketing content that gets results? While there's no cookie-cutter methodology, there are specific characteristics that most, if not all, successful marketing content shares. This guide gives you the top seven characteristics, and discusses best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle. Request Free!

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SEO 101: Beyond the Basics

Much of this material remains applicable today. A growing amount of out-dated SEO tactics are still being touted as best-practice. Get all the facts, so that you can increase traffic. In this eBook, you'll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates. Request Free!

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Learn Why Analyst Firm Ovum Names SugarCRM a Leading CRM

Read an in-depth analysis of SugarCRM's enhanced ability to help companies execute their customer-facing initiatives from Ovum, a leading technology research firm. Request Free!

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This is How i CRM: Redglaze Group Aligns the Entire Team to Deliver Customer Success

See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies. Request Free!

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Warum Ovum-Analysten Sugar Als Fhrendes CRM Bezeichnen

Lesen Sie eine Analyse von Ovum über Sugar's optimierte Leistungsfähigkeit, die Unternehmen beim Ausbau der Kundenbindung und –zufriedenheit unterstützt. (Report nur in Englisch verfügbar.) Request Free!

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CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

This white paper reveals the Total Cost of Ownership (TCO) among the four leading midmarket CRM solutions. Request Free!

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Easily Create the Most Effective Tool in B2B Marketing

Dramatically reduce the time from visitor to customer with this persona management worksheet. Enhance your content marketing strategy, engage with your customers, and attract more qualified prospects by downloading this worksheet. This worksheet provides you: Ways to improve your SEO Steps on how to gather information to define and build out personas Buyer persona templates Marketers that understand the importance of buyer personas develop content that converts more leads, builds more sales, and produces more brand advocates. Download this worksheet and see how easy it is to boost engagement and increase relevancy with built out personas. Request Free!

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Create Highly Effective Landing Pages that Convert More Leads Faster than Ever

Never see poor results from your landing pages again! Dramatically improve the number of leads per campaign by optimizing your landing pages and enhancing the user experience. Improve your demand generation strategy and attract more qualified prospects by downloading this worksheet. This worksheet provides you: Step-by-step instructions on how to create the best landing pages How to optimize your branding, content, and design The tools to maximize conversions Marketers that understand the importance of optimized landing pages generate more leads, build greater pipeline, and retain more customers. Download this worksheet and see how easy it is to start converting more site visitors into leads. Request Free!

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Aberdeen Research Brief: Big Data for Marketing - Targeting Success

It’s hard to escape the hype around “Big Data” and the big promise that all that data can generate powerful and profitable intelligence. This research brief by Aberdeen provides some actionable insight regarding the potential for big data by looking at the strategies, processes, and technologies Best-in-Class firms are adopting around data analytics for marketing today. While adoption of “big data” per se is nascent, the transition to dynamic, behavior-based segmentation and targeting, and real-time management means companies are likely to see significant growth in the volume, velocity and variety of data. Request Free!

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How to Avoid the Biggest Risk in Selecting a CRM System?

While CRM is great in concept, the reality for selecting and implementing CRM can be quite different. The key factor is whether sales people will use your CRM system. In this white paper, we will explore what contributes to the poor CRM adoption by the sales people, how to avoid selecting a CRM system that increases the risk of poor user adoption, and what criteria you should consider in choosing the right CRM solution. Request Free!

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Don't Whine About LinkedIn's Changes-Capitalize on Them!

Favorite applications have disappeared—Box.net files, SlideShare, and Events, to name a few. But the changes LinkedIn has made present some awesome opportunities. Wayne Breibarth will be addressing the new features as well as updates to the existing ones. Not only will he show you how to access these features, but he will give you tips for using them to find your next customer, investor, strategic partner, vendor, donor, or job opportunity. And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula. Request Free!

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The LinkedIn Connection Conundrum--Who Should be in Your Network?

On the other hand, LinkedIn can be one heck of a tool to meet people you don't know but would like to know. To help you better understand this quality versus quantity debate (whether it’s better to have an enormous LinkedIn network that includes hordes of strangers or a smaller but tight-knit network of people you know and trust), Wayne Breibarth has developed the LinkedIn Connections Continuumchart. The chart shows you what happens if you choose to increase your connections beyond the far left of the continuum (“I know everyone well”) and across the continuum toward the far right (“I know only a small %”). As you expand your network, some positive things will happen (you will have a larger marketing audience), but some negative things can also happen (you could be less effective when introducing your connections to each other). And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula. Request Free!

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LinkedIn Groups: Cash in on this powerful tool

Groups are a great way to: Speak, share, and interact with a group of like-minded individuals who have common interests and are located around the world or right in your own neighborhood. Increase the size of the population you can search into when doing any type of search. Once you find members of the group who meet your search criteria, you can communicate with those people even though they may not be connected to you at the first, second or third level. Find people you may want to connect with. You can join up to 50 groups on LinkedIn, and I suggest you take advantage of all this potential. And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula. Request Free!

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The Definitive Worksheet to Optimize Your LinkedIn Profile Headline

What is your Headline and where is it on your profile? It is located in one of the most prominent and important positions on your profile—to the right of your photo and just below your name. It can include up to 120 characters, including spaces and punctuation. Why is your Headline important? 1. It is one of the first things people read when they: Review your profile See your status updates Look at group discussions in which you’ve participated See comments you’ve made when sharing other people’s status updates View your photo on your company page Find you with an Advanced People Search See you in their list of “Who’s Viewed My Profile” Locate you with an Alumni search See you in their list of “People You May Know” Sometimes your Headline even shows up without scrolling over your name/photo. Consider it your bumper sticker or a shortened version of your elevator speech. Request Free!

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5 Reasons Why Preference Management Is Good For Marketing ROI

Privacy and consumer protection laws are evolving towards an opt-in marketing model — and within that, preference management can play a key role. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management! Request Free!

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Preference Management: The Foundation of Effective Consumer Engagement

Eric Tejeda, Director of Product Marketing at PossibleNOW, explains the history of customer engagement. He explores the opportunities, challenges and key considerations facing any organization that needs to interact effectively with customers and prospects. He also delves into the tools and technology necessary to build lasting, mutually beneficial relationships between consumers and companies in the digital age. You’ll learn why preference management is the critical first step towards effective customer engagement and the key role it plays in crafting successful customer engagement strategies. This paper is designed for those who are involved in customer engagement, customer experience and digital or direct marketing. Request Free!

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8 Tips to Create Search-Friendly Press Releases

According to BizReport, 95% of search-driven traffic to websites comes from the first page of results. Customers who come to your site through organic search are some of the most qualified and least expensive leads available. But with Google and other search engines constantly changing the rules for SEO, how can you keep your ranking where you want it? This free tip sheet from Marketwired, 8 Tips to Create Search-Friendly Press Releases , offers a step-by-step guide for turning press releases into a powerful SEO tool. In the tip sheet, you'll learn: Best practices for keywords Ways to increase visibility with multimedia How to fine-tune releases for better lead generation And much more! Request Free!

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Engage Customers by Delivering Personalized Digital Experiences

This paper highlights the many benefits that IBM Exceptional Digital Experience, together with IBM's Marketing Optimization solution, that organizations can harness to deliver a unique and personalized digital experience. IBM Exceptional Digital Experience and IBM Marketing Optimization solution can help organizations differentiate their digital brand; reach customers and prospects across nearly any channel; deliver tailored, relevant messages; and easily launch and schedule marketing campaigns. Real-time customer insights and analytics woven into these two solutions maximize ROI for digital channels and marketing investments. Request Free!

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The Business Value of IBM's Exceptional Digital Experience Solutions

Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions. Request Free!

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Creating a Digital Strategy to Provide Exceptional Digital Experiences

For IBM clients, “Exceptional Digital Experience” is realized in the results. This paper demonstrates how organizations, with their unique requirements, have created and benefited from an exceptional digital experience from IBM. Request Free!

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Thanking Your Advocates

Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing. Advocate Thank Yous come in many formats, including recognition, product samples and event access, and should be tailored to your brand's Advocate Marketing program. Download this eBook to learn how to motivate and reward your advocates, including: Thank You ideas for employee, consumer and blogger advocates How and when you should thank your advocates Detailed Thank You examples from leading companies in CPG, retail and manufacturing Request Free!

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Your Guide to Sales and Marketing Alignment

If your sales and marketing teams are constantly at each other's throats, it might be time to consider a solution that can help automate lead qualification and assignment, take the tedium out of lead nurturing, and improve marketing accountability with accurate ROI reporting. This white paper will discuss: How marketing automation can improve communication between your two teams How lead nurturing can save time and reduce tensions by preventing leads from slipping through the cracks How accurate reporting can help tie marketing spend to revenue, putting marketing and sales on the same team when it comes to revenue attribution Request Free!

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The Complete Guide to B2B Email Marketing

The Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective, targeted email campaigns — from planning and designing to sending and optimizing — in six straightforward steps. With this guide you'll learn: Important information on email deliverability and avoiding spam folders Design tips for clean, attractive templates Best practices for writing compelling, personalized messages How to find your perfect email send time Request Free!

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The CMO Toolkit

This Toolkit includes important industry research and statistics provided by top analyst firms, and also covers: How lead nurturing can be used to increase the value of your database How marketing automation can increase your ROI through closed-loop campaign reporting and improved metrics The current state of B2B marketing, including difficulties faced by CMOs and the increasing adoption rates of technologies like marketing automation Request Free!

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Marketing Automation Success Kit

The Marketing Automation Success Kit walks you through the basic steps of researching, selecting, and implementing your new tool. This kit will guide you through: Determining the desired benefits of marketing automation Planning and budgeting for your solution Researching and selecting the perfect platform for your company Request Free!

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Guide to Inbound Marketing Best Practices

Download this Inbound Marketing Guide which contains over 20 pages of valuable information that will help you maximize your inbound marketing campaigns, including: How to leverage social media to grow your lead gen efforts Guide to attracting new blog followers How to create valuable content that will drive inbound leads Request Free!

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Millennials as Brand Advocates - New Research Study Results

Traditional marketing tactics don’t cut it when you're trying to share your brand story with social-savvy millennials. In fact, a new SocialChorus research study of over 500 millennials reveals that only 6% of millennials consider online advertising to be a trusted source for product information. So how do you reach this ad-averse group? Download this report to learn: How millennials prefer to interact with brands (hint: they’ve mastered tuning out your social advertising) Who 95% of millennials trust for product information How to power millennials to advocate for your brand and share your story with their peers Request Free!

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Advocates as Content Creators

With the continued explosion of social, brands cannot get enough content to fill their ever-growing need. Without quality content, there is little engagement on social channels. However, content marketing poses several problems for brands, primarily time and money. In this eBook learn how to leverage advocates to solve your content problem – creating content that performs better and is less expensive. Download this eBook to learn: Why you should leverage advocate content 5 tips for encouraging advocates to create and share content How to repurpose advocate content on paid and owned channels Solve your content problem for good by learning how to power advocates to create and share content for you. Request Free!

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The 6 Step Customer Advocate Marketing Handbook

Happy customers are some of your brand's best advocates. When they share your brand story their message is more trusted than when it's delivered directly from the brand. Connecting and engaging with customer advocates drives business results for brands, including improving social engagement, increasing brand preference, and helping brands reach new customers. Download this handbook to learn more! Request Free!

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5 Ways to Reduce Advertising Network Latency

Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency and keep those clicks coming. Request Free!

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Build your Sender Reputation in Four Steps

Similar to a credit score, sender reputations reflect how good or bad your sending habits are. If your reputation is lower than you’d like, just follow these 4 easy steps to start hitting the inbox. Request Free!

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The Master List of Email Delivery Terminology

The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program. Request Free!

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