How to Avoid the Biggest Risk in Selecting a CRM System?

While CRM is great in concept, the reality for selecting and implementing CRM can be quite different. The key factor is whether sales people will use your CRM system. In this white paper, we will explore what contributes to the poor CRM adoption by the sales people, how to avoid selecting a CRM system that increases the risk of poor user adoption, and what criteria you should consider in choosing the right CRM solution. Request Free!

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The Essential Guide to Selecting Your Web Content Management Solution

The Essential Guide helps you understand and determine your criteria for choosing a new WCM Solution. It also identifies the key focus areas to evaluate when researching which WCM technology is best for your organization. In this guide, you will learn: The key features to compare for a WCMS Which WCM Solution will deliver the best visitor experience How to select the right solution for your business needs Download The Essential Guide to determine the right Web Content Management Solution for your organization and start driving results from your website today. Request Free!

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10 Google Analytics Tools Your Business Should Be Using

Google Analytics is the ultimate free tool for measuring website performance. But are you getting the most out of it? Using basic features to gauge traffic is definitely useful, but Google Analytics also offers a plethora of advanced metrics that provide key insights in measuring the success of your website. In addition to providing traffic numbers and reports, Google Analytics delivers a trove of other useful information for businesses. Advanced metrics can tell business owners if audiences are engaging with their site, ways in which social media marketing is driving traffic, how long visitors stay on website pages and more. Ultimately, this data reveals the effectiveness of your marketing efforts and how they translate into meeting your website goals. With this download you will also receive free weekly coverage on the latest career, resume and job seeker advice from our BusinessNews Daily eNewsletter. Request Free!

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The Power of Mobile Apps

Get your best app ideas off the whiteboard and into customers' hands. With Mobile Services you can extend the power of the Salesforce Platform to any device. Developers and business analysts can quickly build engaging mobile apps so you can connect customers, employees, partners, and products in new ways. Request Free!

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A Brand-Builder's Guide to the Universe

Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do. Operationalizing their brands in this way produces results because companies aren't simply expressing or marketing their brands—they're using them to ignite their organizations and create real business value. This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them. About Denise Lee Yohn | Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Her book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest was published by Jossey-Bass in January, 2014. Request Free!

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8 Ways to Unlock Salesforce with Pardot

Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. In this white paper you will learn: 4 different ways that Pardot can make your lead management process more efficient How you can give your sales team x-ray vision with powerful sales intelligence How you can improve your reporting and revenue attribution models Request Free!

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The CSO Toolkit

Interested in what marketing automation can do for your sales team? The CSO Toolkit focuses on the marketing automation capabilities that truly matter to your sales department—like the ability to improve sales intelligence, increase close rates, accelerate the funnel, and improve marketing and sales alignment. The Toolkit will discuss: How marketing automation can improve sales intelligence through prospect tracking, and real-time alerts How sales reps can use lead nurturing to avoid wasting time on cold or non-sales-ready leads How sales and marketing can drive sales and accelerate the funnel with improved lead qualification, powerful lead nurturing, and more Request Free!

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Salesforce1 Platform Overview and Demo

Turn your best ideas into apps, fast, with the world's #1 cloud platform. Connect customers, partners, employees, and the next generation of apps and devices with the Salesforce1 Platform. Request Free!

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Salesforce1 Platform App Guide and Gallery

What could you do with new APIs and mobile services from the Salesforce1 Platform? This guide shows you: 9 Examples of Customer Apps built on the Salesforce1 Platform Over 70 app ideas arranged by industry that you could build, today A list of 14 partner apps created on the Salesforce1 Platform in the AppExchange Request Free!

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A Quick Peek at How Salesforce Helps you Build Apps, Faster.

The fastest path from idea to app starts with Force.com on the Salesforce Platform. Trusted by over 100,000 customers, the Salesforce Platform brings together services like Force.com, Heroku, Database.com and Site.com. And this quick peek at Force.com on the Salesforce Platform is just the start of turning ideas into business apps that give you competitive advantages. Request Free!

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Forrester Research Report: Align Your B2B Community Marketing to Your Customer's Lifecycle

Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey." According to Forrester Research, marketers can and should be actively involved in their online customer communities, because doing so leads to increased brand advocacy, repeat business, and deeper customer engagement. Online communities are critical in the B2B buying cycle, as buyers seek to learn about a brand, connect with peers, and get support for purchase decisions. But many B2B marketers hesitate to interact with community members for fear of alienating the very people they want to influence. This report busts 3 common myths about marketing within communities, and describes how customers engage in online communities before, during, and after a purchase. It also outlines how B2B marketers can effectively align strategies and tactics with that lifecycle using the RaDaR model (reach, depth, relationship). Request Free!

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Better Lead Yield in the Content Marketing Field - Industry Report from CMO Council

Download this report to get access to the survey results of some of the industry's top marketers as they identify how to select, connect and convert business buyers through engaging content and the use of smarter, multi-channel delivery systems. The information covered in this report includes: Where do decision makers consume content? What kinds of content are most valuable and trusted? How to automate and accelerate the process of customer acquisition, nurturing and retention. Common mistakes of B2B content, and how to avoid them. How to best utilize a multi-channel approach, and why it's essential in today's marketplace. Download this report today to gain these actionable insights and enhance and optimize your content marketing today! Request Free!

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No One Hears Your Pounding Heart! The Ultimate Guide to Presentation Confidence

50+ proven (and sometimes surprising) tips and strategies to help you be cool, calm, and confident in presentations. Ideas have been collected from a business survey, Harvard research, celebrities, thought leaders, and the author's 25 years of presentation coaching and training. Learn how to deal with confidence killers. The night before your presentation The morning of the event Before you enter the room, & In the room Examples include: What the publisher of a top business magazine does to pull it together before a presentation What the world's most famous opera singer did to feel less alone on stage How the Chief Marketing Officer of a Fortune 100 company camouflages nerves Download this eBook today and never “lose it” again! Request Free!

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The Thought Leader Manifesto

Whether you’re an executive, entrepreneur, or a non-profit leader, your success is often dependent upon your ability to engage and enroll influencers to get on board with your ideas. When you create connections with recognized and well-respected influencers, you move from a “one-to-many” to a “many-to-many” model, empowering others to carry your ideas forward to their communities. What follows are 12 strategies to secure the support of influencers and empower them to amplify your message. Denise Brosseau is the author of Ready to Be a Thought Leader?, published by Wiley/Jossey-Bass. Denise is the CEO of Thought Leadership Lab, a boutique professional services firm that specializes in building the visibility, credibility and thought leadership of executives and CEOs. A Stanford MBA, Denise is a serial entrepreneur and the co-founder of Springboard, the women’s start-up launchpad that has led to over $6 billion in funding for women entrepreneurs. In 2012, she was honored by the White House as a Champion of Change. Request Free!

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Better Lead Yield in the Content Marketing Field - Industry Report from CMO Council

Download this report to get access to the survey results of some of the industry's top marketers as they identify how to select, connect and convert business buyers through engaging content and the use of smarter, multi-channel delivery systems. The information covered in this report includes: Where do decision makers consume content? What kinds of content are most valuable and trusted? How to automate and accelerate the process of customer acquisition, nurturing and retention. Common mistakes of B2B content, and how to avoid them. How to best utilize a multi-channel approach, and why it's essential in today's marketplace. Download this report today to gain these actionable insights and enhance and optimize your content marketing today! Request Free!

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Die richtigen Preise fr CRM: So vermeiden Sie Kostenfallen

Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment. Request Free!

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Erschlieung des vollen CRM-Potenzials durch das Individuum

Allerdings entfalten nur wenige davon das wahre Potenzial von CRM. Erfahren Sie, wie CRM mit dem Fokus auf das Individuum Ihr gesamtes Geschäft transformieren kann. Request Free!

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8 Ways in 8 Days

These 8 tips can immediately help your business succeed online. The only thing required is time and effort! Doing at least 1 of these tips per day is enough to generate new visitors to your website in just 8 days! Over the past 7 years I have gained a tremendous amount of knowledge in the ever changing field of online marketing. Although it can be stressful keeping up with this fast-paced, evolving industry, it is also very rewarding and challenging. I am extremely passionate in what I do and the services I provide to my clients. If you remain a subscriber of my newsletter, I promise to share my knowledge and resources to help you see measurable success in your business marketing ventures online. Request Free!

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Security for E-Signatures and E-Transactions

What is electronic signature security, and why is it important? What security is needed, and how much? How and when to apply security to electronic signatures, transactions and records? What techniques and methodologies will ensure a transaction's reliability as a business record and as legal evidence? This 5-page white paper shares insights and best practices from nearly 20 years of automating business processes with electronic signatures answers these pragmatic questions and more! You will learn about the four most important areas to consider when identifying your e-signature security requirements: User identity, authentication and attribution, Document and signature security, Transaction security, Data and system security. Request Free!

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10 LinkedIn Mistakes Companies Make

For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives. It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together. One plus one equals much more than two. But when your company and your employees get on the LinkedIn bandwagon, be sure to avoid these common mistakes. Request Free!

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The Social Enterprise: Tips for Helping Enterprises Collaborate Securely

Caleb Barlow, Director of Data and Mobile Security at IBM, discusses the latest in social media from a security perspective. What do users need to do to protect themselves and their corporations? Social media allows users the ability to engage with customers and partners directly, en mass; but it can also make your company more vulnerable to attacks. Learn more about the strategies and policies that you can put in place to secure your business devices, applications and transactions in today's connected world. Request Free!

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From Social Media to Social CRM: Reinventing the Customer Relationship

How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy. Request Free!

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BEST PRACTICES IN BIG DATA AND ENGAGEMENT

Marketers have long struggled with data, and it is certainly not a new challenge. In a study conducted by the CMO Council in 2007, senior marketing leaders agreed that data trapped in functional silos significantly stymied their ability to engage in more personalized and targeted communications. But as digital platforms have advanced and customer data repositories have swelled, new issues have emerged that require a new partnership between marketing and IT resources to better power customer engagement platforms while optimizing data aggregation and analytics. Request Free!

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5 Ways to Reduce Advertising Network Latency (and not keep your customers waiting)

Whether it’s display, mobile, or video ads, visitors are not likely to wait around for your ad to load to see what it’s all about. Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency and keep those clicks coming. Request Free!

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Four Steps To Build your Sender Reputation

Similar to a credit score that shows how great (or terrible) your credit is, your email sender reputation shows mailbox providers how reputable your sending habits are. The better your reputation, the more likely your chances are of landing in the inbox rather than the spam folder. If your reputation is lower than you like, just follow these 4 easy steps to start hitting the inbox. Request Free!

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The Email Delivery Terminology Master List

In the world of email delivery, following the latest trends and technology can be confusing if you aren’t familiar with the terminology. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own email initiatives. Request Free!

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Understanding The Importance Of Transactional Email

Although they are incredibly overlooked, transactional emails are unique to an occasion and recipient. But did you know that due to its high click-through rates, it can be a great way to communicate with your customers? In fact, transactional email brings in 288% more revenue than bulk mail. With this guide, find out what you might be missing in your transactional emails to capitalize on this incremental revenue. Request Free!

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Best Practices for Creating a Content Marketing Strategy

In addition, a strategic content marketing campaign can bolster your search engine optimization and brand positioning. Your company can't afford to be doing it the wrong way, or not doing it at all. Download this insightful white paper to get actionable tips including: Obtaining stakeholder support Creating an editorial calendar Getting the maximum mileage out of your content Developing an array of content across multiple channels Request Free!

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7 Ways Retailers Can Squeeze the Most Out of Paid Search Spend

Discover seven low-hanging fruit Paid Search strategies that retailers can implement fast to drive relevant traffic, squeeze the most out of their budget and maximize returns from Paid Search. Use the data in this white paper to learn how to: Use ad copy more effectively Eliminate bad keyword mappings Analyze performance at the device level And plenty more Request Free!

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Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. The following kit contents will help you get the most out of your Marketing research: Meatball Sundae: Is Your Marketing Out of Sync? Executing a Successful Global Email Campaign Millennials as Brand Advocates - New Research Study Results The Inbound Website: Getting Found with SEO & Social Request Free!

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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions. The following kit contents will help you get the most out of your Marketing research: Millennials as Brand Advocates - New Research Study Results The Social Marketer's Guide to Pinterest Executing a Successful Global Email Campaign The Inbound Website: Getting Found with SEO & Social Request Free!

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31 Tactics for Building Your Database

Download this eBook and get 31 list growth strategies and tactics for building your database in today's multichannel world. Request Free!

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State Of The Marketing Technology Industry Report - January 2014

While marketing technology companies are making a lot of buzz at the moment, the actual penetration rates for marketing automation platforms remain quite low. Across a wide variety of industries, from software and Internet to health and pharmaceuticals, marketing automation solutions offered by companies like Eloqua, Marketo, HubSpot, and Pardot have only just begun to penetrate their full opportunity. This leaves a huge opportunity for one or more of these companies to dominate in what is still a wide open playing field. In this report, Mintigo’s Customer Intelligence Platform analyzed 186,500 US-based B2B companies by using big data analytics to parse their websites, social media networks, and business directories. This report discovered the types of businesses and industries that implemented the latest marketing technology tools. Download now to get access to the full report! Request Free!

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Proteja Su Organizacin Social Con HootSuite Enterprise

Todos los equipos de su empresa están continuamente creando nuevos perfiles sociales, y usando sus propias plataformas para gestionarlos. Pero sin un entorno estándar y seguro para sus perfiles sociales, su organización sigue siendo vulnerable al software malicioso, cuentas no autorizadas o fraudulentas, y a la filtración de datos. Descargue hoy esta guía sobre HootSuite Enterprise para departamentos de Informática. Request Free!

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Ein Leitfaden zur Wahl der richtigen Social-Relationship- Plattform fr Unternehmen

Der Einfluss von Social Media in der Wirtschaft liegt auf der Hand. Erfolgreiche Unternehmen beschränken sich nicht mehr allein auf das Marketing, sondern setzen abteilungsübergreifend Social Media ein, um eine gute Beziehung mit ihren Kunden aufzubauen und zu pflegen. Von Marketing-Teams, die weltweite Werbekampagnen verwalten, über Vertriebspersonal, das potentielle Kunden anspricht, bis hin zum Kundendienst, der Kunden in Echtzeit zufriedenstellt; die Vorteile der sozialen Medien sind enorm. Und bei einem solchen Potenzial ist es von großer Bedeutung, die richtigen Tools zur Umsetzung der Social-Media-Strategie zu wählen. Aber welche Social-Relationship-Plattform ist die geeignete für das eigene Unternehmen? Request Free!

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Compliance Guide: Ensure Social Media Compliance Across Your Organization

Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines. Request Free!

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CIO Guide: Evaluating Enterprise Social Relationship Platforms

The business impact of social media is undeniable. No longer confined to marketing, successful organizations rely on social media to create and nurture relationships, company-wide. But which enterprise social relationship platform is right for you? Get the information you need to make an informed decision in the Buyers' Guide: Evaluating Enterprise Social Relationship Platforms. Request Free!

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Closing the Loop on Social Leads

Download your complimentary white paper, Closing the Loop on Social Leads , and uncover valuable leads by learning the tactics and metrics that enable social selling success. Closing the Loop on Social Leads will show you how to: Tap into the vast number of social media leads awaiting you and your business. Gain a better understanding of what are the most telling metrics. Tie top-line organizational goals in order to close the loop. Request Free!

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The Five-Step Guide for Better Social Media Security

As more businesses embrace the power of social media, related security breaches are also on the rise. These sorts of crises can be catastrophic for your brand. Do you know how to avoid them? Request Free!

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Gua Que Analiza Las Plataformas de Gestin de Redes Sociales Para Empresas

El impacto empresarial de las redes sociales es innegable. Sin estar ya confinadas al territorio del marketing, las organizaciones de éxito confían cada vez más en las redes para crear y cuidar sus relaciones en el ámbito empresarial. Desde los departamentos de Marketing, pasando por los comerciales que contactan con potenciales clientes, hasta los empleados de Atención al cliente que buscan la satisfacción de sus clientes en tiempo real, los beneficios de las redes sociales son enormes. Y con tanto en juego, es esencial elegir las herramientas adecuadas para fortalecer tu estrategia social. Pero, ¿qué tipo de plataforma social empresarial es adecuada para ti? Request Free!

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Sichere Deine soziale Organisation mit HootSuite Enterprise

Teams im gesamten Unternehmen erstellen fortwährend neue Social-Media-Konten und nutzen zur Verwaltung ihre eigenen, fehlerhaft angepassten Plattformen. Aber ohne eine standardmäßige und sichere Umgebung für Social Media bleibt Ihr Unternehmen anfällig für Malware, nicht autorisierte oder betrügerische Konten und Datenlecks. IT-Abteilungen sind in der Regel diejenigen, die gerufen werden, wenn es ums Aufräumen geht. Warum übernehmen Sie nicht jetzt die Kontrolle über diese Situation? Laden Sie noch heute diesen Leitfaden zu HootSuite Enterprise für IT-Abteilungen herunter. Request Free!

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Social Selling: An Overview for Sales Executives

Today's highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Social selling practices will enable your reps to connect with prospects at the right time, with the right information, and close deals fast. Request Free!

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A Definitive Guide to Social Selling

Today's B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage. Request Free!

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Public relations can be incredibly effective for small- and medium-sized businesses. It's typically less expensive than advertising, and third-party coverage of your products and services lends credibility to your message and builds trust in your brand. One of the powerful tools in the PR toolkit is the news release. When you optimize your news release program, it can have a big impact—helping you keep existing customers, reach new audiences, build valuable relationships with the media and other influencers, create brand advocates, and ultimately grow your business. Download Chapter 1 of this complimentary e-Book for three steps that can help you get the most out of news releases. Request Free!

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Social Recruiting: Five Tips to Improve Efficiency and Get Better Results

With more than a billion users on Facebook and 200 million on LinkedIn, social networks are a great way to diversify your recruiting strategy and take advantage of social communities. But social recruiting is more than just having a Facebook page or tweeting job postings. Done well, social recruiting can increase your reach, improve the quality of your hires, and reduce your sourcing costs. Request Free!

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Hiring a Web Designer for Your Ecommerce Site

For most people, starting or updating an ecommerce site involves hiring a web designer. The right web designer knows how to create the look and feel you want for your site, knows how to make your site mobile-friendly (or alternatively, how to create a mobile shopping app for your ecommerce business), and knows how to incorporate proven SEO principles to help your site draw more traffic. This white paper discusses how good web design can increase ecommerce sales, what you should look for in a web designer, and specific design tips and best practices for maximizing ecommerce sales. And to get you off to a solid start, we'll also provide you with several non-obligation and free quotes from pre-selected web designers that can meet your goals and objectives. Request Free!

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Six Trends in Sales Performance Management

Sales Performance Management (SPM) solutions are proving to be incredibly valuable for organizations that adopt them. Organizations that implement compensation management solutions can expect to reduce errors by more than 90 percent, reduce processing times by more than 40 percent and reduce IT/Admin staffing by more than 50 percent. Request Free!

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2014 Janrain US Consumer Research: Social Login and Personalization

The results show more than 50% of consumers now use social login, and those who do are more active and likely to be brand advocates. Unfortunately they also show consumers are still being mistargeted for marketing campaigns, and 94% will respond by unsubscribing from emails or abandoning websites. Other findings: 71% have received an offer that "clearly shows they do not know who I am" 10% say they will never visit that website again as a result 91% are satisfied with the social login experience… …but only 12% say they choose social login because it "ensures websites are more personalized." Download the full report to learn more. Request Free!

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Managing Global Websites -- Finding the Right Approach

There are several different ways you can manage your multilingual website. Before deciding on the best approach, consider the options. This eBook covers: 3 options for multilingual website management Benefits and challenges of each approach How to choose the right option Read this eBook if you have been tasked with turning your website into a global one or need to better manage your current global website. Request Free!

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Death of the Contact Center: Are the Rumors True?

This white paper outlines 7 actionable strategies contact centers must adopt NOW, to better meet the needs of today's customers. Request Free!

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