Thursday, August 28, 2014

Get Your Marketing Teams To Work More Collaboratively







Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their company’s marketing functions, yet struggle developing collaboration and cohesion across the entire team.


In this informative paper, we attempt to address the five ways that could help you accomplish these goals:



  • Complete projects, fast

  • Work with outside contractors and agencies, securely

  • Access files here, there, everywhere

  • Equip sales team with winning tools

  • Distribute campaign content easily


Learn why a powerful collaboration tool can help pull your marketing team’s various functions together.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sKfRza

5 Strategies for Leading a Quota-Busting Sales Team






It's a real challenge today, especially since so much has changed in the past few years — including customer expectations. Sales people are struggling to catch up.



In this eGuide featuring sales expert, Jill Konrath, you'll discover:

  • 5 strategies to take your entire sales team to a whole new level.

  • How to get your team experimenting with new approaches.

  • #1 skill correlated with leadership success.


Download now to get fresh insights and rock solid take-aways you can use right away.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1pmox12

Wednesday, August 27, 2014

PLM Best Practices for Medical Device Manufacturers to Ensure Quality







In the medical device industry, the success of a company is driven by its ability to bring innovative, cost-effective products to market quickly.


In this eBook "PLM Best Practices for Medical Device Manufacturers to Ensure Quality", discover why the Food and Drug Administration (FDA) and other regulatory bodies see the concept of total product lifecycle (TPLC) management as the gold standard for ensuring quality and guiding a medical device from concept to completion.


You’ll also learn how a product life cycle management (PLM) solution enables medical device companies to predict quality issues that affect not only compliance but also cost.



  • PLM streamlines TPLC and enables device companies to manage the process from the concept and design of a product's lifecycle through commercialization and ongoing safety monitoring.

  • PLM provides a collaborative platform that enables TPLC’s focus on collaboration and cooperation.

  • TPLC focuses on sharing information throughout the development of the product and its entire lifecycle.

  • TPLC with PLM enables medical device companies to integrate and consider all factors that will influence the design and manufacturing.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1tL9Q7a

Solve the Organizational Challenges of Translation








Pressure to meet demands from all sides of the organization can cause friction and steal focus from solving the business challenges. Marketers are often conflicted with following the organization’s internal process and meeting their own content requirements and critical deadlines.


Learn how to you stay focused on meeting marketing demands and reconcile your company's growing translation needs. We’ll show you what to look for in a translation solution, including:



  • A simple web self-service experience

  • Expedited turnaround times to keep pace with competitors

  • Supports jobs beyond simple text translation, including complex digital content such as video, mobile apps, email, SEO, etc

  • Jobs done right, the first time and every time, without extensive stakeholder review







Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/VUzqKQ

Monday, August 25, 2014

Building Your Brand on the Big 6 Networks






You can't build a strong social brand for your clients without a deep understanding of Facebook, LinkedIn, Google+, Twitter, Instagram, and Pinterest. “6 Blueprints for Social Network Success” puts valuable structure around the best practices for each of these very different networks.



By mining these blueprints, you can help your clients:

  • Gain quick wins on any of the Big 6 networks

  • Understand how content needs and audience expectations vary from network to network

  • Match social strategies and client goals to the right social networks


Download this tip sheet and start building a stronger social framework for your clients.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1ss4Pys

The State of Enterprise Social Marketing Report






Marketing on social media is now an imperative for companies seeking to stay relevant to consumers and potential customers. But little research has been conducted to learn how the most profitable brands and companies approach, execute and measure social marketing.



In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. The 25-page research report reveals insights into:

  • Executive-level oversight and priority of social marketing efforts

  • The business value of social marketing across different social networks and tactics

  • Enterprise companies' top business goals and objectives for social marketing

  • How and what companies are measuring to determine the impact of social marketing

  • The integration of social marketing across broader (non-social) marketing efforts and owned sites


Use these new insights and 30+ data points to fine-tune your social planning for the upcoming months, and beyond.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1paBN8O

At the Speed of Life: Fortune 500 CMOs Share their Priorities and Challenges






Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life – and this isn't an easy undertaking. With so much information being created, how do marketers rise above the noise? We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. Here's a quick sneak peek of a few ideas revealed in this study:

  • 95% of CMOs said content marketing is important to their business in 2014

  • 87% of CMOs say social media is the most engaging digital medium for serving real-time content

  • 66% of all CMOs surveyed expect their content marketing efforts to yield a positive ROI in 2014


Download the full study now for more insights on the priorities and challenges of Fortune 500 CMOs and learn how to overcome these challenges to market at the speed of life.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1ss4MTi

Accelerating Customer Journeys: Using Contextual Experiences to Convert Unknown Consumers to Advocates






Push campaigns have eroded consumer trust, making traditional campaign tactics that were successful not so long ago – extinct. Today it's about creating experiences across each customer's unique journey in order to gain trust. Trust-gaining experiences are relevant and engaging. They are built on an understanding of the prospect's or customer's context, history, persona and preferences. Experiences are then adapted by delivering the right content, in the right place, on the right device, at the right time.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1qjP7qw

Evolving From Campaigns to Customer Experiences: The Next Generation of Digital Marketing






The way buyers make purchase decisions and interact with brands has fundamentally changed. Whether they are engaging peers, colleagues, industry thought leaders, or potential vendors, they are likely doing so via a variety of online and offline channels, using more than one device.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1vHo4Gl

5 Steps to Reinventing Your Campaigns Using Data






While you are likely continuing to deploy campaigns, it's time to swiftly shift from the linear fashion of yesteryear to interactive, continuous campaigns that interact with customers on a 1-to-1 level. Why? Customers no longer think in terms of channels, devices or operating hours. They think about their experience from a holistic perspective. SDL empowers marketers with 5 key steps to tackle these challenges.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1vHo35n

8 Ways to Create More Effective Lead Generation Programs Using Content Syndication







Download this Best Practices to learn:



  • How to pick a B2B Syndication Partner

  • How to determine the best filters and targets

  • How to deal with your leads once you get them

  • How to create content designed to generate quality leads






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1qiVESr

How IT and HR Departments From Facebook Use Custom Apps






Hear how Facebook uses the Salesforce1 Platform to build critical HR apps for their employees. You'll also get the inside track from our own Salesforce HR team as they share how IT has helped them grow and support our talent pool with mobile apps built on the Salesforce1 Platform.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1vGruJr

How to Protect Your Brand in Social Media






The very characteristics that make social media incredibly appealing to consumers are the same ones that make it ripe for scammers seeking to exploit the value and power of established brands. It's not unusual for fans and consumers to be exposed to something new every day, whether a promotion, contest, fan page or enticing content. And, without much history to signal what is genuine and what is not, consumers find themselves at risk of being hoodwinked by brand impersonators, malicious account spoofers and counterfeiters.



This white paper offers best practices for protecting your brand--and brand engagement--in social media channels.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sqdqSk

Why Modern B2B Marketers Need Predictive Marketing







Not so long ago, predictive modeling was a luxury item: a sophisticated tool used by big companies to squeeze another five or ten percent improvement from selected marketing programs. Today, it is rapidly becoming something that every company needs to survive.


The change is being driven by the speed of business. Shifts that formerly took weeks, months, or years can now occur in days, hours, or minutes as news flashes through online channels and social networks and customers change their behaviors in response. New products, new competitors, new messages, new applications, new problems, and new media can appear overnight. Hints about them are all buried in the “big data” of social media, Web behaviors, customer transactions, and product use, but can only be uncovered through techniques that work with big data volumes at big data velocity.


In this eBook, marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B.


Download This Free eBook Now!






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sqdq4D

Friday, August 22, 2014

Don't Just Produce Content - Deliver Results






When it comes to content, rich media is having a greater effect on search engine rankings than ever before. Rich media has also flattened the traditional text-based click distribution curve on SERPs, delivering a higher CTR for listings lower on the page. Ask yourself, is SEO your primary content channel? It should be because organic traffic captures 40% of revenue. Download now to find out how.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1tBeYd3

6 Winning Plays for Sales






It's a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.



Download this guide to learn how marketing automation can be Sales' secret weapon.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/YJSihk

Thursday, August 21, 2014

The Definitive Guide to Marketing Metrics and Marketing Analytics






With compelling graphics and real examples of Marketo's own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.



Download this 70-page, all-encompassing guide to learn:

  • The right metrics for understanding and interpreting marketing results

  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently

  • Revenue metrics that get the executives' attention and prove marketing ROI

  • The critical elements of a marketing dashboard


And much, much more!



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1weoGr2

The Definitive Guide to Social Marketing






You have to do more than social media. You have to do social marketing.



Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download our guide and learn how to:

  • Staff your social media team and get your entire organization on board

  • Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing

  • Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest into powerful lead generation channels

  • Incorporate social marketing into every stage of your sales funnel

  • Effectively measure social marketing to determine real business ROI


Download today and make your social marketing efforts worth the time and money invested!



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1mqS6sm

The Definitive Guide to Engaging Email Marketing






With all of the guides out there on email, why read this one? You'll learn:

  • How to keep email relevant in a multi-channel world

  • 5 key ways to make your emails engaging

  • How to create conversations and not campaigns

  • The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more

  • The new metrics of email marketing

  • What capabilities are critical in a modern email marketing service provider


Download The Definitive Guide to Engaging Email Marketing and take your email marketing to the next level.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1mqS5Vs

10 Common Webinar Mistakes and How to Avoid Them







As more and more companies rely on webinars to engage with their customers, prospects and employees, competition for the time and attention intensifies. Today, simply giving a webinar isn’t enough. Unfortunately, many webinars fall short of success when one or more of 10 common webinar mistakes are made.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1wcoC63

10 Steps to Planning a Successful Webinar







A successful webinar can help strengthen a company’s brand awareness, increase market exposure and generate qualified sales leads. However, running a high-profile web event can be intimidating and challenging.


Download and learn the key elements that go into producing and promoting successful webinars that deliver great results, including:



  • How to create your webinar “action plan”

  • Marketing deliverables for driving registration and attendance

  • Key actions for infrastructure setup

  • “Must haves” for the day of the webinar






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1pVd1IF

The Essentials of Social Media - Free Kit






The Essentials of Social Media, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions.



The following kit contents will help you get the most out of your Social Media research:

  • Get a Real ROI From Social in 5 Steps

  • Social Marketing for Lead Generation

  • BYOP: How Mobile and Social Are Creating New User Personas

  • The Essential Guide to Social Media for Nonprofits






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1pNFyQB

Wednesday, August 20, 2014

Got CRM, Why You Need Marketing Automation, Too







CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need bot. Discover how marketing can manage leads and scale using automation, and what to look for in a marketing automation system. And why sales benefits from integrated CRM and marketing automation from being able to deliver sales-ready leads.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sVglGG

Best Practices for a Lead Management Strategy







New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oegc9y

Planning and Executing Webinars That Generate Leads







People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations – while maximizing your opportunities for conversion. Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sVgjhP

What Sales Should REALLY Expect from Marketing Automation







A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oegbCs

Best Practices for Setting Up a Lead Scoring System







Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oeg8GJ

The Business Case for Marketing Automation







It’s well-established and well-documented: Marketing automation helps businesses grow. With capabilities that span the range of inbound and outbound techniques, CRM integration, and robust measurement, marketing automation offers tremendous value to businesses of all sizes and industries by increasing efficiencies, saving costs, improving the sales pipeline, and boosting revenues. This eBook will give you the information you need so your business can begin reaping the benefits of automation.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sVgkSX

Best Practices For Setting Up a Lead Nurturing Program







Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul of sales-qualified leads. Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer’s journey, is a key element to surfacing quality leads that can be nurtured through the funnel. But creating a successful lead nurturing program can be overwhelming.


Matt Heinz, President of Heinz Marketing, sums it up: “A survey earlier this year indicated that a mere 10 percent of companies were actively using lead-nurture strategies as part of their demand generation and pipeline management marketing. Even for those, implementing a more complex closed-loop system may feel intimidating and out of reach.” In this report, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sVgiuu

The Essentials of CMO's Free Kit






The Essentials of CMO's, brings together the latest in information, coverage of important developments, and expert commentary to help with your CMO related decisions.



The following kit contents will help you get the most out of your marketing research:

  • How Marketing Automation Impacts Your Business

  • Industry Report: 2014 Global Email Survey

  • The CMO Toolkit

  • Engage Customers by Delivering Personalized Digital Experiences






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1vCPjAj

The Essentials of the Online Marketing in 2014 - Free Kit






The Essentials of Online Marketing in 2014, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.



The following kit contents will help you get the most out of your Online Marketing research:

  • Industry Report: 2014 Global Email Survey

  • Preserving Mobile Marketing: 6 Steps Marketers Must Take Now

  • The State of Mobile Enablement in Sales and Marketing

  • The Quick Guide to Conversation Analytics






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1dnDWsQ

Tuesday, August 19, 2014

Don't Let Secure Search Leave You Out in the Cold






The Secure Search paradigm shift forces SEO professionals to use an entirely different approach to SEO management. Adapting to this revolutionary change is mandatory. This Secure Search white paper unlocks the door to SEO success.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/VDRYhX

Don't Let Competitors Hijack Your Mobile Traffic






Tablets and smartphones already make up 35% of organic search traffic and very soon the majority of search traffic will be mobile. Start turning the tables on your competitors today by discovering common mobile errors, implementing clear cut mobile SEO techniques, and understanding why mobile configuration is not a one-size-fits-all solution for Marketers.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/XyYQPr

Enterprises in Motion: In-Vehicle Networks






Businesses, organizations, and public agencies with vehicle fleets find productivity gains and improved fleet management by deploying dependable mobile connectivity in vehicles. Additionally, travelers and mass transit commuters now expect constant connectivity through passenger WiFi and other customer engagement platforms.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1pJ4h8G

25 Marketing Automation Tips Straight From Sales






At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they're here to offer a few tips that can help you find success as well. From social selling to personalized sales messages, the tips on in this eBook will help your sales reps prioritize the automation features that they'll find most useful. Learn more about:

  • How Pardot's team of cold-callers uses automation to prioritize lead follow-up

  • How the different types of sales reps — from account executives to sales managers — can use marketing automation on a daily basis

  • How marketing automation can personalize the sales process for each buyer

  • Why marketing automation should be your go-to tool to streamline your marketing and sales processes, from lead qualification to lead assignment






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1pJ4gSg

B2B Marketers: Your Best Prospects are Calling. Are You Ready?






B2B deals are won on the phone.



Sales reps will choose inbound phone leads over web leads anyday. Why? Because they are immediate, personal, and effective.



So if buyers and sales reps want to talk, why aren't B2B marketers prioritizing inbound calls in their marketing strategies? Why are inbound calls still a complete black hole in your digital marketing analytics?



Download this slideshare to learn why you need to start tracking and optimizing for inbound calls.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/VDVj0P

The Gaping Hole in Your B2B Marketing Automation






Not quite getting the results you want from marketing automation? You're not alone.



Digital leads take a long time to convert, and moving people through the funnel solely through one-way digital communications is tough. There's a reason why sales reps rate inbound calls as their preferred type of lead.



Forrester Principal Analyst, Lori Wizdo, examines:

  • The role of calls in lead-to-revenue management

  • How incorporating calls into your marketing can maximize conversions

  • The shortcomings of a marketing automation system that ignores mobile voice touch points






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/VDVj0F

Increasing Marketing ROI with Call Intelligence






Billions of dollars are invested in mobile marketing spend. If phone calls aren't a priority in your marketing strategies, those dollars are being wasted.



For B2B marketers, being unable to track or get credit for offline conversions has made ignoring phone calls all too easy. Until now.



Inbound call intelligence is enabling marketers to integrate online and offline channels, and increase their marketing ROI as a result.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/VDViK5

Ping! Zine -- Web Tech Magazine, Issue 71: Success Tips for Running a Server







This issue includes:



  • Why “Distant Job” is Different From Other Companies

  • Super Smash Bros: The Smash Is Back!

  • Access: Divoom Voombox Travel

  • Access: MPOW headphones

  • Forget the ‘likes’: How to Market Using Today’s Facebook

  • Tempted to Buy Social Media Followers?

  • 3 Major Sins of Sales Management


Since 2002, Ping! Zine has been offering an exciting and entertaining magazine about the Internet, Technology and Web Hosting Industry. Ping! Zine offers Informative stories and articles for your business, Investigative Reports in the Internet Technology Industry, Information that keeps you Competitive, How-Tos in Security & Server Maintenance and Lots of General FUN.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1pYhhGp

Ping! Zine -- Web Tech Magazine, Issue 72: Go Daddy, Your Ally In Internet Security







This issue includes:



  • Backing Up A MYSQL Database

  • Gamer: Google Cardboard

  • Naming Your Company

  • Access: Amazon Prime Music

  • Microsoft Surface Pro 3


Since 2002, Ping! Zine has been offering an exciting and entertaining magazine about the Internet, Technology and Web Hosting Industry. Ping! Zine offers Informative stories and articles for your business, Investigative Reports in the Internet Technology Industry, Information that keeps you Competitive, How-Tos in Security & Server Maintenance and Lots of General FUN.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1pYhedO

Monday, August 18, 2014

Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary






The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort.



The following kit contents will help you get the most out of your Marketing research:

  • Meatball Sundae: Is Your Marketing Out of Sync?

  • Preserving Mobile Marketing: 6 Steps Marketers Must Take Now

  • Five Best Practices for Achieving Social Media ROI

  • The State of Mobile Enablement in Sales and Marketing






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/10jboq7

Friday, August 15, 2014

The Advocate Marketing Playbook






The Advocate Marketing Playbook focuses on how to create and manage an advocate marketing program. Think of the Playbook as a roadmap to guide you through the process of planning and launching your own advocate marketing program in 5 parts.



Part 1: Your introduction to advocate marketing



Part 2: Laying the foundation for a world-class advocate marketing program



Part 3: From planning to identifying and onboarding advocates



Part 4: Engaging and rewarding your advocates



Part 5: Tracking and analyzing the results of your advocate marketing program




Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oBLi0y

The B2B Marketer's Field Guide To Customer Engagement






Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer in their industry. While that first interaction with your company is hopefully one of many, customer engagement occurs over the lifetime of your relationship with a buyer.



How are you making the most of every touchpoint with your customers, not just to increase engagement but also to generate customer advocacy?



The B2B Marketer's Field Guide To Customer Engagement contains real-world examples of how customer marketers at fast-growing companies are focusing on customer engagement.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oBLhd7

The No Fuss Recipe for Hot Referral Leads






You can follow this recipe book to the letter, or add in a dash of your own ingredients here and there along the way to spice things up. Either way, your company's customer referral program will benefit from these best practices and secret ingredients shared by sales and marketing experts.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oBLhcY

Thursday, August 14, 2014

B2B Guide to VoC: Delighting the Customer in a B2B Environment







Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service – both delights the customer and provides exceptional profits.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/Yajwxd

A Beginner's Guide to Launching a Customer Experience (CX) Program







A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results to expect from your efforts. For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1nTXN1C

Wednesday, August 13, 2014

Cloud Software For An Efficient and Organized Call Center






Enter call center software, which can instantly provide you with the efficiency and organization your business needs when communicating with customers. Cloud-based call center software is increasingly being adopted by small and medium sized businesses as they experience the many advantages it provides over on-premise call centers. Unlike on-premise contact center solutions, which are rife with complexities, hosted call center software is extremely user-friendly. The best call center software vendors can cover all your needs, whether you operate an inbound, outbound, or blended call center.



There are several important questions to ask before choosing the right software and this guide is designed to assist you in navigating your way through the many available options and choosing the right call center software. Plus, we'll provide you with some important facts and variables to consider when weighing your choices as well as a complimentary no-obligation price quote from a reputable Call Center Software provider.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1ovHYnP

Social Recruiting






Social recruiting is just one aspect of a multi-channel recruiting strategy, but it's one you can't afford to overlook. With more than a billion users on Facebook and 200 million on LinkedIn, social networks are a great way to diversify your recruiting strategy and take advantage of social communities. But social recruiting is more than just having a Facebook page or tweeting job postings. Done well, social recruiting can increase your reach, improve the quality of your hires, and reduce your sourcing costs.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1nQjDDb

Tuesday, August 12, 2014

Milestone CMO Compensation Report From CMO Council






The Chief Marketing Officer (CMO) Council—a global organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision makers across a wide range of global industries—tells all in its new “CMO Compensation Report,” featuring 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world. It is the first and most defining analysis of senior marketer salary, benefits, bonuses, incentives and perks published to date.



The CMO Council—which has more than 7,000 members who control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide—partnered with Dr. Kimberly A. Whitler of the University of Virginia's Darden School of Business to run analytics on what factors influence and shape chief marketer compensation worldwide.



The report—to be published annually—is a valuable benchmarking tool for CEOs, executive recruiters, chief HR officers, board members, academics and senior marketers to better understand CMO compensation from a variety of dimensions (e.g., geography, type of business, responsibilities, reporting structures, etc.).



You can access this complimentary executive summary by requesting this offer today!



The full comprehensive report—which includes in-depth charts, facts, stats, analytics and an accompanying infographic—is available to download for $495. You will be sent an email from the CMO Council with information on how to get your complete report.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sVFmyW

The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report






What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time!



Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting.



Download the full report today to read about other key findings.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1sVfJhC