Calculating the ROI of Enterprise Collaboration

Today we have more virtual touch points than ever including email, instant messages, websites, blogs, social networks, mobile and more. Yet despite all these tools, organizational chaos reigns. Knowledge workers spend 28 hours/week writing emails and searching for information. Read this infographic to learn the biggest areas of impact and the potential ROI of implementing social networking tools to help take control of your organization's secret and most valuable asset: KNOWLEDGE. Request Free!

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Self-Service and Personalisation: Rethinking the Customer Experience

This white paper reveals how you can rethink your customer journey in order to encourage returning trade, expanding revenue generation and increasing customer loyalty. Request Free!

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Customer Experience: Leveraging Mobile Technology

This white paper explores the importance of integrating mobility into customer care strategies and contact centre infrastructure to create operational efficiencies and increase customer satisfaction. Request Free!

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How to Achieve Service Level Consistency

This white paper describes how a common hosted contact centre platform can help companies avoid the pitfalls of multi-sourcing, while fully realising the potential for delivering better service more economically than ever before. Request Free!

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Boosting Customer Loyalty and Bottom Line Results

This white paper reveals the key ways in which you can successfully build a stronger brand loyalty by tracking, overseeing and organising interactions across all customer touchpoints, both traditional and digital. Request Free!

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Improving Customer Loyalty with Cloud Technology

This white paper shows how cloud technology can really make a difference to these firms, allowing them to seize the initiative and move forward, piloting new channels, testing new processes and responding faster to changes in the way customers demand service. Request Free!

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Maintaining Business Continuity in the Cloud

This white paper will address some of the key issues associated with business continuity, such as the financial impacts of an outage to contact center operations and how the cloud can help address these business continuity challenges. Request Free!

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Account-Based Marketing: The Key to B2B Success

As a B2B marketer, you won't get the best results using the same old built-for-B2C digital marketing strategies. You need to segment prospects the way that sales sells: by account. Account-based marketing can enhance your current marketing activities at every point in the customer lifecycle. With an account view, you can optimize your programs to target the most valuable prospects and drive more revenue. Download this eBook to achieve better results in 3 key stages: Net New Lead Generation Lead Nurturing Upsell and Renewal Request Free!

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Making B2B Display Ads Take Flight

B2B marketers have struggled with the role that display ads play in the online mix more than their B2C counterparts. They have had to make sure the time and money they spend on display advertising offers a significant measurable return. The answer for more effective B2B marketing is to focus efforts on targeting key accounts, not individuals. In this guide, you'll discover: How to Accelerate the Sales Cycle & Reduce Marketing Waste How StrongView found 5.5x more pipeline opportunities a 42% increase in targeted web traffic How to Better Align Marketing & Sales Request Free!

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The Key to Customer Profitability

It is a tale as old as time, in order to gain customer profitability you must first know which customers are worth investing in – and therein lies the problem. However, with so many methods out there claiming to be solutions, finding the right strategy for your company can be tricky. Telecoms IQ speaks to Tanya Zyabkina, Director of Marketing Analytics at Time Warner Cable, to decipher how you can make your customers profitable; and why understanding how the solar systems works is vital to understanding customer behavior, churn reduction and creating a loyal customer base. Request Free!

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6 Core Pillars for building a successful customer experience strategy in utilities

The industry eBook will provide you with a better understanding of how to: - Increase transparency and openness to improve public mistrust and poor public perception - Improve customer control through technology to keep to date with online developments and ensure you meet your customers need - Offer multi-channel strategies to enhance effective communication in your business Request Free!

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Building a Complete View of Your Customer and Account Information

But in many organizations this data is in different silos, in a variety of unstructured formats, and external to the organization which makes building a complete view of customers and their accounts difficult. Answer a few simple questions about your business and your environment and download a paper that's personalized to help your business leverage all of its customer information for deep customer insight. Request Free!

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How Mobile is Transforming Customer Experience

Engage with customers where they are: on their mobile devices. In this paper we: describe a more holistic view of customer service provide real examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement recommend practical steps for designing new and differentiating experiences that will attract and retain customers Request Free!

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Using Commission Segmentation to Optimize Performance Marketing Programs

When you know which partners are the most successful, you want to properly incentivize them. Take control of commissions. Brook Schaaf, CEO of Schaaf-PartnerCentric, shares insights for advertisers on how to take control of commissions to reward affiliates that drive results. He’ll explain how attribution makes it possible to create strategic commission segmentation that cuts costs and optimizes marketing programs. Discover best practices and learn how to implement this strategy to boost your performance marketing: What is commission segmentation How does it work Why should an advertiser consider using it Request Free!

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A Buyer's Guide to Affiliate Management Software

Performance marketing is a cost-effective channel and provides online advertisers the ability to partner with companies on a cost-per-action basis. Performance marketing relies on accurate tracking, hence tracking technology and software to manage partners is essential to the success of performance-priced programs. Download this guide and learn: The main concerns guiding purchasing decisions in the performance marketing space A comprehensive overview of the major features offered in today's marketplace The differences between SaaS, affiliate network, and in-house solutions Guidance in selecting a solution to fit your business objectives and marketing goals Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners! Request Free!

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5 Things Your Franchise Needs to Market Locally and Maintain Brand Control

When it comes to helping franchisees build their business on a local level, few tools can match the power of email marketing. Discover easy-to-follow advice for putting your program into action to help your franchise succeed. This guide walks through a 5-point checklist to help you measure the success of your email marketing strategy. Local Reach Brand Control List-Building Tools Localized Reporting Support and Coaching Request Free!

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How 4 Franchises Overcame Their Email Marketing Challenges to Achieve Local Success

Common email marketing challenges become even more complicated when you're trying to implement an email marketing strategy for your entire franchise network. This is why it's so important to have a partner that has the tools and resources you need to be successful. Find out how four franchises overcame their marketing setbacks to achieve success on both a national and local level. Request Free!

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How a Unique Campground Found a Unique Email Marketing Partnership

Since implementing the program, a resource challenge has also been solved in taking the burden of emailing on behalf of 470 locations off of internal marketing staff members. Request Free!

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Unleash Your Advocates: Nestl Purina Shares the Secrets to Training Employee Advocates

Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company's best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can't ignore the impact that employees can have when they share brand content across social platforms. Watch this webinar to learn: How to start from scratch with employee advocacy What tools you need to be successful Best practices for creating a social media policy that's easy to understand Request Free!

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2014 Top Insights for UK's Leading Executives

All of these changes have significant implications for executives managing their functions. Many executives often recognize change too late or misunderstand the implications of those changes for their teams. Unfortunately, those misses cost organizations greatly in terms of direct, indirect, and opportunity costs. This white paper dives into the resulting challenges of these trends with 25 functional insights across HR, Finance, IT, Sales, Marketing, Communications, Operations, and more. Learn how the best companies are able to survive and thrive in this fast-changing environment. Request Free!

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Data-Driven Content Marketing

There’s a reason why content marketing is exploding. Within just a few years the world has become network-connected, mobile-first, and socially-focused, and each of those massive changes altered the way buyers discover, understand and choose products. The days of walking into a store or scheduling an appointment to begin the purchase process are gone. In-fact, according to Forrester Analyst Lori Wizdo, "…today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor." Content marketing is the tool that B2B marketers are using to move buyers, even the ones they’ve never met, through their purchase funnels. This white paper helps to answer the following: What does my audience really care about? Who should I work with to develop and amplify my content? Where should I publish and promote my work to produce maximum impact? Request Free!

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The Ultimate Guide to Customer Storytelling

Since people trust each other more than advertising, when your customers speak on your behalf, it can have a transformative impact on your company's marketing and advertising. In this 72 page eBook, you'll learn everything you need to know to establish a successful customer storytelling program. Including: The power of storytelling: why is storytelling so effective at connecting with people of all demographics? What is customer storytelling: how can storytelling be applied to customer engagement? Elements of successful storytelling: what does data show about people's willingness to share their own story and influence perspective customers. Setting goals + benchmarks: starting off your campaign with the proper KPIs and much more! Request Free!

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How Images Make Content More Shareable

Download this infographic to learn how to: Harness the power of Facebook like a pro Take a few pointers from share-worthy campaigns Empower your customers to interact with your brand Use visual tweets to engage your consumers and much more! Request Free!

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Videos and Images Take Brand Engagement to the Next Level

Platforms like Instagram, Pinterest, and Vine are growing rapidly. In fact, an ever-growing body of research demonstrates that user-generated content, particularly visual content such as images and video, is shared more frequently than text-only content across social networking platforms. These trends point to a culture in which consumers are embracing and engaging with visually oriented content. Additionally, and more importantly, research indicates that the digital world is increasingly driven, not by ads, but by photos and videos. Request Free!

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What Exactly is RTM and What Does It Mean to Your Brand?

Understanding Real-Time Marketing breaks down the core principles of RTM and its growing importance as a social strategy. Multiple examples from brands such as Best Buy, Zappos, Wendy's®, and MasterCard® highlight different kinds of RTM success. And we back them all up with impressive performance metrics that demonstrate RTM's genuine value. If you're ready to get started with RTM — or get your team excited about it — download Understanding Real-Time Marketing today. Request Free!

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The Essentials of CRM - Free Kit

The Essentials of CRM, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.The following kit contents will help you get the most out of your CRM research: Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers Free eGuide: Mobile Engagement: What Consumers Really Think This is How i CRM: Redglaze Group Aligns the Entire Team to Deliver Customer Success Adobe EchoSign for Microsoft Dynamics CRM Request Free!

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The Essentials of Online Marketing - Free Kit

The Essentials of Online Marketing, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions. The following kit contents will help you get the most out of your Online Marketing research: Industry Report: 2014 Global Email Survey The Modern Marketer's Guide to Getting the Most Out of Video The Digital Marketing Agency's Guide to Call Tracking The Rules of Engagement on Facebook Request Free!

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Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle - FREE eBook! (Usually $8.99)

In Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, Daymond John (Founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America-and what it takes to harness and display the power that resides in us all. The C-Suite Book Club is the premiere source of the world’s leading business books for C-Suite leaders and business executives, featuring best-selling authors covering a range of topics, including sales, marketing, leadership, finance, social media, and management. The C-Suite Book Club features premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives. C-Suite Book Club is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Request Free!

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Top Tools for Optimizing Your Sales Team

This eBook outlines some key software tools you can add to your Sugar deployment to make everyone in your sales team a top performer. Request Free!

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Web Marketing For Dummies, 3rd Edition -- eBook (usually $16.99) FREE until 11/19!

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Request Free!

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Predictive Marketing: Competitive Advantage For Today, Survival For Tomorrow

Not so long ago, predictive modeling was a luxury item: a sophisticated tool used by big companies to squeeze another five or ten percent improvement from selected marketing programs. Today, it is rapidly becoming something that every company needs to survive. The change is being driven by the speed of business. Shifts that formerly took weeks, months, or years can now occur in days, hours, or minutes as news flashes through online channels and social networks and customers change their behaviors in response. New products, new competitors, new messages, new applications, new problems, and new media can appear overnight. Hints about them are all buried in the “big data” of social media, Web behaviors, customer transactions, and product use, but can only be uncovered through techniques that work with big data volumes at big data velocity. Request Free!

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A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base

If your existing market is starting to quickly become saturated, you need to find a new market to sell into. While expanding to a new market may sound like a no-brainer to a company looking for new ways to grow, it’s not as easy to actually do so. Most new market entries fail, so you have to conduct meticulous analysis to make sure that your new market entry will be successful. Market expansion can be your ticket for new and sustainable growth. By doing your due diligent on analysis and execution, you will be able to get your high growth back on track. If you knew your customers better and understand the key attributes that they share in common, you could look for companies beyond today’s market that also share those attributes. You could open up vast new market opportunities overnight. In this white paper, you’ll learn market expansion strategies and concrete steps to take for an effective go-to-market plan. Download “The Comprehensive Guide To Market Expansion” now! Request Free!

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The B2B Marketer's Guide To Cross-Marketing Product Lines

Your marketing database may be the most valuable asset. However, if your database is an un-segmented list of contacts, you are taking advantage of only a fraction of its potential. This is especially true if you have a portfolio of products or if you are planning a new product launch. In this case, a well-segmented database can help you leverage the customers and prospects you already have to sell a new product or service. The secret for cross-targeting is matching the right prospect with the right product. For many years, business-to-consumer (B2C) companies like Amazon and Hertz have excelled in leveraging vast amounts of customer data to effectively cross-sell their products. B2B companies need to follow suit. Download this white paper to learn best practices for effective cross-targeting. Request Free!

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How B2B Marketers Can Identify And Engage The Most Likely Buyers

Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that marketers lack the customer data that are truly relevant to their unique business context and the insights to utilize them. On the other hand, there is a vast amount of useful data from all over the Web that can augment the customer data you already have in your CRM or marketing automation platform…if you know where to look. Enter predictive lead scoring…or what we call “customer intelligence”. With predictive lead scoring, you can change the sales-marketing dynamic from lead to revenue and help both teams focus on finding the next deal in the database haystack. In this white paper, you’ll learn how predictive lead scoring can help you prioritize your leads so that you can: Give white-glove treatment for high priority leads to sales based on the likelihood to buy Stop harassing people who are never going to buy – instead spend time closing business Help sales have relevant and consultative conversations with prospects by identifying needs and challenges and offering optimal solutions Request Free!

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Live Video Assistance: Combining In-Person Service Levels with Digital Convenience in the Travel Industry

Travel know-how and desires are unique to individuals and a traveler's online booking options are limitless. To turn travel browsers into buyers, an online business operating in the travel industry needs to provide an exceptional customer experience. Incorporating live video assistance into your Web strategy is the best way travel companies can provide customized support for a distinctive and often complex purchase. Discover the latest report from Vee24 Live Video Assistance: Combining In-Person Service Levels with Digital Convenience in the Travel Industry to discover how best in class online travel services are using live video to: Deliver the personal experience previously only available from an in-person travel agent. Connect with customers over any web browser or through mobile apps, using voice, video, text, and co-browsing. Increase sales conversion rates and average order values (AOV), while improving customer satisfaction and loyalty. Request Free!

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Become a Global Marketing Guru

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to become a global marketing guru. Leverage your marketing content fully across global markets to win the hearts and minds of international customers. Request Free!

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Holistic Fraud Prevention: Transforming the Customer's Experience

When evaluating and implementing fraud prevention technologies, most security professionals focus on only the fraud avoidance capabilities. They often overlook the potentially significant adverse impact on customers' experience and operational costs. Good fraud prevention solutions must be effective at identifying and preventing fraud and must do so with no negative impact. Although many fraud prevention professionals believe there must be a tradeoff between strong security on one side and customer experience and operational costs on the other, this is simply no longer the case. Strong, effective security can and should both enhance customers' experience and lower operational costs. Read this white paper to learn: What is the state of today's cyber threat landscape Why current platforms for fraud management fall short, hurting customers in the process How Trusteer's Cybercrime Prevention Architechure provides a new paradigm for fraud prevention Request Free!

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The Essentials of CMO's Free Kit

The Essentials of CMO's, brings together the latest in information, coverage of important developments, and expert commentary to help with your CMO related decisions. The following kit contents will help you get the most out of your marketing research: Industry Report: 2014 Global Email Survey The Modern Marketer's Guide to Getting the Most Out of Video The CMO Toolkit Marketing Got Complicated Request Free!

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What's the Future of Business?

How much do you know about Generation C? Do you know what’s disrupting your customers' behavior and the impact this is going to have on your business? Watch a recent interview between SDL CMO, Paige O’Neill and principal analyst at Altimeter Group, Brian Solis, as they discuss customer experience insights from his latest book – What’s the Future of Business? - Find out why your customers’ experience with your brand is more important than the product and get inspiration for your 2015 initiatives. Request Free!

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When The Customer Comes First, The Customer Will Last

By researching and understanding their customers, brands are tapping into the link between value alignment & satisfaction and setting themselves apart from the competition. But it doesn’t end there. Request Free!

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The Contact Center Selection Checklist

In this paper, the aim is to remove the clutter and help you understand what is critical to selecting a great contact center and turn this investment into a profit. This will cover: Contact Center basic requirements Process improvements Qualities of a great contact center And much more! Request Free!

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Spotlight: 8x8 Virtual Contact Center

In this new Spotlight, our independent technology specialists investigate 8x8's Virtual Contact Center solution and give you the facts, so that you can decide whether this could be the right system to support your operations and give your customers the level of service they deserve. 8x8 Virtual Contact Center Spotlight covers: Main features, like FAQ Knowledgebase Benefits and possible disadvantages Recommended buyer And much more! Request Free!

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: The ABC of Sales: Lessons from a Superstar Using an E-signature Solution to Save Time and Money The Data-Driven Formula to Close 80% of Your Calls 10 Ways Sales Benefits from Marketing Automation Request Free!

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The CRM Demo Handbook

There are many options to choose from with varying features, benefits and prices. How can you figure out which one is right for you? This is where CRM Demos come in. We have provided a 7-step checklist, which tells you how to streamline the CRM demo process and find the best provider. The paper will teach you what to do first when shopping CRM providers. Next, it will overview the actual demoing process. Lastly, learn the recommendations for following up on demos, making a choice and the next steps you should take. The CRM Checklist has been created to ensure you end up with the best CRM product for your business. Request Free!

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CRM Solutions for SMBs

If you are here, you most likely operate a small to medium-sized business, which you're looking to optimize to increase efficiency and profitability. If so, you have come to the right place. By downloading this paper, you will learn the main benefits that CRM software solutions have to offer, as well as advice on selecting the proper solution for your specific business. Find out the main challenges other businesses have faced when choosing a CRM software, from manageability, mobile compatibility, and implementation, to customer communication methods and limited customization options. Then find out how to prepare and overcome those challenges to find the right solution. Regardless of the industry your business is in, how many customers you have or how specifically tailored you need your CRM solution to be, this paper offers advice to help you find the right solution. Receive this paper and take a step toward a more efficient, customer focused and profitable business. Request Free!

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How CRM Improves the Way We Nurture Leads

Do you know that 50% of leads are qualified to purchase but not ready to buy? Are you aware that 80% of these reluctant buyers eventually commit within 24 months? If not, you may be losing a lot of revenue or worse still, handing leads on a silver platter to your competitors. Lead nurturing is the process by which prospects that aren't ready to invest right away are kept engaged and interactive with the help of informative and educational content. And that's where an efficient CRM solution becomes critical! Our white paper takes a look at: The best practices of lead nurturing The critical difference between MQL and SQL, and how to elicit co-operation between your sales and marketing departments How a CRM is critical to implementing a successful nurturing strategy And much more! Request Free!

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Using CRM Creatively

For many, CRM's name explains its full function -- managing customer relationships. But we beg to differ. Our CRM expert offers a different perspective on your current or future CRM system. Practically any industry or activity can benefit from a CRM solution provided it is implemented with imagination and dedication. We'll give you some real-world examples of how CRM solutions have been applied to a particular business in creative ways, paying for itself many times over for the companies that do it. In addition, we'll provide you with useful information regarding CRM usage, including: The cost of face-to-face calls (and how CRM can help reduce costs) Customer Insight (CI), Customer Dynamics (CD), and other key terms And much more! Perhaps reading this paper will inspire you to begin generating more value with your CRM solution. Find out today! Request Free!

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Turning CRM Data into Customer Knowledge

What many businesses don't realize when they're making that investment is that the data generated by their CRM solution is not necessarily the most straightforward or simple to decipher. Because of this, many businesses may miss out on the wealth of knowledge they can gain from CRM data. With our new how-to guide, you can avoid this issue. Our CRM expert will give you detailed information on how to utilize your CRM data to understand and create business plans in the following areas: Customer behavior Target marketing Sales improvement And many more! Request Free!

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Top Tools for Sales: SFA Focus

But what are the exact methods a business can practice to get the most out of a SFA system? This is where our newest white paper comes in. Delve into our vivid examples and extract the details necessary for optimizing your existing SFA system, or use this as a step-by-step guide to purchasing and implementing a new SFA system, including: The role of SFA in anticipating customer needs and demand The role of SFA in improving customer service and CRM And much more! Request Free!

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Top CRM Functions Requested by Sales Professionals

Tailoring your CRM solution with your sales team in mind can create a positive ripple effect in your business, since CRM improves overall business by increasing sales growth and cutting costs. Our newest white paper details what many sales professionals want from their CRM solutions and why these functions will make such a big difference for your business, including: Built-in reporting Lead nurturing and lead scoring Mobile CRM And much more! Request Free!

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