| The Microsoft Assessment and Planning (MAP) Toolkit is an free inventory, assessment, and reporting tool from that helps you assess your current IT infrastructure and determine the right Microsoft technologies for your IT needs. Request Free! |
| The past year was marked by huge acquisitions in marketing technologies. As 2015 approaches, marketers are wondering what is to come for their industry and how these coming changes will impact their ability to engage with their customers. The 2015 Marketing Technology Predictions is the must-have guide for what's to come in the next 12 months. In this eBook, you'll find predictions that cover:
Get the essential eBook now for the marketing technology predictions you need to take into 2015! Request Free! |
| The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions. The following kit contents will help you get the most out of your Marketing research:
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It is a tale as old as time, in order to gain customer profitability you must first know which customers are worth investing in – and therein lies the problem. However, with so many methods out there claiming to be solutions, finding the right strategy for your company can be tricky. Telecoms IQ speaks to Tanya Zyabkina, Director of Marketing Analytics at Time Warner Cable, to decipher how you can make your customers profitable; and why understanding how the solar systems works is vital to understanding customer behavior, churn reduction and creating a loyal customer base. Request Free! |
When we think of the world’s most innovative companies, tech giants and social media trailblazers are at the forefront of our minds. These businesses are revered not only for their world-changing products and services, but also for their unique and flourishing company cultures. A company like Facebook nourishes its top talent by building its extraordinarily special culture around a core mission. When all employees deeply support their company’s goals and feel that what they do makes a true impact on society, groundbreaking ideas will surface. And as consumer expectations grow and habits rapidly change, the importance of a strong, accountable team is essential for delivering outstanding customer experiences. This podcast guest has had a remarkable career serving in leadership positions at some of the world’s most successful companies, including Disney, MTV and Microsoft. Carolyn Everson now works as the Vice President of Global Marketing Solutions at Facebook where she is known as the ad chief who has played a crucial role in changing the way advertisers and marketers view the social network. Request Free! |
| The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:
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Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director. Request Free! |
Want to get the most mileage out of Facebook? Then you need to know the rules of the road. Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook gives you a thorough understanding of Facebook principles and the Terms of Service that apply to content and behavior. These rules apply to your own custom apps as well as the third-party apps we all use for photo and share-to-win contests, trivia, quizzes, polls and more. Learn the basics plus a few esoteric details you need to know in order to stay in good standing on Facebook. Request Free! |
Predictable Revenue by Aaron Ross and Marylou Tyler is a great book for anyone looking to build out a sales team. The authors come from extensive experience in the high tech selling world but their advice can be useful for any industry. The book is based on the authors’ experience of having to create an outbound sales team from scratch. They take you through the challenges of initially starting the team to the breakthrough moments to the best practices that have helped Salesforce.com create a $100 million outbound sales machine. For anyone involved in sales and interested in starting or redesigning your sales team, this is a book you need to pick up. When you download a summary from Actionable Books, you’ll receive a curated list of the newest and most popular business book summaries every Tuesday from Actionable Books.com. Request Free! |
Mark Amtower (LinkedIn member# 222,445 and 2009 Best Profile winner) has been studying, writing and speaking about LinkedIn since 2008. His unique approach and coaching has helped large and small companies and thousands of individual users to dramatically improve their use of LinkedIn through strategy development, profile improvements, connection tactics, group selection and more. His approach is distilled into 140 immediately use-able tips in this book. Download the eBook and automatically get enrolled with a free account and four free social media enabled eBooks on the Aha Amplifier. Request Free! |
| The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video's performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices. Making video less intimidating, Vidyard will walk you through:
Start driving real business results with your video marketing today! Request Free! |
| The Essentials of Social Media, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions. The following kit contents will help you get the most out of your Social Media research:
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| From onboarding to coaching, learn the keys to maximizing agent efficiency. This eBook provides valuable facts, information, and suggestions to help you acquire top-talent contact center agents, and keep them performing at their highest levels of productivity. Request Free! |
| In this eBook, we will examine the idea thoroughly, and present the 10 reasons you need to move your contact center operations to the cloud, today. Request Free! |
We spent over 17 hours interviewing 60+ conversion rate optimization experts so we could find out the best strategies marketers are using to achieve the highest possible conversion rates. Recently, we distilled the top 10 best conversion optimization tips we learned into this comprehensive report. This report will show you. . .
Download the report and start increasing your conversion rates today. Request Free! |
| Optimizing campaigns based on ROI allows B2B marketers to make decisions based on what drives revenue rather than what drives leads. This guide is for B2B companies investing in PPC who want to optimize campaigns based on lead to revenue tracking information. Getting end-to-end lead tracking information has been difficult for B2B marketers due to long sales cycles and lack of integration between Google Adwords and CRM's like Salesforce. Table of Contents
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| Social media analytics solutions from SAP offer social intelligence, management, and monetization opportunities for brands and retailers. Analyzing structured and unstructured data from various social media platforms and forums can lead to actionable insights into consumer behaviors, preferences, and trends. Request Free! |
In this 15-minute webinar, Dyn Principal Architect Andrew Sullivan gives a quick-hit overview of DDoS attacks and three tips on how companies can help plan ahead before getting hit. Request Free! |
Dyn’s Email experts, Steve Wheeler and Kevin Abood, explain how to avoid this. View this on-demand webinar and discover:
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| The Industry SERP Report uses BrightEdge Data Cube technology to focus on providing content marketers with predictive, data-driven content guidance for this year's holiday season. Don't let your content fall by the wayside. Successfully tell your company's story and better reach your target market before the year's end. Request Free! |
| Sites that do not optimize for mobile commerce this holiday season will be giving an unintentional holiday gift to their competitors. Get specific recommendations on how to get more traffic and sales this holiday season from this free report. Request Free! |
While this pursuit helps firms better connect with clients, it also means capturing data related to different views / parts of the customer journey. Failure to connect these pieces results in disconnected customer messaging. Watch this webinar to learn how social collaboration tools help companies overcome this challenge. In discussion with Aberdeen Group, we'll cover:
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| The staggering stats are in: these mini computers in our pockets are predicted to account for 43% of purchases this Christmas. Don't lose out on being part of that 43%. 2014 is fast leaving 2013 for dust. But it's not Christmas yet. For your own slice of the pie, discover the quick actions you can implement before the sprouts go on the boil. Request Free! |
| Customers are engaging with businesses across an increasing number of touch points – websites, social media, in-store, mobile and tablets. At each touch point, customers expect a customized and personalized experience optimized specifically for them. New levels of flexibility and convenience that improve their experience are great for the customer. But the increased customer expectation continues to be a challenge for businesses, which have to manipulate enormous amounts of data to try to understand how to effectively engage each individual. This challenge remains a burden for many businesses, but for those that have the right customer analytics plan this could rapidly become a competitive opportunity. Request Free! |
| We call this capability predictive analytics – the rapid evaluation of real-time and historical data to determine what will most likely happen in the future. When used correctly, predictive analytics can help you better identify risks, assess opportunities, and make better business decisions. But how do you move forward? With SAP® software, it's surprisingly simple. Request Free! |
| How critical is predictive analytics to the future success of your business? In recent research, business decision-makers in UK and US organizations share their attitudes to and experiences of predictive analytics, as well as a future view of usage, value and investment. Request Free! |
| This TDWI Best Practices Report focuses on how organizations can and are using predictive analytics to derive business value. It provides in-depth survey analysis of current strategies and future trends for predictive analytics across both organizational and technical dimensions including organizational culture, infrastructure, data, and processes. It looks at the features and functionalities companies are using for predictive analytics and the infrastructure trends in this space. The report offers recommendations and best practices for successfully implementing predictive analytics in the organization. Request Free! |
| But change is coming… Download this infographic to learn more! Request Free! |
| This complete guide walks you through the marketing automation features that matter most to B2B marketers – and discusses the advantages of pairing them with Salesforce CRM. Get an in-depth look at:
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| The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. The following kit contents will help you get the most out of your Marketing research:
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| Great content shows that you understand the customer and their problems and that you want and are able to help them. Freely give away advice and information. If you can address the issues your prospects care most about with a solution or perspective in which your company has real expertise, customers tend to respond positively, becoming loyal supporters, even evangelists. Find out how to:
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| Content syndication is an incredibly important, arguably vital, component of every effective content marketing strategy. However, the success of your program is NOT guaranteed. Have you experienced these problems with your content syndication program?
If any of these sound familiar, then you should read this free paper from NetLine, the Leader in B2B Lead Generation. Request Free! |
| Savvy marketers understand that to reach these new customers, they must develop thoughtful, engaging, and helpful content that enables today's prospects to find them. Once they've been discovered by prospects, they must skillfully nurture relationships with them. Download this Information Brief to learn:
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| Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online marketing strategy, from content creation to amplification to digital asset management. Dig into this Exclusive Content Marketing Kit to find your path to digital marketing success. In this exclusive kit you will receive the following resources to digital marketing success: Request Free! |
| Twitter is a key channel for social brands to connect with their mobile audiences, but the network continues to change fast. In this latest study, Simply Measured analyzed the top brands in the world and the new ways they're using Twitter, the results they're seeing, and which tactics have contributed to bigger audiences and increased brand engagement. Download this Twitter study to learn:
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| 2015 is going to be a great year for social marketers, but to make the most of it you'll need a fine-tuned social strategy. This guide is your countdown to the New Year with ten fresh tactics based on the 2014 trends expected to shape the coming year, and ways you can refine your brand's social strategy for success. Download this guide to learn:
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December 17, 2014 at 2 PM ET | 11 AM PT | 7 PM GMT New cloud-native applications are constantly in creation and thanks to their ease of use, they are helping companies drive revenue. In our upcoming webinar, “State of the Cloud: 5 Adoption Trends You Need To Know,” Dyn’s Head of Market Intelligence, Phil Hochmuth, and industry veteran, Michael Skok, will dive into what companies looking to move to the cloud should be aware of. They’ll discuss:
Michael is an entrepreneur who has built his career around technology & business strategy, specifically focusing on changing technologies, like Cloud Computing. Phil has researched, analyzed, and reported on ever-changing industry technologies for the entirety of his career. Request Free! |
| Read this Aberdeen eBook to learn where ERP systems fail, best practices for cross-channel order fulfillment, and potential improvements in revenue and profit margins. Request Free! |
| Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment. Request Free! |
| It also provides an overview of the best practices required to optimize the e-commerce experience, through empowering LoB with the ability to create and manage digital store templates in a timely and effective manner. Request Free! |
| Get tips from leading companies for creating personalized digital experiences that increase conversions and revenue. Discover best practices for optimizing the digital customer experience by using tools that can quickly create and update digital store page templates and content. Request Free! |
Businesses that do this, gain significant benefits:
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| While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness. Request Free! |
| Every moment matters. Social media channels and mobile devices are making it easy to share information about a company. That's good news for those delivering superior customer service. For those that fail—it's bad news—and bad news travels fast. Listen to this webinar to learn how your call center can help you to deliver customer experiences that will create loyal customers and brand evangelists. Request Free! |
SMART RETAIL NEWS provides weekly updates on finance, government action and new technology, as well as the latest case studies on successful new care models. Our package of news from around the world includes:
At no cost, subscribers can opt-in to become associate members of the International M2M Council, the global trade association for machine-to-machine communications, including access to the IoT Content Library, featuring case studies for wireless retailers, vendors and carrier professionals! Request Free! |
| Email is centric to all successful holiday and overall marketing strategies. The when, what and how often to send are often the biggest questions that all retailers struggle to answer. A gut instinct isn't enough to inform decisions when email volumes are at an all-time high, and meeting revenue goals can make or break your bottom line. Our Holiday Data Report is the must-have guide to key statistics and trends in holiday email marketing to ensure your email program is maximizing response and success rates in the holidays and beyond. In this report, you'll find data insights into staple email marketing metrics such as:
Get our essential benchmark guide now for the email marketing data and trends you need to take into 2015! Request Free! |
| Find your inspiration by looking at what leaders in the industry have done to drive revenue, engagement, and conversions from their apps. In this 49-page eBook, we showcase real-life examples of killer app marketing campaigns to get your creative juices flowing. You'll learn what makes each campaign work and how to apply these lessons to your own app strategy. Here's what's inside!
Turn your app marketing up a notch thanks to these focused examples. Request Free! |
A reliable sales forecast is an essential part of sales success, but Salesforce.com doesn’t always make it easy to get the data you need. This eBook hopes to change that by providing Salesforce users the tools they need to create an accurate, data-driven sales forecast. Request Free! |
In order to manage their teams successfully and hit their revenue number, sales leaders must carefully measure their individual sales reps’ performances. For many sales managers, this process begins in Salesforce.com, which has become the go-to tool for tracking, measuring and ultimately improving sales rep performance. But like any powerful tool, Salesforce is only as effective as the person using it. If you want to better leverage Salesforce.com and get more from your team, you need to understand the most essential sales metrics. In this eBook, we will focus on key Salesforce.com sales metrics in three key areas – activities, sales pipeline and sales results – so that you can go beyond scratching the surface of sales management and start digging into the metrics that truly matter. Request Free! |
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with:
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