The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution

Customer support software allows you to take control of your customer service activities from start to finish, assigning tracking numbers, sharing data between team members, tracking support requests and resolutions, and following up with customers through emails and surveys. You can even generate reports, from the highest-level summaries to the most granular detail.  The vast number of solutions can be overwhelming which is why you need to do some due diligence before you shop to avoid investing in a product that has way more features than you need, or lacks capabilities that are critical to your business operations and goal of improving customer support.  AcquireSoftware provides this step-by-step buyer’s guide to identify and select an effective customer support solution for your business. Request Free!

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A Practical Guide to Measuring Event Success

Events make up ~20% of a B2B Marketer's budget; however 59% of marketers struggle to track the ROI of their events. Download this comprehensive guide and interactive workbook to assess your events' performance. This guide will help you: Measure results that are hard to measure Compare performance from event to event Demonstrate events are a worthwhile investment ....and more! Request Free!

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Transform Your Business Decision Process with Predictive Analytics

This TDWI eBook explores predictive analytics from several perspectives. First, it offers Q&A on the value, use and requirements of predictive analytics. Then, it explores three safeguards to help you avoid model-building problems. Finally, it demonstrates why business analysts, marketing data scientists, and other domain experts can look forward to predictive analytics becoming a highly interactive, data-visualization-powered user experience. Request Free!

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The Ultimate Guide to Choosing A Powerful CRM Software: 2015 Edition

CRM software is the technology that enables companies to improve their interactions with clients, prospects, contractors, and business associates. It contributes to the operational efficiency and long-term success of a business, as it manages customers and their information through integration of data from diverse sources, such as the billing department, tech support, sales, and others. Such data includes customer purchases, complaints, requests for assistance, and the like. This eBook will guide you in choosing a powerful CRM software solution for your business. Contents Include: Chapter 1: CRM Software for Small Businesses - Why It's Important and How to Make It Work Chapter 2: 7 Reasons Why You Should Invest in CRM Software Now Chapter 3: Cloudswave Awards 2015 - Introducing the 10 Best CRM Software Chapter 4: Detailed comparison of the 10 Best CRM Software Request Free!

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: The ABC of Sales: Lessons from a Superstar Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle 5 Ways CPQ Keeps Your Sales Pipeline Moving The 7 Secrets to Social Selling: Effectively find leads on social media and convert them into customers Request Free!

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7 Steps to Improve Your Procure-to-Pay and B2B Processes

As companies extend beyond their four walls to gain better visibility and control of their supply chains, the demand for B2B integration/collaboration continues to increase. This, in turn, increases the pressure on companies to improve the overall speed and efficiency of their internal processes and systems to remain competitive in their markets. No one feels this pinch any greater than those who are in finance and accounting functions. Read this report to learn: Key pressures facing all financial teams Challenges to optimizing business processes in Finance/Accounting Performance indicators defining the “Leaders” 7 actionable takeaways to help you improve your P2P and B2B processes Request Free!

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ePayments Rising: The 2014 Market Report on B2B Payments

More enterprises today are targeting their payment processes for effectiveness and efficiency improvements as part of a larger AP or P2P transformation program, and they are doing so against a backdrop of emerging technologies, platforms, and strategies. The report includes benchmarks, analysis, and recommendations that finance leaders can use to better understand the “State of ePayments”, gain insight into best practices, benchmark performance against Best-in-Class, and ultimately improve operational performance. Request Free!

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Is Your Sales Process Broken? A must-read book extract on Sales Process Improvement. Free Download

Let’s be honest. Sales in a typical organization (most organizations in fact), is seriously broken. But rather than focusing on the obvious dysfunction, management is busy with incremental improvement initiatives such as: 1.    Sales training 2.    Sales force automation  3.    Bolt-on lead-generation activities  4.    New commission structures and incentives Trouble is, none of these activities actually address the root cause of the dysfunction. Sure, they may offer a temporary lift but things always go back to the way they were! This eBook, The Machine, presents a radically different approach to the design and management of the sales function. It challenges the standard sales models and presents a new environment where salespeople just sell. And an environment where all other activities are performed by a tightly synchronized, head-office-based, sales-support team. We call this new way of thinking Sales Process Engineering (SPE). Those organizations that apply SPE discover the following benefits: 1.    A huge increase in the volume of sales appointments (on a per-capita basis) 2.    A significant increase in the territory that can be covered by the existing sales team 3.    A dramatic improvement in customer-service quality 4.    NO increase in operating expenses Request Free!

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The Definitive Guide to Predictive Marketing

True predictive intelligence is here, and it's one of the most exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! In this Definitive Guide to Predictive Marketing you will learn: How predictions are revolutionizing ecommerce and publishing The science behind generating automated, 1:1 predictions at scale An in-depth look at the 8 predictions changing the game for revenue generation & CX The key questions to ask every prospective tech during the evaluation process Download now to transform your predictive marketing efforts! Request Free!

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The Forrester Wave: Social Relationship Platforms, Q2 2015

Of those eleven providers, Forrester named Spredfast a Leader in SRPs, with comments such as: “Spredfast strikes a strong balance between product and strategy.” “Marketers appreciate that Spredfast Conversations provides them advice and insights while they work...” And “Clients love Spredfast's onboarding and support...” Download The Forrester Wave™: Social Relationship Platforms, Q2 2015 today. We think you'll find everything you need to evaluate your choices and make a strong business case for adopting an SRP across your organization. CITATION: The Forrester Wave™: Social Relationship Platforms, Q2 2015, Forrester Research, Inc. Request Free!

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Got CRM, Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both. Request Free!

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The Rules of Engagement on Facebook

Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior. Request Free!

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10 Tips for Creating Engaging Social Content

You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content. Request Free!

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5 Ways to Integrate Social Marketing Across Marketing Channels

Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy. Request Free!

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How to Make Any Content SEO-Friendly

Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines. Request Free!

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The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan. Request Free!

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5 Ways to Grow Your Content Services with Marketing Automation

As a Content Marketing Agency, you’re already doing the hard part in generating content for your clients. But what if there was a way, with just a bit more effort, to generate a lot more benefit for your clients and for your agency? In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements. Request Free!

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State of the Union: E-Commerce Page Speed & Web Performance

Online consumer expectations have not changed: Shoppers expect retail pages to load in 3 seconds or less, yet many retail websites fail to deliver this. The good news is that this problem is surmountable. DOWNLOAD NOW for best practices to improve the user experience for visitors which can be applied outside the ecommerce world as well. Request Free!

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The Essentials of Sales Kit - Includes a Free Power Principles eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Power Principles – Free eBook 10 Ways Sales Benefits from Marketing Automation Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle 5 Ways CPQ Keeps Your Sales Pipeline Moving Request Free!

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Cinco maneras de construir una red ms inteligente

Telecomunicaciones iQ presenta: Cinco maneras de construiruna red inteligente. Un panorama perspicaz que analiza las estrategias que suempresa debe llevar a cabo para revolucionar su negocio, el rendimiento de lared y toda la gestión. Centrándose en las tendencias actuales en la región estede América Latina, esta es la manera de mantenerse delante de sus competidoresy de sacar provecho de los mercados emergentes. Request Free!

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The Business Case For Marketing Automation

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case. Request Free!

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business

Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement. Request Free!

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10 Ways Sales Benefits from Marketing Automation

Marketing automation gives sales teams not only new and expansive visibility into the buyer’s journey, but the ability to effectively engage with their hottest prospects and close more deals. In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates. Request Free!

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Does Social Media Affect SEO?

One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines. SEO experts are firmly planted on both sides of the fence, with some saying social has no effect on SEO rankings, and others saying it absolutely does. The truth may lie somewhere in between. Request Free!

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How to Prioritize Your Leads By Segmenting & Scoring Your Audience

Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy. This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring. Request Free!

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Likes are Great: Leads are Better - How to Grow Your Business Using Social Media

You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business and ultimately convert them into customers. In this eBook, we’ll give you six important lessons to turn your social media followers into customers. Request Free!

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How to Use Mobile Marketing to Generate Leads

B2B buyers are increasingly using mobile to obtain information, conduct research, and buy products and services, making it an effective marketing channel. But mobile can still be a little mysterious and understanding how to use mobile marketing to generate leads can be a challenge for even the most experienced marketer. In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile. Request Free!

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8 Ways Marketing Automation Can Expand Your Search Marketing Practice

Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and conversion. You could be sitting on a gold mine with your existing clients’ needs by simply introducing an extension of your current services. Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency. Request Free!

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Prepare Your Organization to Capitalize on Predictive Analytics

Organizations see the potential of predictive analytics to change what they do and how they do it. Yet most organizations aren't ready to benefit from the powerful capabilities of predictive analytics. They may have the technology, but most lack the organizational capacity. Many organizations don't fully understand the kinds of problems that analytics can help solve and they don't know how to prioritize these problems. Worse, their organizational processes aren't built to really make use of analytics—and make it a competitive advantage. Download this report to learn more. Request Free!

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Digital Marketing: Are You Ready to Go Agile?

How is your organization preparing for the digital age? It's no secret that the relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday people are now the style-makers and trendsetters. For marketers trying to compete in the digital marketplace, it's incredibly difficult to surface your message above the noise. With such high channel fragmentation, making strategic decisions on audience, content and platforms is critical. Request Free!

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The Next Level in Sponsorship: Integrating Social

Welcome to the Next Level in Sponsorship. It outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Request Free!

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Advertisers $9M < $200M Can Trade Trendy Technology for More Profitable, Short-term Sales Lead Generation

Advertisers / sales personnel in professional services, wholesale distribution and retail financial / investments and certain retail businesses are overboard on data analytics and computerization. This classified executive briefing is available by popular demand and useful for a: ops manager sales / marketing senior management small business already spending five or six figures on marketing automation, CRMs, mailers, click-ads dissatisfied with response rates / new sales. Decision-makers today are flooded with cheap, shoddy information due to low entry barriers on the web. A good number of such prefer utilitarian, applicable knowledge and unseen-before case studies.   ABOUT Corey Weiner has worked on lead generation / b2b direct response for big-name advertisers including Merck, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General. And four-plus years doing consumer behavior research at the renowned Nielsen Company qualifies Corey to refine / reposition multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term sales lead generation (new business activity).   Request Free!

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Understanding Social Care

The benefits of social care are substantial. It drives loyalty, enhances brand perception, and increases positive impressions. It can even boost revenue while reducing operational expenses. And with 68% of people using social media for customer service needs, social care is more important to your brand's success than ever before. Learn more about social care and how global brands like General Mills, Hyatt, LinkedIn, and Brooks Brothers do this really, really well. Request Free!

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The 7 Whiteboard Sessions Every Social Strategist Needs to Have

Anyone working in social media marketing knows this industry is constantly changing - from new strategies to new technologies to new platforms. It can be hard stay ahead of the curve, particularly as brands, agencies, and media look to expand and scale their social marketing efforts across the organization. We talked to customers, partners and industry leaders from Altimeter Group, Edelman Digital, MarketingProfs and more to identify the biggest areas of opportunity in social. In this white paper, we discuss the top 7 whiteboard sessions that all social media practitioners should be thinking about, including how to: Gain insight about your social customer by diving into behavior and content engagement Operationalize social media with workflows and processes that set your team up for success Deliver better customer experiences with meaningful engagement and interaction Show a return on social media with analytics that align to business objectives Request Free!

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High-Tech Companies Grow Quickly and Efficiently with eSignatures

This complimentary Ombud analyst report examines use cases from leading high-tech companies such as Salesforce.com, McAfee and LinkedIn and how they leverage eSignatures to close business faster, manage efficiencies and costs with notable results, and automate back-end contract processes. Request Free!

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Modern Lending and Banking - Three Steps to Delivering a Superior Customer Experience

This complimentary Ombud analyst report examines modern lending and banking trends and identifies the implementation of eSignature technologies as a reinvention strategy to: Align customer and business priorities Assess which processes can be optimized to drive customer satisfaction Adopt a unified, enterprise-wide strategy Request Free!

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How Agile Insurers are Improving the Bottom Line

This complimentary Ombud analyst report examines industry trends and demonstrates how embracing eSignature streamlines key interactions within the insurance ecosystem. You will learn best practices for: Direct Insurer to Customer Transactions Traditional Agent to Customer Relationships Insurer to Claim Adjustor Workflows Request Free!

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Building a More Efficient Government with eSignatures

This complimentary Ombud analyst report examines and identifies the implementation of eSignature technologies as a reinvention strategy to benefit your constituents and: Provide transparency and accountability Achieve a more efficient government Minimize process time Request Free!

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Get the Most from Your CRM

In the last decade, Customer Relationship Management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility. Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues. Request Free!

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DTM and Office 365: Assurance You Won't Get Left in the Digital Dust

Embedding secure eSignature and DTM functionality in productivity applications employees use daily enhances, optimizes, and enables faster, more trustworthy digital transactions. The joint DocuSign/Office 365 solution delivers greater security, more efficient business processes, faster decisions, and shorter time to value—so the digital enterprise can generate greater ROI, provide better customer experiences, and grow its business. Request Free!

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Your Sales Operations eBook: I Dream of Easy

Too often, finalizing a sale can turn into a time-consuming nightmare full of tedious paperwork. After the verbal yes, sales reps and operations folks spend several days formalizing and completing the order. Download this eBook to learn how you can improve your sales operations and finally get some sleep. Request Free!

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Forrester's The Time is Right for Email Innovation

Email is still one of the most profitable marketing channels available for marketers today. According to a recent Email Expert study, for every $1 spent on email marketing, the average return is $44.25. But to do email right you have to continually innovate if you want to produce consistent and increasing ROI. In this Forrester report you will learn: What it means to look at email marketing from a contextual marketing lens The impact of technology vendor consolidation on email performance The value of innovative players like Sailthru to the market vs. legacy vendors How marketers can look to build their email reinvention roadmap Download now for insights to help you take your email marketing to new heights! Request Free!

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Selling Value: Increasing Customer Retention and Profitability

Create a retention strategy and develop an agile sales process that allows you to quickly adapt to changing markets and customer needs. This new eBook shows you how to: Know the signs you're losing business to a competitor Differentiate your products in a rapidly changing market Develop your customer retention strategy Increase agility through sales effectiveness technology Win at higher prices while building customer loyalty Request Free!

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No Longer a Necessary Evil: How Modern CRM Empowers Sales

However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Request Free!

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Creating an Optimal User Experience for Global Website Visitors

It's also about providing global website visitors with an authentic and transparent user experience. Here are a few best practices for companies that are building a brand across multiple languages. Request Free!

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Translation Without the Headaches

But staying on top of translation processes, tools, and vendors can be fraught with headaches: tedious inefficiencies, lack of visibility, and harmful delays. Fortunately, translation doesn't have to be so difficult. There are proven steps you can take to simplify and accelerate translation. Download your free eBook now and be on your way to a better, headache-free translation process! Request Free!

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When You Can't Translate Everything: Managing Translation Expectations

But just because you can't translate everything doesn't mean you can't have successful local websites. The key to success is in setting and managing language expectations for your customers. Read this eBook for tips on how to make the most of a limited translation budget and create a positive user experience, regardless of language. Request Free!

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20 Secrets You Should Know About Transcreation

For example, how do you know when transcreation is needed? Does transcreation take the same amount of time as translation? Do the workflows look the same? Who should be involved in transcreation, and what's the best way to communicate your vision for the new content? Download this free eBook now to learn the 20 transcreation secrets that will help you create higher quality, more personalized content for your global audience. Request Free!

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Are Your Website Visuals World-Ready?

Just because an image works well on your US website doesn't mean it will work equally well on other country websites. You want to create images that are both world-ready as well as locally relevant. To ensure that you go global the smart way, read this eBook to learn how to conduct a visual audit of your website. Request Free!

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The Sales VP's Success Guide to Quarterly Business Reviews

Nobody really likes giving Quarterly Business Reviews (QBRs), but they are an essential part of any sales leader’s job. Luckily, they can be a lot easier to create if you know what data to use from your Salesforce instance. With expert tips and example reports, this eBook will help you get the most from your quarterly meetings and set you up for a record-breaking next quarter. Request Free!

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