Monday, December 28, 2015

Raise Your Google Ranking - An Essential Guide

Google's popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site's SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This guide explores how you can improve your ranking and be found by more customers.

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Wednesday, December 23, 2015

How to Increase Your Content's Discoverability eBook

The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.

The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?

Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn:

  • Why and how your target audience is seeking your content
  • How to organize and assemble your blog or resource center
  • How to build a content experience that enables content discoverability


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B2B Content Marketing Shouldn't Hurt

If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source.

In this eBook, you'll learn:

  • How to diagnose common problems that hurt your content marketing efforts.
  • How to build a recovery plan to fix what’s ailing your content.
  • How to heal your content marketing & keep it healthy so you can turn more visitors into customers.


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Tuesday, December 22, 2015

Loyalty Economics for Retailers

Receiving deals on your smartphone. Researching products on your desktop and buying them via a mobile app. Scanning a QR code in the store, then checking online reviews when you return home. These examples certainly don’t represent your Grandma’s shopping journey: In her day, she waited until her local store opened, then traveled there, hoping what she needed was on the shelf. Today, of course, the path to purchase is radically different. Consumers shop where they want, how they want and when they want, often with mobile device firmly in hand. In fact, a recent Catapult Marketing study found that 44 percent of surveyed shoppers hold their smartphone while they walk the aisles. And 37 percent of customers use a PC/laptop, smartphone or tablet to perform shopping activities for pet, alcohol, baby or grocery items. "Request Now" to read the full white paper.



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Monday, December 21, 2015

Rethinking the End-to-End Mobile Experience: Gaining Traction in Mobile Transactions

This on-demand webcast featured experts in mobile engagement and commerce sharing insights on how leading global brands are turning the mobile customer experience into one that engages from first click to the final transaction. Learn tips and best practices for transforming and optimizing the mobile commerce experience this holiday season and in the coming year.

Speakers included:
  • Liz Miller, SVP, Marketing - CMO Council
  • Christoph Heyn, Director, Mobile & Digital Guest Experience - Marriott International
  • Haresh Kumar, Vice President of Marketing, Moovweb


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Friday, December 18, 2015

Facebook by the Numbers 2015

Retargeting on Facebook continues to drive ROI for advertisers. Over the past year, Facebook offered new ad formats, improved cross-device retargeting, and added new ways for advertisers to increase the effectiveness of retargeting with first-party data. By leveraging these new tools, advertisers worldwide experienced a massive lift in performance.

Download this Research Report to learn more today!

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The Performance Marketer's Guide to Retargeting: Part 1

For many marketers, retargeting has introduced a new form of data-driven personalization to convert casual browsers into loyal buyers.

By simply placing a short snippet of code, marketers can turn valuable customer data into actionable advertising strategies—in real time. By collecting anonymous information on user behavior and intent, brands are poised to convert prospects by engaging them with the right creative and messaging.

Download this White Paper today to gain more valuable information!

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Thursday, December 17, 2015

A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement

You can't win over today's empowered customers with yesterday's fragmented marketing approaches.

To succeed in the era of connected - and empowered - customers, you need a new approach: one that leverages data, insight and action to address every customer as an audience of one.

DOWNLOAD THIS WHITE PAPER TO LEARN:

  • The three imperatives marketers must embrace to adapt to the new consumer realities
  • The drawbacks of today's technology landscape - and why organizations need a centralized marketing hub
  • How a modern marketing architecture allows you to bring all of your data and channels together to win over customers and keep them loyal for the long term

Don't let fragmentation prevent you from executing on a customer-obsessed strategy. Unlock the power of your customer data for deeper insight and a clear competitive advantage.

Download this informative white paper today.



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Customer Experience Transformation in the DACH Region

Businesses in Germany, Austria and Switzerland are pioneering the world of customer experience. Strictly built around real-life case-studies that you mentioned were of the most relevance to you and covering a range of topics from using CRM and Big Data to your best advantage, analysing insights gathered from V.O.C. and multi-channel customer engagement and satisfaction, the Customer Experience Transformation: DACH event will help you improve your company and increase profit and ROI.



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Dissecting Swarovski's Sparkling Customer Experience Strategy

In this exclusive interview, Karin Winkler, Customer Experience Manager, Swarovski, shares the company's strategy for creating a mindset of excellence amongst Swarovski employees.

Focusing on Top Box Scoring, a new VOC feedback programme, aimed at turning insight from data in to action and ensuring the customer experience you provide is always remarkable. This interview is your way to make sure your company stays ahead of its DACH competitors! 



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DHL Decipher the Dark Side of Data in Customer Experience

In an industry where Big Data is King, it can be quite controversial to not share the same views on the benefits of leveraging data to improve customer experience. However, DHL’s Vice President Customer Experience, Kim MacGillavry, is of the opinion that ‘data cannot improve customer experience, only people can’. Has Kim discovered something about data the rest of the industry hasn’t, or is DHL’s way of creating a great customer experience only applicable to them?

In this CX Network interview, Maya Fowell finds out how and why DHL are making sure the customer experience they deliver is not reliant on data, what the issues are with automated customer service and how to make sure your customers really are at the heart of everything your company does.



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Eight Enlightening Ways To Improve Customer Experience On Multi-Channel Platforms

Developing multi-channel management to improve customer experience across the whole business is one of the main pain points for companies in the DACH region. 

In this CX Network top tips mini-guide, we explore 8 ways you can improve your customer experience on your multi-channel platforms. With targeted insight from eBay, Swarovski, Ziggo and Kyivstar, this is your opportunity to truly differentiate yourself from your competitors! 



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Ecommerce Webinar with Google and Mattel (OnDemand): Make Your Products Shine on the Digital Shelf

In fact, a recent analysis from Google shows that there's a way you can make that happen:

Brands submitting product content directly to Google can boost sales of their products by as much as 25%.

Learn more about the Google Manufacturer Center, and hear how Mattel is getting their product content to market faster for more sales, no matter the season.

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Wednesday, December 16, 2015

How To Archive Google Apps Accounts

In organizations across the world, employees and volunteers resign, retire or are terminated every day. If your company happens to run a Google Apps domain, these departures present your domain administrator with a problem: What to do with the departing users' data. You can delete a Google Apps user account, but before you do, you'll want to (and may be legally obligated to) archive that user's data.

This guide outlines four factors that should influence your user-archiving process and then present you with four methods for archiving your departing users' Google Apps accounts. By using the former to evaluate the latter, you can find the right Google Apps user-archiving process for you.

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Be Your Customer's Hero: Summarized by Get Abstract

In 82 information-packed, short chapters, consultant Adam Toporek expertly details the inside route to heroic customer service. In this very useful handbook for service providers, he teaches employees how to treat customers with respect and put them first. This easy-to-use reference features clear, memorable examples. Toporek paints a rich, vivid picture of exactly what to do. First he coins the term “Hero-Class customer service” and then he shows you just how to achieve it. getAbstract recommends his comprehensive, practical advice to HR personnel, store supervisors, customer-service managers and front-line employees and owners.

In this summary, you will learn

  • What constitutes great customer service
  • How to avoid the “seven service triggers”
  • How to deal with “nightmare customers”

How to become a “hero” to your customers



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How to Increase Your Content's Discoverability eBook

The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.

The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?

Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn:

  • Why and how your target audience is seeking your content
  • How to organize and assemble your blog or resource center
  • How to build a content experience that enables content discoverability


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Thursday, December 10, 2015

Subscription Businesses - Top 10 Trends for 2016!

Anticipating some of the trends for 2016 allows you to strategically position yourself to take advantage of them.

This guide contains ten of the top trends we see emerging or gaining greater traction in the marketplace for 2016 and some ideas for how subscription businesses can use them to power their continued success.

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Wednesday, December 9, 2015

Sales Effectiveness - Getting to YES Now

In this on-demand webinar, Jim Dickie of CSO Insights shares the results of the 2015 “Quote to Close” survey, highlighting best practices for finding and fixing leakage points in your quote to close sales process. Then, Mike Witherspoon, CEO of CodeScience, shows how sales productivity skyrocketed when Adobe eSign services was implemented to help mend the leakage.

View the on-demand webinar to learn how to:
  • Win more deals and reduce risk
  • Cut sales cycle time from weeks to hours
  • Improve customer satisfaction and retention


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Faster Sales, Less Paperwork and More Time Spent Selling. How to Close Deals 500% Faster.

Despite the increase in CRM system popularity, almost 80% of sales workflows are still part paper, so when it comes to finalizing contracts and getting signatures, most organizations are forced to deal with unconnected sales systems—which only perpetuates the problem.

In this webinar, join Melissa Webster, Program Vice President, Content and Digital Media Technologies from IDC and Cynthia Wittig from Northstar Travel Media LLC as they reveal strategies, tips and best practices for giving your sales teams the tools and processes that will help them close deals faster, eliminate paper from the sales process and spend more time selling.

Join this on-demand webinar to learn how to:
  • Close deals 500% Faster
  • Eliminate or minimize paperwork and streamline the sales process
  • Simplify sales workflows so your team spends more time selling


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The Link between Sales Analytics and Sales Performance

The pressure on an organisation's top-line, and the sales leaders and reps accountable for it, has never been greater.

Download this executive brief to learn why today's imperative is a data-driven sales model.

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5 Ways to Improve Sales Performance with Analytics

According to a recent Economist Intelligence Unit study, 33% of organizations don't meet their sales objectives often due to poor data quality, access, and limited skills.

Read this eBook to learn how to base revenues and quotas on real intelligence, not gut feelings.

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Empowering Sales with Self-Service BI

Read this eBook and learn how to empower sales with self-service business intelligence in order to gain better insight into your pipeline, get to know your customers better, close bigger deals faster, and uncover better cross-sell and up-sell opportunities with less effort.

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Unlocking Your IT Data with User-Driven BI

Read this white paper and learn how to empower sales professionals and managers with easy-to-use yet powerful tools that address the challenges of agility, speed and innovation. These solutions can provide easier access to data than generally available with more traditional BI systems.

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The Economist Intelligence Unit: Unique Selling Points

Read this EIU report for the latest findings and insights into the barriers to sales success, what sets leading organizations apart, and the role of analytics in driving sales excellence.

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Aberdeen 4 Points: Analytics in Sales and Business Development

Read this quick summary from Aberdeen to learn more about what leading organizations have already discovered.

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Checklist: How B2B People Learn to Love Their Sales Data

The common ground here is sales analytics, or the business intelligence tools that leader companies more effectively leverage to support better sales forecasting, deal-making, and closing activities among the front-line sellers.

Access this checklist to learn more.

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Tuesday, December 8, 2015

Is there a difference between CRM reporting and sales analytics?

But that's only the beginning. In this eBook, you'll learn the key differences between CRM and sales analytics - and how to choose the right approach to drive higher sales performance and results.

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The 2016 State of IT Report (exclusively from Spiceworks)

Know what's keeping IT buyers up at night? Spiceworks does. From managing budgets (and mobile devices) to making use of the latest tech, our annual State of IT report breaks IT down for you. 

Want to know if IT pro budgets are rising? Or how they’re dealing with OS migrations? We analyzed survey data from 800+ IT pros worldwide, plus gathered real-time usage stats on gear they use every day. Check out our spiciest findings in this interactive report. 

So what’s ahead for IT buyers? Take a peek at our top takeaways.



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Monday, December 7, 2015

Learn How to Use Social Media

Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the potential for negative feedback deter your business from having a public conversation? There are many reasons to engage in social media. Small business owners, including many of your peers, are relying on it for fostering new relationships with customers and vendors; leveling the competitive playing field; providing direct access to consumers; and managing their reputation.

To learn more about the six steps to success, register to receive the complete white paper and future resources from Comcast Business.

By downloading this white paper, you agree to receive email and marketing communications from Comcast.

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2015 State of Analytics

Salesforce Research surveyed more than 2,000 business leaders, directors, and executives worldwide to discover:
  • The changing role of analytics in business today
  • Areas where analytics usage is on the rise
  • How high-performing organizations approach analytics


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5 Reasons Why Sales Needs Analytics

Even as businesses find new ways to create and track customer data, too many sales teams still can't put that data to work. But smart organizations are realizing that data is their biggest competitive advantage, and analytics is how they can turn it into game-changing insight.

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Introducing the New Salesforce Wave Analytics

For years, business has been divorced from data. Despite the undeniable advantages of data-driven decision-making, tools that give modern businesses a comprehensive — and comprehensible — view of their data are rare, if they exist at all.

Salesforce is about to change all that. Salesforce Wave Analytics is the very first in a whole new breed of analytics tools. This eBook will explore the four main advantages of the new Wave Analytics:
  • 100% Cloud
  • Accessible to All
  • Mobile-First
  • Unmatched Power


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Thursday, December 3, 2015

8 Stupid Simple Social Media Tricks to Boost SEO

It’s tempting to view social media and SEO as two separate entities, but in our experience these two elements of digital marketing are interwoven. Using appropriate search terms in your social media posts helps users find your most relevant content and clearly spells out what’s being offered. In turn, social media shares greatly benefit your search engine visibility in many ways. Use this guide to help you quickly and easily boost your SEO.



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Wednesday, December 2, 2015

Enhancing Information with Advanced Analytics Improves Decision-Making

An IDC survey of IT professionals and LOB management provided some key insights for making this transformation. Download this infographic to learn more.

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Using Predictive Maintenance to Approach Zero Downtime

With the Internet of Things, machine-to-machine communication, and connected systems, large volumes of high-velocity data streams are now available that capture the behavior of machines in real time. Companies can employ powerful new predictive analytics to perform modeling that enables predictive maintenance for these assets, with the goal of achieving zero downtime.

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Tuesday, December 1, 2015

Grow Your Business by Improving Customers' Lives

Join this live webinar with Jeanne Bliss, customer service expert and author, as she shares competencies for guiding your customer experience transformation. Discover:
  • What separates everyday companies from those that excel in customer experience
  • Case studies from leaders who successfully “pushed the customer rock up the hill”
  • Resources for evaluating your own company so you know which path to take
  • How to provide reliable experiences that customers remember
Date: Wednesday, December 16, 2015

Time: 10 AM (PST) / 1 PM (EST)

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The Video Marketing Handbook

The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video's performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.

Making video less intimidating, Vidyard will walk you through:
  • How to introduce a storytelling culture at your company
  • Types of videos you'll want to produce throughout the funnel (and their strategic purpose)
  • What a typical video marketing budget looks like (for in-house or outsourced assets)
  • Defining your video marketing goals and strategy
  • Using analytics to determine your success with video
  • Generating new leads with embedded CTAs
  • Using video viewing data to score and qualify leads
  • And much, much more!
Start driving real business results with your video marketing today!

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The Modern Marketer's Guide to Getting the Most Out of Video

You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? If not, relax. Vidyard has you covered.

In this practical guide they walk you through:
  • What it means to narrowcast (and why you'll want to do this)
  • The six steps to purposeful, measurable video marketing
  • Ways to use video throughout the funnel
  • Connecting video data to your MAP to identify & nurture your hottest opportunities, and
  • The metrics you need to track as a successful video marketer
So go on, grab your guide now!

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Monday, November 30, 2015

Digital Transformation

“Gartner predicts that by 2020, 75% of businesses will transform to digital — or at least be preparing for the change." Unfortunately, only 30% of those attempts will be successful.

A revolution is happening and Digital Transformation is changing the way businesses work. The last few years has seen digital disruption drive change across every industry. Whatever your line of work might be, the digital revolution is threatening the status quo.

With 87% of companies surveyed viewing digital transformation as an opportunity to gain a competitive advantage (Capgemini Digital Talent Gap Report, 2015), and 27% of senior executives finding it tantamount to the survival of their business – the need to transform is clear.

In order to remain competitive, you must become fully digital. For some though, the challenge of digital transformation seems daunting, with 77% of companies believing they lack the crucial digital skills to undergo any real level of change, and more than two thirds of staff believing that the digital knowledge of their senior management is average at best.

Digital Transformation+ from February 23rd – 25th 2016, is London’s only cross-industry conference bringing together senior transformation experts from the UK and beyond to discuss these new challenges. Download this guide to read about:

  • Re-invent your operating model to become truly digital and break down silos to gain support from your senior management to achieve complete transformation
  • Develop your digital strategy to gain a competitive advantage and improve your customer experience by serving your customers across rapidly evolving digital touch points
  • Re-engineer your processes for digital across the organisation to result in better efficiency, increased productivity and oversight
  • Create more agile processes to become more innovative and bring new products and services to your customers quicker


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An Analysis of Telefonica's Transformation from Traditional to Digital Telco

Increasing the success ratio of a marketing campaign run by the UK’s fourth largest supermarket by 150% and changing the way Brazil provide transportation services to commuters is no easy task. However, Telefonica continue to take tasks like this in their stride as they dominate the world of telecommunication companies using insight from aggregated data to influence the businesses around them.

Just how does Telefonica do it and better yet what lessons and top tips can you learn from them?  In an exclusive interview with CX Network, Alejandro Moreno Maroto, Global Head of Innovation and Business Development, Telefόnica, shares how the company are forming cross-industry business partnerships and using smart analytics to change the business model of some of the worlds biggest brands like Morrisons and Nestlé



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Customer Experience Transformation: Travel & Leisure

Are you working in the Travel and Leisure space and dealing with Customer Experience on a day-to-day basis? Do you want to learn more from the competitors and build B2B connections? Or simply want to stay ahead of the curve by being the first to follow through on the latest customer needs and desires?

Great news, we are bringing our famous Customer Experience Transformation event to you! Taking place in London 24-25 February 2016 this meeting is designed to address the challenges that Heads of Customer Experience face. No theory talks, only real-life case-studies covering a range of topics from personalisation, cultural change, multichannel management, employee engagement, digitalisation and so much more.  

Join the 50+ top companies to take your customer experience management to the next level, learn about upcoming trends and take away the key lessons to promote back in your own company. Moreover, address those questions that you have been working on and haven’t yet found the best solution by networking with thought leaders who have experienced these and already have a strategy in place.



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How Thomas Cook's Customer Experience Strategy Took Flight

With more and more holiday providers appearing on the market each year competition in the travel industry is fierce. Customer experience and the ability to deliver and exceed expectations are vital to achieve loyalty, retention and stay ahead of competitors.

With insight from David Spickett, Head of Lean Capability at Thomas Cook who “came to the conclusion they were letting their customers down in a lot of places,” this article looks at the steps Thomas Cook took to combat negative customer experience, the lessons learnt and the results of completely transforming their business in 75 destinations across the world.



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Come Fly With Me: How British Airways, Virgin Atlantic and Ryanair Distinguish Themselves Through Customer Experience

The travel industry, like many others, has been disrupted by digital innovation. In this CX network whitepaper, we speak to Abigail Comber, Head of Customer, British Airways; Rueben Arnold, Senior Vice President Marketing & Customer Experience, Virgin Atlantic and Kenny Jacobs, CMO, Ryanair, to find out just how they plan to distinguish themselves from the competition through the customer experience they provide. What lessons can you learn? 



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Customer Experience Management in Telecoms: Latin America

  • Entel developed an omni-channel steering committee to align the priorities of different departments and achieve the #1 customer service ranking among Chilean telecoms operators
  • Telefonica Colombia migrate their customers to self-care channels to reduce the time and cost to serve whilst enhancing customer satisfaction
  • Cable & Wireless El Salvador are moving from an outsourced to insourced contact centre model to gain additional control over their customers’ experience

This is your chance to hear from Latin America's CEM in telecoms leaders how to improve the quality of service you deliver across multiple channels with limited spending, and find out how new online channels can reduce the cost-to-serve each customer.



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Cumbre latinoamericana de gestin de experiencia de cliente en telecomunicaciones

  • Entel desarrolló un comité directivo omnicanal para alinear los diferentes departamentos y alcanzar el puesto #1 en el ranking  de atención al cliente entre los operadores de telecomunicaciones chilenos.
  • Telefónica Colombia emigró sus clientes a canales de atención automatizada para reducir el tiempo y costo de atención al mismo tiempo que mejora la satisfacción del cliente.
  • Cable & Wireless El Salvador está migrando de un modelo de centro de atención tercerizado a uno interno para ganar control adicional sobre la experiencia de sus clientes

Esta es su oportunidad para aprender de los líderes en CEM en telecomunicaciones de América Latina  cómo mejorar la calidad del servicio que usted brinda a través de múltiples canales con gastos limitados, y descubrir cómo los canales en línea pueden reducir los costos de atención de cada cliente.



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How Much Does It Cost to Create a Mobile App?

Downloads from Apple store are constantly increasing, as well as downloads from Google Play and other stores from mobile operating systems. The reason for this is quite obvious. If you are aimed at success, you should consider mobile app development.



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Tuesday, November 24, 2015

Top Insights For the World's Leading Executives

As we look back on our most recent research this year, one sentiment sums up what we’ve heard around the C-suite: “It seems more difficult to get stuff done; we just feel really slow.”

In CEB’s annual edition of Top Insights for the World's Leading Executives, we’ll share three trends slowing down executives, and insight into how the best leaders are overcoming the challenges for a fast start in 2016.



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Big Data and Analytics Insurance

What is your top focus for 2016?

  • Gaining detailed customer insight to increase competitiveness and become more customer-centric?
  • Transforming your people and processes to become more data-driven?
  • Reducing risk and the costs associated with renewals, claims processes and fraud prevention through more thorough analysis?
  • Getting to grips with an increasing mass of data from multiple, complex sources

Most likely you are focused on a combination of all of the above…

In fact, it is highly probable that like most insurance companies, your company recognises that Big Data and analytics are the amongst the most effective ways bridge the gap between you and your customers, lower enterprise-wide risk and remain competitive.

It is probably a fair assumption too that your role has never been so challenging.

Attend Big Data and Analytics for Insurance and over three days learn how insurance companies can drive data-based intelligence achieve all the above. Whether you are further along the analytics maturity curve, or simply embarking on your data analytics journey, this forum will provide you with all the tools and techniques you need to develop a best in class analytics strategy.



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How To Manage Social Customer Service

Customer service on social media channels is now a necessity.

Customers demand that brands respond to issues across channels. More and more that means customer service on social media.

Social has a number of advantages for customer service, but also some major challenges. We break down what brands need to consider when planning to implement or optimize customer service on social networks.

The handbook covers how brands can structure their social media customer care teams, what they should look at when hiring, where it should live in your organization and more.



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The Fundamentals of Effective Real-Time Marketing

Real-Time Marketing gets talked about a lot, but few brands are managing to do it well.

We look at why good RTM marketing that drives deeper engagement and helps brands reach new audiences is such a challenge.

The handbook examines the brands that are doing real-time well, and the elements that are crucial to their success, both in terms of content and strategy, with examples from RTM leaders.

It goes through key considerations for creating an effective real-time marketing program including planning, processes, and putting together a team. Download the handbook now.



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