Disruption: Are We Ready for the Business of IoT?

For some businesses, disruption will come in the form of new businesses and new business models challenging the very behavior of how, when and where customers engage with brands. In response to the ever-changing digital marketplace, the new normal is that customers across both B2B and B2C industries can now choose to buy in the exact way that suits their convenience. Not only does the Internet of Things (IoT) promise to open the disruptive floodgates, with unsuspecting industries seeing the model take hold in unlikely places, but the new pricing innovations can forever disrupt an industry—or forever ruin the customer experience if executed poorly. However, the tremendous opportunity within these disruptive models, from new products to new services, is a huge motivator. The possibilities seem endless, but the opportunity could rapidly diminish unless the strategy and payments are mapped and enabled. Hear expert insights from: Liz Miller, SVP Marketing - CMO Council Sean Rollings, VP of Product Marketing - Aria Systems, Inc. Jason Mann, Director of Product Management - SAS Request Free!

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Loyalty Economics for Retailers - Moving from Opaque Cost to Clear Profit

To meet the needs of shoppers and stay ahead in a competitive landscape, retailers realize they must present shoppers with the right offer, at the right time and in the right channel— that is, nanotargeting, where messages are customized and tailored to meet a single consumer’s needs. While the technology and skill sets are still evolving thanks to the intersection of smart data and advanced loyalty programming, the notion of the one-to-one marketing of nanotargeting is finally becoming a reality. Ultimately, we believe nanotargeting will become the cornerstone of future marketing efforts and retailers will leave mass promotional campaigns, such as flyers, circulars and discounts, behind. Enabled by well-analyzed loyalty data, nanotargeting will become an attractive alternative that increases sales and improves ROI. Request Free!

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Digital Marketing 101: Key Tools for Engagement Marketing

Digital marketing is fundamental to businesses' success in today's modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. Request Free!

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How To Balance The Pros And Cons Of Gating Premium Content

While the dust  hasn't quite yet settled when it comes to the "gate debate", one thing is for certain: gating your premium content needs to be determined on a case-by-case basis.    You need to weigh your losses and your potential gains when you gate a piece of content. Aside from the obvious lead generation benefits, you also get more accurate insights into the motivations of leads that convert on that particular piece of content. But you need to ask yourself some questions: What content format is it? Does the topic qualify your audience? Can you bring enough traffic to it to compensate for its lacking virality? Furthermore, you need to understand how you can still retain some of the benefits of public content when you gate your premium content. In this eBook you'll learn: How to weigh your options before you gate a piece of content The kinds of gates that you can use A strategy to reap the benefits of both gated and ungated content Your premium content can be a lead gen magnet if you gate it. Learn how in our eBook How to Gate Premium Content and Generate Leads. Request Free!

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Transform Your Resource Center From A Content Graveyard Into A Lead Gen Machine

The Content ROI Conundrum. Many modern marketers still struggle with it. Considering all the freelancers and content creation services out there, quality might not be the issue either. If it's not the content, then maybe it’s the setting, the environment, the place where you’re keeping it: your Resource Center. In this eBook you'll learn: Why your Resource Center isn't living up to its full potential The various elements you need to consider to build a better Resource Center How to create a Lead Generating Machine for your content where traffic goes in and more leads come out Transform your Resource Center into a Lead Generating Machine! Learn how in this step-by-step eBook. Request Free!

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The Ultimate Guide to Unleashing Service Excellence With Smart Metrics

Download this practical eBook and learn how to build outstanding customer service using prominent statistics and best-in-class benchmarks. KEY FINDINGS: Crucial metrics for development of a successful customer service strategy How to deliver a truly omnichannel experience: important benchmarks Best practice processes in customer service – what’s the advantage Request Free!

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How Avella Increased Page Views For Their Premium Content by 411%

Avella Specialty Pharmacy's overall objective for their content marketing was to differentiate themselves within their niche market to both their healthcare providers and patients. Through video, social media, blog posts, white papers and guides, Avella sought to establish their brand as a thought leader through content and distinguish their brand from other specialty pharmacies and increase website traffic to drive qualified leads. Avella needed a solution that was informative, branded and created a consistent journey for visitors of their content. Request Free!

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How Insight Empowered Their Team & Boosted Page Views By 473%

Insight's resource center was outdated and no longer relevant to their current audience. While they recognized that updating it would allow them to transform their marketing strategy, they needed a solution that could be implemented quickly and easily. Insight decided to revamp their resource center using Uberflip with minimal effort. The marketing team now has complete control over the content experience without the need for IT. In addition, they now better understand how users are engaging with their content so they can optimize for engagement and lead generation. Request Free!

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How Booker Decreased Their Cost-Per-Lead By 71%

In the past, Booker relied heavily on outbound tactics such as cold calling to acquire customers. But they sought to pull off a content-driven turnaround. With a tight deadline of 3 weeks to launch, Booker was able to easily import all of their existing content, from blog posts, videos, and premium PDF guides from their existing CMS to an Uberflip Hub. Since using Uberflip, Booker was able to turn their marketing strategy around with content and decreased their cost per lead by 71%! Request Free!

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How Dyn Leveraged Content to Increase MRR by 56%

After learning about Uberflip at a conference and discovering that the solution coincided with Dyn’s content marketing needs, they decided to implement Uberflip as their new system for managing content. Once their Uberflip content hub was set up, Dyn’s marketing team was no longer going between WordPress and Marketo to manage all their content. Plus, the visitor experience not only encouraged content consumption now, but also tracked how visitors consumed content for a clearer picture of the journey from content to conversion. Request Free!

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Why Customer Experience is the Ultimate Marketing Tool

In customer service and, more importantly, in marketing, communicating with your customer means anticipating their wants, needs, and problems even before they arise. Get this business paper to learn how to: Support a User-Centered Design Offer Personalized Engagements Provide Clear Paths to Resolution Properly Sync Your Social Platforms Download this white paper to learn more! Request Free!

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The Definitive Guide to Engaging Email Marketing

This Definitive Guide to Engaging Email Marketing covers the five attributes of engaging email: Trusted Always relevant Conversational Coordinated across channels Strategic As a “Definitive Guide”, it also covers all sorts of email topics, including writing subject lines, designing emails for mobile, building and managing your list, avoiding spam filters, integrating email and social, and more. The guide also talks about the latest in email technology, including what to look for in a modern email service provider. Request Free!

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Creating Your Mobile Marketing Strategy

This eBook is going to help you create your customer personas and customer journeys, define your goals for mobile marketing, and help you to view mobile marketing as an integral component of your comprehensive marketing strategy. Request Free!

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Key Tools for Engagement Marketing

Digital marketing is fundamental to businesses' success in today's modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. Request Free!

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Building a Customer Experience Strategy

When planning your Customer Experience Strategy, you should be considering the following: Customers Prefer Self-Service A Consistent Customer Experience Spanning the Digital Channels How to Create a Single View of the Customer Mobile-First Customer Service Understanding the Customer's Expectations Download this paper to learn how you can better plan your Strategy. Request Free!

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Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap

Consumers have heightened shopping expectations in the era of omni-channel. However, only a third of retailers have operationalized even the basics such as store pickup, cross-channel inventory visibility, and store based fulfillment. Download this paper to learn about the four key findings yielded by Forrester! Request Free!

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Creating the Customer Experience

Companies that manage their customer experiences effectively are seeing measurable gains in operational performance and financial results. From the customer's perspective, the retail experience should be seamless and easy, with no ramifications from the complexity behind it. Request Free!

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Top Trends Sales & Marketing Leaders Must Navigate to Succeed in 2016

Curious what challenges your peers find most compelling in the year ahead? Below are the five items executives highlighted as most important: B2B Marketing: Get Paid for Content Investments B2C Marketing: Mastering Precision Marketing Communications: Building a Valuable Corporate Narrative Sales: Sales Productivity in the New Work Environment Customer Experience: Driving Action from Customer Understanding Download CEB’s 2016 Key Imperatives for Sales, Marketing, and Communications Executives to find out, and discover actionable resources to navigate the challenges quickly and correctly. ​ Request Free!

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The Sales Kickoff Content Cookbook

This Sales Kickoff Content Cookbook will help you make the best of your sales kickoff and create great content that will resonate both at the event and long afterwards. Request Free!

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Top 10 Reasons Companies are Investing Heavily in Sales Enablement

Thousands of forward-thinking organizations are seeing success with their Sales Enablement programs and technologies. CSO Insights reported that organizations with a Sales Enablement function in place experienced a 8.2% higher revenue attainment than those without. This guide is meant to uncover areas of opportunity for an investment, educate on the potential value, and share stories of customers who have made the investment. Request Free!

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How to Make Marketing Easier with Tablets and Mobile Sales Enablement Technology

For sales reps, tablets are a blessing. As a marketer, you want to find out if using tablets can help Marketing make the transition from a cost center to a revenue generator, and how tablets make Marketing efforts more efficient and measurable. Request Free!

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Effective B2B Marketing Content That Will Lead to Sales Growth

A company's sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content to support their sales strategy? How can marketing gain insight into which content drives the most sales to best allocate their resources? Request Free!

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The 2016 Sales Framework: Set Your Sales Team Up For Success By Guiding Them To Results

The window for sales reps to impact the decision process is becoming smaller. In 2016 it's absolutely critical that sales leadership guides their organizations to become more productive and successful in their newly-defined roles as consultants. Request Free!

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CSO Insights: Sales Enablement Optimization Study 2015 Key Trends Analysis

Much is being written today about how the buying process is changing. Because of that, the strategies and tactics sales organizations have relied on for years don't meet the needs of the marketplace. Everyone is clamoring for new ways of selling, but many firms are struggling to try and understand what “better” sales enablement might look like. Many firms, but not all! Request Free!

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The Impact of Content Effectiveness on Sales and Marketing

Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing. Since content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. Demand Metric and Showpad together conducted research to understand the sales-marketing relationship around content, and how it affects sales interactions. Request Free!

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Sirius Decisions Brief: Has Your Organization Outgrown Its Sales Asset Management Tool?

In this report, we focus on how to: Recognize warning signs. Assess the current sales asset management situation. Re-evalute the usefulness of the asset management tool. Request Free!

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How One eRetailer Mastered the Launch and Onboarding of New Inventory

A large US-based manufacturer of health and beauty products was struggling to keep its distribution channels in sync with new product development. Learn how they were able to reduce the average time to market by almost five weeks and improve relationships with their retail partners. Request Free!

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Spotlight: 8x8 Virtual Contact Center

In this new Spotlight, our independent technology specialists investigate 8x8's Virtual Contact Center solution and give you the facts, so that you can decide whether this could be the right system to support your operations and give your customers the level of service they deserve. 8x8 Virtual Contact Center Spotlight covers: Main features, like FAQ Knowledgebase Benefits and possible disadvantages Recommended buyer And much more! Request Free!

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2016 Marketing for Dummies Kit (a $16.99 value) FREE for a limited time!

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. Download this exclusive kit to learn how to master the latest marketing tools and trends. Learn how to: Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers The following kit contents will help you continue your marketing research: Request Free!

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Increase Productivity and Close Deals Faster with Configure, Price, and Quote

Get the scoop: Gain insight on how to streamline processes to reduce operation costs and eliminate errors by integrating CPQ and ERP systems. How Brocade was able to simplify the on-boarding and training process for new reps, enabling an expanding sales team to start selling sooner. Why Brocade saw a decrease in proposal quoting time from weeks to days. Don't miss this opportunity to participate in this informative discussion and Q&A session with top sales effectiveness experts. We look forward to having you join us. Speakers: Peter Ostrow VP & Group Director, Sales Effectiveness & Strategy Aberdeen Group Mark Nasiff Vice President Worldwide Sales Operations Brocade Request Free!

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B2B Content Marketing Shouldn't Hurt

If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source. In this eBook, you'll learn: How to diagnose common problems that hurt your content marketing efforts. How to build a recovery plan to fix what’s ailing your content. How to heal your content marketing & keep it healthy so you can turn more visitors into customers. Request Free!

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Data Driven Content Marketing

The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned. Fortunately, content marketing is no longer a "hit or miss" process. You can analyze the performance of your content marketing efforts to learn what is and isn't working, and ultimately collect the data you need to inform your marketing decisions. In this eBook, you will learn: How to use data to fuel the content creation process How to measure content distribution effectiveness How to gather the performance data you need to create a data-driven content marketing strategy Request Free!

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How to Increase Your Content's Discoverability eBook

The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center. The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place? Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn: Why and how your target audience is seeking your content How to organize and assemble your blog or resource center How to build a content experience that enables content discoverability Request Free!

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5 'Must Have' Tactics For Your 2016 Digital Marketing Plan

This eBook covers five “must-have” tactics that surfaced continually in the writings of industry experts, along with links to some of their most useful posts on the subject. Hopefully you will find this useful as a checklist for your 2016 digital marketing. Request Free!

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Lead Flow that Helps You Grow

Generating demand and ensuring the consistent flow of high-quality, actionable leads is paramount to the success of today's business-to-business marketer. Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing practices to be high-performance growth engines. To address the growing need to optimize lead flow and track winning content marketing strategies to optimized demand-generation tactics, the CMO Council has partnered with global content syndication expert NetLine to better understand the issues and challenges marketers face when working to deliver timely, relevant and robust content that reaches the right audiences. This report features insights and best practices from six qualitative interviews and a quantitative survey of more than 200 marketing executives to enrich the thinking around content performance, syndication and demand-generation strategies. What you'll take away from this report: Understand the current content marketing landscape and its challenges. Develop meaningful and relevant content that resonates with the proper audience through proper channel distribution. Improve you content marketing strategy through various methods, including aligning Sales and Marketing objectives, in order to increase healthy lead flow. Request Free!

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Predictive Analytics for Business Advantage

This TDWI Best Practices Report focuses on how organizations can and are using predictive analytics to derive business value. It provides in-depth survey analysis of current strategies and future trends for predictive analytics across both organizational and technical dimensions including organizational culture, infrastructure, data, and processes. It looks at the features and functionalities companies are using for predictive analytics and the infrastructure trends in this space. The report offers recommendations and best practices for successfully implementing predictive analytics in the organization. Request Free!

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How to Crush It, Kill It & Master Cold Calling Now!

There is nothing that is going to help you produce better results right now than improving your ability to prospect and build a solid pipeline of opportunities. Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Contents Include: Introduction The Anti Cold Calling Crowd are Charlatans. Period. The Truth About Why Salespeople Don’t Like Cold Calling C-Level Executives Want to Hear From You. Maybe. The Best Way to Lose a Prospect’s Interest While Cold Calling Six Principles for Effective Cold Calling Request Free!

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Seizing Your Sales Destiny

If you don’t have a sales manager, you still have to sell effectively. It may be difficult, but that’s just the way it is. This book was written to provide you with a framework to succeed without a sales manager. The author has included activities that can help you build your own plan to manage yourself and your sales efforts. Request Free!

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How to Hire Rockstar Sales Reps

What are the traits of a great sales reps? What interview questions should you ask to make sure you're hiring the best of the best? How can you keep quality high as you scale? If you're building an inside sales team at a high-growth company, these are the important questions you should be asking. Good for you, these are the same questions we asked Mark Roberge, CRO of HubSpot, and one of the best sales leaders in the industry. He scaled his sales team from 1-200 employees, and consistently blew past revenue goals to put his company on track for a billion dollar IPO in 2014. Download this free eBook to learn about: 5 characteristics to look for in a great rep Where to find the best candidates The best interview questions Request Free!

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The State of eCommerce: Yotpo Benchmark Report

This data includes stores of all sizes among thousands of verticals and ranges from single founder startups to multi-million dollar businesses with hundreds of employees. This report is designed to help you see where your business stands in the eCommerce market as a whole and how you match up against the competition. Request Free!

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The 2016 Essential Sales Kit

The 2016 Essential Sales Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Leveraging both Order-to-Cash & Procure-to-Pay for a more profitable supply chain 4 Drivers of Mobile Sales Enablement Success Critical Considerations for Selecting a Sales Performance Management Solution 6 Keys to Sales & Marketing Alignment Request Free!

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Improving Channel Sales Productivity with Tablets and Mobile Content

When you have an indirect sales channel, your marketing organization needs to distribute the most current collateral and sales information in an organized fashion as quickly as possible. Carl Zeiss Industrial Metrology, LLC experienced this challenge first-hand, and found a tablet-based, sales enablement solution to address their needs. Download this on-demand webinar to learn: Why tablets change selling dynamics How mobile devices help marketing create better content What you can achieve by adopting tablets with the right sales enablement solution Request Free!

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The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report

What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time! Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting. Download the full report today to read about other key findings. Request Free!

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4 Drivers of Mobile Sales Enablement Success

Download this eBook to learn how a mobile sales enablement solution can address and resolve the alignment issues between sales and marketing, and provide tips on how to ensure a successful deployment. With this information, field sales and marketing teams can address common obstacles to learn to work better together and keep the business growing. Request Free!

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Is Your Sales Organization Strategically Aligned?

Strategic alignment enables sales organizations to harmonize behaviors, resources, and sales strategies. Alignment leads to improved sales performance and goal achievement because it optimizes processes and reps’ contribution. Lack of alignment can lead to misdirected efforts, demotivated people, and lack of strategy execution. Make sure your sales organization is strategically aligned by answering these questions: Request Free!

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5 Tips for Improving Management Visibility into Sales Force Performance and Compensation Plan Effectiveness

One of the critical linkages in using incentive compensation plans to drive sales results is the need to understand the performance of salespeople and the effectiveness of the plans so that the strategy, the plans, and the people can be changed as needed. Being able to do this requires that executives and managers have timely, accurate, and actionable sales performance and incentive compensation information. Yet, many organizations lack the ability to effectively design, easily produce, and consistently deliver such information to executives and managers. By providing better sales performance and incentive compensation information, executives and managers are able to make more informed decisions, such as replacing poor performers, coaching people to exhibit the right behaviors, or changing plans to be more aligned with strategy. The following tips, derived from a long-term study of the incentive compensation management, reflect the best cross-industry practices for improving management visibility into sales force performance and compensation plan effectiveness. Request Free!

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How B2B Marketers Can Drive More Pipeline With Personalized Video

Attention is scarce. But you need it. So fight for your audience's time and capture more than your fair share. Connect 1:1 and pull your audience into their own personalized story for greater engagement, stronger relationships, and more pipeline. Download the guide to: Uncover the root causes of attention scarcity Explore individualization, 2016's content revolution See a live personalized video campaign and its results Discover 5 ideas for your own personalized video campaign Request Free!

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Financial Impact of Sales Compensation Problems

Good sales compensation plans embody the strategy of the organization and drive sales force behaviors. If each sales rep understands the plan and receives frequent, timely, and accurate feedback, the plan motivates and challenges them to strike better deals. However, problems often arise, rendering sales compensation plans ineffective. Optymyze analyzed over 100 companies with large sales forces and identified 6 major sales compensation problems that have direct ties to financial performance. These issues also disrupt productivity and break the link between strategy and execution. Request Free!

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6 Sales Compensation Problems that Need Urgent Diagnosis

Whether for salespeople, brokers, agents, or any other channels – sales compensation plans are critical organizational levers to drive desired behaviors and performance. Yet, when it comes to the management of these plans, many organizations view it as an administrative process rather than a strategic tool for increasing revenue and profits. Most companies are saddled with the effects of poorly managed sales compensation plans. Sometimes, from the surface, it may seem that everything is under control. However, when you take a closer look, there are almost always areas for improvements that will lead to enhanced sales force effectiveness, productivity, and performance. The following study article – which is based upon an analysis of more than 100 companies with large sales forces – examines the problems that occur during the design, implementation, and management of sales compensation plans that cause breakdowns between strategy formulation and execution. The paper aims to help large enterprises diagnose their sales compensation management problems before they start impacting their performance. Request Free!

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A World Gone Social

You'll discover what it means to create an “OPEN” network of partners, collaborators-even competitors. And you'll learn why nimble and collaborative organizations will ultimately outlive their Industrial Age competition. Request Free!

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