Wednesday, June 25, 2014

Understanding Your Target Customer






In this webinar, you will learn:

  • How to become a customer-centric seller versus a product pusher

  • How to find, correlate, and understand the data you know and don't know about in order to find the best prospects

  • The importance of the Signal Economy in finding the ideal prospect

  • How to listen for signals that indicate a prospect is a good fit for your company

  • How to understand your audience in order to narrow down your prospect list

  • How to implement needs marketing versus push marketing

  • How to tune and retune your marketing/sales strategies based on changing signals and information






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