The 2014 Consumer Packaged Goods Innovation Report

If you examined the top-performing consumer packaged goods companies, could you identify a formula for their success? Many studies have attempted to answer this question, but new research from Affinnova offers a different perspective. Instead of interviewing C-level executives about their innovation practices (the way innovation studies are typically done), Affinnova surveyed 400 innovators on the front lines – directors, managers and analysts intimately familiar with everyday new product development practices. The resulting research identifies 4 factors that enable top performing CPG companies to achieve higher levels of new product success and a stronger competitive advantage. Key take-aways from the report: Benchmark your innovation against top and bottom performers in your industry Identify key areas for improvement so you can better allocate resources Learn what front line CPG innovators need most from their leaders to succeed Request Free!

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