Winning Strategies for Your Sales Team to Make Productive Sales Calls

Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Dr. Tony Alessandra, widely published author and recognized by Meetings & Conventions Magazine as “one of America's most electrifying speakers,” teaches the key skills that turn a prospect into a sale, then a customer, and then an “apostle” who will “preach the gospel” about your company and products. Join to learn these provocative selling techniques, including: Climbing the four stairs of customer loyalty Crafting your competitive advantage statement to open more doors to prospect presentations Knowing your competitive advantages and disadvantages The best time and way to ask for and get more referrals Request Free!

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