La Vente Sociale B2B

Ce Livre Blanc s'efforcera de montrer que la vente sociale reste un objectif important, qui n'est pas forcément une réalité dans la plupart des organisations commerciales B2B aujourd'hui. Des changements sont cependant en train de se produire. À ce stade, la décision de se développer ou non sur les médias sociaux n'est plus entre les mains des directeurs des ventes dans la mesure où leurs clients l'ont déjà décidé pour eux. Request Free!

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8 Conseils Pour Aider Votre Entreprise Sociale

Votre entreprise devient Sociale, et comprend comment atteindre la clé du succès. Ce livre blanc décrit le meilleur moyen de réussir en huit étapes simples que vous pourrez utiliser, mettre en œuvre et évaluer sur les réseaux sociaux au sein de vos différentes équipes et départements. Request Free!

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8 Content Marketing Mistakes to Avoid

Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The Sales Lion – and you get the benefit. Request Free!

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The New Rules of Digital Engagement

Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning tactics into your own marketing mix. Request Free!

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Introduction to Integrated Marketing: Getting Started with Marketing Measurement

You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus on a relatively small set of clear metrics that you can understand and put to work right away. This paper will help you choose, plan and execute a straightforward, useful set of metrics. Request Free!

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Introduction To Integrated Marketing: Sales and Marketing Alignment

The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue. But only 8% of companies say they have tight alignment between sales and marketing. Request Free!

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Social Retail Solution Guide: Use Social Media Content To Drive Commerce

Read this new guide from Mass Relevance and you will learn how to: Leverage social at each step of the purchase path to build a deeper brand experience and drive new customer acquisition. Engage users and aid them on the path to purchase via your homepage, category page, and microsite. Harness word of mouth to amplify brand affinity, inspire customer participation, and increase reach. Download the full guide to see examples, strategies, and proof points! Case Studies Featured In This Guide: Victoria's Secret, Patagonia, & HSN. Request Free!

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The Spreadsheet is Dead Long Live Incentive Compensation!

In this 8-page guide, you'll learn how a well-crafted incentive compensation plan can shape your sales team's behavior and improve your bottom line. You'll also find out what to do to address the pitfalls of using spreadsheets, including: Errors in commission payments Time wasted on “shadow accounting” Poorly understood compensation plans Lack of visibility into compensation Lack of flexibility to modify plans Difficult forecasting of company performance Misaligned goals Difficult SOX compliance Request Free!

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How Incentive Compensation Rewards Each Employee in Your Company

In this 7-page guide, you'll learn how sales, finance, and the C-suite alike all benefit from the accuracy, visibility, and strategic capabilities that on-demand incentive applications offer. You'll also learn 5 incentive compensation “don'ts”: Don't use outdated processes Don't compensate on lagging metrics Don't overlook key contributors Don't compensate sales reps late Don't offer only financial incentives Request Free!

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Better Tools, Better Process, Better Performance: Best-in-Class SPM Deployments Mirrored by Xactly Customer

When you automate incentive compensation, sales reps can see how much they'll be paid, managers can rank successes, and finance gets the time to focus on the analytics. This research brief uncovers data that will help any C-Suite, Finance and Sales leaders create an efficient way to motivate their staff to become more productive, all while saving the company time and improving revenue. Request Free!

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Get Your Online Degree in Master's of Education in Advanced Instruction from University of Southern California

You will be challenged to address problems of practice in new and dynamic ways as you explore leadership opportunities in your own school and communities. The ME in Advanced Instruction combines state-of-the-art online learning with site-based teaching experiences offering: Live, interactive class sessions delivered online in an intimate face-to-face setting; Self-paced coursework produced by faculty who work with world-class instructional designers; Face-to-face office hours with faculty in a live, online format; An interactive online community that uses familiar social networking, groups, and organizational tools; The flexibility to participate and learn from anywhere with Internet access. I understand that I will be contacted by a representative from University of Southern California . I agree to be called at the telephone number(s) provided even if I have previously listed myself, or such number is listed by default, on any federal, state, trade association or corporate Do-Not-Call Registry. Applicants must be current teachers and have completed their Bachelor's Degree with a minimum GPA of 2.50. Request Free!

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How Twitter Can Solve Challenges for Marketing, Support, and Sales

The way we use Twitter is broken. Feeds are flooded. Responses canned. Publishing content dominates true conversations. Since the debut of this social platform, there have been over 163 billion tweets published. But it's time to make Twitter personal again. It's time to make Twitter an effective tool by spreading its use beyond the doors of marketing and inviting sales and customer support teams to take full advantage of it. This 23-page eBook will dive into some of the key challenges representatives from our marketing, sales, and customer support team face — along with actual solutions that Twitter can provide. Request Free!

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5 Reasons Why Preference Management Is Good For Marketing ROI

Privacy and consumer protection laws are evolving towards an opt-in marketing model — and within that, preference management can play a key role. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management! Request Free!

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Download 75 Free Stock Photos

Just about every part of marketing relies on visual content. But finding high-quality images that you can use without attribution, without licensing troubles, and without having to purchase each time is nearly impossible. That's why we're giving away 75 stock photos for free. You can use these photos on your blog posts, social media channels, landing pages, emails -- wherever you'd like! Request Free!

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Up and Running with LinkedIn

Richard walks you through creating an account, adding pertinent information such as skills and work experience, making connections and joining groups, accessing LinkedIn from apps, and monitoring your stats to continuously build a better profile. Along the way, learn to grow your personal brand and become a more visible community member by participating in group discussions, asking and answering questions, and engaging in other ways that add to your profile's integrity. Topics Include: Overview of the updated interface Understanding LinkedIn Exploring the homepage Exploring the Skills and Expertise section Connecting via groups The LinkedIn Jobs section Alumni groups and veterans listings Managing your settings Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere--including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of our video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. Request Free!

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Building an Integrated Online Marketing Plan

Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement. Topics include: Introducing the four-step plan Seeing how the medium affects the message Second-tier channels: Discussion forums Addressing annual content Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere—including special discounts extended to newsletter subscribers. After taking advantage of the free video training, you can access all of our video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment. Request Free!

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Holiday Guide to Social: Integrating Social to Drive Seasonal Success

In this step-by-step guide, you’ll learn how to win big by engaging consumers across channels and at every point along the purchase path. Whether you’re currently a Bazaarvoice client or exploring ways to more effectively integrate user-generated content into your marketing mix, we’ll outline some of the most critical things to be doing with social immediately and in coming months. Supported by best practices from the world’s best brands – including Best Buy, Home Depot, CB2, Sephora, and more – you’ll learn everything there is to know about successfully marketing with user-generated content and be well setup to drive unprecedented sales this holiday season and into the New Year. For example, 4 tips to help you: Drive breakthrough holiday campaigns, enhanced with the voice of your customers to better engage shoppers – everywhere they shop Build critical consumer content volume to boost ROI through the holiday season and well into the coming year Help shoppers find the perfect gifts easily by posing key questions to customer contributors today that guide shopping decisions tomorrow Inform critical business decisions with real-time social data analysis to help you make smarter decisions in all areas of your business Are you optimized for social success this holiday season? Request Free!

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9 Social Insights that Drive Real Business Results

When your customers are discussing specific products (down to the SKU), user-generated content provides some of the richest and most relevant consumer information that exists. By aggregating and analyzing this social data, companies gain valuable insights and can use this intelligence to influence their business results in three critical areas: Product Innovation Optimized Communications and Customer Support Social Segmentation This white paper provides nine specific insights in these three areas that you can put into action today to improve your company's bottom line and provide strategic business advantage in the marketplace. Request Free!

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The New Marketing Landscape: What CMOs need to Succeed

In this session, Bazaarvoice features David Cooperstein, Marketing Practice Leader with Forrester Research, will define for marketers how to prepare for competition in this new environment, what behaviors and actions will lead to success as marketers, and how to put the new marketing ecosystem into practice for your brands. Watch this webinar to: Discover how brands engage with newly-empowered consumers See how consumers and brands co-create with marketing and R&D teams Understand where to invest to drive demand now If consumer-centricity is important to you in 2013, you won't want to miss this webinar. Request Free!

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What the New FTC Social Media Disclosure Rules Mean for Your Brand

The FTC has drawn a big, red line clarifying what some marketers considered "debatable" in the past. If your agency hasn't explained these new rules to you yet, you should be concerned. Every marketing executive, brand manager, and executive that cares about brand reputation must understand these FTC guidelines, inside and out. The good news is, these clear, simple guidelines not only keep you in line with the law; they keep you on the positive side of the trust spectrum with consumers. Because leading effective, honest, and ethical social media programs is central to social media leaders for the world’s best brands, SocialMedia.org CEO Andy Sernovitz will lead this free conversation. Andy has testified before Congress, traveled the country speaking about word of mouth and social media ethics, and spent much of his career pushing to make marketing more honest and trustworthy for everyone. Watch this webinar to learn: Red flags to watch out for: Are you already in trouble? How simple guidelines keep you compliant and build consumer trust What you should be asking of your vendors, agencies, and partners to make sure you all stay out of trouble This educational webinar gives you everything you need to know – from an unbiased source – to do social right: Effectively. Ethically. Legally. Request Free!

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Improving Information Analysis and Decision Making with In-Memory Technology

Today, the convergence of intelligent devices, social networking, pervasive broadband networking, and analytics has ushered in a new retail paradigm — marked by the instrumented, interconnected, and informed consumer — that is redefining relationships among brands, retailers, and consumers. In the retail enterprise's ecosystem, accelerating change means that managers cannot rely on experience or intuition alone to make correct decisions. Shorter decision windows demand a rapid, insightful response based on ongoing internal and external events, with the insight delivered when, where, and how it can best be applied. Request Free!

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The Social Shopper Harnessing the Disruptive Influence of Social Media

While 58% of the survey respondents use Facebook to communicate with customers, more than one in five (21%) say they are not using any digital channels to interact with their target audience. The percentage is even higher among hard-line retailers—e.g., appliances, electronics, or furniture (26%) and grocery stores (29%). In addition, 23% of the respondents monitor social media sites but don’t actively participate on them. Although a growing number of retailers are sold on the potential benefits of social media, it’s clear that many remain wary about how much they should be leveraging them to connect with their customers. These reservations are fairly consistent among hard-line, soft-line (e.g., apparel) and grocery retailers. Regionally, North American retailers are ahead of the curve in social media adoption; for example, 68% of North American respondents are using Facebook to communicate with customers, compared with 56% in Asia-Pacific, 55% in Latin America and 53% in Western Europe. Request Free!

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Why Agencies Get Fired

As any veteran of the agency world knows, even solid working relationships can go sour. One month you have a great client relationship and then next month, they're telling you they've retained someone else. After studying more than 500 of these 'breakup conversations,' we've learned that it's almost never a major screw-up that leads to an agency getting fired; it's a lot of little things that add up over time. This eBook discusses the most common mistakes we've made so that you're less likely to have to face one of these talks. Specific topics in this eBook include: How to ensure that you've properly vetted the relationship for long term alignment How to avoid becoming an order-taker and suffering the scope creep it may cause Understand why closing the loop and analyzing your results is not where your work ends Download this eBook now and get it right from the start, and avoid the dreaded “Send us your final invoice” email. Request Free!

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#CREATING THOUGHT LEADERS tweet Book01 (Normally $11.95)

With the changing environment that the Internet and social media is bringing about, it’s not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. Through them, the organizations’ messages are being amplified in the marketplace. They are also the key to rousing rouse the interest and confidence of customers and prospects towards your business. In #CREATING THOUGHT LEADERS tweet Book01, Levy helps the key staff, leaders, and proactive employees inside organizations to internalize and act on becoming thought leaders in consonance with the fast-changing times. Request Free!

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Independent Guide to Better Quality B2B Leads

Inbound marketing is the hottest trend in B2B marketing. This guide explores techniques that can be easily implemented to dramatically improve the quality of your white paper leads. Learn why "I don't remember downloading that white paper" is the most common feedback salespeople hear on follow-up and how to avoid it in your program. ReachMail Media Services is a List Brokerage for Modern Marketers that specializes in B2B marketing for technology companies. 100% independent and objective we apply proven direct marketing methodoligies to modern marketing techniques. Our goal is to help our clients achieve the lowest possible CPQL (Cost-Per-Quality -Lead). By downloading this guide you are consenting to sharing your contact information with RMS and should expect a follow-up call. Request Free!

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Get Your Online Degree in Master's of Science in Internet Marketing from Full Sail University

Through it all, you'll gain the necessary tools to create a viable marketing and strategic plan for selling products, developing and cultivating a brand, and for protecting a company's reputation within the Internet community. It all culminates in the final capstone project, in which you'll create and produce an Internet marketing campaign. I understand that I will be contacted by a representative from Full Sail University. I agree to be called at the telephone number(s) provided even if I have previously listed myself, or such number is listed by default, on any federal, state, trade association or corporate Do-Not-Call Registry. Applicants must have completed their Bachelor's Degree. Request Free!

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Get Your Online Degree in Master's of Art in Public Relations from Full Sail University

The rise of participatory media like blogs, Twitter, and content-sharing sites has challenged the traditional idea of who the journalist is. In this 12-month master's program, you'll examine new digital tools to produce and distribute content in classes such as Media Relations and Advanced Writing for Public Relations Professionals. You'll gain an understanding of how to plan, research, execute, and evaluate effective PR media plans in Social Media Metrics and ROI and Market and Consumer Research Analysis. Additionally, classes such as Integrated Marketing Communication and The Online Media Room will show students how to leverage social media to create powerful dialogues with an organization's publics and stakeholders. I understand that I will be contacted by a representative from Full Sail University. I agree to be called at the telephone number(s) provided even if I have previously listed myself, or such number is listed by default, on any federal, state, trade association or corporate Do-Not-Call Registry. Applicants must have completed their Bachelor's Degree. Request Free!

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Don't Whine About LinkedIn's Changes-Capitalize on Them!

Favorite applications have disappeared—Box.net files, SlideShare, and Events, to name a few. But the changes LinkedIn has made present some awesome opportunities. Wayne Breibarth will be addressing the new features as well as updates to the existing ones. Not only will he show you how to access these features, but he will give you tips for using them to find your next customer, investor, strategic partner, vendor, donor, or job opportunity. And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula. Request Free!

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The LinkedIn Connection Conundrum--Who Should be in Your Network?

On the other hand, LinkedIn can be one heck of a tool to meet people you don't know but would like to know. To help you better understand this quality versus quantity debate (whether it’s better to have an enormous LinkedIn network that includes hordes of strangers or a smaller but tight-knit network of people you know and trust), Wayne Breibarth has developed the LinkedIn Connections Continuumchart. The chart shows you what happens if you choose to increase your connections beyond the far left of the continuum (“I know everyone well”) and across the continuum toward the far right (“I know only a small %”). As you expand your network, some positive things will happen (you will have a larger marketing audience), but some negative things can also happen (you could be less effective when introducing your connections to each other). And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula. Request Free!

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LinkedIn Groups: Cash in on this powerful tool

Groups are a great way to: Speak, share, and interact with a group of like-minded individuals who have common interests and are located around the world or right in your own neighborhood. Increase the size of the population you can search into when doing any type of search. Once you find members of the group who meet your search criteria, you can communicate with those people even though they may not be connected to you at the first, second or third level. Find people you may want to connect with. You can join up to 50 groups on LinkedIn, and I suggest you take advantage of all this potential. And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula. Request Free!

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The Top 5 Consumer-Driven Trends in Retail

Find out how you can apply these 5 trends to your business. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share. Millennials are driving the way retailers think about consumers and create shopping experiences. With mobile, consumers have become an always-on opportunity for retailers to tap. Retailers with a successful omni-channel strategy will experience less showrooming and achieve greater market share across all channels. Big data will allow retailers to change the consumer experience, boost conversions, and improve margins. Request Free!

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CRM Magazine

Customer Relationship Management is a business strategy for organizations to optimize revenue and profitability through better understanding the needs of its customers. The magazine—written, edited, and produced by their award-winning staff of journalists and designers—offers executives a unique blend of strategic business information, case studies, and in-depth analysis. Request Free!

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Enterprise Mobile Apps for Marketing and Sales: How today's sales and marketing teams are moving forward using mobility

Sales teams are under constant pressure to sell more, engage with clients and prospects more effectively, and help companies’ achieve their revenue targets –enterprise mobile apps can help. This tip sheet shares 5 tips for developing an enterprise mobility strategy that can help salespeople hit their goals and increase productivity. Request Free!

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Online Brand Protection Guide: Key Steps for Protecting Your Brand and Domains

As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This guide shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains. Request Free!

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How to Drive More Traffic Without Increasing Budget

Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers. Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%! Request Free!

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How to Protect Your Brand in Social Media

The very characteristics that make social media incredibly appealing to consumers are the same ones that make it ripe for scammers seeking to exploit the value and power of established brands. It's not unusual for fans and consumers to be exposed to something new every day, whether a promotion, contest, fan page or enticing content. And, without much history to signal what is genuine and what is not, consumers find themselves at risk of being hoodwinked by brand impersonators, malicious account spoofers and counterfeiters. This white paper offers best practices for protecting your brand--and brand engagement--in social media channels. Request Free!

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Top 10 Online Brand Protection Strategies for 2013

Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue hijacking brands for their own profit in 2013. Left unchecked, brandjackers can siphon your web traffic, erode brand value, and dip into your bottom line. Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online, including: How to effectively--and efficiently--identify networks of rogue sites How acting fast against brand infringers gives you an edge How--and why--to lock down your business-critical domains How to tackle brand abuse in social media channels--and, much more Request Free!

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20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

Today, many marketers are discovering that relying too heavily on tried-and-true tactics such as broadcast emails, generalized Web copy and broad segmentation are producing diminishing returns. Simply put, the advent of new communication channels has led to more marketing and advertising noise, forcing many people to tune businesses out because they can't keep up. There are countless ways you can customize email and Web content for each person and deliver a fantastic customer experience that will build engagement, strengthen loyalty and, yep, boost revenue. Here are 20 ideas to get you started, organized by category. Request Free!

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7 Digital Marketing Strategies Made Better through an Integrated Marketing Platform

Here are seven digital marketing strategies made better through an integrated marketing platform, including how they can enhance your marketing programs, tips for implementing them, and success stories from the field. Request Free!

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2013 Email Marketing Metrics Benchmark Study

From opens to unsubscribes to click-throughs and beyond, email marketers love benchmarks. Of course, they aren't the only ones obsessed with statistics — see the legions of fantasy football enthusiasts, political prognosticators and Wall Street traders, among others — but emailers have a special yen for numbers because email marketing has so many ways you can use them to measure your success. That said, Silverpop holds that accurately gauging your marketing success requires looking beyond industry benchmarks to see whether your email program met, exceeded or fell short of your goals while adding value to the customer/prospect relationship and maximizing conversions and revenue. Used correctly, however, benchmark data can give you a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. Request Free!

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e-Signatures 101 What You Need to Know for Success

e-Signatures represent an inexpensive and automated way to finalize contracts and conduct business amongst trading partners. This technology empowers those who want to expediently close legally compliant business deals, as customers can sign on the "'virtual dotted line" in the blink of an eye. Benefits of Signature Automation include: Improved sales performance and reduced revenue cycle Improved compliance and governance Channel efficiency Using e-Signatures drastically improves the customer's signing experience; it does not require IT resources for implementation or maintenance; there is nothing to download or install; and it is affordable for all organizations. Download this White Paper today to learn more! Request Free!

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Buyer's Guide: eSignature Solutions for Sales Contracts

Ever since Congress passed the ESIGN Act in 2000, which established the legality of electronically signed documents, companies have begun to recognize the importance of eSignatures to their profitability. This Buyer's Guide covers the basics and benefits of eSignatures as well as what to look for in an eSignature solutions vendor. Request Free!

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Customer Experience Drives E-Signature Adoption

Electronic signatures are gaining momentum among businesses of all shapes and sizes due to accelerating consumer technology and the need to reduce both transaction costs and the time to close business. The technology has found traction particularly among banking, insurance, and home and auto lenders as these companies double down their efforts to reach customers via the Web. The reason is simple: Customers, who are more comfortable with the Web and mobile apps, are now driving e-signature adoption; it's no longer just enterprises looking to reduce paper costs. Looking ahead, consistent attitudes and best practices within industries are required to kick the bottom out of the dam and push e-signatures toward becoming an accepted practice within an industry sector. Request Free!

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How Analytics is Changing the Game for Marketers

Dig deep into discussions of which model would work better for your organization and how to implement it. Request Free!

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: The ABC of Sales: Lessons from a Superstar 7 Secrets of Prospecting Ninjas Request Free!

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The Essentials of Sales Kit - Includes a Free Power Principles eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: 7 Secrets of Prospecting Ninjas Power Principles – Free eBook Request Free!

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How to Converge Media

In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria's Secret, and The Big Ten Network, this white paper answers the vital question that any marketer should be considering - "What is the perfect formula to enhance your media strategy?" Build owned media experiences that inspire engagement: Learn how brands can cultivate content that inspires engagement, generates actual expressions, and reflects authentic participation. Integrate social at every brand touch point, channel, and event: Create social engagement experiences that cross-integrate across platforms, dimensions, and channels. Leverage paid media to ensure traffic and succes: Learn how to utilize paid media to promote your social experiences, ensuring traffic and success. Request Free!

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The Social Hunger

How a Software Company Added $7 Million to the Top Line

Software AG didn’t get to more than a billion dollars in revenue by accident. There’s tremendous market interest in Software AG’s products. In fact, the demand is so great that a massive volume of request for proposals (RFPs) arrive each quarter. Because of this demand for more information, Software AG looked to manage this key element of its sales process. In this case study, learn how KnowledgeTree helped Software AG identify and use content with the highest ROI and generate millions in additional revenue. Request Free!

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Turn More Website Visitors Into Customers: Download Free Checklist Guide

Mediative's quick 30-question checklist covers 8 critical areas to assess your website and ensure you are turning hard-earned visitors into customers: Visual Hierarchy Calls to Action Forms Creating Trust Content Flash Errors Navigation Plus: Tips to improve each of these areas Request Free!

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Mobile Commerce: The Path to Customer Engagement

A key facet of any mobile commerce strategy is establishing the ability to collect and analyze data for patterns of behavior. Mobile provides an unprecedented way for enterprises to establish and strengthen customer relationships. INSIDE THIS PLAYBOOK: Changing the Parameters of the Mobile Relationship Creating a Holistic Mobile Commerce Strategy Breaking Down Barriers Checklist for Getting Started Request Free!

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