Enterprise Testing In-The-Wild

Some of the largest companies in the world turn to uTest when they need to boost their QA reach. These companies have robust in-house QA teams, but recognize that if they want their products and applications to succeed they need to use all the available resources - including in-the-wild testing. Companies like Google, Microsoft, USA TODAY, Amazon, Netflix, LinkedIn, BBC and many more have turned to uTest to supplement their testing needs. This eBook will expand on the key reasons enterprises around the world have chosen to work with uTest and share some uTest experiences. Read More… Request Free!

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Focus Your Customer Experience Efforts On Your Customers, NOT Contact Center Agents

Customer engagement and contact centers play a critical role in what defines the overall customer experience. Traditional contact center metrics are agent driven and don't align well with customer expectations. Think about it, agents are not at the center of customer experience; customers are. After all, agents cannot influence sales and brand promises, self-service channels or back office efficiency. Register now for this 30-minute webinar. Hear how leading brands put customers back at the center of customer experience by recognizing non-contact center functions which have a direct impact on customer experience. You will learn: Why customer experience is much broader than customer service What parts of the overall customer experience your agents can actually impact Areas outside of the contact center that influence customer experience Request Free!

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Key Strategies for Protecting Your Brand in Social Media

The reach, influence and viral nature of social media make it ideal for scammers who want to exploit the value and power of established brands for their own gain. With heightened customer engagement across social media channels, and growing pressure to deliver measurable results, it's critical for you to address the risks posed by brandjackers and safeguard your brand. Download your complimentary checklist today. Request Free!

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Bring Your A-Game: Build and Reward Your Sales Team

Whether you are starting from scratch or a long time sales manager, building a successful sales team can be quite the task. You need to establish a team with the right people in place, handling the various functions of sales. By building carefully and rewarding your team appropriately you can guarantee an effective and productive team. In this report you will find: The five crucial roles for a specialized team How dividing sales labor can help you increase revenue When splitting a sales team makes a growing business more efficient How different sales jobs require different rewards to motivate prime behavior Request Free!

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Best Practices for Sales Enablement

Today's high performing sales team looks at the bigger picture and earns the right to make both a strategic and tactical contribution. Request Free!

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Best Practices for Developing Killer Marketing Content

Great marketing content helps you forge lasting bonds with your target audience, and helps your company stay relevant in today's hyper-competitive world. Request Free!

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7 Steps to Sales and Marketing Alignment

Walk through seven foundational steps towards this goal. Request Free!

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Prevent Incentive Compensation Troubles Before They Begin

As a finance leader, understanding and mitigating risk associated with your company has long been your responsibility. Now more than ever, risk related to sales compensation plans is at the forefront of finance leaders' minds as plans become more complex and more difficult to appropriately implement, manage and analyze. At Xactly, we brought together some of the industry experts to identify best practices for preventing incentive compensation troubles and effectively managing risk while creating the most impactful plan possible. In this guide you will find: Key sales compensation design components Sales compensation plan roll out & set up On-going operations and maintenance Sales compensation plan metrics Warning signs of comp plan problems Request Free!

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The Definitive Guide to Lead Nurturing

Download this guide to learn: How to build relationships and trust with your prospects using lead nurturing Key aspects of lead nurturing Best practices and winning strategies of advanced lead nurturing How to prove the ROI of lead nurturing Download The Definitive Guide to Lead Nurturing today! Request Free!

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5 Techniques for Lead Management Success That You Probably Aren't Using

Download this eBook and learn: The best criteria to determine a sales ready lead Ways to avoid leads from falling into a black hole How to monitor your prospects to know when they are sales ready How to track anonymous visitors and tie their data to new leads Done right, lead management creates more educated buyers, helps you better understand their needs, and ultimately means more revenue. Request Free!

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SOA A Strategic Approach to Designing Your Next-Generation Customer Engagement Environment

Customers today expect consistent, value-added answers across all media types. They also expect to be able to start an interaction using one media type, and complete it on another without having to re-start the conversation. The biggest challenge with most contact centers is that the communication channels and the agents supporting them are siloed from one another so agents cannot personalize and contextualize the answer to a customer request. Register now for this webinar. You will learn: The cost of having a complex architecture that is built using solutions from multiple vendors How to define functional boundaries between CEM and CRM systems Benefits of adopting SOA as your Customer Engagement platform strategy Request Free!

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Using an e-Signature Solution to Save Time and Money

Enterprises in a broad range of industries are considering e-signature solutions for their ability to save time and money, increase efficiency, and enable employees to focus on more strategic activities. This white paper covers: Why consider an e-signature solution Benefits from an e-signature solution Capabilities to seek in an e-signature solution Download this white paper to learn more about how e-signatures can help Sales and Finance departments! Request Free!

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What's in a Name?

Here are several qualities that help make a great business name: The name is meaningful and says something about who you are and what you do. It's future-oriented to permit growth and change. A great company name is easy to say and spell. A great company name is visual — it looks good when presented graphically. It's memorable — not only catchy and evocative, but also easy to remember. A great company name is unique. It can be trademarked and owned. Request Free!

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How to Give a Killer Presentation

“In a matter of hours, a speaker's content and delivery can be transformed from muddled to mesmerizing.” In this article, TED curator Chris Anderson shares how speakers of all levels can learn to give world-class presentations. Request Free!

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Your Image is Everything: Six Successful Logo Makeovers

Download Sagefrog’s latest eBook to view how six companies successfully underwent logo makeovers that enhanced their image and updated the face of their brand. Does your logo need a makeover? Sagefrog’s award-winning team can revitalize your logo to clearly convey your company’s mission, culture, values and personality. Request Free!

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5 Elements of Successful B2B Email Marketing

In order to achieve ROI from an email campaign, you need to know what makes a great email. Request Free!

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Best Practices for Sales Enablement

Today's high performing sales team looks at the bigger picture and earns the right to make both a strategic and tactical contribution. Download this white paper to learn the seven best practices to better equip your revenue team. Request Free!

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The Definitive Guide to Marketing Automation

Looking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you'll feel like you have an army of marketers at your disposal. You'll learn: How marketing automation differs from CRM and email marketing tools The common features and advanced functions of marketing automation tools How to build a business case and convince internal stakeholders to act How to successfully implement a marketing automation platform Find out how you can get your company on board with the future of marketing solutions. Download the Definitive Guide to Marketing Automation now. Request Free!

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Best Practices for Developing Killer Marketing Content

Great marketing content helps you forge lasting bonds with your target audience, and helps your company stay relevant in today’s hyper-competitive world. Discover the top seven characteristics – and seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle. Request Free!

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Linking Your Inbound Efforts to Revenue

Yes, inbound marketing CAN be measured, and yes, it CAN be linked to sales. This Deep Dive explores how inbound marketing drives results for Top Performers and how it can work for you. Learn how your organization can link inbound investments, channel by channel, to actual sales results. Request Free!

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6 Steps to Successful Lead Nurturing

Qualified leads are hard to get; you can’t afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren’t ready to buy now. Learn the six foundational steps your company can take to set up a successful lead nurturing program. Request Free!

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Secrets to Optimize Field Service for Better Customer Experiences

In many cases, the type of service work done or information communicated by field technicians is the primary way for customers to truly measure the integrity, credibility, effectiveness, and overall brand promise of the servicing organization. As a result, a good field service experience can make all the difference in determining customer commitment (loyalty) and future spending plans. Ultimately, satisfied customers help drive retention and profitability for the service organization as seen in Aberdeen's State of Service Management: Outlook for 2013 research (January 2013) where organizations that reached a 90%+ customer satisfaction achieved an annual 6.1% growth in service revenue, 3.7% growth in overall revenue, and an 89% current level of customer retention. This seems like a simple equation; satisfy the customer and reap the benefits, however many organizations solely focus on scheduling the closest technician for a service job but do not ensure the right technician for a specific customer is the one that shows up to resolve the issue. Aberdeen's research has revealed a discernible link between effective field service work and customer satisfaction and customer loyalty to an organization's products and services. Request Free!

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Eliminating the Noise: Best Practices for the Five W's of Sales Intelligence

Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt. Request Free!

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Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

This statistic confirms that the task of shaping buyers' vision for products and services, once almost exclusively held by sales, is now shared with Marketing. In response, content marketing has emerged to serve this purpose. It is the alchemy of buyer intent, using education and entertainment to move buyers from latent need to requirements. This Analyst Insight explores the current state of content marketing using data collected from 96 marketing practitioners, including 81 companies using content marketing between April and May 2013. This data reveals key best practices across the content marketing lifecycle and offers practical recommendations for companies looking to improve their content marketing execution. Request Free!

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Crossing the Chaos: Managing Content Marketing Transformation

Firms that get it right report significantly higher lead conversion and lower customer acquisition costs as a result. This Analyst Insight explores the transition to content marketing by focusing on the capabilities adopted most by top-performing companies, and includes an ROI analysis of content marketing best practices. Request Free!

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8 Content Marketing Mistakes to Avoid

Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The Sales Lion – and you get the benefit. Request Free!

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The New Rules of Digital Engagement

Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning tactics into your own marketing mix. Request Free!

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Introduction to Integrated Marketing: Getting Started with Marketing Measurement

You don’t need to track every possible data point to build a successful measurement strategy. In fact, the best course is usually to take a simple approach; focus on a relatively small set of clear metrics that you can understand and put to work right away. This paper will help you choose, plan and execute a straightforward, useful set of metrics. Request Free!

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Introduction To Integrated Marketing: Sales and Marketing Alignment

The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue. But only 8% of companies say they have tight alignment between sales and marketing. Request Free!

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The Customer Service Balancing Act

Want to rein in support costs without sacrificing service quality and customer satisfaction? You can. New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs. Request Free!

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Forrester Research: Choosing a Mobile Engagement Provider

The challenges around creating mobile solutions that impact the business are increasingly driving the call for external help. In their new report, Wanted: Mobility Engagement Providers, Forrester Research defines a new class of suppliers that are answering that call. Read this paper to discover: Four dimensions of mobile complexity that are driving the need for help Competencies and skills to look for in a mobile engagement provider Recommendations to ensure a successful engagement with a provider Discover how to identify a mobile engagement provider that can help you build and deliver outstanding mobile solutions on an enterprise scale. Request Free!

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Great Mobile User Experience: It's All About Your Audience

Seventy percent of mobile apps are abandoned after the first use. To avoid this fate, your solution needs to create a rich User Experience (UX), incorporating social media and brand loyalty. Doing so requires a deep understanding of your users, what they're looking to do, and how. Check out Mobiquity's paper “UX- It's all About Your Audience.” In it, they discuss: The necessity for research, feedback and users' interaction The role of visual designers in app development How analytics can continually help improve your apps Discover how to create effective and engaging mobile interfaces that keep customers coming back. Request Free!

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Social Recruiting

Social recruiting is just one aspect of a multi-channel recruiting strategy, but it's one you can't afford to overlook. With more than a billion users on Facebook and 200 million on LinkedIn, social networks are a great way to diversify your recruiting strategy and take advantage of social communities. But social recruiting is more than just having a Facebook page or tweeting job postings. Done well, social recruiting can increase your reach, improve the quality of your hires, and reduce your sourcing costs. Request Free!

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The Sales Tax Survival Guide

This Sales Tax Survival Guide will help you: Understand the risks associated with managing sales tax compliance Develop strategies to help you survive sales tax challenges Know which state and federal sales tax changes will impact your bottom line Request Free!

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Lessons From Sandy: 12 Examples and 9 Experts Help Shape Your Email Messaging

You’ll learn about: Three types of messaging marketers send post-disaster, as well as an in-depth look at the pros and cons of those strategies. 12 examples of the best and worst email campaigns launched in the wake of Hurricane Sandy. The marketing moves that nine industry experts think companies should make after a disaster. Download Lessons From Sandy: 12 Examples and 9 Experts Help Shape Your Messaging now to make sure your brand knows how to communicate with customers after a disaster. Request Free!

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The 6 Step Customer Advocate Marketing Handbook

Happy customers are some of your brand's best advocates. When they share your brand story their message is more trusted than when it's delivered directly from the brand. Connecting and engaging with customer advocates drives business results for brands, including improving social engagement, increasing brand preference, and helping brands reach new customers. Download this handbook to learn more! Request Free!

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Solving Marketing's Biggest Problem of 2013 (Gaining Opt-ins)

According to Forrester Research, the average consumer will receive a whopping 9,000 email marketing messages a year by 2014 . Separate your brand from the noise around it. Get 10 specific tips to help you earn opt-ins and build your brand community. Request Free!

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Preference Management: The Foundation of Effective Consumer Engagement

Eric Tejeda, Director of Product Marketing at PossibleNOW, explains the history of customer engagement. He explores the opportunities, challenges and key considerations facing any organization that needs to interact effectively with customers and prospects. He also delves into the tools and technology necessary to build lasting, mutually beneficial relationships between consumers and companies in the digital age. You’ll learn why preference management is the critical first step towards effective customer engagement and the key role it plays in crafting successful customer engagement strategies. This paper is designed for those who are involved in customer engagement, customer experience and digital or direct marketing. Request Free!

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Advocates as Content Creators

With the continued explosion of social, brands cannot get enough content to fill their ever-growing need. Without quality content, there is little engagement on social channels. However, content marketing poses several problems for brands, primarily time and money. In this eBook learn how to leverage advocates to solve your content problem – creating content that performs better and is less expensive. Download this eBook to learn: Why you should leverage advocate content 5 tips for encouraging advocates to create and share content How to repurpose advocate content on paid and owned channels Solve your content problem for good by learning how to power advocates to create and share content for you. Request Free!

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2013 Interactive Kiosks Buyer's Guide

Used in a number of industries and settings, interactive kiosks function as user-friendly machines, or virtual employees, that will collect or deliver information to waiting customers. An interactive kiosk can service a wide range of businesses, including supermarkets, photo processing departments, airports, boutiques, retail stores, and banks. A basic interactive kiosk is available in a number of shapes and sizes and can be strategically placed in any location, even outdoors. Today, many interactive kiosks function with touch screen technology using an LCD monitor. Kiosks can be customized to sell specific products or services, provide basic customer information, accept credit card payment, and print customer receipts. If you're looking to find out more about interactive kiosks, our BuyerZone Interactive Kiosks Buyer's Guide will detail the types of kiosks you can provide for your business, the touch screen technology and display options available, your purchasing options, and the various costs involved. Request Free!

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Beyond the Checklist: Top 10 Capabilities to Look for in Cloud Contact Centers

For the most part, cloud contact center service providers offer a checklist of standard features such as IVR and self-service; inbound, outbound and blended routing; call recording and so on. Though the list seems long, it amounts to only table stakes, the minimum offering that decision makers should expect from any credible vendor. Register now for this webinar. We will go beyond the checklist and discuss top 10 capabilities you need to look for when selecting your cloud contact center, such as: Support of multiple channels and “assisted self-service” Ability to “hook” into existing infrastructure, application, resources Reusable, proven applications and app development tools Join Dan Miller, Sr. Analyst from Opus Research as he describes the evolution of “The Conversational Cloud,” and how it is revolutionizing customer care contact centers. Request Free!

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Transitioning To A New Era Of Human Information

The rapid explosion of Big Data is changing the landscape of the IT industry. 90% of data created in an organization is now unstructured—and inherently more difficult to manage—coming from sources like social media, video, texts, audio, email, and documents. And this human information is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified. But due to its volume, type and rate of change, most companies are unable to address this valuable data and act on it. Download this free white paper, Transitioning to a New Era of Human Information, and learn how you can easily manage, understand and leverage all forms of Big Data in real time to discover new opportunities and increase revenue. Request Free!

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From Monologue to Dialogue: Adding Interaction to Your Presentations

“No matter if you are presenting in a virtual or in-person environment, your presentations will benefit from audience participation and interaction.” This eBook by educator and coach Matt Abrahams outlines 3 best practices that will help you transform your presentations from detached monologues to interactive dialogues between you and your audience. Request Free!

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Missed Opportunities: Why Webinar Attendees Leave

"The problem: If they leave, you miss an opportunity to educate, inspire and influence." This 1080 Group brief explores how to keep your webinar attendees interested by delivering what you promised in a way they'll enjoy. Request Free!

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Co-Innovation: What the Best Companies Do Differently

"Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain." This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth. Request Free!

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Millennials as Brand Advocates - New Research Study Results

Traditional marketing tactics don’t cut it when you're trying to share your brand story with social-savvy millennials. In fact, a new SocialChorus research study of over 500 millennials reveals that only 6% of millennials consider online advertising to be a trusted source for product information. So how do you reach this ad-averse group? Download this report to learn: How millennials prefer to interact with brands (hint: they’ve mastered tuning out your social advertising) Who 95% of millennials trust for product information How to power millennials to advocate for your brand and share your story with their peers Request Free!

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The Essentials of Sales Kit - Includes a Free Power Principles eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Power Principles – Free eBook CSO Insights: 2013 Sales Performance Optimization Study Results Future of Sales Performance Request Free!

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: The ABC of Sales: Lessons from a Superstar The Spreadsheet is Dead Long Live Incentive Compensation! CSO Insights: 2013 Sales Performance Optimization Study Results 5 Secrets: Build Your Sales Pipeline and Keep It Growing Request Free!

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“Creating Personas For B2B Marketing“

Don’t settle for a 1% conversion just because it’s the industry average. Ask any B2B marketer about their funnel, and they will tell you their typical prospect conversion ratio is less than 1%. In other words, marketing fails to engage 99% of names. In what other industry would 99% failure be a standard practice? When we draw a funnel as our metaphor for lead generation, the very shape of it illustrates our acceptance of the statistical reality — we accept that most names will never turn into leads. Can’t we do better? Tools like marketing automation systems allows you to stay in touch until a prospect is ready to buy. But simply staying-in-touch does not motivate action. To bring about a moment of decision, you have to focus on your prospect’s current interests. True nurturing takes the time to build credibility around a topic of common interest. When you define personas by interest and target that interest at the right time with the right content, the lift in your marketing performance can be impressive. Download Mintigo’s latest ebook on “Creating Personas For B2B Marketing” to get a step-by-step guide on how to target quality leads with interest-based personas. ----- “The steps in this book will shape how we find and nurture leads!” - Praveena Khatri, Director of Demand Generation at FinancialForce.com “This ebook will be a key topic at my next marketing team meeting.” - Brian Vass, VP of Marketing at Qvidian Request Free!

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How to Get Rid of Stage Fright Before Your Next Presentation

"In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it." This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence. Request Free!

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