Thursday, October 29, 2015

Accelerate Your Business with e-Signatures

Learn how small and medium businesses are using e-signature solutions to increase their competitive advantage.

Small and medium businesses in a broad range of industries can benefit from an e-signature solution that will accelerate their time to revenue, improve their customer service and increase their competitive advantage. This white paper covers:
  • Why consider an e-signature solution
  • Benefits from an e-signature solution
  • Key capabilities to seek in an e-signature solution
Download this white paper to learn more about how e-signatures can help small and medium businesses worldwide!

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Using an e-Signature Solution to Save Time and Money

Learn why your Sales, Finance and Human Resources departments should adopt an e-signature solution.

Enterprises in a broad range of industries are considering e-signature solutions for their ability to save time and money, increase efficiency, and enable employees to focus on more strategic activities. This white paper covers:
  • Why consider an e-signature solution
  • Benefits from an e-signature solution
  • Capabilities to seek in an e-signature solution
Download this white paper to learn more about how e-signatures can help Sales, Finance and Human Resources departments!

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Adobe Document Cloud for Sales Acceleration

In today's fast-paced business environment, speed equals competitive advantage. Read this solution brief to learn how Adobe Document Cloud can:
  • Help sales teams close deals faster
  • Increase forecasting accuracy
  • Improve customer experiences with timely, accurate, and secure sales documents
Download this paper to learn more about how Adobe Document Cloud can help sales teams close deals faster!

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Adobe Document Cloud eSign Services and Ariba Contract Management

You already rely on your Ariba Contract Management system to execute contracts faster, cut costs, and increase compliance. Now you can achieve even greater efficiencies by adding e-signatures to your Ariba environment. Adobe Document Cloud eSign services allows you to:
  • Reduce contract cycle times by as much as 80% or more
  • Increase efficiency by automating the signature process
  • Eliminate rework with native document editing technology
Download this solution brief to learn how Adobe Document Cloud eSign services and Ariba can speed your contracting process by 500%.

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Adobe Document Cloud eSign Services and Microsoft Dynamics CRM

You already rely on Microsoft Dynamics CRM for enabling your sales team to be nimble. Now you can close deals even faster by adding e-signatures to your Dynamics application. Adobe Document Cloud eSign services allows you to:
  • Send documents directly from Leads, Opportunities, Contacts, and other entities
  • Easily create document templates to quickly develop new contracts
  • Automatically record and store audit trails that capture each step in a contract's history
Download this solution brief to learn how Adobe Document Cloud eSign services and Microsoft Dynamics CRM can speed your sales process.

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The 2015 State of B2B Programmatic Advertising

Programmatic is one of the hottest buzzwords in advertising, and with good reason. We asked B2B marketers to share their opinions and plans for using this emerging strategy.

What we uncovered:
  • How B2B marketers will be investing in programmatic
  • What makes programmatic appealing
  • B2B marketers' biggest advertising goals
Download our report and get ahead of the game today!

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4 'Stops' on the Way to Better Segmentation & Targeting

Which is easier: creating a data-savvy-segmentation strategy or navigating a maze? Well, the first, of course! In this step-by-step workbook, we've mapped a simple route to segmentation. You can be well on way to a full-blown targeting plan in just four whistle stops:
  • Message Station – Determine your key differentiators
  • Buyersville – Identify who's buying from you
  • Persona City – Understand common challenges, motivators & goals
  • Behavioral Depot – Leverage behavior triggers
Don't let the opportunity to increase sales leads pass you by. The train is leaving the station.

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8 Ways to Build Your Brand Using Social Media

More companies, whether they are B2B or B2C, start-up or enterprise, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community managers. Their goal is to take advantage of the incredible opportunities available in the social space, like lead and sales generation, real-time customer service and opportunity to identify and work with brand evangelists.

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Wednesday, October 28, 2015

Five Drivers of the Successful Modern Sales Force

If you want to keep selling in this new climate, your approach needs to change dramatically.

Learn about the latest strategies top sales organizations are using in this new, customer-powered age.

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5 Tips to Improve Sales Performance

Find out how best-in-class sales organizations today are reaching quota more quickly, increasing win rates, and eliminating rep attrition.

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Tuesday, October 27, 2015

The 7-Minute Buyer's Guide to Pharmaceutical Sales Software

The pharmaceutical industry is no stranger to overcoming challenges.  Long R&D cycles, years of clinical trials and strict governmental regulations are just a few of the hurdles pharma companies must overcome in bringing a new drug to market.  Not to mention the fact that once a drug is marketable, rapidly expiring patent protections means a small window of opportunity to profit.

The 7-Minute Buyer’s Guide to Pharmaceutical Sales Software will show you how to align executives, managers, and field sales reps for game-changing results and how to prep better, faster and be more efficient including field rep effectiveness, and how to bring it altogether from the top down with full visibility into where time is spent, how teams are performing and where to make improvements.

Download this free guide today on how to achieve scale in pharmaceutical sales.



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Monday, October 26, 2015

The Little Black Book of B2B Referrals

From high-growth startups to multinational enterprises, every B2B company wants more customer referrals -- but they are often the most elusive type of lead to capture. It's not always easy to put your customers in the mood to fill your sales pipeline with referrals.

Whether you're just starting to ask your customers for referrals one at a time, or you've already experienced some success and want to try more advanced referral marketing techniques, this eBook features a step-by-step strategy for building a referral engine that will have your customers playing Cupid for you over and over again.

In this eBook you'll learn:
  • The real reasons your customers aren't giving you referrals
  • How other B2B brands are using advocate marketing to increase referrals and revenue
  • Ways to consistently inspire your advocates to send you new referrals


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From Insight to Action: Predictive and Prescriptive Analytics

Thursday, November 05, 2015 - 8:00 am PST/ 11:00 am EST

This webcast explains why predictive analytics has become an imperative for organizations as they strive to incorporate data-driven decision making into their processes by understanding potential future outcomes. Prescriptive analytics can then be applied to help determine the best solution or outcome among all the various choices, given the known parameters. When combined with predictive analytics, prescriptive analytics can suggest decision options for how to take advantage of future opportunities or mitigate future risks, answering the eternal question, “What should we do about this?” Join us to learn how IBM® SPSS® Modeler can help you uncover patterns and trends in your data and how IBM® CPLEX® Optimization Studio can be leveraged to incorporate those insights into optimal decisions.

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B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.

While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex.

Read this white paper to learn how to:
  • Use B2C best practices to meet buyer expectations for enhanced online experiences
  • Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
  • Support complex buying cycles and selling executions across channels and markets—and around the world


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Answering The Call: 5 Best Practice Steps for B2B and B2C Convergence

New pressures are blurring the lines and transforming B2B and B2C customer requirements and expectations. This Aberdeen Group paper, sponsored by IBM, explores the growing challenges that companies face in the convergence of B2B and B2C requirements and provides best practices for overcoming these barriers.

Read this analyst report to learn:
  • How best-in-class companies leverage internal capabilities as well as the strength of their suppliers and partners
  • A step-by-step approach to streamline and reengineer your B2B and B2C fulfillment processes
  • Ways to ensure operational readiness and enhanced business performance by integrating an end-to-end solution


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Friday, October 23, 2015

6 Secrets to Improve Insurance Agent Productivity

As the pace of business accelerates, insurance companies continue the struggle to keep up with changes in strategy, markets and products. The sales and distribution leadership is finding it extremely difficult to prioritize and drive the desired sales behaviors using existing processes and platforms. To effectively align the behaviors of your sales force and the various distribution channels with your corporate vision, new strategies need to be embodied in your incentive compensation plans.

Read this guide to leverage these secrets and improve sales productivity.



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7 Steps to Design a Sales Compensation Plan That Works

74% of companies are not satisfied with their compensation programs. While inefficient plans can lead to strategy failure, a well-designed one brings measurable benefits, including:

  • Increased sales performance
  • Retention of top performers
  • Improved ability to plan and predict growth

Read this guide and gain critical know-how on how to design a compensation plan that gets results.



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Critical Considerations for Selecting a Sales Performance Management Solution

Executives today recognize sales performance management as a strategic activity that can cut costs while driving higher revenue, but they face a crowded and confusing SPM solutions marketplace.

SPM software and services have evolved far beyond simply calculating commissions, to supporting a broad range of sales operations processes. How do you know what’s right for your company?

Read this guide to learn 8 critical questions to ask before selecting a Sales Performance Management solution.



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Thursday, October 22, 2015

Don't Take 'No' From a Prospect. Learn How To Capture Interest Through Sales Development.

In this eBook, you will gain valuable insight on how to build, manage and scale high-performing Sales Development teams that lead to a healthier pipeline for your business. The eBook topics include:
  • What to look for in hiring a Sales Development Representative (SDRs)
  • Lessons in prospecting
  • Tools to enable SDRs
Sales is moving away from a one-person-does-all model to more specialized and segmented teams. Don't be behind the curve and start building your SDR team right away.

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Unlock Sales and Marketing Alignment Through the Power of Content Marketing

In this eBook, we will break down all the necessary steps, provide industry leading expertise and present an actionable guide on how to drive alignment between Sales and Marketing. The eBook topics include:
  • Why Sales and Marketing alignment starts with Content Marketing
  • How to track metrics that drive alignment
  • How to teach Salespeople to become mini-marketers
Companies often cite that alignment between Sales and Marketing is too complex. Discover how to unlock alignment through communication and Content Marketing.

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Wednesday, October 21, 2015

Financial Impact of Sales Compensation Problems

Good sales compensation plans embody the strategy of the organization and drive sales force behaviors. If each sales rep understands the plan and receives frequent, timely, and accurate feedback, the plan motivates and challenges them to strike better deals. However, problems often arise, rendering sales compensation plans ineffective.

Optymyze analyzed over 100 companies with large sales forces and identified 6 major sales compensation problems that have direct ties to financial performance. These issues also disrupt productivity and break the link between strategy and execution.



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6 Sales Compensation Problems that Need Urgent Diagnosis

Whether for salespeople, brokers, agents, or any other channels – sales compensation plans are critical organizational levers to drive desired behaviors and performance. Yet, when it comes to the management of these plans, many organizations view it as an administrative process rather than a strategic tool for increasing revenue and profits.

Most companies are saddled with the effects of poorly managed sales compensation plans. Sometimes, from the surface, it may seem that everything is under control. However, when you take a closer look, there are almost always areas for improvements
that will lead to enhanced sales force effectiveness, productivity, and performance.

The following study article – which is based upon an analysis of more than 100 companies with large sales forces – examines the problems that occur during the design, implementation, and management of sales compensation plans that cause breakdowns
between strategy formulation and execution. The paper aims to help large enterprises diagnose their sales compensation management problems before they start impacting their performance.



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Improving Sales Performance in Financial Services

Financial services could be the most disrupted industry over the next ten years, with technology driving change in customer behavior, regulations, and critical operations. The financial industry is notoriously slow to react to change, but market forces are pushing the industry to transform rapidly.

Post-crisis, traditional financial organizations have adopted a more cautious sales strategy. As a consequence, sales departments have two primary concerns: meeting their budgets, but also steering clear of excessively risky deals.

Download this report to explore 7 key trends impacting sales performance in the financial services industry today and high-level guidance for assuring optimal sales performance in the face of this industry’s transformational change.



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The Benefits of Combining Order-to-Cash & Procure-to-Pay Functions

While order-to-cash and procure-to-pay activities have always been interdependent, the intricacies of today’s supply chains and the growing lack of market tolerance for anything that isn’t smarter, faster, better and cheaper has produced the need for an operational model dependent on very tight synchronization. In order to run the most efficient operations, companies require the ability to quickly determine how delays, disruptions and other events affect incoming customer orders, overall operations, expenses/cost of goods sold, and in the end, overall revenue.

For many companies, however, gaps remain in operational visibility and management—typically between revenue and expense—that impede the speed of information sharing, updating, and ultimately, decision making.

This eBook outlines:

  1. The typical gap areas that exist between revenue and expense operations
  2. How to map out a strategy of which areas to address and in what order
  3. How to leverage the majority of existing tools and systems
  4. Benefits of integrating revenue and expense data


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Tuesday, October 20, 2015

Know Why You Didn't Hit Your Number

Whether you blew your sales goal out of the water last quarter or came up just short, it's important to know why. Did your team's win rate rise or fall? Did your sales cycle change? Did your reps have the right number of opportunities to work?

In this guide we'll teach you the 5 metrics that can tell you exactly where to focus on improvement next quarter, and give you actionable insight into:

  • The best metrics for quarterly analysis
  • What KPIs to report to the board
  • A success blueprint for next quarter

This guide is for sales managers who are serious about winning more business and want a better understanding of their performance.



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How to Coach Your Sales Team By The Numbers

The biggest lever you can pull to to improve your sales results is to focus on improving your team members. Sales managers know they need to coach their team, but doing it by the numbers isn't always so easy.

In this guide we'll teach you

  • How to diagnose the right skills to coach
  • Metrics for better coaching
  • A proven 7-step coaching cadence

The takeaways in this eBook come from studying hundreds of sales teams, and the coaching methods are focused on improving B2B sales teams. Enjoy our guide to metrics-driven sales coaching!



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The Definitive Guide to Building a B2B Inside Sales Team

Looking to build a new inside sales team or optimize the one you already have?

This free guide, based on a study of hundreds of sales teams, shares our insights for how to build a sales team for success. In this 32 page eBook you will learn how to:

  • Identify the best team structure
  • Design your capacity model
  • Develop the right hiring plan

Implementing a plan for building a strong inside sales team is the key to your company's success. Sales managers, download this free guide now.



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The VIP Principle (A $9.99 Value) FREE Today!

Your VIP guests boost your business whether you run a casino, resort, club, hotel or restaurant. How can your business cater to all of its highest-paying guests if they’re from different generations and cultures, each with their own language and high expectations?

The VIP Principle is here to help. Inside, you will learn the best strategies that business veterans Michelle Pascoe and David Staughton have collected over a combined 50 years to help you continuously improve your guest experience.

You will discover easy-to-implement ways to:

  • Measure guest satisfaction to find your strengths and weaknesses
  • Gather competitor intelligence
  • Create a workplace of high-quality values and ethics
  • Develop team-oriented leaders that impress your guests
  • Satisfy current VIP guest and identify future ones
  • And much more!

Offer available until 11/4.



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Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy (Valued at $9.99)

Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy.

Offer available until 11/4.



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How Dyn Leveraged Content to Increase MRR by 56%

After learning about Uberflip at a conference and discovering that the solution coincided with Dyn’s content marketing needs, they decided to implement Uberflip as their new system for managing content.

Once their Uberflip content hub was set up, Dyn’s marketing team was no longer going between WordPress and Marketo to manage all their content. Plus, the visitor experience not only encouraged content consumption now, but also tracked how visitors consumed content for a clearer picture of the journey from content to conversion.



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Are wearables here to stay?

Wearables are so new that most people don’t even know what to think of them. Are they a fleeting fad with a short lifespan or a broader trend that reflects a shift in how we connect with others and ourselves? While to some, such futuristic technology conjures up images of floating cars and holograms, the reality is that these products are becoming part of everyday life in 2015.



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The 2015 Ultimate 4th Quarter Marketing Kit

The 2015 Ultimate 4th Quarter Marketing Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.

The following kit contents will help you get the most out of your Online Marketing research:
  • The Video Marketing Handbook
  • How to Accurately Track Your Social Media Buzz
  • Lead Flow that Helps Your Grow
  • The Advocate Marketing Playbook


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Monday, October 19, 2015

The Essentials of Social Media Summer 2015 Exclusive Kit

The Essentials of Social Media – Summer 2015 Exclusive Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions.

The following kit contents will help you get the most out of your Social Media research:
  • The Advocate Marketing Playbook
  • 5 Tips for Setting Measurable Social Media Goals
  • 1H 2015 Influencer Marketing Benchmarks Report
  • Cision Retail Report: Generating ROI from Social Media


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Friday, October 16, 2015

The Definitive eBook for Improving Sales with eSignatures

Too often, finalising a sale can turn into a time-consuming nightmare full of tedious paperwork. After the verbal yes, sales reps and operations folks spend several days formalising and completing the order.

Download this eBook to learn how you can:
  • Close more deals faster (19X on average)
  • Improve your sales ops workflows
  • Automate post-sales tasks
Get the complete guide for Sales Operations. Get some of your life back.

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Gorkana Reduces Contract Signing Process by up to 1 Week with eSignatures

Gorkana's sales teams were required to send quotes and contracts to customers manually; waiting for them to print, sign, and deliver the contract back, thereby slowing the sales process. With DocuSign's eSignatures, Gorkana was able to automate and streamline its paper processes.

Read this case study to learn how Gorkana:
  • Reduced contract signing time from 10 days to 2.5 days
  • Gained clear visibility into the contract status and actual sales revenue within the pipeline opportunities
  • Now has data that is 100% correct
Learn best practices to help you close more deals faster!

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The CSO's Guide to Transforming Sales

Learn from your most successful peers: What are they doing to limit useless phone calls, cumbersome sales processes, and other deal blowers?

Download this guide to discover:
  • How you can change your sales organisation from top to bottom
  • Roadmaps on ways to revamp sales and improve your odds of achieving your goals
  • The top 9 pitfalls you should avoid when improving your processes and how the people in your team play an important role in fully transforming your organisation


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The Future of Influencer Marketing: 6 Predictions Your Brand or Agency Can Bank On

The Future of Influencer Marketing will not only help you figure out how to ramp up and optimize your influencer marketing efforts; it will also dispel some of the myths circulating about influencer marketing and preview what's on the horizon.

Download this eBook to learn more!

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Increase Your Social Media Presence with Pinterest

This white paper will help you understand the importance of gathering data relating to Pinterest pins, boards, and repins. You'll learn how to take actionable measures to get the most out of Pinterest.

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How to Identify Influencers and Online Brand Ambassadors

The advent of social media has changed how businesses function across all departments – from sales techniques to marketing strategies to customer service efforts. And because word of mouth is currently the most trusted method of advertisement, there are many opportunities online for all businesses to use social media to their benefit. Download this white paper today and learn how to identify influencers and brand ambassadors for your company.

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The Insider's Social Media Guide

The secret to social media success is this… it isn't a secret! Start small and build your social presence. This white paper will provide five simple rules for building and growing a successful social media presence.

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10 Tips to Activate Employees on Social Media

Social media has taken the business world by storm. It is no longer an optional marketing channel for marketers – it's a must do. In fact, today social media marketing on networks such as Facebook, LinkedIn, and Twitter ranks equal in importance to online advertising, according to a poll of U.S. marketers conducted by Gartner for Marketing Leaders.

Download this free resource and get 10 tips to activate your employees on social media.

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How to Engage Effectively with Your Audience Across Social Media Platforms

Businesses today are beginning to understand the value in social media marketing and have turned their attention to integrating these various social platforms into their strategy. Marketing plans that continue to solely focus on traditional methods and do not include social strategies are archaic and ineffective in today's social world and can hurt a company's success.

Download today & start engaging with your audience immediately!

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What's Working in Social Media Marketing

From these real-life examples, we'll analyze how each company runs their social outreach, examine the channels they use and track how they measure, engage and derive social media insights.

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Thursday, October 15, 2015

A Better Way to Calculate Your Churn Rate

Clearly, churn rate is a critical metric for any subscription business. But there are also a variety of opinions about how to calculate it. In this white paper, we'll be focusing on customer churn rate and how to calculate it.

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Top 10 Reasons to Use Video in Your Sales & Marketing Efforts

With so much content available to your buyer, it can be difficult to cut through the clutter. By using videos in your Marketing and Sales efforts, you can stand out and interact with prospects and customers in a more engaging way.

Video is essential to use throughout all stages of the buyer's journey. Begin with a great first impression and sustain momentum throughout the buying process and continue to build the relationship.

Join Jennifer Zember, Sr. Director of Digital Marketing at PGi and Jason Dobbs, Sr. Sales Executive at PGi as they discuss:
  • Top 10 reasons to use video in your Sales and Marketing efforts
  • Key strategies for using video in your marketing programs
  • How you can use video throughout the Sales funnel
  • Marketing and Sales tools that incorporate video


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4 Steps to Launching an Employee Advocacy and Engagement Program in 30 Days

Your digital age workforce needs a digital employee engagement solution. Your organization needs a bulletproof plan for widening reach, while keeping your staff engaged with your organization and its ongoing growth.

Developing an employee engagement and advocacy program can be done in four simple steps, which will have an equally simple return for your company: serious impact.

This eBook covers:
  • How to craft an employee focused content strategy to drive engagement
  • How to promote the program internally to maximize adoption rates
  • How to empower employees to effectively represent your brand on social media


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Wednesday, October 14, 2015

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download The Definitive Guide to Engaging Email Marketing and take your email marketing to the next level.

You'll learn:
  • How to keep email relevant in a multi-channel world
  • 5 key ways to make your emails engaging
  • How to create conversations and not campaigns
  • The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
  • The new metrics of email marketing


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The Definitive Guide to Digital Advertising

Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.

Download The Definitive Guide To Digital Advertising to learn:
  • What makes up digital advertising
  • How to create your digital ad strategy
  • The different types of ads you have at your disposal
  • The pricing structures you can expect
  • How to target your digital ads
  • How to design your digital ads
  • The types of ad technology that are available
  • How to test and measure your ads insights from industry experts


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Forrester Report: Choose the Right Customer Service Solution for Your Business

When choosing customer service technologies, application development and delivery pros leading customer service projects should move away from a build-first mentality.

This report will dive into how to choose the right customer service solution for your business.

Key Takeaways
  • Excellent Customer Service: Easy To Talk About, Hard To Deliver
  • Choosing The Right Customer Service Solution Should Follow a Methodical Process
  • Use Intelligent Research Reports To Expedite The Selection Process


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Support Interaction Optimization (SIO): Automating the Last Frontier of Customer Tech Support

It's time to look beyond traditional contact center automation and focus on the interaction that matters most: the one between your customers and your support agents.

Key Takeaways
  • The five specific elements of SIO
  • How insightful analytics can drive interaction efficiency and effectiveness
  • How optimizing the live interaction can empower customers and increase loyalty
  • How your contact center can implement SIO


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