Social Media Marketing All-in-One For Dummies Video Training Course: A $19.99 Value Free for A Limited Time!

Social media is always evolving and as a marketer we are challenged to keep up with the changing tides. This 90 minute training course shows you how to build your strategy, tips for Twitter and Facebook, and how to measure your results. You'll discover important do's and don'ts and learn new ways your business can benefit from social media marketing. This course includes: Section 1: Building a Social Media Marketing Strategy 1: The Pros & Cons of Social Media Marketing 2: Developing a Social Media Marketing Plan 3: Managing Your Social Media Schedule 4: Building a Social Media Toolbox 5: RSS Feeds and Pinging 6: Creating Content and Getting it Noticed Section 2: Marketing on Facebook and Twitter 7: The Advantages of Twitter 8: Do's & Don'ts of Marketing on Twitter 9: Using a Twitter Application 10: Building A Facebook Brand Page 11: Building A Facebook Content Strategy 12: Getting the Scoop on Your Fans with Facebook Insights Section 3: Jumping to Other Platforms 13: Defining Social Media 14: The Benefits of Google+ 15: Connecting with LinkedIn 16: Assessing Minor Social Platforms Section 4: Analyzing Your Data 17: Planning a Measurement Strategy 18: Analyzing Content-Sharing Metrics 19: Diagnosing and Fixing Social Media Marketing Problems Section 5: The Part of Tens 20: Ten Steps in a Social Media Marketing Plan Take the Social Media Marketing All-in-One For Dummies Video Training Course and reach more customers, make more sales, boost your bottom line today! Request Free!

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10 Keys to Sales Onboarding Success

The Revenue Accelerator is the leading sales onboarding and enablement technology system designed to get your new salespeople up to speed fast. In this guide, you'll learn about: Identifying program objectives before creating onboarding curriculum Getting colleagues involved when identifying program objectives Using both self-directed and instructor-led curriculum to fully engage salespeople Plus 7 other keys to sales onboarding success! Request Free!

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7 Key Influencer Marketing Strategies for Food Brands

The exploding industry is attracting millions of dollars from brands and agencies looking for solutions that help them scale the creation and distribution of consumer content. Food and beverage brands are uniquely poised to have better success with digital influencers than other verticals for several reasons. Read this eBook to find out how! Request Free!

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Sales and Marketing Alignment in Lead Management

Content is a powerful tool used in nurturing, but much of the content that B2B organizations produce goes unused. NetLine's LeadSource and LeadFlow allow customers to generate effective content marketing campaigns that can be specifically tailored to the needs of the client in the most cost effective manner. In this webcast, you'll learn the 4 key components of a Lead Nurturing Infrastructure including: Entry Treatment Transition Disposition You'll also find out about the Level of Qualification, the Nurture Content Strategy, and much more! Brought to you by SiriusDecisions, your hosts Ashley Paris and Bob Alvin are more than qualified to take you on this lead nurturing journey. Ms. Paris, Research Analyst for Sirius Decisions, has innovated B2B and B2C digital strategy using her combined understanding of marketing automation technology and the principles of demand creation and management. Mr. Alvin, CEO and Chairman of NetLine Corporation, draws on more than twenty years of technical and high-tech management experience to deliver you effective content marketing strategy and guidance. Speakers: Ashley Paris – Research Analyst for Sirius Decisions Bob Alvin, CEO and Chairman of NetLine Request Free!

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Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. The following kit contents will help you get the most out of your Marketing research: Meatball Sundae: Is Your Marketing Out of Sync? Are You Doing Influencer Marketing Right? 5 Ways to Integrate Social Marketing Across Marketing Channels The Business Value of Creating Exceptional Digital Experiences Request Free!

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The Essentials of Sales Kit - Includes a Free Power Principles eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Power Principles – Free eBook E-Signatures and Sales: How IT Can Enable the Business to Close Sales Deals Faster 10 Ways Sales Benefits from Marketing Automation Annual Sales Kick-offs: A Strategic Approach Request Free!

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Predictions 2014: Mobile Trends for Marketers

In this report you'll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Also uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies Request Free!

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2014 Analytics Capability-Maturity Benchmark Study

In this report you'll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you'll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement. Get this report now to see all the trends and findings of Adobe's global survey, including: Data collection, automation, and analysis are weak areas for many companies Data-driven decision making continues to gain importance New automation technologies are freeing up time for data exploration Request Free!

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Adobe Digital Index: U.S. Digital Video Benchmark

Download this report now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014. This report also pinpoints the most important trends you should watch, including: Smartphone video streaming is up 86% year-over-year Sports video streaming is up 640% year-over-year TV Everywhere content skyrocketed to 574.2 million streams in 2013 Request Free!

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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Based on a global survey of more than 2,500 marketers, this report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: B2C brands will focus on targeting and personalization Two-thirds of respondents will experiment with new media Brands will zero in on mobile customer behavior Request Free!

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Adobe Digital Index: Best of the Best Benchmark 2014

Get this report now to learn and discover: New mobile usage trends The power of continual site improvement Why time spent on websites is higher than ever Request Free!

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What Does Customer Experience Mean for Your Social Business?

These are all the actions businesses must take to deliver a seamless customer experience. However, one person can't do it. It is even too much for one department. Customers interact with brands across all company functions, such as marketing, sales, and service, as well as across social channels. So marketers must include colleagues across the organization to accomplish a consistent and responsive engagement approach for customers and prospects. Watch this on-demand webinar to learn how to: Understand each customer's specific situation Deliver personally relevant and rewarding experiences Find the moment customers browse, buy, or abandon a transaction Identify real-time trends based on internal and external customer data Co-create authentic brand experiences with customers, employees, and partners Request Free!

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Customer Experience Management Best Practices for e-Businesses

Find out the five ways to increase conversion and adoption rates for today's e-Businesses. Request Free!

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Understanding Your Customer's Lifecycle Journey

Read this white paper to discover how you can gain a better understanding of your customer's lifecycle journey. Request Free!

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Data-Driven Content Marketing: An Introduction

Your content marketing is responsible for building awareness and generating trust while it finds new prospects for your company. Learn how to drive efficiency into your content marketing efforts by letting big-data answer four critical questions: What should you write about? Who are the influencers you should target and partner with? Where should you distribute and promote your material? How effective is your overall program at generating attention and reactions? Learn how Fortune 1000 marketers are boosting their results and justifying their growing content marketing budgets! Request Free!

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2015 Sales Success Kit FREE Now for a Limited Time!

America's #1 salesman shows you how to send sales soaring. The eBook focuses on field-proven strategies for selling: Stop thinking like an employee and start thinking like an entrepreneur Surround yourself with positive people Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities This exclusive kit offers a wide range of Sales resources and research for Sales professionals: 52 Weeks of Sales Success, 2nd Edition eBook E-Signatures and Sales: How IT Can Enable the Business to Close Sales Deals Faster 10 Ways Sales Benefits from Marketing Automation Annual Sales Kick-offs: A Strategic Approach Request Free!

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52 Weeks of Sales Success, 2nd Edition eBook

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century: Stop thinking like an employee and start thinking like an entrepreneur Surround yourself with positive people Develop systems and procedures Hire an assistant, so you can concentrate on clients Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities Request Free!

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Guide to Avoiding 8 Time-Wasting, Deadline-Missing, Infection-Spreading Workplace Zombies

The Working Dead can show up in any workplace. You need to identify these zombies in your workplace and cure them before you have a workplace zombie apocalypse on your hands. Use this guide and learn how to: Turn chaos into process Unite team members around strategic priorities Transform confusion into clear-eyed efficiency Bring your team back from the undead—back to doing the work they enjoy. Get this guide and start defending your office today! Request Free!

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How to Adopt Agile Marketing: 6 Easy Steps

Agile is a big transition. Before you dive in, it's important to take some initial steps to increase the likelihood of a smooth and successful transition. This guide helps marketing teams take the right steps needed to adopt an Agile marketing process. Read this guide and: Get familiar with Agile terminology Learn 6 steps to transition to Agile Learn how to determine team member's availability Stop living in the past and start living in Agile. Download the guide today! Sneak Peek We would focus on a project at a time, and that did not allow us to be adaptable or flexible to handle new initiatives. When an urgent project came along, the team would either stop what it was doing to do the new project or try to work on both simultaneously with the same resources. These shifts were stressful and sapped productivity. But the short, iterative work cycles that define Agile marketing means multiple deliverables are completed in two weeks or less, and the team is constantly making room for new ones. Judith Frey Vice President for Interactive Marketing Xerox Request Free!

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Top 10 Productivity Problems Marketing Teams Face and How to Solve Them

In today's fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you're working on, when it'll be done and what's next. At the same time there are frequent interruptions and new work requests while you're juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this eBook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them. Learn how to: Manage interruptions effectively Streamline approval processes Efficiently juggle multiple work requests Know resource availability to plan future work without overcommitting Provide work measurement and accountability without breaking a sweat Get the eBook today! Sneak Peek Everyone is more productive when they follow a standardized process that allows time for both collaboration and real work. Interruptions become less frequent and are left for critical fires instead of every work request. Request Free!

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5 Common Frustrations of In-house Creative Teams

Real tweets from creatives reveal common frustrations we all share. If you work on a creative team, you've been plagued with late-nights, emergency requests, and revision after revision after revision. And after everything you do, you still don't seem to get the respect you deserve. Download this eBook and get rid of your #CreativeProbs. Learn how to: Get a handle on your workload Automate approvals Communicate more, email less Build relationships on a foundation of trust Get the eBook now and start proving the value of your creative team. Sneak Peek Tweet #2: By naming a file “final” you automatically doom it to six more revisions. #CreativeProbs Request Free!

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The Contact Center in 2015

Add that to the fact that it takes 12 positive experiences to counter the effect of one negative experience, and it is obvious that extending excellent customer service is the most important challenge facing businesses of all sizes. 2015 is emerging as a turning point for contact centers. Make sure that your company doesn't lag behind! Learn more about: On-call big data analysis Intelligent Virtual Assistants Gamification And much more! Request Free!

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Tumblr for Business: Everything You Need to Know

Tumblr may be new territory to many Internet users, but the platform actually launched in February 2007 by then-20-year-old founder David Karp. According to Tumblr, the network has since grown to host over 200 million blogs. Yahoo purchased the site in June 2013. So what exactly is Tumblr? It is both a social network and a multimedia microblogging platform, and this combination sets the platform apart from other social networks. Tumblr is much more than a place to share status updates and post photos of your pets — yes, you can share those things, but you also have a ton of options at your disposal. Unlike on Twitter, you're not limited to 140 characters, so you can write long blog posts to your heart's content. And unlike on Instagram, where you can only share one photo or video at a time, on Tumblr, you can share photosets and videos longer than 15 seconds. In fact, there are few limits to what you can share on the platform. With this download you will also receive free weekly coverage on the latest career, resume and job seeker advice from our BusinessNews Daily eNewsletter. Request Free!

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Twitter for Business: Everything You Need to Know

Want to be a tactful tweeter? Here's everything you need to know about the social networking platform. Twitter is a social networking platform through which users can share short messages (under 140 characters each) also known as "tweets" with the rest of the Internet. The platform, which was created and launched in 2006 by founders Jack Dorsey, Evan Williams, Biz Stone and Noah Glass, is Web-based and has a mobile app in addition to its own native platform, Tweetdeck, which is available on the Web and on mobile devices as well. Twitter now has over 500 million users worldwide, and over 284 million monthly active users as of September 2014, according to the company's third-quarter financial report. Twitter is one of the top 10 websites in the United States and is currently ranked no. 8 globally, according to Internet analytics company Alexa. With this download you will also receive free weekly coverage on the latest career, resume and job seeker advice from our BusinessNews Daily eNewsletter. Request Free!

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Pinterest for Business: Everything You Need to Know

Ready to take on one of the most pin-teresting social networks out there? Here's everything you need to know before you start pinning. Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply "boards"). The social network has both a website and a mobile app, and was launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. Initially, the website was available only in a closed beta model, and users could join only by invitation until August 2012, when Pinterest opened to the public. The platform has a very unique demographic, in that the vast majority of its more than 70 million users (according to a July 2013 study by Semiocast) are female. Globally, 83 percent of Pinterest users in 2012 were female, according to a study by Engauge. While you can find just about anything on the Web on Pinterest — the website's categories include everything from art to technology, Pinterest is known as a hub for DIY and craft projects, recipes, fashion, home décor and health- and fitness-related information. With this download you will also receive free weekly coverage on the latest career, resume and job seeker advice from our BusinessNews Daily eNewsletter. Request Free!

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Brand awareness costs tens of millions. Smart medium-sized b2b advertisers skip that and stick to something more linear.

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth? For example, if an advertiser nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really grow business? This short paper shares: secret about Toyota Motor Corporation's "low-tech" habit nuts-and-bolts common sense from a professor of marketing at Thunderbird Management School John D. Rockefeller's opinion on growing market share All in less than three pages. Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General. And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in seeing sales leads / demand generated. Request Free!

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If the Mayday Button Works for Amazon, Why Not for You?

The Mayday button is more than just a customer service tool, and the face-to-face communication provided is for more companies than just Amazon. Online retailers can now create a live video assistance solution of their own that brings the personal touch of the sales associate from the store to any computer or mobile device. Download the product spotlight, If the Mayday Button Works for Amazon, Why Not for You?, to see how you can: •Engage with customers on any device through integrated voice, video, text and co-browsing. •Convert more browsers into buyers by providing a better customer experience. •Bring the personal touch of the in-store sales associate to your online channels. •Quickly integrate this turnkey solution to create your own Mayday-like solution. Request Free!

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20 Ways to Wow Customers with Live Video Assistance

Live video and co-browsing solutions create a store-like engagement online for an impactful shopping experience. Download these quick tips from Vee24, 20 Ways to Wow Customers with Live Video Assistance, to see how you can make the most of this robust technology to satisfy your customers in 2015. If you are considering, or using, live video help, these tips will help you to: •Get your website and your customers ready. •Create a compelling customer experience. •Build the best call center environment. •Train your staff to excel. •Test, learn and optimize. Request Free!

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Ecommerce Marketing Trends That Will Make or Break Your Business

Ecommerce marketers are getting spread thin by emerging technologies and new potential customer touch points. Download this free Bigcommerce guide to learn: How to optimize for mobile and local SEO Tips and tricks to increase conversion and decrease abandoned cart New trends in email marketing and the importance of situation-based messaging Use this guide to capitalize on 2015's biggest ecommerce marketing trends. Request Free!

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3 Proven Strategies to Drive Ecommerce Growth

In today's ecommerce world, even a 1 second site delay can result in a 7% loss in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. Download this free Bigcommerce guide to learn: How to optimize for increasing mobile traffic The importance of responsive design and redirects Tips and tactics for creating convenient site infrastructure and search capability that converts Use this guide to improve your ecommerce backend and create a more convenient shopping experience for consumers. Request Free!

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The Master List of DNS Terminology

From visiting a website, opening a file or sending an email, DNS is the cornerstone to how your customers engage with your online presence. Whether you are a seasoned expert or just beginning to look into how DNS can improve the performance of your businesses’ services, let this quick guide to DNS terminology be your comprehensive one-stop shop. By understanding DNS you will explore: How to increase web performance How to reduce latency Retain your loyal customers with a consistent end-user experience. Request Free!

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Five Ways to Reduce Network Latency

In fact, a 1 second delay in page load time results in a 7% loss in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. To maintain uptime and reduce latency, look to your DNS network to establish efficiencies. Read this whitepaper and learn how the following features benefit your bottom line: How to optimize the right equipment The importance of active monitoring How to implement of advanced features. Request Free!

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Business Online Visibility and Analysis Report

Research has shown nearly 75% of people lose trust in a brand if their online listings are incorrect. In this custom report you'll receive: Listing Presence which provides a summary of online listing found for your business Reviews that show what is being said about your business and from what sources A Social Performance summary of likes, dislikes, followers, posts, tweets, etc. A Website User Experience detailing the overall performance of your website on mobile and desktop environments Register for your Business Online Visibility and Analysis Report to discover how you can guarantee your business information data will be accurate across 4 major data providers who are referenced by over 300 online listing directories and disseminate business info all over the web. Request Free!

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The Essentials of CRM - Free Kit

The Essentials of CRM, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.The following kit contents will help you get the most out of your CRM research: A Guide to Maximizing Your Contact Center Agent's Efficiency Customer Experience: Leveraging Mobile Technology Using CRM Creatively Request Free!

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Choosing the Right Security Solution: Moving Beyond SSL to Establish Trust

Learn how online businesses can instill trust and confidence in their web sites, protect valuable brands, and safeguard customers' sensitive information. It is critical to choose e-commerce security solutions that continually evolve and extend to address a range of ever-changing needs. SSL-based security platforms with solid track records of meeting new challenges are the best way to defend, and future proof, e-commerce environments against a growing and dynamic Internet threat environment. Request Free!

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The Secret Language of Influence

In this summary, you will learn: 1) How to identify a sales prospect’s decision-making process; 2) How to align your approach with this process; and 3) How to achieve a strong, positive mind-set. Take-Aways: • Customers make decisions in different ways. • Identify your prospects’ decision-making style and choose terms that resonate with them. • Don’t use weak or uncertain language when talking to prospects. • Anticipate the half-dozen most common objections to your offering and prepare responses you can adapt to meet specific situations. • Persuade people by fitting your presentation to the way they speak, the way they assimilate information, and the way they prioritize benefits or solutions. • Doing something unexpected causes a “pattern interrupt” and forces a new perspective. • A “behavioral contract” is an agreement between the buyer and the seller that determines if they want to work together. • Evoke emotion by telling stories and asking questions. • Keep a healthy outlook by learning to handle rejection, boosting your resilience, maintaining a healthy work-life balance, and setting goals and priorities. • Practice “positive self-talk.” Request Free!

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52 Weeks of Sales Success, eBook ($12.99 value) free for a limited time!

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century: Stop thinking like an employee and start thinking like an entrepreneur Surround yourself with positive people Develop systems and procedures Hire an assistant, so you can concentrate on clients Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities Request Free!

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How to Train Employee Advocates

The numbers are in – your workforce is swiftly becoming a social workforce – whether you're ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this eBook to learn how: To train employees to share about your brand on social media every day — in just 2 minutes a day To align your social media policy with top business goals Everyone can benefit from employee advocacy To scale training company-wide in 30 days or less Request Free!

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New Year, New You. Essential Productivity Tools for 2015

Improved productivity at work can help you grow your business and reduce costs. A great way to be more productive is to incorporate new technology tools into your day. Join this PGi webinar, New Year, New You: Essential Productivity Tools for 2015, which examines new technology tools that will help you accomplish more and accelerate business growth in 2015! Featured speakers include: Johnson Cook, CEO at Voxa Therese Mushock, Creative Director for the PGi Innovation Lab Isaac Garcia, General Manager of Central Desktop Jeff Perkins, VP of Marketing at PGi Register now! Request Free!

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Voice and SMS Customer Interactions: Unified Communications does it all

There is a growing amount of interest among our existing users to be able to interact with their customers via SMS, particularly in the retail space, but we're seeing examples from other industries as well. Partly it's a generational thing—younger people tend to use SMS as their primary communications mechanism, preferring it over voice. But more and more enterprise customers are telling us that business interactions are happening over SMS in their environments today. These interactions are mostly ad hoc, point-to-point interactions, but they are growing in number. Request Free!

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The Art of Social Selling

In this summary, you will learn: Why smart B2B and B2C companies shift to social media to optimize sales What methods to use to implement social media selling About the book: More B2B and B2C companies now use online networks and communities to earn substantial revenues through marketing on social media. Yet some managers remain reluctant to come aboard. Conversely, those who think social media channels are the answer to their selling dreams should remember that countless new contacts don’t necessarily translate into similarly huge numbers of sales and similarly inflated profits. Not sure what to do? Fear not: Social media and online marketing expert Shannon Belew demystifies the newest networks and explains how to use each link to make sales. Request Free!

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11 Things You Should Know About Influencer Marketing

Yet, running a successful influencer program involves more than asking influential people to give a positive review of your brand or product. To be successful, you need to know these eleven best practices. Request Free!

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8 Things Influencers Can Do for Your Brand

Marketing managers, social media managers and similar roles are responsible for creating a constant stream of content to fill their pipeline and meet engagement goals. But to accomplish this, they must also overcome today's erosion of consumer trust in brands. Request Free!

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5 Keys for Creating Awesome Content

A key source of that consumer content comes from social influencers, those with loyal audiences on Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine. Find the influencers and social media personalities who fit your marketing objectives and help create stronger relationships with your customers. Request Free!

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What the Plus! Google + for the Rest of Us

After using Google+ for a few months, Guy Kawasaki decided to write this book to explain “what the plus” make Google+ as special as Macintosh. Topics Include: How to circle people How to perfect your profile How to craft effective posts How to comment How to respond to comments How to share photographs Guy Kawasaki is the chief evangelist of Canva, a graphics-design online service, and an executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Request Free!

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The Macintosh Way

This book is about doing the right thing and doing things right. It is meant for dreamers, revolutionaries, Macintosh aficionados, and all the people who want to learn about the Macintosh Way. Part One: An introduction to the Macintosh Way. It covers the history of Macintosh and provides an analysis of what the Macintosh phenomenon means. Part Two: “Doing the Right Thing” covers the work environment, products, marketing, and customer support; these are the foundations of a great company. Part Three: “Doing Things Right” covers the details of running a business right, such as evangelism, distribution, user groups, trade shows, PR, demos, motherships, competitions, presentations, and of course, dating and marriage. Guy Kawasaki is the chief evangelist of Canva, a graphics-design online service, and an executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Request Free!

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5 Steps To Launching an Employee Advocacy Program

No matter how expert your marketing and PR teams are there are physical limits as to how much time they can spend on social media engagement. Launching an employee advocacy program is a great way for a company to reach a wider audience with a more authentic approach. A successful advocacy program can also result in a more productive team, a higher level of audience engagement, and a new lead source for your sales team. Download the eBook to learn how. Request Free!

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The Rules of Engagement on Facebook

Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior. Request Free!

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Attraction 101: Content Marketing

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads. Request Free!

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How to Make Any Content SEO-Friendly

Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines. Request Free!

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