How to Sell Your Company on Employee Advocacy

The average employee on social media is able to connect and influence more people than ever before. Research shows that employees have 10x more followers than their company — 90% of whom are new to the brand — and 50% of your employees are already sharing about your company. Social media and communications professionals already know the value of employee advocacy, including new reach, increased engagement and sales. But how can they achieve the internal buy-in needed to launch a company-wide employee advocacy program? Download this eBook to learn: The company-wide benefits of employee advocacy How to achieve top level support What results to expect in the first 90 days How to make a business case for company-wide adoption Proven best practices from leading brands Request Free!

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How to Turn Your Resource Center into a Lead Gen Machine

Your Resource Center doesn't have to be the boring, forgotten section of your website that no one enjoys visiting, let alone potential leads. But with the right elements in place, you can transform your resource center from a Content Graveyard into a Lead Gen Machine. In this eBook you'll learn: Why your Resource Center isn't living up to its full potential The various elements you need to capture leads with your content How to create a Lead Gen Machine where traffic goes in and leads come out A Resource Center that's not built for conversions isn't capitalizing on the power of content! Read this eBook to learn how to create a home for your content [and visitors] that converts inbound traffic into leads. Request Free!

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WAM, BAM, I Think I Need a DAM

This document is intended for Marketing Professionals that are embarking on a project to implement “digital asset management” software. If you are new to the topic and think you need a “DAM” system, this guide is designed to help you get started. The assumption is that you are involved in leading the effort. One over-riding truism is that a successful implementation of Digital Asset Management will be heavily based on human – not just technical factors. Download this guide to learn more! Request Free!

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From Silence to Brilliance: How to Kick Off a Compelling Presentation

Grab attention from the get-go. Lights! Camera! Crickets? Don't let the deafening silence of a disengaged audience derail your presentation. Join this webinar with Stanford Graduate School of Business educator and coach Matt Abrahams to learn how to immediately capture attendees' attention by dazzling them with a wow-worthy introduction. Attend this live, interactive webinar to discover: Confidence-building techniques to help kick-start presentations Prework that will increase the likelihood of engaging openings How to structure introductions that really motivate participation And more Request Free!

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Five Keys to Marketing Analytics Excellence

In marketing, you can't necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA (which provides insurance, banking, investment and retirement products and services to US military members and their families) used analytics from SAS to evaluate its marketing efforts and return impressive results. Request Free!

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Lead Management with Call Tracking

The National Efficiency Systems (NES) lead management system tracks and captures every lead for property management companies in Canada. They provide metrics for Conversation Analytics and call tracking for their clients. The data is pushed into NES dashboards via Webhooks and API. NES marries calls and conversions to specific ads. They have used other call tracking providers but switched to LogMyCalls in 2013. Download to learn: How NES is using Conversation Analytics Why NES tracks conversion, lead score, and sales readiness data Step-by-step API and Webhook implementation Why NES chose LogMyCalls over other call tracking solutions Request Free!

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A Marketer's Guide to Analytics

This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans. You'll learn about building an analytical framework for marketing that will help you: Increase response rates, customer loyalty, and ultimately ROI, by contacting the right customers with highly relevant offers and messages. Reduce campaign costs by targeting customers most likely to respond. Decrease attrition by accurately predicting customers most likely to leave and developing the right proactive campaigns to retain them. Deliver the right message by segmenting customers more effectively and better understanding target populations. Request Free!

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Local SEO Firm, Navolutions, Decreases Client Attrition and Produces Better Leads With LogMyCalls

Navolutions is a local SEO firm and full service marketing agency that works with small businesses nationwide to increase local visibility, generate leads, and escalate growth. They rely on call tracking, call analysis and call recording from LogMyCalls. Download to learn: How Navolutions is saving clients with LogMyCalls Why they're making more revenue per client than ever before Why LogMyCalls is better than its competition Request Free!

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Lessons from the Leading Edge of Customer Experience Management

But many new ideas are emerging for how to create both unique and superior customer experiences that make a difference. This Harvard Business Review research paper examines how forward-looking organizations take a strategic approach to the customer experience, including how to design, implement and manage the customer experience in a disciplined way; overcome channel and data challenges; and develop best practices around customer understanding, measurement, design and strategy. Request Free!

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The Ultimate Marketing Machine

The way marketers engage customers is changing rapidly, yet most companies haven't evolved the organizational structure of the marketing function in the past 40 years. Marketers know their organizations need an overhaul, but what if the answers aren't in a new blueprint? Drawing on a multiyear study involving more than 10,000 marketers from 92 countries, EffectiveBrands principals Marc de Swaan Arons and Frank van den Driest provide a framework for building a high-performance marketing organization. Request Free!

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Got CRM, Why You Need Marketing Automation, Too

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need bot. Discover how marketing can manage leads and scale using automation, and what to look for in a marketing automation system. And why sales benefits from integrated CRM and marketing automation from being able to deliver sales-ready leads. Request Free!

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Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul of sales-qualified leads. Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer’s journey, is a key element to surfacing quality leads that can be nurtured through the funnel. But creating a successful lead nurturing program can be overwhelming. Matt Heinz, President of Heinz Marketing, sums it up: “A survey earlier this year indicated that a mere 10 percent of companies were actively using lead-nurture strategies as part of their demand generation and pipeline management marketing. Even for those, implementing a more complex closed-loop system may feel intimidating and out of reach.” In this report, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program. Request Free!

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Best Practices for Setting Up a Lead Scoring System

Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff. Request Free!

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Top Four Ways Healthcare Organizations Benefit From Box

Box brings disparate parties together across the healthcare continuum to better collaborate, share data, and improve care delivery. Box serves providers, payors and life science companies around the world to: Improve Care Coordination: Box helps coordinate care between doctors and care teams inside and outside of a healthcare organization by streamlining the secure sharing of administrative and patient information. Mobile Access and HIPAA Security: Provides doctors, researchers, and administrators with a quick way to securely share files that may contain Protected Health Information (PHI) in them. Accelerate Research: Box allows for secure collaboration across multiple departments inside your organization as well as with outside contracted research partners. Enhance Sales Productivity: When selling to clinical customers, Box can enhance your sales productivity by making regulated sales and training materials available in real-time to sales reps out in the field. Request Free!

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PLM Best Practices for Medical Device Manufacturers to Ensure Quality

In the medical device industry, the success of a company is driven by its ability to bring innovative, cost-effective products to market quickly. In this eBook "PLM Best Practices for Medical Device Manufacturers to Ensure Quality", discover why the Food and Drug Administration (FDA) and other regulatory bodies see the concept of total product lifecycle (TPLC) management as the gold standard for ensuring quality and guiding a medical device from concept to completion. You’ll also learn how a product life cycle management (PLM) solution enables medical device companies to predict quality issues that affect not only compliance but also cost. Request Free!

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Using Digital Asset Management to Turn Your Content Marketing Up To Eleven

The production and management of large volumes of content is fast becoming an expected part of a marketer's role. What isn't growing as rapidly, is the understanding within an organization of how imperative it is to have a digital asset management solution in place to best manage the sheer volume of rich media assets that form part of this content. With the correct solution in place, some of the key challenges identified by marketers in a recent study conducted by the CMI and Marketing Profs can be addressed including those surrounding the “integration of content creating groups” and the “creation of content that engages”. Request Free!

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The Growth Hackers Wake Up Call

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a startup from nothing to something. The Growth Hacker Wakeup call has arrived. Will you answer? Author Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, The New York Times, Gawker and Fast Company. His first book, Trust Me I’m Lying was a Wall Street Journal bestseller. Request Free!

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The Growth Hackers Wake Up Call

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are emails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a startup from nothing to something. The Growth Hacker Wakeup call has arrived. Will you answer? Author Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, The New York Times, Gawker and Fast Company. His first book, Trust Me I’m Lying was a Wall Street Journal bestseller. Request Free!

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Best Marketing Practices for Growing Your Mobile App

With more than 2.5 million mobile apps competing for users, finding the right users for your app can be a huge challenge. The good news is that with the right technology and tactics, you can overcome this and other challenges, and build successful, sustainable mobile app businesses. We’ve compiled 10 best practices to help guide you through the process. These include: working with as many traffic sources as possible, focusing on ROI, retargeting lapsed users, and using the right ad tracking technology, among others. Marketing your mobile app is no simple task, but if you follow the best practices outlined in this eBook, you’ll be on the right track to success. Request Free!

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Digital Asset Management: Three Tickets to The Blockbuster Content Marketing Show

In this paper learn the three-step best practice model for digital asset management and the interdependency of successful content marketing strategy upon the “Integration, Optimization and Accessibility” of these assets. Request Free!

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The 13 Cost Areas for a Digital Asset Management System

This white paper provides insight and guidance, considering both the vendor and buyer sides, into commonly identified areas of Digital Asset Management (DAM) cost. These cost areas exist regardless of your choice for acquiring an installed, or hosted, or Software-as-a-Service (SaaS) or open source digital asset management system. Request Free!

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Five critical business trends leading executives in HR, Finance, IT, Sales, Marketing, and Operations are addressing

This white paper addresses the five critical trends that have been identified across 2014 through research and conversations with thousands of executives in organizations around the globe: Changing Nature of Work Changing Needs of Internal Clients Changing Nature of the Consumer Changing Nature of Business Customers Changing Impact of Information All of these changes have significant implications for executives managing their functions. Many executives often recognize change too late or misunderstand the implications of those changes for their teams. Unfortunately, those misses cost organizations greatly in terms of direct, indirect, and opportunity costs. This white paper dives into the resulting challenges of these trends with 25 functional insights across HR, Finance, IT, Sales, Marketing, Communications, Operations, and more. Learn how the best companies are able to survive and thrive in this fast-changing environment. Request Free!

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The CMO's Guide to Maximizing Holiday Revenue

This holiday season there is $700 billion on the line for retailers. Is your marketing strategy primed to seize as much as the holiday revenue pie as possible, while also providing the connected experience needed to drive conversion and long-term retention? Download the free Sailthru guide to discover how to: Fight shopper abandonment Avoid personalization pitfalls Develop a discount strategy Mine your rich data to understand your customers Embrace the power of omnichannel marketing Give your mobile apps a makeover Use these Sailthru best practices and strategies to ensure you exceed revenue goals this holiday season and beyond! Request Free!

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The Modern Marketer's Guide to Increasing Revenue and Conversion

The one thing that connects marketers of all disciplines, organizational backgrounds and experience is REVENUE. In today's consumer landscape, marketers must be smarter than ever when it comes to optimizing for purchase conversion--especially on mobile. That's why Sailthru has created this playbook for insights on how you can: Fully optimize the mobile experience on mobile web, app & responsive design Create a “Single Customer View” to help move purchasers through the funnel Recover abandoned purchases for immediate revenue lifts Activate more “just browsing” users into purchasers Use social media in smarter ways to increase community value Offer a seamless checkout flow This playbook is an essential guide for any marketer looking to supercharge purchase conversion rates in now and through 2015! Request Free!

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Sales Performance Management (SPM) for Dummies

Topics Include: Chapter 1 What you need to know about SPM Chapter 2 Seeing the benefits of SPM solution Chapter 3 Ten things to look for in an SPM solution Download your copy now! Request Free!

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The 2015 Contact Center Buyer's Bundle + 9 Questions for Choosing the Right Contact Center Software

The 2015 Contact Center Buyer's Bundle brings together the latest in information, coverage of important developments, and expert commentary to help with your contact center strategies and related decisions. The bundle includes the following assets and reports to insure that you get the most out of your contact center research: 9 Questions for Choosing the Right Contact Center Software Have You Earned Your Customers' Trust? The Top 5 Steps to Workforce Management Success Mapping the Customer Journey for Success Transforming the Customer Experience: How Four Contact Centers Did It Successfully Dispelling 7 Myths of Cloud-Based Contact Centers Request Free!

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What Every Marketer Needs to Know About Content Curation

Customer engagement is all about content today, but creating original content can be expensive and time consuming. Fortunately, that isn’t your only option. Explore this white paper to learn how marketers are using curated content to build deep and lasting relationships with their customers. We’ll explore the key benefits of content curation and outline the important steps and considerations necessary for building a successful and sustainable content curation program. It’s a must read for any marketer who understands that it takes more than an occasional blog post or tweet to grow a business. Request Free!

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Consider the Audience: Marketing Effectiveness Metrics for Everyone

The marketing technology boom has witnessed a concurrent increase in the type of marketing analytics available. Availability, however, doesn't mean that everything is important. Some metrics are valued only by other marketers, while still more have greater value to corporate managers. The challenge is in determining which is which. This report, based on data collected in September 2013, identifies the most valued marketing metrics both inside and outside the marketing function and contemplates the differences based on audience. Request Free!

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A Quick Peek at How Salesforce Helps you Build Apps, Faster.

The fastest path from idea to app starts with Force.com on the Salesforce Platform. Trusted by over 100,000 customers, the Salesforce Platform brings together services like Force.com, Heroku, Database.com and Site.com. And this quick peek at Force.com on the Salesforce Platform is just the start of turning ideas into business apps that give you competitive advantages. Request Free!

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How IT and HR Departments From Facebook Use Custom Apps

Hear how Facebook uses the Salesforce1 Platform to build critical HR apps for their employees. You'll also get the inside track from our own Salesforce HR team as they share how IT has helped them grow and support our talent pool with mobile apps built on the Salesforce1 Platform. Request Free!

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20 Customer Service Best Practices

It can be easy for customer service departments to continue doing what they've always been doing. CSAT scores and overall cost are the same, so why change? This mindset neglects the fact that today's consumer has options around how they want to contact a company for support. This eBook looks at customer service best practices aimed at great service across channels, treating your customers well, and building a world-class customer service team. Request Free!

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A Quick Peek at How Salesforce Does Customer Service

Transform your customer experience and connect with customers in whole new ways. From the contact center to self-service communities, social media and beyond, Service Cloud is changing the game in customer service. Request Free!

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5 Ways to Make Service Easy for Today's Customers

Download this eBook to learn and implement the five ways that will get you there: Create a single view of your customer Deliver consistent customer engagement on every channel Equip agents with a single source of knowledge Empower customers with self-service and mobile options Embed service everywhere It's time for smooth service. Request Free!

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5 Advantages of Mobile for Customer Service

Companies who use a customer engagement platform enable every employee across the organization to engage with each other and its customers like never before. Mobile connects your field service reps to your contact center, your managers to the data they need to make decisions, and your department to the rest of the company. So how does mobile technology really impact a customer service department? Download this eBook to learn more! Request Free!

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5 Ways to Drive Revenue with Customer Service

To know your customer is the quickest way to show them that you care. Follow these 5 steps and avoid the possibility of getting left behind in a world that—more and more—is committed to putting customers first. Best of all, you can turn your contact center into a profit center in the process! Request Free!

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How to Build a Successful Customer Engagement Center

A successful CEC will not only offer excellent service to your customers, but will deliver higher customer satisfaction while reducing costs. This eBook offers a step-by-step guide to: Identifying your CEC strategy Defining the ideal customer experience Getting a technology infrastructure in place Connecting to where your customers are going Getting the right people in place Download now to learn more! Request Free!

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The Path to Marketing Performance

As a marketing leader, knowing & improving your team's contribution to revenue is job #1. But without a clear understanding of your investments and results, that job is far harder than it should be. In this brief eBook: 4 steps to fully seeing how, why & where your marketing org. is spending 4 marketing results areas that are critical to measure 4 types of marketing ROI that can take you far beyond costs & clicks The Path to Marketing Performance provides a framework that will set you on the right course towards a better aligned, higher performing marketing team. Request Free!

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The Science of Marketing Performance

Marketing's "Mad Men" days are over. Great marketing is certainly an art form, but the scientific, measurable aspect is now just as important. This 7-page eBook reveals the metrics that matter most to each of the "scientists" within any successful marketing organization, including: The CMO The VP of Marketing Corporate & Field Marketing The Marketing Operations Team Find out how Marketing Performance Management can be the catalyst to achieving a more scientific, more measurable and better-performing marketing organization. Request Free!

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10 Commandments for Developing a High Impact Customer Experience Strategy eBook

The "10 Commandments for Developing a High Impact Customer Experience Strategy" eBook will reveal the commandments to ensure your business is able to meet the expectations of customers and develop a successful strategy for a transformative customer experience. Request Free!

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The Only Way is Omni-Channel

In this interview Ian Golding, UK Ambassador for the Customer Experience Professional Association, shares his insights on the recovery of the UK high street and operating in an omni-channel way. Golding also reveals his 5 top tips for global retail rejuvenation after recession. Request Free!

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Would You Fire a High-Performing Sales Jerk?

Much as popular athletes and movie stars are often forgiven for bad behavior, superstar salespeople often seem immune to the professional standards to which the rest of us are held accountable. Is this the right way to manage our revenue stream? Does it optimize the customer's experience? Report Highlights: Do you know how your actual cost-of-sale measures up against individual sales performance? Best-in-Class firms are 36% more likely to have “fired a high-performing sales jerk.” Top sales organizations are 12x less likely to consider cash a top motivator than just one year ago. The Best-in-Class are 57% more likely to report strong or outstanding levels of sales teamwork. Request Free!

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After the Deal is Sealed: Should Sales Care About Service

Is your sales team leaving dollars on the table? If there is not a clear link between field service activities and sales, then you are probably missing out on some very valuable revenue streams. Download this report to learn how to focus on the value that your service team can bring in regards to helping sales find and close more deals. Request Free!

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5 Best Practices for Analyzing Pricing Data

In this informative new eBook, you'll learn how to: Identify the right data to track in your system of record Better understand the pricing waterfall Create the right customer segmentation Make pricing variability your friend Use facts instead of anecdotes to make better pricing decisions Request Free!

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Infographic: Optimising the Customer Experience through Multi-Channel Customer Management

With customers demanding the ability to interact in their preferred channel and move easily between other channels, providing a seamless multi-channel environment is imperative for Nordic retailers. To ensure success of your brand, you must deliver the best experience in every channel. This Customer Management IQ infographic highlights the increasing demands of the customer, the benefits of effective multi-channel knowledge management and success factors in a multi-channel future. Request Free!

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Customer Experience from the Outside In: Tivoli's Customer Experience Director on Customer Journey Mapping

In this Customer Management IQ interview Stine Ringvig Marsal, Customer Experience Director for Tivoli, shares her experiences of rolling out the customer journey mapping process in a large organisation. Ringvig Marsal reveals how the company is effectively using customer journey mapping to successfully engage their seasonal employees and deliver the best customer experience at all touch points. She also highlights the 4 skills that employees absolutely need to deliver excellent face to face customer service within their organisation. Request Free!

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Web Marketing For Dummies, 3rd Edition -- eBook (usually $16.99) FREE for a limited time!

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Request Free!

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Le Manuel des Hackers… Comment les Hackers Volent les Identits

Les enquêteurs de Jumio ont passé de nombreuses journées à s'entretenir avec des anciens hackers et fraudeurs ; avec des criminologues professionnels ; des praticiens professionnels de la justice ou encore des managers de fraudes afin de mettre en lumière certaines techniques utilisées par les hackers et les fraudeurs. Ce livre blanc présente en particulier la manière dont les hackers et fraudeurs ayant été condamnés ont agi pour voler et exploiter les identités de leurs victimes. Request Free!

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B2B Guide to VoC: Delighting the Customer in a B2B Environment

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service – both delights the customer and provides exceptional profits. Request Free!

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A Beginner's Guide to Launching a Customer Experience (CX) Program

A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results to expect from your efforts. For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience. Request Free!

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The Essentials of CRM - Free Kit

The Essentials of CRM, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.The following kit contents will help you get the most out of your CRM research: 4 Common Customer Challenges -- and How Customer Support Communities Can Solve Them CRM Comparison Chart Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers Free eGuide: Mobile Engagement: What Consumers Really Think Request Free!

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