| The Container Store partnered with MicroStrategy to build a mobile app for their store leadership teams that provides them with information such as sales recaps, payroll performance, and trend reports. Store managers are now able to compare sales per payroll hour to customer-facing payroll hours so they can better manage personnel hours and their stores. Read the whole story. Request Free! |
| For Store Team Leaders (managers or STLs), it is critical to keep constant tabs on the pulse of overall store performance, as well as the performance of individual departments. Having sales and operations information in the palm of their hand is no longer a luxury – it's a necessity. Phillip Tien, Senior Team Leader - Retail Reporting at Whole Foods, is helping to make this a reality. “Our goal was to provide our STLs with a mobile app so they can spend their time on the store floor, instead of in the back office,” said Tien. Read the whole story. Request Free! |
| MicroStrategy Mobile apps enable retailers to deliver a dramatically better shopping experience and achieve new levels of customer loyalty, sales, and operational efficiency. Request Free! |
If you’re sending an email, chances are you’d like a response! It’s just common courtesy, right? Well, sometimes email sinks to the bottom of your colleagues’ to-do list. We’ll share some tips that will greatly increase your success with getting email responses, even from busy people. This guide includes tips such as:
Request Free! |
Advancing technology has allowed us to know more and more about our customers and now the challenge has become how to best use that information. Telecoms IQ spoke with the Global Head of Business Intelligence at Telefónica Digital, John Belchamber about the changes in the industry and how big data is improving the accuracy of end to end decision making while ensuring consistent improvement. John elaborates on veracity in big data as well as how companies are moving from purely revenue based views of the customer to ways of delivering value for the customer to mitigate churn risks. Request Free! |
According to Telesperience, by the end of 2015 90% of operators will be using social technology to drive business impact, and 80% hope to use it to drive conversion rates and to transform the customer experience. In this infographic Telecoms IQ explores how global operators are already using social networks to increase customer loyalty and become more customer centric-organizations, whilst reducing operational and marketing costs. Request Free! |
| Download this eBook to learn how a mobile sales enablement solution can address and resolve the alignment issues between sales and marketing, and provide tips on how to ensure a successful deployment. With this information, field sales and marketing teams can address common obstacles to learn to work better together and keep the business growing. Request Free! |
When it comes to digital marketing there’s an ocean of opportunities – and there are also some difficulties lurking in the deep. Sitecore recently engaged an independent research firm to conduct an international study on digital marketing trends and challenges. A few highlights:
It’s time to ride the big digital marketing wave. Gain more insights by downloading the Sitecore Digital Marketing Trends Report today. Request Free! |
You know your in-house creative team offers real value to the company, but you don't have the insight to prove it. And until you can, you won't be able to:
See how you can prove the value of your in-house creative team and get the recognition you and your team deserve. Request Free! |
In this eBook you will learn about the 9 levels of work hell, the real costs of “living with” the situation, and strategies for how to escape it such as:
Request Free! |
| There is a list of phrases used in creative services teams we've deemed harmless because we hear them so often. Phrases that lead you to believe tasks are going to be done on time, but in reality they're not, which means you're going to miss another deadline. Learn:
This eBook will help you turn the illusion of productivity into your marketing team's reality. Request Free! |
| As marketers we know coming up with innovative ideas and strategies is not only critical to our success, it fuels our passion and gives us job satisfaction. However, in order to produce imaginative, inspired work, we need something that is tough to come by-time. Check out this white paper by MarketingProfs to learn 4 best practices to find time for better work. You'll learn how to:
Request Free! |
This guide discusses how to determine if you need call tracking, how call recording can help you be HIPAA compliant, and how to automate your marketing from call tracking. It will also provide a brief overview of Conversation Analytics. These are the questions that you NEED to ask every call tracking vendor. These questions will ensure you choose the right call tracking vendor for your needs. Request Free! |
In Q1, millions of call segments were processed by the LogMyCalls Conversation Analytics engine. These calls were from dozens of industries across North America. The analytics engine extracts data from calls like lead score, conversion rates, and missed opportunities. Conversation Analytics extracts all of this data based on the words and phrases said by both the agent and caller on the phone call itself. This White Paper is a report of the 14 Critical Metrics We Extracted from Phone Calls in Q1. Request Free! |
Your clients are demanding data. They're demanding data on ROI. They want to know if your efforts are working. Call tracking provides transparency and fosters client trust. Top direct mail agencies use call tracking to prove their ROI and save clients. Request Free! |
| The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort. The following kit contents will help you get the most out of your Marketing research:
Request Free! |
| Does your company place a high value on traffic? On customer satisfaction? On market share? On delivering on your product roadmap? Download this eBook to learn 10 ways you can measure translation ROI, and 5 ways to measure the added ROI from using a translation software platform. Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Request Free! |
| It used to be that keywords were the magic keys to online marketing. However, over the past few years, much has changed. Gone are the blissful days of keyword stuffing. Now, you need unique and valuable content to pull Google's heartstrings. Without it, you may be punished. In a given month, as many as 65,000 sites receive such warning notifications. Learn about some of the more recent SEO changes and how you can re-orient your online marketing strategy to give your readers, and therefore search engines, what they crave. Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Request Free! |
| Read how Ovum believes this momentum will translate to improved market leadership for IBM Notes and Domino as well. Request Free! |
You will learn:
Request Free! |
According to Telesperience, by the end of 2015 90% of operators will be using social technology to drive business impact, and 80% hope to use it to drive conversion rates and to transform the customer experience. In this infographic Telecoms IQ explores how global operators are already using social networks to increase customer loyalty and become more customer centric-organizations, whilst reducing operational and marketing costs. Request Free! |
| Measuring your customers' happiness with NPS surveys is great place to start, but unfortunately too many companies stop there. It's time to take an active role in inviting your Promoters to help you increase leads, generate more revenue and reduce churn through advocate marketing. This eBook by Influitive and Waypoint Group features best practices for identifying and inviting your advocates into an advocate marketing program. It also contains insights from 10+ B2B marketers based on their experiences identifying and inviting advocates into their highly successful advocate marketing programs. Request Free! |
| According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. When it comes to trust, BazaarVoice reports that marketers may as well eliminate their own brand websites as a source of customer trust. Only 16 percent of US consumers said they trust the content on a brand's website compared to 51 percent who trust content generated by other users. Today's digital currency is arguably authenticity. Yet far too often, brands opt for content marketing strategies that only use new social channels to distribute traditional push-marketing content. As we calculate return in the form of views, clicks and the potential audience at the ready to consume our content, are we missing a greater, more rewarding (read: revenue-rich) measure of return? What attracts customers—especially the digitally dependent, savvy millennial—is not just content. It is the delivery of authentic, unvarnished content from their peers. Over the years, the debate over the brand viability of user-generated content has raged on. But as the new connected consumer and this age of the “Internet of me” take a tighter grip, marketers must start looking at how content intersects with authentic storytelling. Join the CMO Council for an interactive, one-hour webcast that will invite industry experts in content marketing and user-generated content, along with brand leaders effectively leveraging authentic storytelling as part of their content marketing strategies, to share how and where brands can capitalize on this return on authenticity. Some of the topics to be covered include:
|
How can you get your content seen by millions? In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion. In this eBook you will learn:
The information outlined in this eBook lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. Request Free! |
It came as a complete surprise to the web marketing industry and, other than saying that it will affect 90% of queries, Google has offered very little about how it will impact search traffic. Details are slowly emerging and they are indicating that Hummingbird will have a significant effect on the pages that Google selects from its index and it will also change the way that results are presented to users. Combining statements from Google along with research from top search bloggers, this guide provides an important roadmap for web marketers who need to keep up with the present and future states of search marketing. This Marketer's Guide places Hummingbird within the larger context of Google's evolving search system. It focuses on the effects of Hummingbird's semantic approach to search. Highlights:
Along with your free marketer's guide you will be kept up to date on new developments in search, social and all of web marketing via the email newsletter from Who's Blogging What. Request Free! |
| The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:
Request Free! |
| The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:
Request Free! |
| As mobile device proliferation has given way to increased cross-device interactions, and the always-on nature of digital has enabled nearly uninterrupted real-time content consumption, marketers face more challenges than ever in creating engaging customer experiences. Not only has competition for customer attention increased, but years of innovation have raised their expectations of what those experiences should look like. In this latest white paper, we'll help you make sense of rapidly evolving customer behaviors, discuss the changing role of social media, and provide strategies for building engaging and interactive social experiences on the digital properties marketers control. They'll also explore:
Download Social Marketing, Redefined: The Death of Organic Reach and the New Customer Data Imperative, to learn how you can improve the efficiency and effectiveness of your social marketing strategy. Request Free! |
| We know it can be confusing to sort through all the available solutions. And we know that every company has different marketing automation needs. But here's one thing we can say to anyone weighing their options: if you opt for the wrong solution, you're likely to regret your decision. In this eBook, we'll explain why. Request Free! |
| Is your content's ROI a mystery? You won't need a detective to solve the case! In this eBook, we'll walk you through our tried-and-true process for finding the ROI of your content marketing, and give you the metrics you'll need to measure. Download our eBook to reveal how you can:
Request Free! |
| Just getting your messages to recipients is not enough; you have to give subscribers reasons to engage with those messages. This means abandoning the idea of batch and blast and entering into a relationship-oriented mindset that continuously builds engagement with consumers, one by one and over time. Download this eBook and learn:
Request Free! |
Manufacturing Demand: The Principles of Successful Lead Managementteaches you how modern marketers and forward-looking organizations are leveraging cutting-edge systems like marketing automation, CRM, and analytics to better align sales and marketing and achieve breakthrough revenue gains and customer growth. Marketing guru David Lewis, CEO of DemandGen International, provides you with the key practices and principles for creating your own demand-generation factory including:
David provides clear, actionable tips and recommendations for success incorporating real-world case studies on how leading companies are achieving tremendous results applying these principles of successful lead management. Request Free! |
Data normalization should take place at the very beginning of the lead management workflow while continually running in the background to ensure the data is clean, complete, and meaningful. This solution brief outlines the key role of data normalization and accuracy in your marketing automation strategy by covering:
Remember, data is the fuel that runs your marketing automation engine...so don’t let your engine run dry. Request Free! |
 | 300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications. This whitepaper introduces fundamentals of micro-segmentation for the credit card industry to utilize this wealth of information. Request Free! |
An online shipping plan can help you address key considerations, assess packaging needs and select a carrier that can accommodate your needs as well as your customers' needs by providing:
These 10 questions will help you develop a useful shipping plan that will save your company time and money. Download this guide to learn more. Request Free! |
| Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, featuring key insights from author, blogger and analyst, Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
Request Free! |
| In today's relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important as consumers continue to find experiences with brands frustratingly inconsistent when interacting across different channels. Download the eBook to find out why true personalization matters and how:
Request Free! |
Google SERPs have greatly evolved over the last decade, and as a result, so have the ways in which searchers have been conditioned to behave. Organic listings have been a longstanding KPI for online marketers. In 2014, however, new Google SERP elements are shifting priorities and driving changes in strategy. In a nutshell: it’s not always about getting the #1 Google ranking anymore. User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm…all are pieces of an increasingly complex puzzle. The goal of this research? To help you improve your odds of being seen—and clicked on—by the right audience. Request Free! |
| From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today's social realities. Includes 15 big media and brand examples. If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It's even packed with fresh strategy inspiration from 15 different global brands and media properties. In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media's evolution — including current themes like pay to play, digital integrations, social TV, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and real-time marketing. Wherever your social strategies take you, make sure The Social Media Pocket Guide is along for the ride. Request Free! |
| Is your “do what it takes” attitude helping or harming your sales team? Savvy sales leaders are taking a more holistic approach to B2B sales management. Sales practitioners no longer care just about acquiring new business; they want to do it effectively. How are the Best-in-Class managing to accomplish that goal? Find out for yourself by reading our new report, “Price Optimization: How Best-in-Class Performers Add to Both the Top and Bottom Lines.” Request Free! |
| Life is moving a lot faster these days, and nothing represents that more than the ever-evolving area of ecommerce fulfillment. Customers expect their orders to be processed and shipped as quickly as possible, and it can be difficult for organizations to keep up with that demand. Companies need more dynamic, real-time order-to-fulfill capabilities and multi-modal mobile technologies within the modern warehouse in order to meet those expectations. Learn more about these new pressures, and the ways in which organizations are dealing with them, in our new report “Multi-Modal Mobility - Ecommerce and All Channel Fulfillment.” Request Free! |
From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.
Request Free! |
You'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.
Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing. Request Free! |
The Essentials of CRM, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.The following kit contents will help you get the most out of your CRM research:
Request Free! |
Any retailer will tell you that giving customers new ways to purchase a product is always a good idea. But with the abundance of available commerce platforms, an even better idea is to make sure the channels you choose are not only manageable but also add business value. This free Stitch Labs Guide offers helpful tips to tame the complexity of multichannel sales growth, such as:
Learn how to increase your sales channels without increasing your business complexity. Download this free guide today. Request Free! |
From gathering data to building customer loyalty to closing a sale that's on the verge of stalling, more and more retailers are turning to free shipping as a way to grow their online business. This free Stitch Labs Guide highlights the strategy and power of a free shipping offer by exploring:
Learn how to increase revenue and get expanded business insight by utilizing a free shipping offer on your e-commerce site. Download this free guide today. Request Free! |
In order to manage their teams successfully and hit their revenue number, sales leaders must carefully measure their individual sales reps’ performances. For many sales managers, this process begins in Salesforce.com, which has become the go-to tool for tracking, measuring and ultimately improving sales rep performance. But like any powerful tool, Salesforce is only as effective as the person using it. If you want to better leverage Salesforce.com and get more from your team, you need to understand the most essential sales metrics. In this eBook, we will focus on key Salesforce.com sales metrics in three key areas – activities, sales pipeline and sales results – so that you can go beyond scratching the surface of sales management and start digging into the metrics that truly matter. Request Free! |
With 12.7 billion annual orders and 255 million annual active buyers, Alibaba is a force that Western retailers can't avoid for much longer. As Alibaba extends its reach to US shores, you'll want to know how the company will affect your business — and your consumers. For example, unlike Amazon, Alibaba doesn't compete with its retailers. Alibaba is a complicated company composed of dozens of business entities. This new eBook from ChannelAdvisor breaks down the ecosystem and provides a snapshot of the e-commerce giant, including:
Request Free! |
Ordinarily, adding sales channels and growing sales make executives very happy. But sales growth does not always translate into additional profits. "Too much of a good thing" springs to mind when you’re required to fulfill increased demand with a distribution system that was already at or over capacity. Neglecting the back end of the business can undermine new channels, increased market share and sales growth. This white paper looks at the questions to ask in order to ensure your growth isn’t going to break your business and will start a conversation that proactively positions your company for future success. Request Free! |
It seems like every day another website is being penalized by Google for black hat SEO strategies - including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do? This whitepaper is for marketers who manage websites that have received a penalty for unnatural links. It will explain what is considered a bad link, how to remove those links, and how to request a penalty removal. Request Free! |
