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Is video a core component of your global communications strategy? Take a look at some of the best practices behind effective video integration. Request Free! |
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Sales and use tax have taken on an unprecedented level of importance thanks to the challenges resulting from multichannel consumer purchases, as well as jurisdictional complexities and ever-changing tax rules and rates updates. Against this backdrop, retailers have found that tax automation can be a powerful resource. In fact, automation of tax processes is the most common means of staying compliant and avoiding audits. This white paper will explain four reasons for retailers to automate the tax process. Request Free! |
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Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their marketing efforts, very few have an answer. Or, they only think of it as applied to predictive lead scoring built with black box algorithms, leaving them with an arbitrary number that’s meant to reflect how valuable a lead is, but with no explanation as to how it was derived. Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences. The result is greater engagement with prospects and customers by offering the right messages to the right audiences in real time. In this webinar replay, we explain:
Check out this highly applicable session presented by Mintigo and Get Smart Content on how predictive marketing and web personalization can power your customer experience marketing strategy. About The Speakers: Tony Yang, Director of Demand Generation at Mintigo Tony is the Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. He is fluent in both English and Chinese. His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football. Ashley Chavez, Director of Marketing at Get Smart Content Ashley is the Director of Marketing at Get Smart Content, where she leads the strategy and execution of demand generation and product marketing. She joins the team with more than 8 years of hands-on experience in managing digital marketing and revenue-generating campaigns for industry-leading B2B and B2C organizations. Before joining Get Smart Content, Ashley oversaw marketing operations and demand generation at Revinate, where she managed efforts that made up more than 40% of monthly revenue contribution. Ashley received her BS in Marketing and Database Management at CSU Monterey Bay. Request Free! |
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How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them. Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life? In this on demand webinar, we hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
About The Speakers: Russ Glass, Head of Products at LinkedIn Russ is the Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president and CEO of Bizo, a B2B audience marketing and data platform, which he led from its founding in 2008 to a $50 million+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175 million in 2014. Russ is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. He is also the co-author of the book “The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits”. Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions Megan is a sales and marketing thought leader with more than 20 years of industry and professional services experience. She leads SiriusDecisions’ Account-Based Marketing (including Customer Experience) and Marketing Operations services. Her best-practice knowledge began when she was a consultant with several leading companies including Satmetrix, Peppers and Rogers Group, and Gartner. She also spent five years as a manager of sales and marketing at Praxair. Megan received an MBA from Cornell University and a BA from the University of Connecticut. John Bara, President & CMO at Mintigo John Bara specializes in fast growth marketing with 25 years as an executive in Silicon Valley. Prior to Mintigo, John held CMO and SVP of Marketing roles at companies including XenSource (acquired by Citrix for $500M), Interwoven, Thismoment, and Genesys Telecommunications Labs (IPO, acquired by Alcatel for $2B). John also held a variety of marketing and finance management positions in the microprocessor business unit at Intel Corporation. John holds an MBA degree from Harvard Business School, and a BA from Oberlin College. Request Free! |
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Welcome to the world of predictive marketing. In this guide you will find out why more and more marketers are turning to predictive marketing methods to super-charge 'traditional' marketing techniques. However, since we are still in the early days of predictive marketing, how to choose the best predictive marketing technology can be unclear at best and totally confusing at worst. Request Free! |
| Sales teams require access to sensitive information on the go. They must also receive real-time updates on the insights and additions made by their team members and peers, who may be geographically dispersed. It is for these reasons that deskbound CRMs or Customer Relationship Management software solutions are gradually becoming obsolete. They can't keep up with a dynamic workforce and the Bring Your Own Device (BYOD) trend that has boosted collaboration by equipping employees with a familiar interface they can use without fumbling or inhibitions. Request Free! |
| With CRM software being more widely adopted now, and expected to become a $37 billion dollar market by 2017, it's important to understand how to effectively plan, implement and manage the software within your company. While a powerful tool when used properly, CRM is sometimes considered a waste of money and time, especially by those who misuse it. Continue reading this white paper to learn more! Request Free! |
| CRMs are flexible – that goes without saying. When on-premises packages were implemented, the success rate of deployments was questionable. Now, with the advent of the Software-as-a-Service (SaaS) model, technological improvements and innovations, both in terms of the core software and the different ways in which a CRM platform can be put to great use within a business infrastructure, have accelerated. Request Free! |
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No more layoffs, tyrannical bosses, or the 9 to 5 grind. Freedom awaits you and it begins by saying “Yes” to sales and getting real with Coach David Stern. In ARE YOU FOR REAL?! you will learn how to:
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| Every interaction, every communication, every touch point creates a digital breadcrumb that can put people at greater risk of identity theft. Customers already look to insurance companies for protection and identity theft protection is a logical addition to the portfolio. Request Free! |
| One innovative way to achieve growth—with minimal risk and investment—is through new, relevant product offerings from third-party providers. Request Free! |
| Find out three compelling reasons to offer identity theft protection to your customers. Request Free! |
| To retain your current customers and attract new ones, you need to do more than provide competitive rates and great service. Find out other best practices for growing your business. Request Free! |
| When selecting a provider of identity theft protection services, insurance agents and brokers have a lot to consider. Learn the 8 things you need to evaluate. Request Free! |
| Learn how to engage and retain your customers so that you can continue to grow your business. Request Free! |
| Your customers already rely on you to cover their property, auto and life insurance needs today. Show them you understand new and emerging risks with LifeLock identity theft protection. Request Free! |
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The professional world has finally realized the importance of LinkedIn as a business platform that serves multiple objectives. Besides being a central hub for professional branding, networking and career management, LinkedIn is now becoming a growing source of news, knowledge and opportunity for professionals worldwide. Download this free eBook to get useful information that is just as relevant for employees getting trained on LinkedIn as it is for professionals, executives and business owners trying to derive more value from their LinkedIn profiles.
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| Learn how offering LifeLock identity theft protection can help add value and boost revenues. Request Free! |
| Find out three compelling reasons to offer identity theft protection to your members. Request Free! |
| Find out the questions you need to consider in order to develop a successful non-dues program for your organization's membership. Request Free! |
| Find out 5 key reasons to offer a non-dues, revenue generating program to your organization's members. Request Free! |
| By adding this affordable, industry-leading service, you could strengthen retention and increase revenue. Request Free! |
| Today's members expect more benefits, more appreciation and more value. Find out some best practices to point your association in the right direction. Request Free! |
| The Essentials of B2B Marketing, brings together the latest in information, coverage of important developments, and expert commentary to help with your B2B Marketing related decisions. The following kit contents will help you get the most out of your B2B Marketing research:
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| “Since 2000, 52% of combines in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out.” - Ray Wang, Principal Analyst, Constellation Research Digital disruptors are moving in on traditional organisations with newer business models. No organisation, industry or region will be able to avoid them. Digital disruptors are serving customers with better experiences and in order to compete, established organisations must focus on the customer and optimise each experience at every touchpoint across the customer journey. Request Free! |
| The rapid evolution of technology has made customers more powerful than ever which means that marketers are becoming increasingly competitive as the digital disruption takes hold. Companies that deliver customer experience excellence enjoy significant revenue gain compared to lower performing counterparts. Competing on price, product and services is no longer enough and strengthening and cementing the customer relationship is now top of the corporate agenda. Read this white paper to discover how to achieve customer experience excellence. Request Free! |
| Web Content Management (WCM) is a multi-faceted toolkit for building, managing, delivering and optimising digital experiences. This detailed Forrester Wave model assesses the vendors of WCM and discovers their focus on marketing scenarios, mobile device support and cloud deployment story. Request Free! |
Offline personalization is everywhere and used to increase revenue by focusing on customer service, personal advice and the approach that every customer is unique. This white paper answers the three main concerns:
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Your CMS (Content Management System) should offer:
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution. Request Free! |
| Today, marketing efforts are a precise and well-oiled machine in an endless loop of carefully conceived components that rely on data-intensive sifting to find new marketing opportunities. The path to profit in digital marketing is part science, part art as customer journeys involve highly personal interaction and conversations that occur across multiple channels. Engagement is the secret ingredient to help tell marketers what customers will do next but they can't do this without the tools discussed in this white paper. Request Free! |
| Gartner's 2015 Web Content Management report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore advanced to the top position on the Ability to Execute axis among the vendors evaluated. Download the Gartner report now. Gartner does not endorse any vendors, product or service depicted in it's research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as a statement of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability. Request Free! |
| Marketers have been at the forefront of the digital revolution, and although it's been a tough (but fascinating) journey, most marketers feel now as if they understand and are getting results from digital marketing, and many organizations have changed dramatically over the past few years to accommodate the digital consumer. There really has been wave after wave of digital change, driven by a mix of technology, internet availability, and consumer demand in sector after sector such as retail—shopping online has become easier than shopping in stores. Download this eBook to learn more. Request Free! |
| The modern customer now brings greater expectations and preferences about how and when to engage with brands as they expect a seamless and multichannel experience. Customers expect brands to anticipate their needs and wants in order to build trust and loyalty. But a web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to:
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| For established enterprises, survival hinges on self-disruption. Today, this requires harnessing technology that allows companies to get closer to customers. And it's not easy—as marketers chase customers through multiple, siloed communication channels, customers criss-cross between them, engaging freely to meet their needs and whims. To disrupt, any company must present the right response, immediately, at every interaction across every channel. Request Free! |
| The online economy is ripe with opportunity, but it's also rife with pitfalls that can trip up even the savviest business person. This guide reviews the basics of setting up, securing, and promoting your e-commerce site. With a little knowledge, you'll be well on your way to success in the online economy. Request Free! |
| Download our free white paper - “Increase Conversion Rates with Extended Validation Certificates” and learn how deploying an EV certificate on your e-Commerce website can protect against threats, while showing your customers that they can transact with confidence, helping increase your sites conversion rates. Request Free! |
| Google's popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site's SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This white paper explores how you can improve your ranking and be found by more customers. Request Free! |
Whether it's online banking or ordering merchandise using your cell phone, the world of online commerce requires a high degree of security to protect you during transactions. This book not only explores all critical security issues associated with both e-commerce and mobile commerce (m-commerce), it is also a technical manual for how to create a secure system. Covering all the technical bases, this book provides the detail that developers, system architects, and system integrators need to design and implement secure, user-friendly, online commerce systems.
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| Based on interviews with some of the world's leading experts and drawing from their research, this report assesses the economic impact of hyperconnectivity so far. It examines how businesses have begun to adapt to the new economic environment and explores how customer behavior is changing as well. Request Free! |
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In today’s business environment the only constant is rapid change. Sales compensation plans are one of the most powerful tools an organization has to influence sales behaviors and improve sales performance. That is why it is so critical that an enterprise is agile enough to rapidly adapt to changes in the organization, market, or competitive landscape. Studies consistently prove incentive compensation has the strongest and most immediate impact on selling behaviors. Agile sales organizations can create competitive advantage when they are able to rapidly design and roll out adjustments to incentive compensation plans in reaction to competitive threats, new products, or market changes. The following tips, derived from a long-term study of incentive compensation management, reflect the best cross-industry practices for profiting from the ability to manage change in the incentive compensation plan process. Request Free! |
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Whether for salespeople, brokers, agents, or any other channels – sales compensation plans are critical organizational levers to drive desired behaviors and performance. Yet, when it comes to the management of these plans, many organizations view it as an administrative process rather than a strategic tool for increasing revenue and profits. Most companies are saddled with the effects of poorly managed sales compensation plans. Sometimes, from the surface, it may seem that everything is under control. However, when you take a closer look, there are almost always areas for improvements The following study article – which is based upon an analysis of more than 100 companies with large sales forces – examines the problems that occur during the design, implementation, and management of sales compensation plans that cause breakdowns Request Free! |
| This paper discusses how online businesses can instill trust and confidence in their websites, protect valuable brands, and safeguard customers' sensitive information. It is critical to choose e-commerce security solutions that continually evolve and extend to address a range of ever-changing needs. SSL-based security platforms with solid track records of meeting new challenges are the best way to defend, and future proof, e-commerce environments against a growing and dynamic Internet threat environment. Request Free! |
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Resolve disputes before they become chargebacks to lower costs and boost your bottom line Chargebacks may not literally cost an arm and a leg, but they DO have a crippling effect on Issuers and merchants alike. It’s a $40 BILLION dollar problem lurking behind every transaction. Add to that increased pressure from market forces and regulatory agencies, and the trickle down impact of increased costs hits everyone – including consumers. Everyone wins when Merchants and Issuers play as a team Keeping up with emerging technologies and increasingly strict regulations and standards takes its toll on merchants and Issuers striving to maintain compliance and protect payments against fraud. Disputes that turn into chargebacks increase operational costs for both Issuers and merchants, which can ultimately lead to higher fees to merchants and prices on the consumers’ end. Merchant-Issuer collaboration benefits everyone Data sharing between the two facilitates quick, seamless dispute resolution – allowing merchants to resolve the issue directly with cardholders and protecting Issuers from increased operational costs and poor customer reviews. Learn why collaboration is important to the payments ecosystem and how you can become part of a proprietary network that protects payments from costly chargebacks and helps increase profits. Download our latest white paper: “Why “Everyone Wins” when Issuers and Merchants Collaborate” to see how working together to resolve disputes has positive impacts that trickle down to every part of the payments ecosystem. Request Free! |
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Not a single day looks like the other when you deal with Sales Operations. From territories and channels, to incentive compensation, quota setting, data analytics and communications – the burden of Sales Operations on sales organizations has never been heavier. And how could it not, when sales forces are globally expanding to support business growth? Almost 7 in 10 companies plan to increase the size of their sales force in 2015, so every sales ops department should brace itself to face even more work in the coming years. The traditional approach to solve sales operations’ burden has been Sales Performance Management software. Various computer programs – some more advanced that others – have joined the tight competition to win sales operations’ ‘heart’, and be the ones to help them calculate incentives, dig up data about territories, channels, and analyze performance metrics. However, software is just a starting point and an enabler. Only half of sales technology buyers achieve expected ROI, according to SiriusDecisions. Research shows that software limitations are present in many industries, and any software-centric approach comes with serious constraints to enterprises. Lasting gains are realized when software is combined with business process management. Request Free! |
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You’re leaving money on the table without a menu designed for success. There’s a real psychology to menu design that any restaurateur can use to increase loyalty and profitability. What drives a customer to order the burger versus the filet mignon has a lot to do with how you lay out your restaurant menu, and if you’re being strategic about it. The best brands design their menus to drive sales and increase customer loyalty. The best brands know all about the psychology behind menu design - what drives a customer to order the items they do? These 8 menu design tweaks will give you the knowledge the best brands have, so you can make more money and bring in more loyal guests. Request Free! |
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This eBook by bpm’online gets a closer look at how to increase win rates by aligning marketing, sales and service. Do you know that 75% of companies drop leads that aren't ready to make an immediate purchasing decision, but 80% of the prospects labeled “bad leads” by sales teams actually make purchase within 24 months? Bpm’online, a premium vendor of process-driven software for marketing, sales and service, deeply studied the issue and came forward with the fundamentals on how to maximize revenue by sharing data between key business departments. Download the eBook to learn how connecting the dots between marketing, sales and service helps to nimbly manage a complete customer journey. Request Free! |
In this tip sheet, you'll learn about Instagram's unparalleled growth as well as how to:
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Take control with Cision's “8-Step Guide to Social Media Crisis Communication.” With this step-by-step tip sheet, you'll learn to stop crises while building brand reputation. You'll also discover how to:
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Successful retailers experience an average increase of 5.4% online traffic from social networks. If you have not implemented a social strategy for your business, you may be missing out on potential customers. With a smart social strategy your retailer website can:
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Successful organizations use social media marketing as a business tool to acquire new customers and run smarter digital marketing campaigns. This free report highlights:
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