Best Practices for a Lead Management Strategy

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert. Request Free!

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The Rules of Engagement on Facebook

Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior. Request Free!

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10 Ways Sales Benefits from Marketing Automation

Marketing automation gives sales teams not only new and expansive visibility into the buyer’s journey, but the ability to effectively engage with their hottest prospects and close more deals. In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates. Request Free!

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Turning Your Website Into a Lead Generation Machine

Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario. Request Free!

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10 Tips for Creating Social Engaging Social Content

You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content. Request Free!

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5 Ways to Integrate Social Marketing Across Marketing Channels

Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy. Request Free!

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Attraction 101: Content Marketing

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads. Request Free!

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How to Make Any Content SEO-Friendly

Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines. Request Free!

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How Big Data Can Solve Marketers' Social Engagement Challenges

In the world of consumer marketing, social media rules. Many B-to-C companies are trying to take advantage of this phenomenon by setting up dedicated teams to monitor individuals’ comments and provide timely responses. But without tying the "unstructured" data obtained through social media channels to other sources of information about the customer, are these companies really leveraging their data effectively? Read this industry article, "How Big Data Can Solve Marketers’ Social Engagement Challenges," to learn about: Why Big Data is an asset, but packs even more punch when it’s tied to other customer data sources How to combine Big and Small Data to automatically generate timely, relevant interactions via the customer’s preferred communication channels The importance of finding a Big Data solution that resolves data disconnects and empowers marketers to deliver better customer experiences Stay on top of the latest trends by reading this timely article. Request Free!

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Customer Engagement: Moving from Buzzphrase to Business Value

Everyone's talking about customer engagement, and what it takes to get the attention of today’s always-connected, digitally empowered consumers. The good news is that as consumers connect with brands through an ever-expanding array of channels, more data is available about them than ever before. Yet harnessing this data to create relevant, highly personalized customer experiences continues to be a challenge. So what can marketers do to embrace this opportunity? And how can technology help? Read our white paper: Customer Engagement: Moving From Buzzphrase to Business Value. You’ll learn the three core competencies needed to harness the power of customer data to engage customers, improve loyalty, and drive business results. Request Free!

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The Forrester Wave: Web Content Management Systems

Web Content Management (WCM) has evolved radically as it has now forms the backbone to Experience Management platforms that manage, deliver and optimize experiences across every step of a customer’s journey. The Forrester Wave is Forrester Research’s evaluation of vendors in a software, hardware, or services market, written for the role professionals they serve. With a rigorous assessment process using thirty-five different evaluation factors, Forrester Research appraised WCM solutions from ten vendors. Learn how Sitecore achieved a leader position for the Sitecore® Experience Platform™ and why Forrester Research believes web content management should be ‘the bedrock of your business technology agenda’. Request Free!

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Digital Clarity Group -- Successful Customer Experience Calls for Customer Insight

Because consumers know what they want, everything within reach must be customized and relevant to fit their needs. From the report: "Providing the desired web experiences is hard enough, but consumers are already looking for, and favoring, companies that can offer consistent and coherent experiences across multiple channels and for the entire extent of their customer journey." In this report, learn about: Empowered consumers and the dream of personalized interactions Meeting the demand for great customer experiences Responding to needs: insight is good, action is better Register now to access this free report and get great insight on your customers. Request Free!

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COLD CALLING IS DEAD, Thanks to LinkedIn

It's amazing how powerful a simple idea can be. Ken Krogue, president and founder of InsideSales.com, and Steve Richard, co-founder of Vorsight, created a webinar called “The Science of Using LinkedIn, Technology, & Social Selling for Cold Calling.” The two well-known sales leaders teamed up to share little-known tips that are generating big results right now. Request Free!

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5 Steps To Launching an Employee Advocacy Program

No matter how expert your marketing and PR teams are there are physical limits as to how much time they can spend on social media engagement. Launching an employee advocacy program is a great way for a company to reach a wider audience with a more authentic approach. A successful advocacy program can also result in a more productive team, a higher level of audience engagement, and a new lead source for your sales team. Download the eBook to learn how. Request Free!

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The Essentials of CRM - Free Kit

The Essentials of CRM, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.The following kit contents will help you get the most out of your CRM research: Just The Way They Want It! Delivering The Exceptional Digital Experience Customers Expect Forrester's Market Overview: Employee and Customer Authentication Solutions 5 Tips for Success with Customer Analytics Request Free!

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Driving AdWords Leads In Salesforce and How to Measure Results

Optimizing campaigns based on ROI allows B2B marketers to make decisions based on what drives revenue rather than what drives leads. This guide is for B2B companies investing in PPC who want to optimize campaigns based on lead to revenue tracking information. Getting end-to-end lead tracking information has been difficult for B2B marketers due to long sales cycles and lack of integration between Google Adwords and CRM's like Salesforce. Table of Contents Understanding The Basics Research Great Keywords Create Relevant Campaigns Bidding Appropriately Using Ad Extensions Convert on Landing Pages Connect Your Data To CRM Opportunity Records Build ROI Reports in Salesforce Optimize Based on ROI Request Free!

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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions. The following kit contents will help you get the most out of your Marketing research: The Social Marketer's Guide to Pinterest The Business Value of Creating Exceptional Digital Experiences The Quick Guide to Conversation Analytics Guide to Avoiding 8 Time-Wasting, Deadline-Missing, Infection-Spreading Workplace Zombies Request Free!

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The Essentials of Social Media - Free Kit

The Essentials of Social Media, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions. The following kit contents will help you get the most out of your Social Media research: The Business Value of Creating Exceptional Digital Experiences The Quick Guide to Conversation Analytics The Good Push Index Request Free!

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8 Surefire Strategies for Monetizing Your B2B Website

You know your industry. You know your audience. But do you know how to make your B2B website start making more money for you? If you rely on affiliate programs or pay-per-click (PPC) advertising for all or part of your revenue stream, you already know that the hours and dollars you spend on content creation and search engine optimization will be spent in vain if the traffic you drive to your site doesn't purchase from your affiliate merchants, click on your banners, or follow the links in your contextual ads. Hundreds, if not thousands, of white papers and websites offer tips for optimizing your content and driving traffic to your B2B site or blog, and we won't attempt to cover those topics here. What we will do is present specific strategies for easily converting the traffic you have today into significant, reliable revenue for your site. Whether you target software developers or sales managers, gadget heads or genetic engineers, the proven strategies outlined here will help you transform your B2B site from a labor of love into a money-making machine. Request Free!

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10 Ways to Improve Your Content Marketing Today

Great content shows that you understand the customer and their problems and that you want and are able to help them. Freely give away advice and information. If you can address the issues your prospects care most about with a solution or perspective in which your company has real expertise, customers tend to respond positively, becoming loyal supporters, even evangelists. Find out how to: Focus your content on the target customer Gain the most possible exposure for your content Make your content impactful Request Free!

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7 Pains Holding Back Your Content Syndication Campaigns

Content syndication is an incredibly important, arguably vital, component of every effective content marketing strategy. However, the success of your program is NOT guaranteed. Have you experienced these problems with your content syndication program? Not getting enough new leads for your sales team Facing immediate competition on the leads you do deliver Poor quality leads (bad phone numbers, emails, out of date information, etc.) Lead delivery problems If any of these sound familiar, then you should read this free paper from NetLine, the Leader in B2B Lead Generation. Request Free!

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8 Ways to Create More Effective Lead Generation Programs

Savvy marketers understand that to reach these new customers, they must develop thoughtful, engaging, and helpful content that enables today's prospects to find them. Once they've been discovered by prospects, they must skillfully nurture relationships with them. Download this Information Brief to learn: How to pick a B2B Syndication Partner How to determine the best filters and targets How to deal with your leads once you get them How to create content designed to generate quality leads Request Free!

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How to Make Your App a User Habit

Dating apps are extremely successful at encouraging people to make using their apps a habit. This level of engagement should be the envy of other industries, so our digital strategists dug into why these apps succeed. Download now to find out: How to build a lasting relationship with users Tactics to make the first app experience welcoming and delightful How to gamify the experience to the benefit of engagement and retention Request Free!

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Pushing Retail: Urban Airship's 2014 Holiday Recap

Mobile's impact on the holiday season soared in 2014. Mobile accounted for 16% of retail sales in this time period, with spikes on key dates as high as 29%. This best practices guide details how mobile app messaging and engagement strategies propelled retailers in 2014. It uses data spanning two years from 150 leading retail apps, and encompasses campaigns and communications comprising more than a billion mobile app messages. Download this report to learn: Why mobile apps accounted for 86% of the time spent using mobile devices. How to use mobile app messaging to reach customers. How and when consumers responded to mobile app messaging. Request Free!

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Top Insights for the World's Leading HR, Finance, IT, Sales, Marketing and Operations Executives

In CEB’s Top Insights Report, discover five critical trends that are shaping the business, and how the best companies are addressing key functional challenges to drive performance. This whitepaper addresses the five critical trends identified through research and conversations with thousands of executives in organizations around the globe: Changing Nature of Work Changing Needs of Internal Clients Changing Nature of the Consumer Changing Nature of Business Customers Changing Impact of Information All of these changes have significant implications for executives managing their functions. Many executives often recognize change too late or misunderstand the implications of those changes for their teams. Unfortunately, those misses cost organizations greatly in terms of direct, indirect, and opportunity costs. This whitepaper explores the resulting challenges of these trends with 25 functional insights across HR, Finance, IT, sales, Marketing, and more. Request Free!

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Paper Wars 2014 - An Update from the Battlefield

Watch now to learn get an in-depth look at the amount of paper in the office, the battle plans to remove it, digital mailrooms and multi-channel capture, and the influence of mobile and cloud. Request Free!

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Gleanster Deep Dive: An Intro to Big Data for Marketers

Today, with the explosion of emerging digital channels, marketers are overwhelmed by an abundance of data, but technical limitations in legacy marketing technologies make them incapable of transforming massive volumes of customer data into actionable strategy and relevant customer engagement. This white paper from industry analyst Gleanster explains: What’s preventing CMOs from leveraging their customer data The fundamentals of Big Data and why it matters to marketers Why multi-channel marketing requires companies to embrace Big Data The competitive advantages data-driven marketing organizations can achieve Request Free!

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11 Most Common WordPress Mistakes And How To Fix Them

You've installed WordPress but where do you go from there? This guide will show you exactly which mistakes to avoid and how to fix them. These are mistakes you don't want to have to learn the hard way. By downloading this free guide, you agree to receive regular updates from WP Superstars. Request Free!

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How to Ignite Your Sales Team to Drive 10X More Leads with Social Selling

Today's modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According to DemandGen, 77% of buyers won't even speak with sales until they have performed their own research online. Marketing teams that are succeeding in this new era are empowering their sales team to connect with buyers via social selling. Download the eBook to learn: How to drive more opportunities and close deals with social selling How to easily and efficiently train your team to sell on social How to position your sales force as thought leaders Proven social selling best practices from leading brands Request Free!

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How to Measure and Fix Your 'Leaky' Marketing Funnel

Instead of funneling prospects into becoming customers, it’s more like throwing gumdrops at the wall hoping they don’t bounce off. It’s time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a “leaky” funnel. Request Free!

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6 Tips For Hitting Quota While Doing More With Less

More organizations are measuring sales performance in terms of both revenue and margin impact. It's not enough to hit quota, you have to do it profitably, often with limited resources. Organize and plan your strategy for hitting quota. Focus on the right customers to unlock massive sales potential. Stop customers from paying too little for your products. Keep reps focused on following your sales process. Make data-driven adjustments to your tactics. Request Free!

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Adobe Digital Publishing Suite, Analytics Service

With the spread of tablets and mobile phones, mobile apps have become essential tools to engage audiences — and drive business growth. The rapidly evolving mobile environment makes it difficult to measure user behavior, assess audience needs, and leverage that data to create targeted content. This white paper shows how the integration of Adobe Digital Publishing Suite and Adobe Analytics helps organizations: Learn how content is consumed Automatically measure reader interaction without manual content tagging Improve the effectiveness of apps used for corporate communications, brand engagement, and sales enablement Demonstrate greater return on investment from mobile strategies Request Free!

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Closing the Deal: The State of Sales Enablement

It's clear that mobility is changing the way companies do business — including how they approach sales. Adobe commissioned a survey of more than 1,000 sales and marketing managers in the United States and Europe, regarding their attitudes and beliefs about sales enablement. See whether you're leading or lagging — and what you must do to get ahead of the curve. The survey found sales and marketing professionals believe: They must reinvent their sales enablement strategy and embrace technology to stay successful It's easier said than done. The biggest challenges are: training sales staff, ensuring sales teams communicate effectively, and measuring sales effectiveness Mobile sales tools are the key to future success Request Free!

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Solve Business Challenges with Predictive Analytics

The true promise of discovering insights in your data is using it to predict the future and gain a true competitive advantage for your business. SPSS Statistics helps you leverage the insights hidden in your data to solve business challenges and improve operations, here are the top five benefits of predictive analytics: Achieve competitive advantage New revenue opportunities Increased profitability Improved customer service Enhanced operational efficiencies Request Free!

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The Essential Sales Kit for 2015: Including 'Revenue Disruption' (Valued at $16.99) FREE Now!

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. But with this book, you'll find a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. This essential kit offers a wide range of Sales resources and research for Sales professionals: Revenue Disruption (Valued at $16.99) Free for a Limited Time E-Signatures and Sales: How IT Can Enable the Business to Close Sales Deals Faster 10 Ways Sales Benefits from Marketing Automation The Salesforce User's Guide to Pipeline Management Request Free!

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The Innovative Sale

Drawing on his background in art and design, sales consultant Mark Donnolo explains what creativity involves and how to master it. He lays out a comprehensive, detailed “Innovative Sale” program that salespeople can implement to develop unique, appropriate sales solutions for their customers. In this summary, you will learn: How the “Innovative Sale” approach helps salespeople devise creative solutions for customers How to apply six principles from the art world to become a better salesperson How to design an effective sales value proposition Request Free!

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Forrester's Reinvention Roadmap for Customer Experience

Reinventing your customer experience “ecosystem” is not easy, but it is possible. In this report, Forrester explores how major brands like McDonalds, Delta Airlines and Verizon are attacking one of the most important marketing needs of our time: delivering exceptional customer experiences that also create revenue. A snapshot of what you'll learn: How to deliver value through a customer experience ecosystem The process of understanding your own ecosystem, and how to transform it How to organizationally align & manage new customer experience initiatives Why silos are a death strike to progress How holistic thinking trumps short-term fixes Looking for a roadmap to customer experience success? Get this Forrester report now! Request Free!

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Forrester's 5 Pitfalls to Avoid When Executing a Retail Ecommerce Strategy

To succeed in today's hyper-competitive retail market, every ecommerce brand needs an online retail playbook with proven, tested strategies. This report from Forrester is one of the most important chapters every ecommerce marketer needs to have in their toolkit. Download this Forrester report courtesy of Sailthru to learn: Why organizational silos inhibit omnichannel strategies Success stories on how brands align their C-suite to champion innovation Insights into the crucial role of recruiting the right talent How to exceed customer expectations in order to build long-term value Whether you are new to online retail or an online retail veteran, download this report to develop or confirm your 2015 strategy! Request Free!

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Spotlight: 8x8 Virtual Contact Center

In this new Spotlight, our independent technology specialists investigate 8x8's Virtual Contact Center solution and give you the facts, so that you can decide whether this could be the right system to support your operations and give your customers the level of service they deserve. 8x8 Virtual Contact Center Spotlight covers: Main features, like FAQ Knowledgebase Benefits and possible disadvantages Recommended buyer And much more! Request Free!

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The CRM Demo Handbook

There are many options to choose from with varying features, benefits and prices. How can you figure out which one is right for you? This is where CRM Demos come in. We have provided a 7-step checklist, which tells you how to streamline the CRM demo process and find the best provider. The paper will teach you what to do first when shopping CRM providers. Next, it will overview the actual demoing process. Lastly, learn the recommendations for following up on demos, making a choice and the next steps you should take. The CRM Checklist has been created to ensure you end up with the best CRM product for your business. Request Free!

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CRM Solutions for SMBs

If you are here, you most likely operate a small to medium-sized business, which you're looking to optimize to increase efficiency and profitability. If so, you have come to the right place. By downloading this paper, you will learn the main benefits that CRM software solutions have to offer, as well as advice on selecting the proper solution for your specific business. Find out the main challenges other businesses have faced when choosing a CRM software, from manageability, mobile compatibility, and implementation, to customer communication methods and limited customization options. Then find out how to prepare and overcome those challenges to find the right solution. Regardless of the industry your business is in, how many customers you have or how specifically tailored you need your CRM solution to be, this paper offers advice to help you find the right solution. Receive this paper and take a step toward a more efficient, customer focused and profitable business. Request Free!

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How CRM Improves the Way We Nurture Leads

Do you know that 50% of leads are qualified to purchase but not ready to buy? Are you aware that 80% of these reluctant buyers eventually commit within 24 months? If not, you may be losing a lot of revenue or worse still, handing leads on a silver platter to your competitors. Lead nurturing is the process by which prospects that aren't ready to invest right away are kept engaged and interactive with the help of informative and educational content. And that's where an efficient CRM solution becomes critical! Our white paper takes a look at: The best practices of lead nurturing The critical difference between MQL and SQL, and how to elicit co-operation between your sales and marketing departments How a CRM is critical to implementing a successful nurturing strategy And much more! Request Free!

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Using CRM Creatively

For many, CRM's name explains its full function -- managing customer relationships. But we beg to differ. Our CRM expert offers a different perspective on your current or future CRM system. Practically any industry or activity can benefit from a CRM solution provided it is implemented with imagination and dedication. We'll give you some real-world examples of how CRM solutions have been applied to a particular business in creative ways, paying for itself many times over for the companies that do it. In addition, we'll provide you with useful information regarding CRM usage, including: The cost of face-to-face calls (and how CRM can help reduce costs) Customer Insight (CI), Customer Dynamics (CD), and other key terms And much more! Perhaps reading this paper will inspire you to begin generating more value with your CRM solution. Find out today! Request Free!

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Turning CRM Data into Customer Knowledge

What many businesses don't realize when they're making that investment is that the data generated by their CRM solution is not necessarily the most straightforward or simple to decipher. Because of this, many businesses may miss out on the wealth of knowledge they can gain from CRM data. With our new how-to guide, you can avoid this issue. Our CRM expert will give you detailed information on how to utilize your CRM data to understand and create business plans in the following areas: Customer behavior Target marketing Sales improvement And many more! Request Free!

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Top Tools for Sales: SFA Focus

But what are the exact methods a business can practice to get the most out of a SFA system? This is where our newest white paper comes in. Delve into our vivid examples and extract the details necessary for optimizing your existing SFA system, or use this as a step-by-step guide to purchasing and implementing a new SFA system, including: The role of SFA in anticipating customer needs and demand The role of SFA in improving customer service and CRM And much more! Request Free!

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Top CRM Functions Requested by Sales Professionals

Tailoring your CRM solution with your sales team in mind can create a positive ripple effect in your business, since CRM improves overall business by increasing sales growth and cutting costs. Our newest white paper details what many sales professionals want from their CRM solutions and why these functions will make such a big difference for your business, including: Built-in reporting Lead nurturing and lead scoring Mobile CRM And much more! Request Free!

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The Contact Center Selection Checklist

In this paper, the aim is to remove the clutter and help you understand what is critical to selecting a great contact center and turn this investment into a profit. This will cover: Contact Center basic requirements Process improvements Qualities of a great contact center And much more! Request Free!

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How to Drive a Successful Modern Sales Organization

Barry Trailer, Managing Partner and Co-Founder of CSO Insights, and Emil Fernandez, Vice President Oracle Solutions at Perficient will be executing an exclusive case study webcast. Learn proven strategies to help your sales organization achieve success, including key research from CSO Insights' new 2015 Sales Performance Optimization study. Get the scoop: The latest processes, strategies and the technologies best-in-class sales organizations are adopting to improve sales results Steps Perficient is taking to define their sales methodology and accelerate the company to their next level of growth How Perficient is leveraging Oracle's integrated suite of business applications to drive a more efficient sales organization Don't miss this opportunity to participate in this informative discussion and live Q&A session with top sales effectiveness experts. We look forward to having you join us. Request Free!

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2014 Sales Compensation and Performance Management Study - Key Trends Analysis

As part of this research effort, 800 companies worldwide were surveyed to collect information on upwards of 70 SCPM related metrics to understand what's going on in the area of sales compensation and performance management. Request Free!

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Sales Compensation Management - Ventana Research

Download and read the “Sales Compensation Management: Improving the Impact of Pay and Incentives to Maximize Revenue” research report executive summary now. Request Free!

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