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Orange has transformed its business strategy into a data-driven, money-making enterprise. FACT. In this latest interview Geoffrey Zbinden, Vice President Big Data Analytics & Customer Base Management at Orange explains to us how they achieved this. Request Free! |
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88% of respondents to a 2014 Accenture survey think that companies who don't embrace digital will lose their competitive position and eventually face extinction. To save your company from this fate, find out how to gain company-wide commitment to digital transformation to future-proof your organisation and meet changing consumer demands. Request Free! |
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Designed to help you set strategies, prepare for change management and benchmark your experience and success with other industries to improve your engagement with your customers. Request Free! |
| What's great about electronic signatures is just about anyone can start using them now, for personal or business use. You don't need expensive new software or hardware. You can add “Sign Here” tabs to any contract or form in just a few clicks. Service-based businesses like law firms, maid services or web design agencies can benefit, or not to mention any business that would like to lock in pricing quickly with a vendor. When it comes down to it, electronic signatures are for anyone who's looking for an affordable, convenient way to finish the day-to-day business—and the freedom to enjoy life. Request Free! |
| The use of mobile devices for signing is accelerating, and companies that adopt mobile eSignatures have a competitive advantage over those who don't. Close deals faster. Reduce cost. Improve visibility, control and compliance. Enhance customer satisfaction. Request Free! |
| Gartner clients rank customer self-service as a top-five customer service trend for the year. Customers can go further down the customer journey without a human engagement than ever before. In this complimentary Gartner report (brought to you courtesy of Zendesk), you'll learn why customer service leaders must increase channel alignment, make knowledge critical, and use data to predict behavior. Request Free! |
| The modern customer prefers to learn where to find information, rather than actually memorizing it. This complimentary Forrester report (brought to you courtesy of Zendesk) details why these digital-focused customers think and behave differently than preceding generations and what businesses should look for in customer service technologies to deliver outstanding customer experiences to this new breed of customer. Request Free! |
| This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans. You'll learn about building an analytical framework for marketing that will help you:
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| In marketing, you can't necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA (which provides insurance, banking, investment and retirement products and services to US military members and their families) used analytics from SAS to evaluate its marketing efforts and return impressive results. Request Free! |
| But many new ideas are emerging for how to create both unique and superior customer experiences that make a difference. This Harvard Business Review research paper examines how forward-looking organizations take a strategic approach to the customer experience, including how to design, implement and manage the customer experience in a disciplined way; overcome channel and data challenges; and develop best practices around customer understanding, measurement, design and strategy. Request Free! |
| The way marketers engage customers is changing rapidly, yet most companies haven't evolved the organizational structure of the marketing function in the past 40 years. Marketers know their organizations need an overhaul, but what if the answers aren't in a new blueprint? Drawing on a multiyear study involving more than 10,000 marketers from 92 countries, EffectiveBrands principals Marc de Swaan Arons and Frank van den Driest provide a framework for building a high-performance marketing organization. Request Free! |
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A new study has revealed "The 3 Most Effective Ways to Reach Baby Boomers." In this exclusive article, DMN3 uncovers what every Boomer marketer should know about how best to reach this unique audience. The findings may surprise those who subscribe to marketing stereotypes. Request Free! |
| Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every organization must determine the applicable metrics that move it closer to realizing its goals. Use this tip sheet to help you set goals that define success in your own organization. Request Free! |
| The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You'll learn why it's important to establish a ‘buzz baseline' even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success. Request Free! |
| Today, a crisis moves at the speed of social media. It lives in Facebook, Twitter and YouTube. And it lives in real-time. However, social media gives marketing and PR opportunities you didn't have a decade ago: the ability to change the conversation, before you have to deal with a crisis. You can even turn a crisis into an opportunity and end up with more fans and loyal customers than before, along with a stronger, more positive brand reputation. How do you do this? Download this tip sheet to find out! Request Free! |
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Did you know that 71% of the global market prefers a language other than English? Shouldn't your marketing content be available to global customers and prospects in their preferred language? Download our eBook and learn:
Start now to begin realizing the full potential of your content marketing. Request Free! |
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Avella Specialty Pharmacy's overall objective for their content marketing was to differentiate themselves within their niche market to both their healthcare providers and patients. Through video, social media, blog posts, white papers and guides, Avella sought to establish their brand as a thought leader through content and distinguish their brand from other specialty pharmacies and increase website traffic to drive qualified leads. Avella needed a solution that was informative, branded and created a consistent journey for visitors of their content. Request Free! |
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Insight's resource center was outdated and no longer relevant to their current audience. While they recognized that updating it would allow them to transform their marketing strategy, they needed a solution that could be implemented quickly and easily. Insight decided to revamp their resource center using Uberflip with minimal effort. The marketing team now has complete control over the content experience without the need for IT. In addition, they now better understand how users are engaging with their content so they can optimize for engagement and lead generation. Request Free! |
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In the past, Booker relied heavily on outbound tactics such as cold calling to acquire customers. But they sought to pull off a content-driven turnaround. With a tight deadline of 3 weeks to launch, Booker was able to easily import all of their existing content, from blog posts, videos, and premium PDF guides from their existing CMS to an Uberflip Hub. Since using Uberflip, Booker was able to turn their marketing strategy around with content and decreased their cost per lead by 71%! Request Free! |
| Over recent years the retail environment has become increasingly tough for Australia's retailers, as weakening consumer demand has intersected with rising costs and the emergence of alternatives to the traditional bricks and mortar shop. In particular, shoppers have responded with gusto to the new multi-channel world, with most consumers now using a combination of physical and digital channels as part of the shopping process. In light of these challenges, retailers have responded by refreshing their offerings and developing new channels to match the way that today's consumers want to shop. Another key response has been a greater focus on managing the customer experience as retailers have sought to improve the experience that consumers have with them, and by doing so improve customer loyalty and drive sales. Managing the customer experience is now a key strategic imperative for many retailers. Request Free! |
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Wherever your customers go, your brand goes too. That’s the beauty of mobile: it gives you the chance to provide immediate customer satisfaction, wherever and whenever they want it. Smart marketers, like Seamless, Indochino and Madison Reed, have quickly figured out they can use refer-a-friend programs to turn these mobile moments into chances to reach and convert new customers while they serve existing ones. The result is that they generate new customers by being in the right place at the right time. Included in this guide:
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Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel, it generates loyal, valuable new customers for brands while increasing the value of their existing customers. To succeed with referral marketing, you need to understand its terms. Referral is a direct marketing channel, and it works like other direct channels do. So you’ll be familiar with many of the concepts here. A few will be new. This encyclopedia is broken into sections to help you grasp them all quickly. Included in this guide:
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As a marketer, you have one goal above all else: acquire new customers. How will you do it? Referral marketing is one of your most effective options. It's the next channel alongside search, and it reaches people who can't be reached by SEO and SEM. Instead of waiting for people to search for your brand, it proactively reaches high-quality customers through people they trust: their friends who already know you. Included in this guide:
Request Free! |
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With the rapid pace of technology evolution, most CIOs struggle to form strategies that deploy technology intelligently to solve for customer engagement and retention. “We address these challenges by helping client leadership define a strategic vision for loyalty and CRM particular to their business,” explains Gerard Whelan, President, Customer Loyalty, U.S., Aimia. In addition, Aimia has a now well-established track record in deploying SaaS based-solutions that reduce complexity. Aimia’s expertise in running unique programs for multiple clients across the globe has helped the company in developing innovative solutions for their customers. Aimia is distinctively capable of planning transformed customer experiences through research, application of best practices and proprietary economic modeling which result in objective, practical guidance C-level audiences can execute within their organization’s current footprint. Today, Aimia is working to build a U.S. coalition loyalty program, which has the potential to be a major market changer. Request Free! |
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The rise of account-based marketing is demanding new ways of thinking about marketing metrics. While leads and opportunities are important and even necessary, they are not sufficient to measure account-based marketing. Marketers need to embrace 5 big metrics for account-based marketing. What to know what those 5 metrics are? Download this free eBook today to find out. Engagio is marketing software purpose-built to help companies with complex, enterprise sales to engage target accounts and deepen sales-and-marketing alignment. It’s designed to integrate with and complement an existing marketing automation solution. Request Free! |
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In this presentation, we will cover:
Engagio is marketing software purpose-built to help companies with complex, enterprise sales to engage target accounts and deepen sales-and-marketing alignment. It’s designed to integrate with and complement an existing marketing automation solution.
Request Free! |
| Embedding real-time communications such as voice, video, instant messaging and presence into the productivity, CRM and social collaboration applications your employees use daily can dramatically improve your business's outcomes. Discover how communication-enabling business applications drives better outcomes and results by empowering employees to:
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| When it comes to UC, the biggest bang for the buck is from business application integration. By embedding the UC capabilities into business applications such as email, CRM, and social collaboration, the ROI can be tremendous. Watch this webinar hosted by Blair Pleasant, Principal Analyst with CommFusion, to learn how companies like Thomson Reuters and ArrowSI have improved productivity and streamlined processes by communication-enabling the business applications their employees use to get work done. Request Free! |
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Your marketing company should be working to put you at the forefront of things instead of simply accepting where you are. Download this white paper for nine tips that will help you find a company that is knowledgeable, experienced, and capable of increasing revenue. Request Free! |
| Guest Speaker, Forrester Research's Shar VanBoskirk and Return Path's Scott Roth will present the state of email marketing today and outline the common failures that prevent the majority of email marketing efforts from delivering their full potential. Additionally, Gilt City's Director of CRM and Email Marketing James DeStefano will discuss how multi-dimensional email data helped his company develop and optimize a highly innovative program to build and grow a popular consumer brand. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees the tools they need to begin optimizing their campaigns and benchmarking their programs to drive better customer relationships, greater response, and increased revenue. Request Free! |
| The Ultimate Email Marketing Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Email Marketing related decisions. The following kit contents will help you get the most out of your Email Marketing research:
Request Free! |
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Customer service on social media channels is now a necessity. Customers demand that brands respond to issues across channels. More and more that means customer service on social media. Social has a number of advantages for customer service, but also some major challenges. We break down what brands need to consider when planning to implement or optimize customer service on social networks. The handbook covers how brands can structure their social media customer care teams, what they should look at when hiring, where it should live in your organization and more. Request Free! |
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Real-Time Marketing gets talked about a lot, but few brands are managing to do it well. We look at why good RTM marketing that drives deeper engagement and helps brands reach new audiences is such a challenge. The handbook examines the brands that are doing real-time well, and the elements that are crucial to their success, both in terms of content and strategy, with examples from RTM leaders. It goes through key considerations for creating an effective real-time marketing program including planning, processes, and putting together a team. Download the handbook now. Request Free! |
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Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively measure the ROI of social media marketing. But by breaking down the goals of your social strategy, establishing appropriate metrics, and setting up the right tools and processes, you can get a handle on Social ROI for your brand. This handbook offers effective strategies for measuring the impact and return on investment for all your social media marketing activities. Request Free! |
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Do you want to develop a strategy that drives engagement and build your brand on social media? This eBook enables you to develop a strategy that accounts for the full cycle of content creation - from idea and planning, to strategy and performance measurement. We analyze successful content from social media and inspire you to generate new content ideas that will resonate with your audience. By defining a purpose, you can align your content with your social media strategy and business goals. As your strategy is developed, we focus on the tone of voice & visuals as it creates consistency in the way you communicate. When the proponents of your content strategy has been defined, we focus on how you can create an editorial calendar and activity plan to ensure that your content is posted regularly. This ensures that the engagement between content and audience is constantly maintained and improved. Once your social content strategy is developed, we highlight the metrics and tools you need to monitor to revise and advance your strategy. Get the book now and start developing your social content strategy. Request Free! |
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Today, marketers are driven to develop loyalty programs for many tactical reasons, foremost among them being: Pressure to implement low-cost mobile-centric technologies; To show use of big data; and, To keep up with competitors. Unfortunately, these forces have resulted in a proliferation of ineffective cookie-cutter, me-too programs. However, by avoiding pitfalls and conducting a critical analysis of what loyalty can truly do for a business, loyalty can be deployed as a sustainable differentiator and source of competitive advantage — even in today’s crowded marketplace. Request Free! |
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What does it take to renew a customer? Follow this map to drive top line revenue growth faster than you ever thought possible. Request Free! |
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Uncover deep insights throughout your customer's lifecycle so you can proactively identify areas of improvement and increase retention. Request Free! |
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If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source. In this eBook, you'll learn:
Request Free! |
| Read an in-depth analysis of SugarCRM's enhanced ability to help companies execute their customer-facing initiatives from Ovum, a leading technology research firm. Request Free! |
| However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business. Request Free! |
| Read the Ovum report on how IBM completed this herculean task in record time. Request Free! |
| CRM is a critical tool for organizations looking to build extraordinary customer relationships. However, if the CRM system is only deployed to a single department its full value may not be achieved. Request Free! |
| Get five suggestions any organization can follow to better align their sales and marketing operations and enhance lead-to-revenue performance in this informative paper. Request Free! |
| Understand how to make the smart choice for your CRM solution in this informative eBook. Request Free! |
| Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape. This is where Electronic Signatures fit in: enabling busy buyers and sellers to Keep It Simple, Stupid by collaborating more efficiently, reducing sales cycle friction, and simplifying their transactions in the name of growing revenue. Attend this on-demand webinar to learn:
Request Free! |
| With more than 8 trillion text messages sent every year worldwide, many marketers are looking to better incorporate SMS into their messaging mix. Request Free! |
| Closing more sales isn't just about more reps, better products or lower prices. Sales needs to make sure they're focusing their efforts on the right customers. In this eBook, learn what you get from abandoning legacy market segmentations and targeting sales strategies based on the specific needs of a well-defined segment of the market. Request Free! |
| Using manual techniques to extract data is a time consuming process that generally yields insufficient results that can give your competition the upper hand. You can overcome these obstacles by developing a better understanding and integrating data across silos. Streamlining the data integration between your ERP and CRM systems helps you remove “bad data” from your system and improves future quotes. Download this eBook to learn more valuable information. Request Free! |
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A meeting or event is successful if you deliver a positive, memorable experience, accomplish business objectives and improve relationships with your participants. Leave event smile surveys for the amateurs. This Aimia white paper will provide you with ways to measure the impact of any event beyond satisfaction. Request Free! |
