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Many analytics projects flat out fail, others go over budget, over schedule and end up not delivering the promised business results. There are many reasons for these failures. The real question is not why these projects fail, but how you can avoid costly failures.
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Your affiliate program should be one of your most effective customer acquisition channels. If you are making one of these 7 common mistakes, however, it can quickly turn into a low-value, high-risk program. Download our free e-book today to find out these common affiliate program pitfalls and how to fix them. In this guide you can expect to learn about mistakes (and solutions!) surrounding: • Affiliate Placements Request Free! |
| In this on-demand webinar, Jim Dickie of CSO Insights shares the results of the 2015 “Quote to Close” survey, highlighting best practices for finding and fixing leakage points in your quote to close sales process. Then, Mike Witherspoon, CEO of CodeScience, shows how sales productivity skyrocketed when Adobe eSign services was implemented to help mend the leakage. View the on-demand webinar to learn how to:
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| Download this white paper to learn about the move from traditional licenses to subscription as well as the benefits involved! Request Free! |
| The primary focus of this study was to better understand how sales compensation programs are typically managed and to provide companies with information so that they can self-assess where they stand in relation to their peers. In this survey, we discovered three of the following conclusions:
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| With careful consideration and strategic design, you can inspire your teams and empower them to perform above and beyond the competition. In this eBook, you will learn more about these tactical plan design strategies, including:
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| New market research from Juniper Research forecasts a virtual/augmented reality market that will hit a $150 billion by 2020. Request Free! |
| Today's B2B buyers have become very good at ignoring messages they didn't solicit. Dubbed the “self-directed buyer,” these prospects have a plethora of online information at their fingertips and are accustomed to finding what they want, when they want it, on their own terms. Because they tend to know a lot about a product or service long before they speak to a sales person, it's vital to have a content marketing strategy in place to help influence purchasing. A carefully planned lead generation strategy takes all of this into account to help you get the attention of your target audience and build trust. It also helps ensure that your sales team receives only qualified leads that bear fruit. A B2B network-based content syndication partner uses sophisticated data analytics to locate your target audience online and offer the content they want when they are already searching for similar content. By delivering content at the point of interest, your content and your brand offers immediate value to the target prospect wherever they may be searching for information. Download this guide to find eight steps that will help you target, educate, and influence your buyers by,
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Choosing the right Customer Relationship Management (CRM) software is one of the most important decisions you’ll make for your business. A good CRM helps you turn raw data into insight, insight into action, and action into sales. But choosing the wrong software can be a costly mistake. Download this free guide today to help you quickly drill down to what matters most in your ideal CRM. Most importantly, we’ll arm you with the questions you should ask when choosing the best CRM for your business. You then have the option be connected with one of our CRM advisors who will help you match your needs to top CRM providers. Request Free! |
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Inside you'll learn:
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Companies set up activities like off-sites, contests, and leaderboards to help motivate and encourage employees to stay enthusiastic and excited about their jobs. In this guide, we've outlined how clearly defined company goals, employee growth opportunities, and recognition are the basis of motivation. In this guide you will discover:
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Big data. Data science. Artificial intelligence. These are all phrases that are important to predictive marketing, but these are also phrases that give rise to misconceptions and myths. Like Big Foot and the Loch Ness Monster, predictive marketing has become the subject of many seemingly implausible stories. Maybe you have heard rumors that predictive marketing is like a crystal ball. Or what about the old wives’ tale that predictive vendors can predict your exact next customer, when they will buy, and how much they will buy. While all of that sounds great—like any good fairytale—it is time to expel the mystery behind predictive marketing and address these myths head on. Because with proper expectations, you can really make predictive marketing work for your organization. Follow us as we debunk the myths and get down to the truths! Request Free! |
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It's budget season! The marketing budget process is stressful and complicated. You have to work backwards based on revenue goals, estimate spend for your programs, and determine which new technologies to implement and which ones to kick to the curb. Since much of your budget, as a marketer, is spent on marketing programs, you have to rely on a lot of guesswork to determine what you need to invest in to hit your revenue numbers. Luckily, predictive marketing can help. This ebook goes over how to think about budgeting for your demand generation programs and where predictive marketing fits. Learn:
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Wondering what predictive marketing is and how it can help your business grow? Download this easy cheat sheet and learn about:
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We know there is a lot going on in your marketing universe! From demand generation programs, to social media, content creation, events, and more--we get it--you and your teams are busy! So busy, that technology implementation often falls to the bottom of the list. However, did you know there is an opportunity cost to delaying your implementation? Especially when it comes to a solution like predictive marketing. And by cost, think lower program ROI, lack of sales and marketing alignment, the inability to enter new markets, and more. This ebook goes over the 6 costs to delaying predictive marketing and how predictive marketing helps defray and eliminate those costs. Request Free! |
| The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:
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| The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:
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With customers now expecting a seamless, coherent and customer-centric experience, operators must invest more in their customer experience management in order to retain and expand their customer base. Formulating a workable strategy for this is of course critical, but for many – particularly those in the Nordic and Baltic regions – laying the right foundations is proving a sticking point. While some are optimistic their ideas should work, other companies are struggling to understand whether these lessons are transferable or if each organisation is so diverse that there is no way to carbon-copy a CEM rulebook and make it work in all cases. Simon Lange, Customer Experience Architect at TDC, is candid in his concerns that the initial strategy employed at his organisation may not meet their ultimate – albeit lofty – vision: to provide the best customer service in the Nordic region. But the playing field changes from one case to another. Michael Jul Jensen, Senior Manager of Network Customer Experience at Telenor Danmark, sees culture as the biggest challenge at Telenor. Request Free! |
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Large or small, every employer has a unique brand, culture and story to leverage in the talent war. Recruitment marketing can give you the edge in that effort—spreading your message to the top candidates you want to attract, influence, nurture and hire for your organisation. Ideal for recruiters, hiring managers and talent acquisition professionals, Recruitment Marketing For Dummies, Glassdoor Special Edition is from the same team behind the phenomenally popular Employer Branding For Dummies. Grab your FREE copy now! Get advice, case studies and ways to recruit superior talent—from inbound marketing to employee engagement. Learn how to:
"In this book, you will see how recruiting is evolving into an exciting marketing process that can be used to attract incredible talent. Save time and money by learning to work smarter, not harder.” – J.T. O’Donnell, Founder & CEO, CAREEREALISM Media Request Free! |
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Derived through proprietary primary research, this report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available. To help marketers better understand the case for and best practice in account based marketing. To be armed with the knowledge to buck the trend of failure and tip the odds that they too will develop a high performance-ABM program. Request Free! |
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This framework, which is presented later in this report, represents the collective wisdom of ABM Consortium members. The research hypothesis for this study was based on this question: does compliance with the ABM Capabilities Framework result in greater revenue impact from ABM? The research collected responses from over 500 survey respondents, more than half of which are currently using ABM. The results of the study confirm the validity of the research hypothesis. This report will present the framework, the maturity milestones it represents,recommended actions to achieve maturity with ABM and therefore maximize its revenue impact. Request Free! |
| Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape. This is where Electronic Signatures fit in: enabling busy buyers and sellers to Keep It Simple, Stupid by collaborating more efficiently, reducing sales cycle friction, and simplifying their transactions in the name of growing revenue. Attend this on-demand webinar to learn:
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| Despite the increase in CRM system popularity, almost 80% of sales workflows are still part paper, so when it comes to finalizing contracts and getting signatures, most organizations are forced to deal with unconnected sales systems—which only perpetuates the problem. In this webinar, join Melissa Webster, Program Vice President, Content and Digital Media Technologies from IDC and Cynthia Wittig from Northstar Travel Media LLC as they reveal strategies, tips and best practices for giving your sales teams the tools and processes that will help them close deals faster, eliminate paper from the sales process and spend more time selling. Join this on-demand webinar to learn how to:
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You’ve probably heard some buzz about advocacy. Gartner talks about “brand advocacy” and Sirius Decisions talks about “customer advocacy.” It’s all a bit confusing. Here’s a breakdown of the Advocacy Market and what's important. Request Free! |
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Whether you’re an expanding enterprise or an ambitious start up, you’ll need to launch a referral program that reflects your specific business and promote it through channels that reach your advocate demographic. Request Free! |
| Learn why your Sales, Finance and Human Resources departments should adopt an e-signature solution. Enterprises in a broad range of industries are considering e-signature solutions for their ability to save time and money, increase efficiency, and enable employees to focus on more strategic activities. This white paper covers:
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In today's fast-paced business environment, speed equals competitive advantage. Read this solution brief to learn how Adobe Document Cloud can:
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| As the world of business becomes increasingly global and outsourced, the volume of transactions and contractual commitments continues to escalate, and the demand for more productive processes becomes paramount. While buying brand new systems is appealing, for most organizations most of the time, grafting systems of engagement on top of systems of record is the only reasonable path to take. Here companies like Adobe, with its long history of digitizing paper workflows and its deep commitment to enterprise IT, can provide a low-risk, high-return approach to getting your company aligned with its new reality. E-signatures are the only solution that makes sense in an increasingly digital world. Read this white paper to learn about how e-signature solutions are helping businesses adapt to the digital world. Request Free! |
| Does anyone in B2B sales still wait by the fax machine for a signed deal? Apparently so, considering the surprisingly low percentage of contracts that are signed electronically. Best-in-Class companies and eSignature adopters, however, are ahead of the curve, demonstrating measurable sales performance advantages directly associated with this developing technology enabler. Request Free! |
You already rely on Salesforce for tracking sales leads, manage customer and prospect interactions, and achieve higher levels of performance. Now you can close deals even faster by adding e-signatures to your SFDC instance. With a native integration inside Salesforce, Adobe Document Cloud eSign services allows you to:
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You already use Workday for many business applications, like Human Capital Management, Financial Management, Planning and Professional Services Automation. With trusted e-signatures from Adobe integrated directly into Workday Business Process Framework, your employees can accelerate signatures in processes across the company – from offer letters and onboarding to NDAs and training compliance. Read this solution brief to learn:
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While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn:
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This data includes stores of all sizes among thousands of verticals and ranges from single founder startups to multi-million dollar businesses with hundreds of employees. This report is designed to help you see where your business stands in the eCommerce market as a whole and how you match up against the competition. Request Free! |
| Download this kit today to learn important marketing tactics to help your business succeed. You'll get templates, instructions, meeting agendas, technology recommendations and more. Plus the latest coverage of important developments in marketing. Kit includes:
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| As the customer becomes more savvy about what experiences should exist, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign. This on-demand webinar includes discussion by marketing experts on the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion will focus on the new meaning of context as it relates to the customer and the business. Hear expert insights from:
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| Sign Builder Illustrated, “The How-To Magazine” serves the sign industry including electric sign manufacturers, illuminated/neon sign shops, commercial sign, sign erection and maintenance, awnings, vinyl sign shop, architectural/graphic design, in-house sign production, libraries and others allied to the field. Request Free! |
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For a salesperson, happiness is all about meeting and exceeding the sales target and once they taste success in it, they will strive even harder to achieve more and more! Hence, sales departments are shifting focus to mobilize the sales reps. Reports and records confirm that mobile apps are facilitating salespeople to meet their revenue targets and increase their success rates. However, apart from the financial incentives offered to the salespeople, it’s the company that benefits the most out of their productivity. How to achieve consistent sales potency Practically speaking, sales teams with representatives who mostly work from outside the office are the ones who determine the company’s fate to a large extent. Hence, their attitude, expertise, knowledge, confidence and efficiency make tremendous difference to the organization’s overall productivity and ROIs. An enabled team of sales reps always proves to produce more sales yield and this plays the most concrete role in attracting company profit at all levels. A tried and tested solution to their day-to-day challenges lies in utilizing Enterprise Mobility to its fullest. It is a proven fact that mobile applications entitle sales reps to yield greater productivity and higher profits. mSR app is a win-win deal for both the company and its sales team mSR app has everything that a sales rep can ever ask for. The app, which is powered by KloudData’s mUnite mobile application framework, comes with a number of magnificent yet simple and results-oriented features that make all the activities around sales a cakewalk with positive and productive results. The app beautifully resolves the everyday barriers the sales reps come across. This not only increases their performance and confidence, but also aids the company to gain better business through accelerated sales cycle. A problem-solver for the sales reps
A profit-booster for the company
The corporate world of business is moving faster than ever, and with the onset of newer technologies, competition is growing stiffer too. We have reached a juncture where productivity and performance knows no limits and the traditional 9-5 Monday to Friday work concept is diminishing. This specially holds true for the sales team, whose performance delivery decides the revenue growth of the company, and mSR app can play the most crucial role in building the gaps between operation and output. Request Free! |
| In this demo, see how to drive customer engagement and revenue using a powerful digital marketing solution from IBM Marketing Cloud. Request Free! |
| In this eBook we've assembled some of our best practices in social media management and community engagement so you can put your best foot forward and make connections online - something that adds incredible value to both your audiences and your company. Download to learn the 10 tips you need to build and engage your community! Request Free! |
| The sheer volume of information collected form social media can be unwieldy, but social intelligence should be a core component of any firm's customer intelligence strategy. Regardless of the desired outcome for social intelligence, Forrester has identified and outlined three phases of organizational maturity. Request Free! |
| For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign - it's highly personal, resource intensive and hard to measure. While consumers might engage with a few branded social programs, the vast majority of social media marketing campaigns are half baked, poorly tended, and disconnected from the rest of companies' marketing programs. Learn to weave social media throughout your marketing RaDaR; build a business case for investment and change; hire the right people and partners; execute the right tactics; and measure to gain insight and improve over time. Request Free! |
| The Essentials of B2B Marketing, brings together the latest in information, coverage of important developments, and expert commentary to help with your B2B Marketing related decisions. The following kit contents will help you get the most out of your B2B Marketing research:
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To meet the needs of shoppers and stay ahead in a competitive landscape, retailers realize they must present shoppers with the right offer, at the right time and in the right channel— that is, nanotargeting, where messages are customized and tailored to meet a single consumer’s needs. While the technology and skill sets are still evolving thanks to the intersection of smart data and advanced loyalty programming, the notion of the one-to-one marketing of nanotargeting is finally becoming a reality. Ultimately, we believe nanotargeting will become the cornerstone of future marketing efforts and retailers will leave mass promotional campaigns, such as flyers, circulars and discounts, behind. Enabled by well-analyzed loyalty data, nanotargeting will become an attractive alternative that increases sales and improves ROI. Request Free! |
| Looking to stay ahead of the curve and gain new ideas for building unbreakable bonds with customers and prospects? Check out these 10 tips, pulled from a cross-section of the most important topics impacting marketing today, to help you increase your chances for digital marketing success in 2016. Request Free! |
| Technology is at the core of the contact center, and the key trends of 2016 revolve around the ways that great tech and great customer engagement go hand-in-hand. Learn what topics analysts and thought leaders predict will drive contact centers in the years to come and how to adapt your strategy to the newest customer demands. Request Free! |
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Changing or developing your company’s brand name? Make it great, by doing it right. View this infographic to learn the 3 key steps you must take. Request Free! |
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You’ve set personal resolutions for yourself this year, but what about setting goals for your business? Creating marketing goals increases your chances of achieving them – so do yourself a favor this year and set yourself up for success.
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We all know how important a website is to a business’s online strategy, but just having a website isn’t enough. Download this eBook to learn the 25 elements your site needs to become a lead generating machine. Request Free! |
| Since 2008, Bar Business has been providing owners, operators, and managers the opportunity to find out what is going on in the nightlife industry, and more importantly, how to benefit from it all and better their own business. We are the “How-to” resource for the nightlife industry, with nearly 100,000 qualified readers nationwide. Request Free! |
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Changing or developing your company’s brand name? Make it great, by doing it right. View this infographic to learn the 3 key steps you must take. Request Free! |
