How to Boost Your Company's Sales with Marketing

The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research. But no single part of a business-to-business marketing program is more important than generating qualified sales leads. “Marketing for leads” drives sales. Done correctly, B2B marketing for leads will increase the bottom line and help the company achieve its growth goals. B2B marketing programs that are bottom-line oriented focus on generating, nurturing and qualifying B2B sales leads. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Guide in partnership with Mac McIntosh. Request Free!

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Lead Generation Tactics: A Recipe for Success

Successful B2B marketing includes using a broad range of tactics. This "recipe for success" guide, written by M. H. "Mac" McIntosh, gives you the knowledge on how to drive lead generation with: Relationship marketing Direct marketing Online marketing Events and tradeshows Educational events Additional tactics Also included in the eBook is a lead generation checklist that will help you begin maximizing your results. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this eBook in partnership with Mac McIntosh. Request Free!

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B2B Sales Lead Success Checklist

You've spent a great deal of time, effort and money putting together your sales-lead generation program. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales. This checklist by B2B sales and marketing expert Mac McIntosh is designed to help B2B sales and marketing professionals determine if their company is doing all it can and should be doing to turn leads into sales. NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Checklist in partnership with Mac McIntosh. Request Free!

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The Ultimate Sales Resource Kit for March 2016

The Ultimate Sales Resource Kit for March 2016 brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Do your Performance Management Metrics Measure Up? Request Free!

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The 2015 State of Predictive Marketing Report

We know there is a lot of confusion and hype around predictive marketing, so EverString set out to separate the fact from fiction in our new 2015 State of Predictive Marketing Report. How mature the average marketer is with marketing technology What predictive marketing is and who uses it How company size, team size, and marketing strategy affect the usage of predictive marketing The bottom line, 91% of the most mature marketers we surveyed who are defining the future of the company and leading the charge into new markets are using or considering predictive. Request Free!

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How Predictive Marketing Analytics Boosts B2B Business Performance

A recently commissioned survey conducted by Forrester Consulting on behalf of EverString hypothesized that predictive marketing analytics enables B2B marketers to be significantly more effective. Download "How Predictive Marketing Analytics Boosts B2B Business Performance" today to learn the survey's key findings, including: 2.9 times more likely to report revenue growth at rates higher than the industry average 2.1 times more likely to command leadership positions in the markets they serve 1.8 times more likely to consistently exceed goals when measuring their value and contribution to the business  The bottom line, 89% of marketers surveyed are likely to be predictive marketers within 12 months. Download your copy now to see how you compare.  Request Free!

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Best Email Marketing Software for Small Businesses

We know that different businesses have diverse email marketing needs. We researched and reviewed dozens of email marketing software and came up with the ones we think are best for a variety of business types. Here is a roundup of our top picks and an explanation of how we chose them.   Request Free!

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FREE Poster -- Sales Differentiation Strategy

Price is the ultimate decision factor in the absence of differentiation. Yet, sales differentiation is a challenge for many companies and salespeople. Without it, sales managers have a parade of salespeople coming to their doors with the mantra “We need to lower our price or we lose the deal.” This free poster from Sales Architects presents a strategy to help develop sales differentiation mastery in your salespeople. Request Free!

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B2B Content Marketing Report

This new Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices. Request Free!

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Employer Branding For Dummies, Glassdoor Special Edition

Whether you’re a large or small firm, having a strong employer brand is no longer a luxury—it’s an absolute imperative. If you aren’t already treating branding as a basic building block of your recruiting strategy, chances are that your competition is, and you’re falling behind in the talent war. A “must read” for marketers, recruiters, hiring managers and talent acquisition professionals, Employer Branding For Dummies, Glassdoor Special Edition is packed with great advice, case studies and ways to monitor and optimize your reputation. Everything from responding to reviews about your company to appealing to Millennials by “going mobile”. Grab your FREE copy now! Learn how to: Define your employer brand. Use social media, mobile and talent analytics to improve your branding strategy. Engage employees as internal brand ambassadors. Build trust with job candidates researching your organisation. "Every page of Employer Branding For Dummies has actionable advice to improve your company’s employer brand strategy and monitor your reputation. A must-read for today’s modern recruiter.” – Lars Schmidt, Founder, AmplifyTalent.com @ThisIsLars Request Free!

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Best-in-Class Paths to Shorten the Sales Cycle

B2B selling is not for the faint of heart. No other job consistently starts off every month with a sink-or-swim campaign to achieve quota.In this report, you’ll discover how top-performing organizations deploy technology and process. Download the “Best-In-Class Paths to Shorten the Sales Cycle” whitepaper, authored by Peter Ostrow, VP/Research Group Director, Customer Management, and Sales Effectiveness at Aberdeen Group, to learn how to: Better equip their salespeople Shorten sales cycles And more effectively meet and beat their goals Request Free!

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How Electronic Signatures May Play a Role in the Future of IT

As the world of business becomes increasingly global and outsourced, the volume of transactions and contractual commitments continues to escalate, and the demand for more productive processes becomes paramount. Companies like Adobe, with its long history of digitizing paper workflows and its deep commitment to enterprise IT, can provide a low-risk, high-return approach to getting your company aligned with its new reality. E-signatures are the only solution that makes sense in an increasingly digital world. Read this white paper to learn about how e-signature solutions are helping businesses adapt to the digital world. Request Free!

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How to Effectively Use e-Signatures No Matter Where You Do Business

Professional e-signature solutions, such as Adobe Document Cloud, make it easy to set up agreements that work in many other countries with just a few simple steps. They offer built-in templates that can include predefined disclosures or clauses for particular types of agreements, and they can automate approval workflows to route, track, and log every step of the process and then store signed documents in a searchable repository. Download this white paper today to learn the types of global electronic signature laws around the world. Request Free!

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Oracle CPQ: Sell More, Sell Faster, Sell Anywhere

Learn how Oracle CPQ can: Reduce your quote-to-cash time and streamline the sales process Increase deal value through better up-sell/cross-sell recommendations and improve quote and order accuracy Deliver access to your sales teams anywhere, on any device Request Free!

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Modern Cash to Quote Strategies

How much selling power are you really getting from your sales teams? Are you making the most out of your CRM investment? In order to gain competitive advantage, your sales reps need to be able to react instantaneously—providing accurate quotes at a moment's notice, seizing upsell opportunities and creating new ones. Request Free!

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6 Best Practices to Maximize ROI Checklist

If you are implementing a CPQ deployment, make sure you get your money's worth by supporting it with these best practices. Request Free!

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Drive a More Productive Sales Team Modern CPQ in the Cloud

It guides users to optimal product options and configurations from simple to complex, automatically applying discounts and relevant up-sell and cross-sell opportunities. Sales performance accelerates while accuracy is assured. When combined with your existing CRM solution, Oracle CPQ Cloud enables you to reduce sales cycle times even further. You'll deliver a superior customer experience through all channels while increasing user adoption and average deal size and volume. Request Free!

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Oracle Sales Cloud from the Customer's Point of View

Oracle Sales Cloud presents the market with a paradox, being both a new product and a mature product at the same time. Constellation interviewed customers, developers, systems integrators, end users, and product managers at Oracle itself, to find out what they think of the product. This report offers insights into four of Constellation's primary business research themes, the Next-Generation Customer Experience, Technology Optimization and Innovation, Digital Marketing Transformation and the Future of Work. Request Free!

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Batesville Increases Productivity of Sales with Oracle Sales Cloud

Download this ROI case study of Oracle Sales Cloud at Batesville to learn why and how Oracle Sales Cloud was successfully deployed to replace an aging custom application. Request Free!

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Managing the Modern Seller: Four SPM Lessons for Success

If you're reading this, you are likely paying out some form of base-plus commission to your quota-carrying reps or channel partners. But are you deriving the maximum business value from a holistic Sales Performance Management approach toward your incentive-oriented people, processes, and technologies? Use this check list to find out. Request Free!

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The Modern Best Practices for Sales Performance Management

Learn the next generation of best practice processes, strategies, and thought leadership to guide Modern Sales Performance Management. Request Free!

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How Directors Can Integrate Electronic Signatures into the B2B Sales Cycle

Companies that out-perform the competition are more aggressive in deploying electronic signature solutions. This Research Report brings up the importance of arming market-facing account managers and filed sales reps with technologies that will impress customers and make them feel empowered. Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money. Request Free!

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Why You Should Consider an e-Signature Solution

The rapid adoption of e-signatures and the continued strong growth in the market for e-signature services and software is driven by several factors: The legality of online signatures around the globe The increasing mobility of employees, customers, and business partners The popularity of cloud computing, the ideal platform for e-signature applications If you're looking to accelerate business cycles, track document status, reduce the waste and expense of a paper-based system, and improve the customer experience, it's time to consider an e-signature solution. Request Free!

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The Ultimate Guide to The New Buyer's Journey

Customers have clearly changed how they conduct their buying process. Their expectations have changed as it relates to their process of evaluating product or service options, self-educating, participating in decision making groups, and ultimately deciding on and making a purchase. Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames. The last thing that most of them want to do is talk to a sales person. As a result of this change, sales teams are struggling to engage with customers and meet their targets leading to a loss in sales productivity. The customer is increasingly difficult to reach, leading to sales productivity metrics dropping of a cliff. When sales reps finally speak with their target, they are viewed by the customer as woefully under-prepared, primarily because today's customer is privy to endless amounts of information and perspective prior to ever engaging with sales. Customers who are under-whelmed aren't inviting sales reps back to take the process forward, which means the money and effort invested in reaching those customers has been wasted. As a result, sales performance is suffering, with an estimated 67% of sales reps not meeting their quotas. Request Free!

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Sales Teams Must Adapt to the New Customer Buying Journey

These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020, >80 percent of the buying process will occur online without any direct human-to-human interaction. However, today's organizations continue to over-rely on traditional marketing and sales channels to reach, engage, convert, and expand their customer relationships. The cost of this failure to adapt is HUGE. Addressing this massive shift can feel extremely overwhelming for many organizations. As a result, we have created a whitepaper – The Ultimate Guide to the New Buyer's Journey. In this white paper we provide step by step strategies on how best-in-class organizations approach the new buyer's journey. Request Free!

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Learn how Microsoft was able to Achieve a 12x Program ROI

However, their existing lead management strategy included very little nurturing and limited insights into prospect preferences or business drivers. Learn how using the MarketBridge nurturing solution helped Microsoft to use targeted nurturing, gather robust customer data, and more! Request Free!

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The Integrated Marketing Analytics Guidebook

Marketing reporting today is as complex as it gets, and few get it right. We don't know what to measure, track or report on. We barely know which marketing metrics really matter, let alone how to show marketing ROI. Which makes integrated marketing so hard—because most of us are flying blind. Welcome to the light. Introducing the integrated marketer's definitive guide to marketing reporting. Download The Integrated Marketing Analytics Guidebook and learn: How to build a marketing analytics framework with the right metrics. How to show marketing ROI. Funnel effectiveness metrics—awareness, engagement and outcomes, plus how well you're moving customers along the buyer's journey. Funnel efficiency metrics—cost per impression, cost per engagement and cost per outcome. Paid, owned and earned media metrics. Request Free!

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The Art of the Marketing Scorecard

Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards. A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact. Download The Art of the Marketing Scorecard white paper and get: How and why marketing scorecards are the way forward for omnichannel performance management. Scorecard design options—how to choose the right framework(s) for your marketing team. Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together. Request Free!

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Metrics that matter: Marketing Benchmarks and Stats to Create Extraordinary Results

Key Findings: - How to stay on top of the game in the early stages of customer acquisition - The key metrics for efficient lead nurturing: best practices and benchmarks - How to boost results through better alignment of marketing and sales Request Free!

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Commerce: It's Always Personal

Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand. Download the eBook “Commerce: It’s always personal” and learn: How essential it is to have a deep understanding of the overall customer journey Five top tips for delivering context-driven commerce How one company put the vision into action and achieved outstanding commerce results Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results you seek. Request Free!

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Five Key Capabilities Your CMS Should Offer

Your CMS (Content Management System) should offer: A single view of the customer Real-time positioning and targeting Multichannel support An easy-to-use interface Design flexibility But if it doesn’t then you need to think of your enterprise CMS as more then a tool for adding web pages. A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution. Request Free!

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Understand Your Buyers: Structuring Your Buyer Persona Interview

Understand your buyers & close the gaps between marketing and sales. Use these tips for structuring your buyer persona interview. Request Free!

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Tips for Stretching Your Content Marketing Dollars

Regardless of your marketing budget, you can always learn new ways to stretch your dollars and increase your return on investment. You can quickly create a content marketing empire to be reckoned with by being smart and thrifty with your content. Request Free!

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Top Trends Sales & Marketing Leaders Must Navigate to Succeed in 2016

Curious what challenges your peers find most compelling in the year ahead? Below are the five items executives highlighted as most important: B2B Marketing: Get Paid for Content Investments B2C Marketing: Mastering Precision Marketing Communications: Building a Valuable Corporate Narrative Sales: Sales Productivity in the New Work Environment Customer Experience: Driving Action from Customer Understanding Download CEB’s 2016 Key Imperatives for Sales, Marketing, and Communications Executives to find out, and discover actionable resources to navigate the challenges quickly and correctly. ​ Request Free!

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Omnichannel Is No Longer Optional: Connecting the Contact Center Customer Experience

When you give customers a choice about how to contact you – digital, voice, or online – you are well on your way to creating a superior experience. Embrace omnichannel and watch your customers become loyal brand advocates. Download the eBook for the big story. Request Free!

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The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.   Request Free!

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Guerilla Marketing Success Secrets: 52 Weeks of Marketing & Management Wisdom (an $11.96 value) FREE!

THIS BOOK WILL GROW YOUR PROFITS! Marketing: Three syllables that fill most small business owners and entrepreneurs with dread. Marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. Request Free!

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The 10 Ways That Digital Marketing + Big Data = Sales Productivity

Customers across every industry are changing the way they engage with your brand. They are increasingly adopting online, social, and mobile ways of finding out about products and solutions, comparing options, and completing a purchase. The best companies are transforming the way they market and sell, to not only respond to this change but capture valuable data along the customer's journey. When the right digital marketing and business intelligence tools are applied correctly, the result can be dramatically improved customer engagement, deeper analytic insights, and faster growth in salesforce productivity. Below are the first 5 ways you can connect marketing to sales to fuel your revenue growth: Customer Segmentation Evolves into Digital Persona Digital Marketing Mix can Now Be Optimized Social Media Data Enhances Targeted Search Marketing Lead Generation Becomes the Beginning, Not the End Goal Digital Audience Engagement Nurtures the 95% Request Free!

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State of the Industry 2016

Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising. Report Highlights: Marketers invest heavily in programmatic across all channels. 32% of marketers spend over 50% of online advertising budgets on programmatic. Marketers think mobile first, despite persistent challenges. The percent of marketers retargeting on mobile jumped from 54% to 82% in 2015. Attribution continues to be a hot topic. The number of marketers who have adopted an attribution model that tracks multiple customer touch points, rather than a single-click model, has nearly doubled from 24% in 2014 to 40% in 2015. Request Free!

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Build Better Welcome Emails: The Foundation for a Lasting Relationship With Your Customer

Interested in learning what it takes to transform your database from subscribers into loyal customers? Download this eBook to learn how to build an amazing welcome series! Request Free!

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The Video Strategy Workbook

Everything worth having...isn't worth fighting for? It's true—some things, like even the most impressive video marketing strategies, don't have to be a full-blown challenge. The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away. Here's what you'll work on: Establishing Your Goals for Video Identifying Your Content Needs Pinpointing the Opportunity for Video Building Campaign Rules of Thumb Crafting a Distribution Plan Transferring Your Brand to Video Setting Guidelines for Viewer Behavior Organizing Your Team Measuring Video Success Request Free!

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The 2016 Contextual Marketing eKit

The 2016 Contextual Marketing eKit brings together the latest in information, coverage of important developments, and expert commentary to help with your Contextual Marketing related decisions. The following eKit contents will help you get the most out of your Contextual Marketing research: White Paper: Beyond Personalisation - The Challenges of Contextual Marketing Thought Leadership Paper: The Contextual Marketing Imperative Video: Transform Marketing with Real-Time Customer Segmentation Request Free!

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The 2016 Marketing Technology eKit

The 2016 Marketing Technology eKit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing Technology related decisions. The following kit contents will help you get the most out of your Marketing Technology research: Executive Summary - Strategy Guide to Build the Right Marketing Technology Hybris Solution Brief - Hybris Marketing Video: Market to An Audience of One with SAP hybris Marketing Request Free!

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Turn Learning Into Profit: How to Build and Scale an Online Learning Business with Thought Industries

Whether you are new to online learning or an industry veteran, we hope what you find in these pages will provide either an introduction to the vast opportunities available or a little new found inspiration. The online learning market has been growing steadily for 20 years and continues to blossom. Many organizations are leveraging technology and expertise to deliver new and engaging learning experiences worldwide. From magazine publishers to consumer brands, many non-academic organizations are realizing the importance of online learning and building better businesses because of it. Whatever your business focus or segment, online learning can be a powerful way to engage and expand your customer base while building a high-margin business with assets and expertise you already have.  Request Free!

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10 Ways Social Media Can Boost Your Career

So many people think that social media is just for time-wasting. It’s not. Social media can be an invaluable tool when looking for a new job, or even when trying to boost your skills for your current role. Try these ideas and see how you go.   Request Free!

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7 Lessons From Visionary Context Marketers

Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it. Download the eBook “7 Lessons from visionary Context Marketers” and learn how you can: Use the data you already have to bring context into your marketing Follow the Context Marketing leaders at Danone-Nutricia, L’Oréal Redken, and Mizuno USA Turn greater customer insight into context-driven experiences It’s time to start treating your customers like the kings they are—by delivering relevant, contextual content, in real time, across all channels. Get started today by downloading our eBook. Request Free!

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Definitions for the Real World of Big Data Marketing

Learn these important big data marketing definitions and you’ll take your first step toward engaging your customers more effectively and driving value. Request Free!

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Data-Driven Marketing: How to Create & Optimize A Content Strategy with Data at Its Core

Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned. Fortunately, content marketing is no longer a “hit or miss” process. You can analyze the performance of your content marketing efforts to learn what is and isn't working, and ultimately collect the data you need to inform your marketing decisions. In this eBook, you will learn: How to use data to fuel the content creation process How to measure content distribution effectiveness How to gather the performance data you need to create a data-driven content marketing strategy Request Free!

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B2B Content Marketing Shouldn't Hurt: 8 Ailments and How to Cure the Pain

If your B2B content marketing strategy isn't performing as it should be, it could be suffering silently in ways you might not notice. It's time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source. In this eBook, you'll learn: How to diagnose common problems that hurt your content marketing efforts. How to build a recovery plan to fix what's ailing your content. How to heal your content marketing & keep it healthy so you can turn more visitors into customers. Request Free!

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Content Is For Closers: How to Leverage Content For Sales Enablement

Specifically, we will show you how to: Align insight from your Sales team to fuel your content Build a content library that's easy for your Sales team to use Keep the process easy for both Marketing and Sales Request Free!

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