 | Watch this short demo of CA Nimsoft Service Desk so you can see the benefits of an intuitive, modern, mobile, and collaborative IT Service Management solution. Request Free! |
 | Today, IT is relied upon to support a broad spectrum of users and business services in an enterprise. As these organizations look to fulfill their charter, the IT Service Management (ITSM) solution in place can either be an invaluable ally or a persistent liability. This guide examines the unprecedented demands IT organizations must contend with and details the specific capabilities organizations should demand to address their needs, giving IT decision makers the insight they need to make the right ITSM decision. For enterprise IT organizations, and the service providers they work with, the technical and business landscape has shifted substantially, becoming more complex at an accelerated pace. Following are a few of the fundamental shifts changing IT today:
The buyer's guide looks in detail at today's challenges, as well as the associated goals and solution requirements needed to contend with these challenges. Request Free! |
 | Service management platforms have a vital role to play, but in most organizations, they're not living up to expectations—delivering far too much complexity and cost, and far too little business value. This proves true even in organizations that have migrated to new solutions in recent years. This paper outlines why legacy service desks and even newer platforms have not delivered on expectations, it describes the requirements for a service desk solution to be truly effective in today's business environment and it details how CA Nimsoft Service Desk delivers on these key requirements. Request Free! |
 | One of the main characteristics of project management is communication. Communication is important amongst the project team to share knowledge and work through problems as they arise. It is also important with clients, whether internal or external. Changing client priorities can quickly make a profitable project unprofitable. Also, clients that are unaware of project progress may feel disconnected and become unhappy. Project management and reporting solutions have helped with these problems in the past. In fact, Aberdeen's 2012 Project Management survey found that 60% of project-based businesses have project management and reporting solutions compared with 43% of All Others. These solutions are essential for tracking and managing project timelines and recording costs. But in a market where increased competition for customers and resources emphasizes knowledge sharing and project efficiency, project-based organizations may find that the software they previously utilized is no longer as efficient. Therefore, project management software vendors have begun to offer solutions with “social business” functionality that mirrors social media channels that employees are likely to use in their personal lives. This report identifies the reasons that project-based organizations seek out social business tools, current adoption rates, and their impact on project management. Request Free! |
 | “Too often, customer service is viewed as a department, a designated employee’s job role, or someone else’s responsibility. Because of this limited view of customer service, many employees are content to simply execute a series of mandatory job functions until the end of their shifts—blissfully unaware of the myriad opportunities forfeited to make lasting positive impressions on their customers. Request Free! |
 | Don’t settle for a 1% conversion just because it’s the industry average. Ask any B2B marketer about their funnel, and they will tell you their typical prospect conversion ratio is less than 1%. In other words, marketing fails to engage 99% of names. In what other industry would 99% failure be a standard practice? When we draw a funnel as our metaphor for lead generation, the very shape of it illustrates our acceptance of the statistical reality — we accept that most names will never turn into leads. Can’t we do better? Tools like marketing automation systems allows you to stay in touch until a prospect is ready to buy. But simply staying-in-touch does not motivate action. To bring about a moment of decision, you have to focus on your prospect’s current interests. True nurturing takes the time to build credibility around a topic of common interest. When you define personas by interest and target that interest at the right time with the right content, the lift in your marketing performance can be impressive. Download Mintigo’s latest ebook on “Creating Personas For B2B Marketing” to get a step-by-step guide on how to target quality leads with interest-based personas. ----- “The steps in this book will shape how we find and nurture leads!” - Praveena Khatri, Director of Demand Generation at FinancialForce.com “This ebook will be a key topic at my next marketing team meeting.” - Brian Vass, VP of Marketing at Qvidian Request Free! |
 | Customer Relationship Management has taken a few twists and turns from its start with siloed contact databases to the fully integrated, data rich juggernaut it is today. Their new infographic traces this development and gives you a fuller understanding of what CRM is and what it’s going to become. Read this infographic to learn:
Request Free! |
 | Salesforce Identity provides unified cloud identity services to connect all the apps that your employees, customers and partners use. Salesforce Identity frees your users from remembering multiple logins and simplifies access management to enterprise apps, social feeds and devices for IT. Built on the #1 trusted cloud platform, Salesforce Identity comes with extensible services for standards-based single sign-on, provisioning, workflow and reporting; and includes built-in social collaboration. Request Free! |
 | If your business uses an inbound call center, naturally you want the most value from your investment. You want your employees to be polite, engaging, and helpful, and you want them to do what they can to help callers. Getting the most from inbound call centers requires that you address inefficiencies. Download this guide and find out the five questions that will help you determine how inefficient your call center really is. Along with this guide you will receive several no-obligation price quotes from pre-screened and industry-certified Inbound Call Center companies. Request Free! |
 | Any organization that localizes or translates content has three important language assets that it must protect. The first is the source content, which is often controlled by many different departments and can come in many different forms. Second are the translation memories. These are generally managed by the localization team. The final asset is terminology. Terminology, like source content, is quite broad, impacting any department that creates original content. And, importantly, terminology deeply impacts the source content and the translation memories. For this reason, when a company pays attention to its terminology language asset, it gets the greatest return on investment. Yet very few companies manage their terminology. Of those that do, few do it effectively. Most companies suffer from “The Afterthought Syndrome”, as coined by the Gilbane Group. Terminology management, and in fact localization, is too often considered at the end of a product or content development cycle. This paper, co-authored with Venga Corp, argues that a company’s terminology should not be treated like a second-class citizen. A company’s key words should be treasured like a great sweater found at a second-hand clothing shop and worn over and over again because it fits so well and looks great. Request Free! |
 | See the CRM Leaders and the Laggards - Get the 2013 G2 Crowd CRM Grid that rates CRM products based on user reviews and data gathered! Better than analyst and research reports, the G2 Grid represents the democratic voice of real business and IT users. Request Free! |
 | All sized organizations now recognize the value of using a CRM solution to manage interactions with customers, clients and sales prospects. This white paper helps small and medium sized businesses evaluate best CRM features to help solve challenges as they grow. Download now. Request Free! |
 | Download this eBook now and get a taste of the world's #1 sales, service, and marketing app. Request Free! |
 | In the past, employees have expressed frustration with video conferencing tools, citing fear over whether the technology will let them down at a crucial discussion point; uncertainty about basic conferencing do's and don'ts; and concerns over their ability to master the technology. They are often uncomfortable using business-grade video conferencing systems due to the misconception that the technology is much more complex and cumbersome than its consumer counterparts. This is a common myth, despite the fact that the technology on the market today is much more user-friendly than what many organizations may have deployed even just a few years ago. Overcoming these barriers is critical for companies that want to reap the benefits of video conferencing and maximize their Return On Investment (ROI). Request Free! |
 | Small and mid-size organizations are encountering a transition in their businesses, and they must react to the new way of working to stay competitive in an increasingly global and virtual marketplace. More and more, employees are working from remote sites and home offices, while their customers and business partners are located all over the world. Even as companies strive to keep costs low and productivity high, they are faced with supporting a growing contingent of dispersed workers and customers, in the most effective way possible. Request Free! |
 | Research clearly shows that people understand more when they see people speaking, rather than just listening to their voices or exchanging thoughts via text-based messaging and e-mail. In an increasingly complex and global marketplace, giving users the ability to read facial expressions and body language via video conferencing helps employees overcome language and cultural barriers, while deepening personal and business relationships. Request Free! |
 | As a manager responsible for teleworkers in your organization, are you addressing their needs as well as the needs of your organization? This white paper analyzes the teleworker's primary challenges and offers ideas for overcoming them. It highlights the advances of technology that make teleworking truly successful and of greater benefit to both teleworkers and their organization. Request Free! |
 | Video Conferencing is rapidly moving out of the conference room and onto the desktop, smartphone, and tablet. Thanks To inclusion of video as a core UC component, enterprise technology leaders are increasingly deploying video to individuals as part of their unified communications initiatives, while integrating personal video into room systems, and enabling conferencing beyond the enterprise. Spurred By the growth of consumer services such as YouTube, Companies are making significant investments in video content delivery and management; finding use cases ranging from formal training and distance learning, to simply enabling employees to create their own video as a collaboration mechanism. Taken together, enterprise technology leaders must plan for a future in which video is pervasive, both real-time conferencing as well as user-generated content. Finally, enterprise technology leaders should evaluate the opportunity for cloud-based video conferencing solutions to reduce costs and improve flexibility. By Irwin Lazar, Vice President and Service Director, Nemertes Research Request Free! |
 | When combined with mobile and/or cloud computing, video will create Right-time Experiences that deliver efficient and effective communication at the point of need. Video will change how a business interacts with its customers, employees, and partners. To achieve this inevitable shift in a positive manner, IT and business leaders should identify what business processes could benefit from video portability via various mobile platforms. Request Free! |
 | This white paper focuses on the repercussions of the revolutionary advancements within the video conferencing space and the fact that video conferencing has finally stepped out of the boundaries of the enterprise meeting room and into the hands of the masses. Although relatively recent, the migration of video conferencing from the board room and onto users' desktops, notebooks, tablets, smart phones, and even into their living rooms has already increased the value of visual collaboration for many information workers and organizations. However, the ability to video conference with workers in meeting rooms, at their desks, and on the road has given rise to a new challenge ... the need for scale. Request Free! |
 | Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. After all, 97% of shoppers say they're likely to turn to social media for advice before making a holiday purchase. Social media helps spread the word about seasonal offers, amplifies efforts in other channels, and drive those holiday sales.
This eBook has everything you need to plan your social strategy for this season. So read on to ensure your holiday season is a huge success. Request Free! |
 | The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master. By avoiding the pitfalls of one dimensional marketing campaigns, social marketers can:
This eBook will show you how to optimize your social marketing - turning simple social media posting into full-fledged campaigns that have a real impact on your business. Request Free! |
 | Hashtags are popping up everywhere — from our Facebook feeds to billboards to our TV screens. They represent a shift in the way consumers communicate with each other and about brands. So what does this mean for marketers?
In this eBook, we'll share strategies for running hashtag campaigns to ignite buzz about your brand and drive social commerce. Request Free! |
 | Most marketers approach the New Year with a burst of resolve; a vow to unearth those wish lists and tackle those dream projects. The digital space is evolving so rapidly; what trends and technologies should you invest in this year?
These resolutions will help you stay ahead of the curve, embrace marketing trends, and get big results in 2014. Request Free! |
 | Mobility is a new aspect of doing business that all organizations must embrace to stay competitive. The reality though is that it will always be “new”, as devices, operating systems, apps & solutions are constantly evolving. Organizations must adapt their marketing efforts to this change by developing an enterprise-level mobile strategy that can support them now and in the future. Read Mobile Enterprise Magazine's new report, Becoming Mobile First, for marketing executives to learn:
Discover a framework for thinking strategically and broadly about mobile initiatives for your marketing efforts, while identifying ways to drive immediate business value. Request Free! |
 | Like the internet before it, mobile brings with it a new set of opportunities and challenges. But are you really moving in the right direction? Check out Mobiquity's paper to learn:
It's not the time to sit back and “wait and see” what happens. As a marketing executive, read this paper for guidance on how to lead your company into the new digital age. Request Free! |
 | An industry first for marketers, Innovation through Mobile is a power-packed eBook focused on the most important part, product, and process of business: innovation. Request Free! |
 | Your prospects read your emails with their finger on the delete button. Research shows that the average person takes just 2.7 seconds to decide if they're going to read an email or not. If your message doesn't quickly capture their attention and pique their curiosity, it won't be read — and another sales opportunity will evaporate into thin air. Download this Email Evaluator Cheat Sheet to assess if your message will be read or deleted. Discover what changes you need to make in order to get a positive response. This powerful little one-page cheat sheet packs a real punch! Request Free! |
 | Changes in customer behavior and expectations are causing organizations to make dramatic shifts in how they engage with customers. As a result, contact centers are undergoing dramatic changes in priorities, technologies, processes and metrics. The new customer experience model requires a common platform with common administration, routing and reporting with integrated workforce optimization that empowers agents to resolve customer inquiries quickly and enhance customer experience. Register Now for this Webinar and get a head start to 2014. You will learn:
Request Free! |
 | To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across multiple devices. Guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway discuss why context and optimization are the keys to delivering on your digital goals. Watch this recorded webinar to learn about:
Request now to learn why context & optimization need to be part of your plan for 2014. Request Free! |
 | The most important thing to understand when building and adopting an inbound marketing strategy is how your website is performing. Knowing the metrics behind your site and content performance is key to your business success. This worksheet provides you:
Learn how to use analytics to optimize your digital experience and your website's results. Understanding the data, knowing what is converting, and what needs improvement helps your business grow more leads. Make sure you are taking an active role in tracking metrics, so you can power your digital marketing to the next level. Request Free! |
 | Mobile technology is guaranteed to change. Learn how to account for the capabilities and expectations of tomorrow's mobile needs on your website today. Maximize the performance of your site across all devices. This white paper will help you as an IT professional or developer:
Understand the elements of a great mobile experience with this white paper and start improving the impact of your site across all device types. Request Free! |
 | Content is the fuel that powers your digital marketing engine. Make sure your content has a clear strategy with this calendar template. This content calendar provides you:
Easily plan out your blogs, eBooks, white papers, and other content for the year with this powerful tool. Request Free! |
 | Content is the crux of your website. Develop great snackable and premium content with this tool, and start improving your content marketing strategy today. This worksheet gives you a:
Marketers that understand the importance of an optimized content marketing strategy create more leads. More leads that find your site through great content mean more customers and revenue for your organization. Download the Content Planning Worksheet today to bring ROI to your website. Request Free! |
 | Nurtured leads convert 150% more than unnurtured leads. Use this free worksheet to improve your email campaigns and start converting more leads today. This worksheet provides you:
Marketers that understand the importance of nurturing leads create better relationships with their prospects. More engaged prospects produce better performing leads and brand advocates for your organization. Download this worksheet and start converting more leads today. Request Free! |
 | Listen to the salesperson’s message as if you were a prospect. Imagine that you’re crazy-busy and have to be at a meeting in five minutes. Then, provide honest feedback to the salesperson. Request Free! |
 | The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest of your team to get over the top. Find out how to make a major shift in your sales approach for the better, in order to both increase individual sales rep effectiveness and improve collaborative team selling. Download this eBook now. Request Free! |
 | How is it possible that in the same environment and under the same conditions, some reps achieve outstanding results while others struggle just to make their quota? In this eBook we reveal the proven methods the best sales managers rely on to close the sales performance gap between average performers and All-Stars. Download this eBook now to learn more. Request Free! |
 | Learn how the future of sales performance management is integrated with CRM and social collaboration and how this will help managers provide real-time coaching and motivation in context to drive better sales behaviors and, ultimately, better sales results. Download this white paper now to learn more. Request Free! |
 | Picking up the phone is not only one of the best ways to connect with customers, it's one of the best prospecting tools you can have in your arsenal. It's the way to take the lead, and succeed. Download this eBook to learn:
Request Free! |
 | The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:
Request Free! |
 | The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research:
Request Free! |
 | You will learn:
Request Free! |
 | Discover seven low-hanging fruit Paid Search strategies that you can implement fast to drive relevant traffic, squeeze the most out of your budget and maximize returns from Paid Search. Use the data in this white paper to learn how to use ad copy more effectively, eliminate bad keyword mappings, analyze performance at the device level and plenty more. Request Free! |
 | This study reveals the Total Cost of Ownership (TCO) among the four leading midmarket CRM solutions. Request Free! |
 | Mobile is changing the way people communicate and how companies do business. How effectively is your organization using mobile? Find and connect with prospective customers, engage site visitors, convert leads to customers and retain them by implementing a progressive mobile strategy. In this white paper you will learn:
Don't let the mobile revolution pass you by. Download the white paper to find out where you rank, and where you should be headed. Request Free! |
 | As marketing efforts shift from traditional approaches to digital sources— such as search, social and mobile—marketers face a growing challenge: to deliver digital experiences that are consistent with their brands, easy to control and update, and that achieve business results. This white paper will help marketers:
Download the white paper to learn how to reach new audiences and enhance engagement. Request Free! |
