Tuesday, March 31, 2015

Getting Started with Social Media







Social media provides a new set of tools that businesses can use to connect with their customers and the general public. Social media tools can be used to get new customers, increase sales, and turn existing customers into your most powerful sales team. But social media is about more than just using these new tools. Social media requires a new way of thinking about your business and your customers.


This eBook will help answer questions like:



  • Why should my business use social media?

  • How is social media different from other ways that I talk with my customers?

  • Should I learn social media myself, or should I hire someone to do it for my business?

  • What do I talk about on social media?

  • How can I build a successful social media program customized for my business challenges?

  • Plus much more!


Download this free eBook and get started on your way to social media success.






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The 2015 Social Media Marketing Starter Kit






The 2015 Social Media Marketing Starter Kit” includes the “Getting Started with Social Media” eBook plus 3 other resources to help you jump start your social media marketing strategy.



Social media provides a new set of tools that businesses can use to connect with their customers and the general public. Social media tools can be used to get new customers, increase sales, and turn existing customers into your most powerful sales team. But social media is about more than just using these new tools. Social media requires a new way of thinking about your business and your customers.



This kit will help answer questions like:

  • Why should my business use social media?

  • How is social media different from other ways that I talk with my customers?

  • Should I learn social media myself, or should I hire someone to do it for my business?

  • What do I talk about on social media?

  • How can I build a successful social media program customized for my business challenges?

  • Plus much more!


The following kit contents will help you get started on your social media marketing strategy right away:



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Monday, March 30, 2015

Ten Tips for Accelerating Your Pipeline






Over 25% of sales cycles take 7 months or longer to close (Harvard University). That's why it's important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on closing deals. This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:

  • How an efficient lead management process can improve sales and marketing alignment, positively impacting the pace of your sales cycle

  • How you can continue to build relationships throughout the length of your sales cycle with lead nurturing and automated follow-up

  • How you can diagnose the health of your sales funnel with improved reporting






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Growth With Marketing Automation






Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact. Learn how five small businesses are powering growth with marketing automation. See how you can achieve results like the following:

  • A 50% increase in marketing productivity

  • A 300% increase in marketing-qualified leads

  • A 394% growth in sales opportunities

  • A reduction in sales cycle length of 25%






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Five Steps to Growing Your Business with Marketing Automation






There's no getting around it: marketers at smaller organizations face challenges and obstacles that their larger counterparts don't. With limited headcount and budget at their disposal, it can seem like SMB marketers are always short on time and resources as they build campaigns to grow their business. Luckily, marketing automation can go a long way towards evening the playing field—and this tool kit will walk you through getting started. You'll learn how to:

  • Plan and present a strategy for success

  • Secure buy-in from your sales team and upper management

  • Build and effectively distribute a library of valuable content

  • Report on meaningful metrics to show marketing contributions






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5 Things You Should Know About Salesforce Marketing Cloud






Discover your digital marketing potential with the industry's most powerful platform at your fingertips. You may already experience great results from your digital marketing programs. But what if you could achieve phenomenal results? Download now and learn how the world's most powerful 1:1 digital marketing platform helps you:

  • Connect with the internet of customers across any channel—email, mobile, social, web, and beyond

  • Automate real-time customer journeys

  • Get powerful results and ROI from your digital marketing efforts






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Rethink Email






Your customer's inbox today is a very busy place. As consumers continue to favor the agility and convenience of email, they're becoming increasingly selective about the messages they receive. Salesforce Marketing Cloud helps you break through the clutter with several key features including personalization, real-time automation, and predictive intelligence.



This eBook explores these tools. Discover ways to tailor your email marketing strategy to speak to individuals in the moment they're listening. Receive and use data as soon as it's available. Understand your customer's preferences and give them information that resonates. With Marketing Cloud, grow your ability to communicate with elevated clarity and engagement. It's time to Rethink Email.



Download Rethink Email: Smart Ways to Get Noticed in Your Customer's Inbox now to learn how you can create 1:1 personal journeys that turn prospects into brand advocates.



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Salesforce for Marketers






We are in the middle of a marketing revolution. The lines between departments that were once completely separate and siloed are blurring. The customer's journey with your company no longer ends after purchase, and the most successful marketers understand that to reach this new customer, they need new tools and strategies.



Salesforce understands the changing needs of the modern marketer and has created an entire platform of tools for you to create compelling 1:1 marketing that leads to customer success. From marketing tools to customer service (and even speedy app development), Salesforce has everything you need to provide the world-class marketing your customers demand.



This eBook will explore how marketers can take advantage of the Customer Success Platform to make integral contributions to the customer journey.



Download the eBook.



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Friday, March 27, 2015

How To Write And Publish Your First iBook Using iBooks Author







As the self-publishing industry grows larger, Apple’s iBooks Author (free) exists as a unique tool for publishing e-books than can reach a large audience of iPad, iPhone and Mac users. The iBooks format is also useful for showcasing and distributing content independent of the iBooks Store.


Apple first released iBooks Author back in 2012, and it was and still is largely geared to the textbook and education community. iBooks has introduced many ways to present and display content, with an audience of over 800 million iPad users across the world. It’s been reported that since mid-September 2014, over one million customers visit the iBooks store every week, which makes for a huge potential market for authors and publishers.


Bakari Chavanu recently completed and published his own iBook, titled: Starting From Day One: Using the Day One Journaling App to Record and Enrich Your Life. This guide is primarily based on his experience and workflow for writing a book, from initial idea to publishing.






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Propel: 5 Ways to Amp Up Your Marketing and Accelerate Business







Whitney Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. She’ll show you how to:



  • Remove blocks and challenges holding your business back

  • Uncover overlooked business and marketing opportunities

  • Turn ideas into action by creating a customized marketing plan






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Thursday, March 26, 2015

Spring 2015 Marketing Acceleration Kit (a $15.99 value) FREE until April 9!






Get a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks.



Learn how to:

  • Remove blocks and challenges holding your business back

  • Uncover overlooked business and marketing opportunities

  • Turn ideas into action by creating a customized marketing plan


Download this exclusive kit to learn how to blend traditional marketing techniques with social media tools, reach more customers, and build market share today!



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Wednesday, March 25, 2015

Entering Into the Mind of the Executive IT Buyer for Sales Professionals






This webcast is for sales leaders, sales directors, and sales managers who are looking for the "inside scoop" on how to penetrate the executive office of an IT Leader. You will hear from a panel of IT executives on what techniques work and which do not when trying to sell to the IT C-Suite. Other topics include:

  • Emails, voicemails and social media…what's working and what's not working.

  • Penetrating the Executive IT office to get that first appointment.

  • Characteristics of a good salesperson versus a not-so-effective salesperson.

  • Use of virtual meetings compared to other types of meetings.


Register now for this Sales webcast to hear valuable insights from the nation's leading IT executives.



The esteemed panel includes:

  • Randall N. Spratt, Executive VP, Chief Information Officer and Chief Technology Officer at McKesson Corporation

  • Jill Von Berg, CIO and VP of IT at Calix, Inc.

  • Gina Tomlinson, Chief of Technology at Sphere 3D Corporation

  • John Perkins, Vice President Global IT PMO at PGi


Hosted by:

  • Mario Martinez, Regional Vice President of ECS Sales at PGi


Don't miss out on this LIVE webcast if you are a sales professional selling to IT executives!



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Getting Started with Social Media







Social media provides a new set of tools that businesses can use to connect with their customers and the general public. Social media tools can be used to get new customers, increase sales, and turn existing customers into your most powerful sales team. But social media is about more than just using these new tools. Social media requires a new way of thinking about your business and your customers.


This eBook will help answer questions like:



  • Why should my business use social media?

  • How is social media different from other ways that I talk with my customers?

  • Should I learn social media myself, or should I hire someone to do it for my business>

  • What do I talk about on social media?

  • How can I build a successful social media program customized for my business challenges?

  • Plus much more!


Download this free eBook and get started on your way to social media success.






Request Free!





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Propel: 5 Ways to Amp Up Your Marketing and Accelerate Business







Whitney Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. She’ll show you how to:



  • Remove blocks and challenges holding your business back

  • Uncover overlooked business and marketing opportunities

  • Turn ideas into action by creating a customized marketing plan






Request Free!





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Thursday, March 19, 2015

How to Build a Successful Blog







Have you ever wanted to start your own blog? Or Do you already have a blog that you are unsure how to take to the next level?


Then How to Build a Successful Blog is the right place to start.


Inside, you will learn how to:



  • Set up a self-hosted blog from the very basics, including how and where to find hosting, and how to install your blogging platform.

  • Choose a successful and interesting topic for your blog – and keep the content engaging and fresh for your readers!

  • Make Social Media work for you, and not against you!

  • Monetize your blog – including selling advertising space, direct and indirect income streams, as well as review the different sorts of services your blog can offer!

  • Enhance your blogging experience with some of the best writing and blogging apps available today!






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How Retailers Can Cash In On Mobile Commerce






In this white paper, Jumio examines the issues hampering mobile sales, what conveniences mobile shoppers are looking for, and offers advice on how retailers can provide consumers with a seamless, familiar-feeling checkout experience that works consistently across devices and mobile platforms.



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The 2015 Mobile Opportunity: How Brands Are Shifting Their M-Commerce Strategies






Brands are also being confronted by difficult new challenges as they work to leverage m-commerce. As mobile commerce has continued to cement itself as a significant revenue source and the volume of mobile purchases grows, retailers have been faced with a greater risk of transaction fraud. Many brands have responded by building out robust anti-fraud measures, although mobile transaction security has not been a top priority for all businesses. For retailers both big and small, fraud protection is critical to maintain consumer confidence in m-commerce.



What follows is an analysis of the best practices and paradigm-shifting capabilities retailers are leveraging to drive revenue through mobile. Attention is paid to brands' shifting mobile priorities and opportunities, mobile transaction security, and mitigating shopping cart abandonment. The analysis is based on survey data collected from retail executives and professionals in a variety of industries. This data was collected on-site at WBR's 2014 Mobile Shopping Summit and through an online survey. The findings are based on the insights and practices of some of the world's leading brands.



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Wednesday, March 18, 2015

New Thinking About Identity Management






From massive security breaches to redundant entering of information to the privacy concerns raised by data brokers, it is clear that today's identity infrastructure is ill-suited for the digital age.



How can identity management be retooled to serve the (sometimes conflicting) imperatives of security, privacy, convenience and compliance?



Register for a live webinar, “New Thinking About Identity Management”, March 26th, 2015 at 9 a.m. P.T. and listen to industry FinTech experts from American Banker and learn:

  • What it will take to cross the digital chasm

  • What role can and should financial service providers play in the transformation


Learn from FinTech experts about how to retool your identity management by registering for this complimentary live webinar.



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Healthcare and Pharmaceutical Apps: A Guide to Regulation







Mobile health apps are predicted to be used globally by 1.7 billion people, half the population with smartphones, for maintaining their ‘wellness’ by 2017. Such massive changes in attitudes to health and the ways to improve it will transform the consumer healthcare and pharmaceutical industry.


Mobile technology has opened up the opportunity for healthcare professionals to have an additional source of communication with their patients as well as providing pharmaceutical companies another route to increase consumer interaction. There is huge scope for the different ways apps can be used in both pharma and healthcare industries as well as significant profit to be made.






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Tuesday, March 17, 2015

Cinco maneras de construir una red ms inteligente







Telecomunicaciones iQ presenta: Cinco maneras de construiruna red inteligente. Un panorama perspicaz que analiza las estrategias que suempresa debe llevar a cabo para revolucionar su negocio, el rendimiento de lared y toda la gestión. Centrándose en las tendencias actuales en la región estede América Latina, esta es la manera de mantenerse delante de sus competidoresy de sacar provecho de los mercados emergentes.






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Monday, March 16, 2015

8 dicas sobre a Experincia do Cliente para as empresas de Telecomunicaes







Se sim, então você precisa desenvolver uma forte estratégia de experiência do cliente! Além de melhorar a percepção de sua marca, há também uma ligação direta entre a gestão da experiência do cliente e os seus lucros anuais. Nós da Telecoms IQ, a comunidade dedicada às operadoras de telecomunicações, gostaríamos de compartilhar com você o nosso mais recente artigo sobre como envolver seus clientes. Seu nome é "Sem contrato, sem problemas".


Os principais destaques incluem:



  • Como traçar um perfil exato de seus clientes para adequar a sua estratégia de experiência a eles

  • Identificar novas maneiras para que sua empresa se destaque frente aos concorrentes e gere mais receita

  • Descobrir como atender às demandas dos seus clientes para mantê-los fiéis ao seu negócio






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GEC em lderes de telecomunicaes da Amrica Latina







A Gestão de Experiência do Cliente em Telecomunicações na América Latina ainda é o único evento na região onde você encontrará respostas para as dúvidas mais urgentes de atendimento ao cliente e de GEC, incluindo



  • Como posso aproveitar os feedbacks de clientes para melhorar os produtos e serviços que presto a eles?

  • Como posso garantir uma experiência consistente aos clientes através de múltiplos canais de serviços e de vendas?

  • Como posso encantar os meus clientes para evitar perdê-los?


Aproveite esta oportunidade única para discutir com seus colegas de toda a região a como obter tanto nível C como aceitação por toda a empresa para suas estratégias de experiência do cliente. Aprenda as estratégias pioneiras de GEC em líderes de telecomunicações da América Latina para melhorar a qualidade do serviço que você presta através de múltiplos canais com gastos limitados e descubra como novos canais on-line podem reduzir o custo de atendimento de cada cliente.






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8 Consejos de experiencia del cliente para Telcos







Si es así, ¡necesita desarrollar una fuerte estrategia de experiencia del cliente! Además de mejorar la percepción de la marca, también hay un vínculo directo entre la gestión de la experiencia del cliente y sus ganancias anuales. Telecoms IQ, la comunidad dedicada a los operadores de telecomunicaciones, quisiera compartir con usted un artículo reciente sobre cómo comprometer a sus clientes. Se llama "Sin contrato no hay problemas" (No contract no problem).


Los principales aspectos a destacar son:



  • Descubra cómo construir un perfil exacto de sus clientes para adaptar su estrategia de experiencia del cliente

  • Identifique nuevas formas para hacer que su negocio se destaque frente a sus competidores y genere más ingresos

  • Encuentre la manera de satisfacer las demandas de sus clientes para que sigan siendo leales






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CEM en Latinoamrica de los lderes en telecomunicaciones







La gestión del servicio al cliente (CEM, por sus siglas en inglés) en telecomunicaciones en Latinoamérica, continúa siendo el único evento de la región en el que encontrará respuesta a sus dudas apremiantes relacionadas con la atención al cliente y CEM, entre ellas,



  • ¿Cómo puedo aprovechar los comentarios de los clientes para mejorar los productos y servicios que les proporciono?

  • ¿Cómo puedo garantizar una experiencia consistente para los clientes a través de múltiples canales de ventas y servicios?

  • ¿Cómo puedo agradar a mis clientes para evitar perderlos?


Aproveche esta oportunidad única para discutir con sus homólogos de toda la región cómo adquirir una identificación del más alto nivel y en toda la compañía con las estrategias de servicio al cliente. Enseñe las estrategias pioneras de CEM en Latinoamérica de los líderes en telecomunicaciones, para mejorar la calidad del servicio que ofrece a través de múltiples canales con gasto limitado, y descubra cómo los nuevos canales online pueden reducir los costes de servicio para cada cliente.






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Friday, March 13, 2015

Secrets to Successful B2B Webinars







Includes:


– Campaign management

– Day-of execution

– Maximizing your ROI

– Engaging your audience beforehand

– Content best practices


This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.






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Successful Selling







This book is a loosely organized set of ideas, insights and best practices that get you thinking about your sales strategy (as well as the underlying tactics) in a fresh way. You can read the book front to back, or just flip through and find something of interest today.






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The Modern Marketer's Field Guide







This book covers a lot of ground, but quickly. We’ve addressed a comprehensive view of the sales and marketing pipeline, but done it in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.






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Sales for Startups







To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling.


In Sales for Start-ups, you’ll learn about common sales mistakes made by start-ups, tips for cold calling, best practices for how to shorten your sales cycle and more.






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Marketing Automation Best Practices Guide







Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.






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Secrets to Successful Inside Sales Management







This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.






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Your Social Selling Workbook







Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals.


But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.


In this book, you will find tips on:



  • Understanding your objectives and assessing your team's readiness

  • Assigning roles for your program

  • Developing a content strategy for sales

  • Training your team

  • Assessing your social selling program's progress






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Social Selling 101







Imagine a world where you meet people only online.


Okay, you're right. Human civilization has not reached that point. We still live in a world where business leaders attend conferences and meet-ups. That said, most face-to-face networking happens online, and in fact, many business deals start on social media.


Social selling is no longer a "nice-to-have" skill for sales people. It is now a "must-have" skill.


Our Social Selling 101 white paper teaches you the basics of prospecting on social media. Download our guide and learn:



  • Why sales teams currently struggle to meet quota

  • How social selling solves those problems

  • How to social sell on Twitter and LinkedIn

  • How to use content curation to be a better social seller


Download today and start exceeding your sales quota!






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10 Commandments of Collaboration for Exceptional Customer Service






Read this white paper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.



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7 Ways Customer Collaboration Can Improve Your ROI






Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this white paper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.



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Thursday, March 12, 2015

Optimize Customer Signup Flows in Your Mobile and Web Channels






Listen in as experts in ID authentication and Identity verification discuss various strategies to quickly and safely signup customers, while remaining compliant by verifying identities, authenticating identification, and checking watch lists. These experts will discuss:

  • Quickly and safely signup customers through your mobile and online channels

  • Remain compliant with regulatory requirements without adding additional operational overhead

  • Reduce customer sign-up abandonment


Don't loose another customer because you can't offer a real-time sign-up process through your online and mobile channels. Watch and learn how to optimize your sign-up flows, and enable anytime, anywhere, and through any digital channel customer account opening.



Presenters:



Will Hernandez, Editor, Mobile Payments Today

Chris Morton, President at BlockScore

Lisa Aguilar, Financial Vertical Marketing Manager, Jumio



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How to Make Consumers Love Their Banks






Banks lack the emotional connection with consumers that drives trust and loyalty – a requirement if they are to keep Google and PayPal from stealing their vital transaction business. To fight back, banks need a transformation focused on customer experience.



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Mastering Adaptive Customer Engagements






The holy grail of marketing is seamless customer engagement throughout the buying journey. When you look at the people, processes and technology involved, this is not an easy task. It requires executive support, alignment across organizations, and a clear and comprehensive strategy. However, the competitive advantages can be game-changing when your marketers can take decisive action with improved insight, deliver engaging customer experiences, and react to market opportunities with greater speed and agility.



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Differentiated Commerce: The OmniCommerce Imperative






Physical and digital commerce are converging at an incredible pace—driven by highly connected customers who demand experiences that adapt to their mode of purchasing and shopping. This opens the door for a new imperative known as OmniCommerce, which favors a customer-centric approach over channel-specific processes. Success in commerce now depends on real-time views of customers, inventory, and data to build an intimate understanding of their commerce behavior. Implemented correctly, an OmniCommerce business model and platform boosts order amounts, optimizes lifetime customer value, and fosters gains in loyalty and customer intimacy.



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Mastering the Customer Experience






New research from the CMO Council and SAP shows just how important customer experience is to business…and how challenged organizations are to master these engagements.



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The New Science of Sales Performance






Download this exclusive report from Harvard Business to learn new insights and stats on how data and analytics is spreading to enterprise sales organizations.



Featured Highlights

  • 94% of sales organizations say their 2014 revenue targets are higher than last year's.

  • 58% of sales reps are struggling to meet current quotas.

  • 49% identified insufficient revenue growth as the top pressure motivating sales management initiatives.






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Data-Driven Content Marketing







The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.


Fortunately, content marketing is no longer a "hit or miss" process. You can analyze the performance of your content marketing efforts to learn what is and isn't working, and ultimately collect the data you need to inform your marketing decisions.


In this eBook, you will learn:



  • How to use data to fuel the content creation process

  • How to measure content distribution effectiveness

  • How to gather the performance data you need to create a data-driven content marketing strategy






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Wednesday, March 11, 2015

The Essentials of Sales Kit - Includes a Free Power Principles eBook






The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.



The following kit contents will help you get the most out of your Sales research:

  • Power Principles – Free eBook

  • E-Signatures and Sales: How IT Can Enable the Business to Close Sales Deals Faster

  • Annual Sales Kick-offs: A Strategic Approach

  • 5 Ways CPQ Keeps Your Sales Pipeline Moving






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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook






The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.



The following kit contents will help you get the most out of your Sales research:

  • The ABC of Sales: Lessons from a Superstar

  • E-Signatures and Sales: How IT Can Enable the Business to Close Sales Deals Faster

  • Annual Sales Kick-offs: A Strategic Approach

  • 5 Ways CPQ Keeps Your Sales Pipeline Moving






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Top 4 Ecommerce Platform Comparison Guide






SaaS ecommerce platforms are quickly replacing traditional licensed or on-premise solutions due to the cost effectiveness of the cloud. When it comes to everything else, however, that is important to your ecommerce brand, how do the biggest SaaS and licensed competitors stack up? In this guide, you'll get a side-by-side comparison of ecommerce solutions based on security, uptime, analytics, account support and more.



Download this free guide to learn:

  • The main differences between competing ecommerce solutions including uptime, security and more

  • The cost differentiation of deploying a cloud versus on-premise solution

  • The hidden costs many ecommerce solutions don't include in their overall pricing outlines


Simply fill out the form to download your free copy today!



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SiriusDecisions Reveals Sales Planning Missteps that Decrease






Over 400 sales executives were surveyed worldwide to gain insights on sales planning and impacts on rep productivity. Download this Sales Planning Survey, prepared by SiriusDecisions, and discover what is driving sales planning and execution across organizations.



Review the survey results and learn:

  • Why the planning process remains a pain point for sales as it struggles to close business

  • What quarter is the most unproductive for sales due to time lost on delivery, reevaluation, and modification of quotas

  • The most often cited reason for why sales reps voluntarily leave organizations (hint: it's not potential earnings)

  • The average time and average cost required to replace a rep






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How To Successfully Undergo A Digital Transformation in the Nodics







Viktoria Ruubel, Head of Digital at Eesti Telekoms shares her top tips on how to optimize your digital transformation to be both beneficial to your customers and your bottom line with Telecoms IQ.


Insights include: making your digital transformation customer-centric, securing senior-management buy-in, how to reduce inefficiencies to generate revenue and how to encourage consumer uptake.






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Monday, March 9, 2015

The Data-Driven Marketer: The Power and Confidence to Let Data Drive Marketing






The proliferation of marketing technology has created a big-data for marketing tsunami, and if not prepared you will get crushed. Marketing technology industry leaders are talking more and more about the role of centralized and always-on data management, and for good reason. In this eBook, you will learn:

  • The new B2B marketing mandate

  • How to solve your toughest data problems once and for all

  • How to maximize the investment already made in marketing automation

  • What is data unification and why you should care

  • How to obtain and leverage a 360⁰ customer view

  • How does data management impact your ability to tie marketing efforts to revenue

  • The core components of strategic data management


Download it, read it, learn from it and share it today!



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Friday, March 6, 2015

Delivering a Smarter Shopping Experience with Predictive Analytics






Learn how predictive analytics market basket analysis can provide the highly targeted shopping experience that helps increase the size of the shopping basket and grow retail sales.



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The CEO's Guide to Sales and Marketing KPIs






There are dozens of useful sales and marketing KPIs, but which few should you track each and every month? This guide sorts through all of the KPIs to provide the essential 8 sales and marketing KPIs to track.



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New Benchmarks for High-Growth Inside Sales Teams






It's impossible to know how your sales team is performing without having reliable, detailed industry benchmarks. InsightSquared studied more than 50 high-growth sales teams to help sales leaders see how their own teams stack up. Use it to see how you compare in terms of win rate, sales cycle, and much more.



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