A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base

If your existing market is starting to quickly become saturated, you need to find a new market to sell into. While expanding to a new market may sound like a no-brainer to a company looking for new ways to grow, it’s not as easy to actually do so. Most new market entries fail, so you have to conduct meticulous analysis to make sure that your new market entry will be successful. Market expansion can be your ticket for new and sustainable growth. By doing your due diligent on analysis and execution, you will be able to get your high growth back on track. If you knew your customers better and understand the key attributes that they share in common, you could look for companies beyond today’s market that also share those attributes. You could open up vast new market opportunities overnight. In this white paper, you’ll learn market expansion strategies and concrete steps to take for an effective go-to-market plan. Download “The Comprehensive Guide To Market Expansion” now! Request Free!

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The B2B Marketer's Guide To Cross-Marketing Product Lines

Your marketing database may be the most valuable asset. However, if your database is an un-segmented list of contacts, you are taking advantage of only a fraction of its potential. This is especially true if you have a portfolio of products or if you are planning a new product launch. In this case, a well-segmented database can help you leverage the customers and prospects you already have to sell a new product or service. The secret for cross-targeting is matching the right prospect with the right product. For many years, business-to-consumer (B2C) companies like Amazon and Hertz have excelled in leveraging vast amounts of customer data to effectively cross-sell their products. B2B companies need to follow suit. Download this white paper to learn best practices for effective cross-targeting. Request Free!

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How B2B Marketers Can Identify And Engage The Most Likely Buyers

Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that marketers lack the customer data that are truly relevant to their unique business context and the insights to utilize them. On the other hand, there is a vast amount of useful data from all over the Web that can augment the customer data you already have in your CRM or marketing automation platform…if you know where to look. Enter predictive lead scoring…or what we call “customer intelligence”. With predictive lead scoring, you can change the sales-marketing dynamic from lead to revenue and help both teams focus on finding the next deal in the database haystack. In this white paper, you’ll learn how predictive lead scoring can help you prioritize your leads so that you can: Give white-glove treatment for high priority leads to sales based on the likelihood to buy Stop harassing people who are never going to buy – instead spend time closing business Help sales have relevant and consultative conversations with prospects by identifying needs and challenges and offering optimal solutions Request Free!

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Demystifying Predictive Lead Scoring

As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork. Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it. But what exactly is predictive lead scoring, how does it differ from “traditional” lead scoring, and why should you care? In this webinar replay, you will learn: What predictive (anything) really means Why current lead scoring models may not be enough How statistics enable insight and prediction How predictive lead scoring improves lead quality Get The Slides & Recording Now! Request Free!

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Predictive Lead Scoring - How To Turn Data Into Revenue

With so many digital marketing tools, technologies, and channels at our disposal and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive our marketing results. So, how do we cut through the clutter, sift through the hype, and bring the most critical data into focus? How do we put it to use? Learn how the marketing ninjas at SmartBear Software have used Marketo and Mintigo to build an automated system that targets the right leads with the right messages at the right time. In this on-demand webinar, you will learn how to: Profile your ideal customer so that you can target high-fit leads Score your leads in real-time based on that profile Optimally engage the leads by routing them to the appropriate nurture track or sales reps before even gathering behavioral data Get The Slides & Recording Now! Request Free!

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Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle

From keyword research and blog setup to content promotion and analytics, my team and I will work with you to acquire new customers and increase sales through blogging. We’re giving you 4 modules from the full course (valued at $99) for FREE: Module 1.0 – Introduction to: Acquiring Customers Through Blogging Module 1.1 – Creating a Keyword List Module 1.2 – Creating Blog Personas/Voice Module 1.3 – Defining Your Blog Audience With this download you will also receive free weekly updates on the best content marketing, PR, and social media advice from our Onboardly eNewsletter. Request Free!

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: The ABC of Sales: Lessons from a Superstar The State of Mobile Enablement in Sales and Marketing How To Clone Your Closers Best Practices for a Lead Management Strategy Request Free!

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Retailer's Guide to Pinterest

Discover how the strategic use of Pinterest can increase sales and ROI for retailers. We'll break down what every marketer needs to focus on to stay ahead: How Pinterest influences sales Optimizing boards for search engines Pinterest techniques to increase engagement and visibility Strategies to create and build a Pinterest community Request Free!

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A Guide to Transactional Email

You know that transactional email is different than bulk (or do you?), but what exactly distinguishes one from the other and why does it matter? Whether you’re a marketer or IT professional, knowing the ins and outs of transactional email is beneficial to finding the email delivery provider that best fits your needs. In our eBook, A Guide To Transactional Email, we cover everything you need to know about the world of transactional email. You’ll learn best practices, mistakes to watch out for, and get a definitive distinction between bulk and transactional messaging. Request Free!

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Free eGuide: Mobile Engagement: What Consumers Really Think

Despite the common perception that mobile messaging is just another form of “interrupt marketing,” this latest global survey points out surprising data. In fact, it shows that consumers are not only open to mobile messaging, a majority find SMS and push messaging the most persuasive of all mobile marketing approaches. For example, as high as 68% of consumers receiving SMS or push messages find them valuable. More than three-quarters would provide their location information to receive notifications in certain circumstances. For these and other surprising good news findings, download the survey results to learn what consumers expect in exchange for giving up their critical information and what marketers need to do to stay engaged with customers that have gone mobile. Request Free!

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State of Online Community Management 2014

The Community Roundtable found they have deeper engagement, can measure their impact on the business, and are more likely to seek external guidance. Download this comprehensive research report for critical – and surprising – statistics on how to build a top-performing online community that delivers business results. The State of Community Management report outlines tips and best practices from community practitioners across eight community dimensions, including strategy, leadership, culture, content, and policies. Request Free!

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30 Minutes to Maximizing LinkedIn

Neal Schaffer is a leading social me­dia strategist who was recently chosen as a Top 30 Social Media Power Influ­encer by Forbes Magazine. The author of two social media books, Maximizing LinkedIn for Sales and Social Media Marketing and Understanding, Leveraging & Maximiz­ing LinkedIn, and frequent speaker for corporations and associations on a wide variety of social media for business top­ics. Request Free!

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Social Marketing: How to Build an Employee Advocacy Program

Most social media strategies focus on the brand entity and overlook the power and influence of employee use of social networks. That’s a huge oversight. According to one recent global survey, 88% of employees use at least one social media site for personal use, of which 50% are already posting about their brand. This eBook includes the following topics: Employee advocacy expands reach and creates trust Social media holds special benefits for sales PeopleLinx shares stream dashboard The evolving relationship between marketing and sales And much more Request Free!

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The B2B Social Media Book: Becoming a Marketing Superstar

B2B social media marketing is a new set of marketing tools that integrates with existing marketing strategies to help you work smarter instead of harder. When done well, social media marketing can reduce marketing expense, increase lead volume, and provide a clear and measurable return on investment for your marketing dollars. In this chapter, you’ll learn about the fundamentals of social media lead generation and find out why B2B is better at social media than B2C. Request Free!

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Social Marketing to the Business Customer

There are big difference between selling to organizations and selling to individuals. In this excerpt, you’ll explore the following differences: B2B Marketing is much more likely to focus on value than experience B2B buying decisions are usually made by groups Business buying cycles are longer than consumer buying cycles Business buying decisions are more likely to be a commitment than consumer buying decisions Relationships play a more important role in B2B than in B2C decisions Service and support are essential decision factors B2B sales have lots of moving parts Channel relationships are complicating factors in the marketing equation Request Free!

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Lead Generation for Dummies

In this chapter of Lead Generation for Dummies, you’ll learn about: Getting started with lead generation Understanding the changing landscape of the marketer and buyer Amplifying your marketing with lead generation Forming a complete lead generation strategy Download this free eBook and see how you can start generating leads today. Request Free!

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Picture Your Furniture Products in a Whole New Dimension3D

This white paper discusses the benefits of 3D visualization solutions for marketing furniture and furnishing products online and in store. High-resolution 3D furniture visualization make it easy to create compelling product experiences that engage customers and drive conversion. Get this white paper to learn how to: Create a personalized online customer experience Show the unique details that set your furniture pieces apart Display your entire product line in fully navigable 3D rooms Get the white paper today. Request Free!

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Preparing Sales Teams for the Best Business Outcomes

Developing competencies of the sales team and improving sales potential is possible through the use of emerging social collaboration technology. Social collaboration tools can enable team members to find experts and share knowledge to improve performance and find useful information residing anywhere in the organization. Watch this On-Demand webcast to learn how your organization can use social collaboration to deliver competitive differentiation in the market. Speaker: Stephan Millard, VP & Research Director - Human Capital Management, Ventana Research Request Free!

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9 New Customer Behaviors that Could Sink Your Company

This new guide explains these nine new behaviors, and how they could turn any organization upside down. What's in the Guide: What these 9 new behaviors will mean for your digital customer experience strategy from now on Independent third-party data and rich visuals that make it easy to socialize these customer trends internally How Virtual Agent technology easily accommodates these new behaviors at scale, in every digital channel Clear visual guidelines on how to capitalize on these behaviors and leverage them to your advantage Request Free!

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3 Keys to Quality Leads

ReachMail Media Services is a 100% independent and objective media agency specializing in technology marketing. We've delivered over 10,000 B2B leads so far this year. Download this guide to learn our top 3 tips for generating better quality leads. These are easy to implement, tactical improvements to your existing content marketing strategy. Request Free!

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Counting on Sales Mobility to Make Your Numbers? You Better Have the Right Mobile Sales Tools

By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your salesforce. In “Counting on Sales Mobility to Make Your Numbers? You Better Have the Right Mobile Sales Tools,” you will learn about six important areas that will help your organization deploy an effective mobile sales strategy: The Growing Importance—and Challenges—of Mobile Sales Engagement Sales Mobility Is More Than Just “Being There” Controlling and Optimizing the Mobile Engagement Experience Evaluating Mobile Engagements to Make Them More Productive What Your Sales Team Needs for High-Performance Mobile Sales Engagement Effective Mobile Engagement Requires the Right Tools Request Free!

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20 Customer Service Best Practices

It can be easy for customer service departments to continue doing what they've always been doing. CSAT scores and overall cost are the same, so why change? This mindset neglects the fact that today's consumer has options around how they want to contact a company for support. This eBook looks at customer service best practices aimed at great service across channels, treating your customers well, and building a world-class customer service team. Request Free!

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A Quick Peek at How Salesforce Does Customer Service

Transform your customer experience and connect with customers in whole new ways. From the contact center to self-service communities, social media and beyond, Service Cloud is changing the game in customer service. Request Free!

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5 Ways to Make Service Easy for Today's Customers

Download this eBook to learn and implement the five ways that will get you there: Create a single view of your customer Deliver consistent customer engagement on every channel Equip agents with a single source of knowledge Empower customers with self-service and mobile options Embed service everywhere It's time for smooth service. Request Free!

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5 Advantages of Mobile for Customer Service

Companies who use a customer engagement platform enable every employee across the organization to engage with each other and its customers like never before. Mobile connects your field service reps to your contact center, your managers to the data they need to make decisions, and your department to the rest of the company. So how does mobile technology really impact a customer service department? Download this eBook to learn more! Request Free!

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5 Ways to Drive Revenue with Customer Service

To know your customer is the quickest way to show them that you care. Follow these 5 steps and avoid the possibility of getting left behind in a world that—more and more—is committed to putting customers first. Best of all, you can turn your contact center into a profit center in the process! Request Free!

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How to Build a Successful Customer Engagement Center

A successful CEC will not only offer excellent service to your customers, but will deliver higher customer satisfaction while reducing costs. This eBook offers a step-by-step guide to: Identifying your CEC strategy Defining the ideal customer experience Getting a technology infrastructure in place Connecting to where your customers are going Getting the right people in place Download now to learn more! Request Free!

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Invoca Signal Webinar: Why Voice is the New Differentiator for Digital Marketers

Marketers have plenty of tools to score, assign and optimize digital leads, but little control or transparency into offline, call-in leads. In a mobile world, inbound call conversions are just as important, if not more valuable than web leads. Imagine if you could score and optimize an inbound call in real-time, the same way you do a web lead? Now you can. Invoca Signal helps marketers analyze and act on every inbound sales conversation. It empowers marketers to listen to what happens on an inbound call and automate the next action by applying scoring techniques with valuable metrics and conversion data relevant to your unique sales and marketing processes. Join our webinar and get an exclusive first look at this ground-breaking technology. You'll learn how to leverage voice intelligence to: Increase the ROI of all your omni-channel marketing campaigns Create a more customer-centric experience for prospects See how brand marketers are leveraging these tools into competitive differentiators and true revenue growth Speakers: Lauren Ishimaru, Product Marketing Manager, Invoca (to host) Sarah Wernik, Sr. Customer Success Rep (to provide stories of how customers use the technology) Kyle Christensen, VP Marketing, Invoca (to provide the top level story/market opportunity) Request Free!

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How to Build a Twitter Content Calendar

With so many options on how to approach marketing efforts on Twitter, such as what type of Tweet to post or time of day to post, using data to drive campaigns helps ensure that brands are making the best decisions. You may already rely on some type of data to drive your Twitter campaigns, but is it enough? Download this guide for marketing professionals in mid-size companies to learn ways to find your best cadence and frequency, time your Tweets, and craft Tweets that produce the results you want. Request Free!

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The Complete Guide to Facebook Analytics

Chances are, your target audience is somewhere among the nearly 9.6 million Facebook users who log in to their accounts as least once per day. That's good news because Facebook is a gold mine for marketers. But it's not enough to know that your target audience is on Facebook – the key is to reach and engage them. This guide walks you through the most crucial Facebook metrics you need to gauge the performance of your marketing efforts. It will outline specific ways you can use these metrics to create actionable Facebook strategies. Finally, because even the savviest marketers can find it challenging to make use of all that Facebook data, learn how to use Simply Measured tools to analyze and report on Facebook metrics yourself. Request Free!

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The Complete Guide to Twitter Analytics

Twitter is a green field for content marketers and social media managers. With more than 241 million active users, 58 million Tweets, and 2.1 billion searches every day, online marketers have an active and informed audience to engage with. But many ask questions like: “What's the best way to engage my followers? How often do I need to tweet or reply to stay relevant? What's the best way to leverage my brand's Twitter account?” The answer lies in a few key metrics that you should be using to gauge your performance, all accessible through the Simply Measured Twitter Account Report. In this definitive eBook, learn about the different Twitter metrics which are measurable through the Simply Measured Engagement Megaphone, and discover several specific ways to use them to create actionable Twitter tactics. Finally, learn about the tools to do the analysis and reporting yourself. Request Free!

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Advanced Tips for Advertising on Facebook

While Facebook has proven itself as one of the most effective advertising platforms worldwide, the advanced tools and technology offered can often seem like a lot to take on. For marketing professionals in mid-size companies this guide includes a list of tips for Advanced Advertising on Facebook that will help you institute best practices in your marketing strategy. These tips come from industry experts, Forbes Top 50 Power Influencers, Community Managers and Digital Strategists. Request Free!

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Marketing Messenger: 18 Exclusive Insights From CMO.com That Every Marketer Should Know

Discover how to: Develop compelling and provocative messages to challenge your prospects' status quo. Improve the usefulness and 'stickiness' of your message deployment. Prepare your salespeople to deliver value conversations throughout the entire buying cycle. Request Free!

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Definitive Guide to Lead Generation

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. You'll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy through marketing automation Test, optimize, and measure your lead generation campaigns Download the Definitive Guide to Lead Generation to learn how! Request Free!

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Lean Content Marketing

Content is king. If you're a modern marketer, you know why— it's the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. Download this eBook to discover: How to plan content that is mapped to buyer journeys and personas How to slice and dice your content, to get the most mileage out of your investment How to come up with that million-dollar content idea—and then come up with another! Request Free!

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2014 Gartner Magic Quadrant for CRM Lead Management

According to Gartner's Magic Quadrant for CRM Lead Management, “Leaders in marketing and IT need to assess vendors' visions of a single marketing automation suite against their own tactical and strategic business requirements.” Get the full report and you'll learn: The overall market evaluation and vendor analysis of 10 CRM lead management vendors Insights for selecting an initial vendor based on your organization's requirements An understanding of the opportunities and challenges that executives experience when building and deploying lead management systems Request Free!

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The Art of Collaboration: The Corporate Communications Guide to Achieving Successful Collaboration Across the Organization

Corporate Communications is uniquely positioned to help make collaboration initiatives successful. As an established function in most medium and enterprise-sized organizations, Corporate Communications teams have the skills and the means to deliver a desired message to audiences using established, familiar channels. Request Free!

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Content Marketing for Lead Generation

Content is the foundation of your lead generation efforts. Marketers have come to rely on content to engage prospects and customers in today's buyer landscape. In this eBook, you'll discover: How content marketing can generate higher quality leads for lower costs The biggest mistakes marketers make in their content marketing strategies How to plan your content for lead generation How and why you should create buyer personas Request Free!

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B2B Guide to VoC: Delighting the Customer in a B2B Environment

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service – both delights the customer and provides exceptional profits. Request Free!

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A Beginner's Guide to Launching a Customer Experience (CX) Program

A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results to expect from your efforts. For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience. Request Free!

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10 Common Webinar Mistakes and How to Avoid Them

As more and more companies rely on webinars to engage with their customers, prospects and employees, competition for the time and attention intensifies. Today, simply giving a webinar isn’t enough. Unfortunately, many webinars fall short of success when one or more of 10 common webinar mistakes are made. Request Free!

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The Essential Guide to Social Media for Nonprofits

Wondering if your nonprofit should be on social media? Or maybe you are, but think you could do more. Either way, check out the new eBook, The Essential Guide to Social Media for Nonprofits. You’ll get practical tips that will get you that much closer to reaching your social media goals – and ultimately, your organization’s mission. Request Free!

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Sitecore Digital Marketing Trends Report: Uncovering the realities of today's digital marketing landscape

When it comes to digital marketing there’s an ocean of opportunities – and there are also some difficulties lurking in the deep. Sitecore recently engaged an independent research firm to conduct an international study on digital marketing trends and challenges. A few highlights: 73% of marketers plan to increase their digital marketing spend in the next year Only 17% of marketers rely on a single platform for digital marketing activities, while nearly 75% use multiple tools which hinder their ability to deliver a seamless customer experience In the next year 44% of marketers plan to use a predictive analytics tool, but only 18% use predictive analytics today It’s time to ride the big digital marketing wave. Gain more insights by downloading the Sitecore Digital Marketing Trends Report today. Request Free!

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Solve the Organizational Challenges of Translation

Pressure to meet demands from all sides of the organization can cause friction and steal focus from solving the business challenges. Marketers are often conflicted with following the organization’s internal process and meeting their own content requirements and critical deadlines. Learn how to you stay focused on meeting marketing demands and reconcile your company's growing translation needs. We’ll show you what to look for in a translation solution, including: A simple web self-service experience Expedited turnaround times to keep pace with competitors Supports jobs beyond simple text translation, including complex digital content such as video, mobile apps, email, SEO, etc Jobs done right, the first time and every time, without extensive stakeholder review Request Free!

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Becoming a Social Business-Social Media Strategy Accelerator

A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialize, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behavior presents an opportunity for organizations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested. Request Free!

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Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul of sales-qualified leads. Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer’s journey, is a key element to surfacing quality leads that can be nurtured through the funnel. But creating a successful lead nurturing program can be overwhelming. Matt Heinz, President of Heinz Marketing, sums it up: “A survey earlier this year indicated that a mere 10 percent of companies were actively using lead-nurture strategies as part of their demand generation and pipeline management marketing. Even for those, implementing a more complex closed-loop system may feel intimidating and out of reach.” In this report, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program. Request Free!

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6 Best Practices for Creating a Content Marketing Strategy

Content marketing is the linchpin of demand creation –the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time. But a content marketing strategy doesn’t create itself. It’s the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles. Request Free!

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Social Media for Lead Generation

Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Your prospective customers are using it to discover new offerings and educate themselves through the buying journey. This makes social media a vital channel to engage with your target audience across, with the end result being greater amplification of your message and more qualified leads generated. This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media. Request Free!

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Planning and Executing Webinars That Generate Leads

People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations – while maximizing your opportunities for conversion. Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars. Request Free!

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Five Best Practices for Achieving Social Media ROI

From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that. Request Free!

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