Social Business Collaboration: Five Best Practices, Three Market Trends

Use of consumer-grade social media and collaboration technologies has become commonplace in an enterprise context. Much less common is the use of secure and compliant social business collaboration solutions, which foster improved teamwork and information-sharing that measurably improves business results. Aberdeen's research identifies five best practices that consistently describe the top performers in social business collaboration, and provides insights into three market trends in how the infrastructure supporting collaboration initiatives is being implemented. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1hcA751

SEO Management in the Age of Content Marketing: Don't Call it a Comeback

Like Rodney Dangerfield, Search Engine Optimization (SEO) sometimes gets no respect in the age of content marketing. Along the way it picked up a nasty reputation among CMOs created by a few bad actors practicing “black hat” tactics like link stuffing, link farming, and use of invisible text that made SEO seem like a fixed game rather than a manageable path to competitive success. The growth of content marketing puts search engine marketing in a new light, especially when coupled with ongoing changes to the search algorithms by Google and other search engines. The Analyst Insight, based on data collected in May and December 2013 as part of Aberdeen's Content Marketing & Management study looks at best practices in SEO-oriented content marketing. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1dLrW4L

5 Reasons Why Preference Management Is Good For Marketing ROI

Preference management is more than a compliance initiative — it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/18KlkwC

Solving Marketing's Biggest Problem of 2014 (Gaining Opt-ins)

According to Forrester Research, the average consumer will receive a whopping 9,000 email marketing messages this year . Customer engagement is what separates your brand from the noise around it. Get 10 specific tips to help you earn opt-ins and build your brand community. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1c1h1fG

Preserving Mobile Marketing: 6 Steps Marketers Must Take Now

Last year millions of cell phones may have stopped ringing due to the new FCC rules that went into effect requiring marketers to obtain prior express written consent to call or text cell phones for solicitation purposes. What changed? What do you need to do? Get the answers to the top 6 questions that every marketer should ask about these new rules. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/QzcwGM

Full Spectrum Preference Management: Engaging Customers Where They Are Instead Of Where It's Easy

Very few enterprise-size organizations live in simple, single channel worlds. There are dozens of touchpoints where customers and brands interact. Each of these interactions offers an opportunity to advance engagement. The best way to improve these interactions is through effective preference management. Learn about how you can more effectively engage with your customers — wherever they are! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1hc09VM

The Simple Explanation + 4 Reasons Why Preference Management Matters Right Now

Why do some experts say preference management is essential to the overall customer experience? The momentum for enterprise preference management grows, yet many don’t fully grasp the concept. Learn why preference management matters to marketers now! Download your copy of The Simple Explanation + 4 Reasons Why Preference Management Matters Right Now Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1hc070g

B2B Guide to VoC: Delighting the Customer in a B2B Environment

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service – both delights the customer and provides exceptional profits. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1hc06JK

A Beginner's Guide to Launching a Customer Experience (CX) Program

A ‘101-level’ guide to understanding why customer experience strategies matter, how to get started – including pitfalls to avoid – and what results to expect from your efforts. For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1dKMA4X

5 Steps to Mastering Sales Performance (5 part webinar series)

Tuesday, April 15, 2014 at 1:00 PM EDT The ability to effectively set sales goals, assign quotas and territories, bring new people on board and quickly make adjustments to the sales force is often crucial to success—and to the field experience! But for sales operations leaders, managing the administrative processes, systems, data and various departments to get it all right can often be difficult, inefficient and manually intensive. Register for this webinar and learn how you can: Align sales goals, quotas and territories with sales models, KPI's and management commitments. On-board and administer sales reps and managers to drive a better field experience and greater operational efficiency. Choose the best solutions to manage and administer quotas, territories and sales representatives. Speakers: Hassan Mahmood Partner Compensation Analytics Bill Sorenson Partner Compensation Analytics Kevin Gray Product Marketing Manager, Sales Performance Management IBM Business Analytics Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1gKxBIN

Gartner Magic Quadrant for Enterprise Application Platform as a Service

Download the 2014 Gartner Magic Quadrant Report and find out what Gartner analysts have to say about Salesforce. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1jB1m0A

10 Tips to Ignite Conversion Today

It is now more expensive than ever to acquire new customers and keep current customers happy. Even the most seasoned merchants should continually learn new techniques to stay ahead of the competition. Magento’s eBook on Increasing Conversion Rates provides ten easy to follow rules to help you improve the conversion rate of your site today. With this eBook, you’ll be able to: Merchandize your site for conversion and higher average order value Minimize shopping cart abandonment Connect with your customers for more repeat business Site optimization is an ongoing process, but these ten tips will give you a great place to start, or you can use them as a checklist to help you decide where to focus your optimization attention and resources. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1guZaEQ

7 Ways the Mobile Consumer Changes Everything

Shopper's mobile use in research and buying is exploding. And, just like their desktop counterparts, mobile shoppers who read reviews and other customer-written content are far more likely to convert than those who don't. In fact, mobile shoppers who read customer content like reviews show 133% higher conversion rate. Even if your product is a non-digital product, you can bet your customers are doing research via mobile devices. Download the white paper “7 Ways the Mobile Consumer Changes Everything” to learn how to optimize your web content for mobile, as well as optimize in-store product research, to drive more sales. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/P2k5nZ

5 Secrets: Build Your Sales Pipeline and Keep It Growing

The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest of your team to get over the top. Find out how to make a major shift in your sales approach for the better, in order to both increase individual sales rep effectiveness and improve collaborative team selling. Download this eBook now. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/15Jr8E5

5 Steps to Better Sales Performance: How to Coach Your Team

How is it possible that in the same environment and under the same conditions, some reps achieve outstanding results while others struggle just to make their quota? In this eBook we reveal the proven methods the best sales managers rely on to close the sales performance gap between average performers and All-Stars. Download this eBook now to learn more. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1c1MfbT

5 Ways to Improve Outbound Sales

Forget the numbers game and learn how to find success by relying on quality interactions. In this eBook, we'll give you 5 ways to improve outbound sales performance and ultimately increase your sales pipeline. Download this eBook to learn more. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1523CoC

7 Tips to Accelerate Sales Performance

Picking up the phone is not only one of the best ways to connect with customers, it's one of the best prospecting tools you can have in your arsenal. It's the way to take the lead, and succeed. Download this eBook to learn: Best practices to prepare for a call How to efficiently organize your sales team Tips on how to make a connection every time A list of external resources for further study Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1hjhIo5

The New Measures of Sales Success From The Build Network

This white paper offers you a fast yet thorough look at the key factors that are determining the future of the sales function, and explains how technology is both driving these changes and giving companies the capabilities they need to thrive in the new world order. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1j4xs2a

From Strategy to Execution - Accelerating Sales Growth

The executive team at SunGard recently faced the challenge of transforming the sales force to create a sustainable growth engine. This involved two steps. The first was to formulate a new approach to selling (branded internally as “Selling the SunGard Way”). The second was to create a culture to support the new approach, which included partnering with various vendors to introduce new tools and technologies that would help the sales team and the organization as a whole. This report describes A) The SunGard way of selling, B) The sales-automation solutions deployed as part of the SunGard way of selling, and C) Initial early results of the sales transformation. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1j4xrv3

How to Avoid the Biggest Risk in Selecting a CRM System?

While CRM is great in concept, the reality for selecting and implementing CRM can be quite different. The key factor is whether sales people will use your CRM system. In this white paper, we will explore what contributes to the poor CRM adoption by the sales people, how to avoid selecting a CRM system that increases the risk of poor user adoption, and what criteria you should consider in choosing the right CRM solution. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1fiIcVP

The Essentials of the Online Marketing in 2014 - Free Kit

The Essentials of Online Marketing in 2014, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions. The following kit contents will help you get the most out of your Online Marketing research: The Inbound Website: Getting Found with SEO & Social The Definitive Guide to Marketing Automation 7 Simple Steps to Getting a Handle on Social Applications in Your Enterprise The CMO Toolkit Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1jDoGXj

Addressing Changing Customer Behavior

With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially as each individual customer faces a deluge of different struggles in a multitude of different platforms. But understanding customers is half the battle. In the latest IBM Tealeaf and Econsultancy 2013 "Reducing Customer Struggle" report, 44% of businesses said they had a good or excellent understanding of the overall customer experience. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/OT38Mw

Close the Omni-Channel Customer Experience Gap

In this white paper, we will describe the business imperative for closing the omni-channel customer experience gap and discuss how doing so can give you opportunities to differentiate your business. We will also discuss the following benefits: Faster problem resolution and shorter call handle times Improved first-call resolution Improved customer satisfaction and decreased customer churn Higher customer value Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/OT35QO

Five Steps to Building an Online Customer Experience Competency

A recently published Forrester Research report highlights how customer experience is one of the most vital areas for online businesses. Nearly all customer experience decision-makers (93 percent) say that a good customer experience is one of their top strategic priorities, and 75 percent say they want to use customer experience as a competitive differentiator. This demonstrates a movement by companies into the next generation of website optimization. But this same report also reveals that most companies lack a disciplined approach to improving customer experience. IBM Tealeaf solutions are designed to help you succeed in your online customer experience efforts. With this goal in mind, we would like to share five steps you can take to establish an online customer experience competency within your organization. These steps are: Monitor customer experience KPIs. Proactively examine and respond to known technical issues. Listen to your customers. Prioritize customer experience issues based on business impact. Observe and review actual customer behavior. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1jo9kKs

The Next Battleground for Mid-Size Businesses--Multi-Channel Customer Experience

Today, the last interaction a customer had with your company defines your brand for them. Disconnected channels, each an island of engagement, erode brand experience. As customers switch channels throughout their journey with you, it's important to deliver the same great experience across every channel. Don't lose the battle—learn how to win in the age of customer experience. A multi-channel contact center is a “must” for mid-size organizations looking to deliver best-in-class customer experience. By integrating traditional contact points with newer forms like social media and cloud-based services, mid-size businesses can differentiate themselves, compete head-to-head with their larger competitors, and drive greater customer satisfaction, retention, and growth. Frost & Sullivan research shows that to succeed in their efforts, companies must prioritize key strategies, consider operational needs, and deploy enabling technologies that will help deliver a seamless multi-channel customer experience. We'll discuss: Benefits of a multi-channel contact center Key drivers and challenges companies must consider as they embark on this approach Best practices for success Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1h3RDJd

Five Reasons to Choose Adobe® EchoSign®

As organizations around the world look for faster, easier ways to conduct business, thousands are turning to e-signature solutions. E-signatures speed up document workflows, enable anyone to sign anything from anywhere, eliminate the need for paper and courier services, and automatically create an auditable, searchable, electronic repository of the documents that many processes revolve around. Download this brief to learn more! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1r06TPs

Adobe Solutions for Fast, Easy, and Secure Electronic Signatures

E-signatures are quickly becoming the way businesses get documents signed and close deals faster. Today, e-signature solutions have evolved to encompass much more than just collecting signatures electronically—leading solutions automate the entire process, from document creation, collaboration, and execution, to archiving and management. These solutions replace the traditional, manual steps of getting contracts signed with the advantages of working on the web—speed, efficiency, flexibility, compliance, and instant global access. Download this solution brief to learn more! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1r06SuB

Small Business CRM Systems: How To Increase Sales And Retain Valuable Customers

However, many of the top CRM solutions were actually designed with enterprise level use in mind. Such applications may be overly technical, and cumbersome to deploy for small businesses with limited resources available to customize and launch the solution. Fortunately, there are a number of less heavyweight types of small business CRM solutions out there, one of which might be ideal for your particular needs. With the right CRM for your business, you can expect to see increased sales as well as improved customer relationships. This free guide will help you weigh the business benefits and potential drawbacks of implementing a CRM system for your business and they'll also provide you with several free, no-obligation price quotes by phone/e-mail from recognized and reputable CRM system providers. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1nBVxSp

What are 99% of your Customers Hiding from You? Find Out with Cloud-Based Speech Analytics

What are 99% of your customers hiding from you? What are they saying and what are your agents communicating back? In today's market, it is crucial that each brand understands its customers' conversations in detail not only to ensure quality but to create the perfect customer journey. The key to great customer service is to uncover all secrets, which includes your contact center conversations. Once unlocked, you will be able to reduce customer effort, improve contact center efficiencies and continually promote a powerful brand image. Learn how iconic companies are using cloud-based Speech Analytics solutions to drive their customer experience strategy. Register now for this webinar to uncover: Benefits of cloud-based solutions for multi-channel analytics Proactive recording and analyzing 100% of your customer interactions Key differentiators of speech analytics in the cloud Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1gDfO4L

Five Best Practices for Achieving Social Media ROI

However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it's not just the latest black hole for marketing dollars. A marketer's best course of action is managing social efforts to generate demonstrable return on investment. In this white paper, we'll cover five best practices to help you do just that. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1g4c8KF

6 Best Practices for Creating a Content Marketing Strategy

Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time. But a content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1lJbIbS

Social Media for Lead Generation

Two-thirds of online adults use social networking, and almost half use it daily. Your prospective customers are using it to discover new offerings and educate themselves through the buying journey. This makes social media a vital channel to engage with your target audience, with the end result being greater amplification of your message and more qualified leads generated. This white paper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1g4c8dD

Best Practices for a Lead Management Strategy

Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1g4c8do

Best Practices For Setting Up a Lead Nurturing Program

Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready—but rather than dumping half of your prospects in the rubbish bin, nurture them to increase your haul of sales-qualified leads. Building trust and fostering relationships with qualified prospects, regardless of their stage in the buyer's journey, is a key element to surfacing quality leads that can be nurtured through the funnel. But creating a successful lead nurturing program can be overwhelming. Matt Heinz, President of Heinz Marketing, sums it up: “A survey earlier this year indicated that a mere 10 percent of companies were actively using lead-nurture strategies as part of their demand generation and pipeline management marketing. Even for those, implementing a more complex closed-loop system may feel intimidating and out of reach.” Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1g4c6Ck

Social for Service Service Cloud Demo

Make your call center social. Empower your customers with communities. Deliver service to your customers on the social media channels where they live. Give your agents tools for collaboration. Improve your contact center metrics. And deliver outstanding customer service to improve customer satisfaction and loyalty. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1cSC8YO

How Enterasys Saved $2M by Using Salesforce.com

Enterasys used Salesforce.com to build a global service management application to track products and their related support contracts. The project enabled Enterasys to empower service agents with greater visibility into the overall customer and partner relationship, identify new service revenue opportunities, and reduce service inventory carrying costs. The results in 6 months after deployment were an increase in 257% ROI with an average annual savings of over $2M! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1cSC630

Turning Your Service Cost Center Into a Profit Center

Download this YouTube video to learn how to become a “Customer” company and connect to your customers in a whole new way! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1cSC76X

Building Blocks of Next-Generation Customer Experience

Today the customer experience for consumers is disjointed, reactive and not personalized. In a nutshell, service providers are demanding a next-generation customer experience layer that enables them to be personal, preemptive and proactive. Learn how a customer experience engagement layer can allow a complete view and channel management across a subscriber's lifecycle and addresses the core gap in customer experience by improving the overall customer experience, as well as the front-office employee experience. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/OwDU6s

Create a Customer Service Process that Enhances Your Bottom Line

There's an assumption that the number of customer complaints received is a perfect reflection of the number of customer problems. If complaints go down, other numbers such as warranty and service costs will go down as well. In fact, complaints are often a poor indicator of the level of problems and dissatisfaction. Focusing on that number causes counter-productive behaviors in many managers and employees. This eBook will highlight: Customer complaint behavior myths How to get the CFO and CMO to see customer complaints as an opportunity to make revenue The key components and data of a successful customer service system Download this eBook to learn more! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1fuYA4K

6 Secrets to Offering Exceptional Customer Service

Imagine the loyalty and return business you could build by delivering customer service that exceeds customer expectations every time. Learn how to train and motivate employees to give great service, maximize every customer interaction, and much more! Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1dWSVIl

Customer Experience for the Modern Marketer: How New Business Demands Have Changed the Customer Experience Mandate

Date: Wednesday, April 23, 2014 Time: 11:00 am PT/ 2:00 pm ET During this hour-long interactive webcast you'll gain real-world insights from experts in customer experience management as well as leading edge marketers making shifts in how they champion customer centricity in their own organizations. We'll take a look at the importance of actionable data, the new sentiments of both the btob and btoc mobile-dependent buyer, and how to architect a successful, comprehensive customer experience strategy. Speakers: Liz Miller, VP of Marketing - CMO Council Jamie Anderson, Global VP Product Marketing - SAP Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1nnQTY0

Four Tips to Mastering Multichannel Digital Marketing Attribution

When it comes to attributing marketing efforts across multiple channels, marketers are often left with more questions than answers. How do you make sense of the data? How do you attribute customer responses to specific marketing actions? And how do you measure the customer experience? Many different factors drive conversions for today's customers. Learn why analytics can dramatically improve your efforts to understand customer behavior. And discover four proven methods that can help you effectively attribute all your multichannel digital marketing efforts. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1kn6PVL

A Tale of Customer Loyalty and Going SoLoMo

Want to learn more about big data, but in a more entertaining way? Then this eBook is for you – regardless of your industry. This is the story of a struggling marketing executive at one of California's favorite (fictional) grocery chains, Thompson's Markets. The executive used to thrive on Thompson's early adopter attitude toward new retail practices and technologies that improved shoppers' experience. Thompson's Markets had a successful loyalty card program and was also one of the first grocers to start engaging with its customers via social media. Then walked in big data – and the new CEO with “big” ideas – and that's when this marketing executive's struggles began. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1kn6PFk

Decision Management Solutions: Three Steps to Put Predictive Analytics to Work

This paper by James Taylor, CEO of Decision Management Solutions, discusses how to focus on decisions to ensure the right problems get solved and what kind of analytic technologies can help achieve this. Organizations are increasingly adopting predictive analytics. Many use thousands of analytic models each day in real-time decision making and in operational, production systems. However, many analytic teams rely on approaches and tools that do not scale to the level needed. These teams need a repeatable, efficient process for creating and deploying predictive analytic models into production. They must operationalize analytics. This paper discusses the three elements needed to operationalize analytics: A collaborative environment for problem definition, A repeatable, large-scale process for developing analytic models, and a reliable architecture for deploying and managing models in production systems. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1kn6N0h

Facebook Commerce Index Q4 2013 for Retailers

Ever growing and ever changing, Facebook continually provides updates to its users, which can influence the way retailers manage their Facebook pages. ChannelAdvisor’s Q4 2013 Facebook Commerce Index (FBCI) report tracks US retailers’ Facebook pages, analyzing their growth over the past three months and the methods they used to achieve these results. In this quarter’s report, we also highlight recent Facebook changes as they apply to retail brands: Real-time page insights and expanded historical data for page owners Custom Audiences for retailers to measure offline sales Page Composer updates that make it easier to share great content Mobile app ads that drive engagement and conversion Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/N7MI1I

Top 6 Reasons Why REVVY CPQ Outperforms Sequential Rules Engines

In Order to corral complexity most CPQ Solutions on the market today utilize simple sequential rules engines as the backbone for their solutions. The REVVY Configuration Engine Leverages a more sophisticated approach than these rules engines. This means a simpler and more elegant solution that delivers better results and significantly reduces the administrative effort required to create and to keep rules up-to-date. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oNnjGX

Creating an Effective Sales Catalog

Download this best practices and discover how you can create an effective and rich sales catalog - which, in turn, can lead to a more effective and efficient sales process. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oNnl1q

Modeling Complex Products

The key to making it easier for salespeople to quote complex products is for the CPQ Admin to identify dependencies and relationships among product options. Knowing this information upfront will also make it easier for the CPQ Admin to set up the model and rules that will guide product configuration. Discover more with these best practices. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/O3filT

Global Price and Margin Management

In this Model N white paper, get an overview of the business challenges faced by high tech manufacturers in managing prices globally and the impact of pricing on gross margins, and learn about the value companies have realized from their investments in global price management. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/O3fi5r

Improving Channel Margins with Channel Revenue Management

In addition, the white paper provides case studies illustrating how industry innovators have revamped their Channel Revenue Management processes to improve margin and market reach. Request Free!

via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://ift.tt/1oNni5J