Raise Your Google Ranking - An Essential Guide

Google's popularity is due to its commitment to delivering the best possible user experience – and that means a secure experience. Google now boosts a site's SEO ranking if it secures the entire user session with Always On SSL. As SEO helps a site to be found, a higher ranking means more traffic. This guide explores how you can improve your ranking and be found by more customers. Request Free!

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How to Increase Your Content's Discoverability eBook

The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center. The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place? Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn: Why and how your target audience is seeking your content How to organize and assemble your blog or resource center How to build a content experience that enables content discoverability Request Free!

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B2B Content Marketing Shouldn't Hurt

If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source. In this eBook, you'll learn: How to diagnose common problems that hurt your content marketing efforts. How to build a recovery plan to fix what’s ailing your content. How to heal your content marketing & keep it healthy so you can turn more visitors into customers. Request Free!

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Loyalty Economics for Retailers

Receiving deals on your smartphone. Researching products on your desktop and buying them via a mobile app. Scanning a QR code in the store, then checking online reviews when you return home. These examples certainly don’t represent your Grandma’s shopping journey: In her day, she waited until her local store opened, then traveled there, hoping what she needed was on the shelf. Today, of course, the path to purchase is radically different. Consumers shop where they want, how they want and when they want, often with mobile device firmly in hand. In fact, a recent Catapult Marketing study found that 44 percent of surveyed shoppers hold their smartphone while they walk the aisles. And 37 percent of customers use a PC/laptop, smartphone or tablet to perform shopping activities for pet, alcohol, baby or grocery items. "Request Now" to read the full white paper. Request Free!

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Rethinking the End-to-End Mobile Experience: Gaining Traction in Mobile Transactions

This on-demand webcast featured experts in mobile engagement and commerce sharing insights on how leading global brands are turning the mobile customer experience into one that engages from first click to the final transaction. Learn tips and best practices for transforming and optimizing the mobile commerce experience this holiday season and in the coming year. Speakers included: Liz Miller, SVP, Marketing - CMO Council Christoph Heyn, Director, Mobile & Digital Guest Experience - Marriott International Haresh Kumar, Vice President of Marketing, Moovweb Request Free!

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Facebook by the Numbers 2015

Retargeting on Facebook continues to drive ROI for advertisers. Over the past year, Facebook offered new ad formats, improved cross-device retargeting, and added new ways for advertisers to increase the effectiveness of retargeting with first-party data. By leveraging these new tools, advertisers worldwide experienced a massive lift in performance. Download this Research Report to learn more today! Request Free!

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The Performance Marketer's Guide to Retargeting: Part 1

For many marketers, retargeting has introduced a new form of data-driven personalization to convert casual browsers into loyal buyers. By simply placing a short snippet of code, marketers can turn valuable customer data into actionable advertising strategies—in real time. By collecting anonymous information on user behavior and intent, brands are poised to convert prospects by engaging them with the right creative and messaging. Download this White Paper today to gain more valuable information! Request Free!

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A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement

You can't win over today's empowered customers with yesterday's fragmented marketing approaches. To succeed in the era of connected - and empowered - customers, you need a new approach: one that leverages data, insight and action to address every customer as an audience of one. DOWNLOAD THIS WHITE PAPER TO LEARN: The three imperatives marketers must embrace to adapt to the new consumer realities The drawbacks of today's technology landscape - and why organizations need a centralized marketing hub How a modern marketing architecture allows you to bring all of your data and channels together to win over customers and keep them loyal for the long term Don't let fragmentation prevent you from executing on a customer-obsessed strategy. Unlock the power of your customer data for deeper insight and a clear competitive advantage. Download this informative white paper today. Request Free!

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Customer Experience Transformation in the DACH Region

Businesses in Germany, Austria and Switzerland are pioneering the world of customer experience. Strictly built around real-life case-studies that you mentioned were of the most relevance to you and covering a range of topics from using CRM and Big Data to your best advantage, analysing insights gathered from V.O.C. and multi-channel customer engagement and satisfaction, the Customer Experience Transformation: DACH event will help you improve your company and increase profit and ROI. Request Free!

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Dissecting Swarovski's Sparkling Customer Experience Strategy

In this exclusive interview, Karin Winkler, Customer Experience Manager, Swarovski, shares the company's strategy for creating a mindset of excellence amongst Swarovski employees. Focusing on Top Box Scoring, a new VOC feedback programme, aimed at turning insight from data in to action and ensuring the customer experience you provide is always remarkable. This interview is your way to make sure your company stays ahead of its DACH competitors!  Request Free!

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DHL Decipher the Dark Side of Data in Customer Experience

In an industry where Big Data is King, it can be quite controversial to not share the same views on the benefits of leveraging data to improve customer experience. However, DHL’s Vice President Customer Experience, Kim MacGillavry, is of the opinion that ‘data cannot improve customer experience, only people can’. Has Kim discovered something about data the rest of the industry hasn’t, or is DHL’s way of creating a great customer experience only applicable to them? In this CX Network interview, Maya Fowell finds out how and why DHL are making sure the customer experience they deliver is not reliant on data, what the issues are with automated customer service and how to make sure your customers really are at the heart of everything your company does. Request Free!

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Eight Enlightening Ways To Improve Customer Experience On Multi-Channel Platforms

Developing multi-channel management to improve customer experience across the whole business is one of the main pain points for companies in the DACH region.  In this CX Network top tips mini-guide, we explore 8 ways you can improve your customer experience on your multi-channel platforms. With targeted insight from eBay, Swarovski, Ziggo and Kyivstar, this is your opportunity to truly differentiate yourself from your competitors!  Request Free!

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Ecommerce Webinar with Google and Mattel (OnDemand): Make Your Products Shine on the Digital Shelf

In fact, a recent analysis from Google shows that there's a way you can make that happen: Brands submitting product content directly to Google can boost sales of their products by as much as 25%. Learn more about the Google Manufacturer Center, and hear how Mattel is getting their product content to market faster for more sales, no matter the season. Request Free!

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How To Archive Google Apps Accounts

In organizations across the world, employees and volunteers resign, retire or are terminated every day. If your company happens to run a Google Apps domain, these departures present your domain administrator with a problem: What to do with the departing users' data. You can delete a Google Apps user account, but before you do, you'll want to (and may be legally obligated to) archive that user's data. This guide outlines four factors that should influence your user-archiving process and then present you with four methods for archiving your departing users' Google Apps accounts. By using the former to evaluate the latter, you can find the right Google Apps user-archiving process for you. Request Free!

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Be Your Customer's Hero: Summarized by Get Abstract

In 82 information-packed, short chapters, consultant Adam Toporek expertly details the inside route to heroic customer service. In this very useful handbook for service providers, he teaches employees how to treat customers with respect and put them first. This easy-to-use reference features clear, memorable examples. Toporek paints a rich, vivid picture of exactly what to do. First he coins the term “Hero-Class customer service” and then he shows you just how to achieve it. getAbstract recommends his comprehensive, practical advice to HR personnel, store supervisors, customer-service managers and front-line employees and owners. In this summary, you will learn What constitutes great customer service How to avoid the “seven service triggers” How to deal with “nightmare customers” How to become a “hero” to your customers Request Free!

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How to Increase Your Content's Discoverability eBook

The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center. The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place? Enabling content discoverability is key for generating results from your B2B content. In this eBook, you’ll learn: Why and how your target audience is seeking your content How to organize and assemble your blog or resource center How to build a content experience that enables content discoverability Request Free!

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Subscription Businesses - Top 10 Trends for 2016!

Anticipating some of the trends for 2016 allows you to strategically position yourself to take advantage of them. This guide contains ten of the top trends we see emerging or gaining greater traction in the marketplace for 2016 and some ideas for how subscription businesses can use them to power their continued success. Request Free!

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Sales Effectiveness - Getting to YES Now

In this on-demand webinar, Jim Dickie of CSO Insights shares the results of the 2015 “Quote to Close” survey, highlighting best practices for finding and fixing leakage points in your quote to close sales process. Then, Mike Witherspoon, CEO of CodeScience, shows how sales productivity skyrocketed when Adobe eSign services was implemented to help mend the leakage. View the on-demand webinar to learn how to: Win more deals and reduce risk Cut sales cycle time from weeks to hours Improve customer satisfaction and retention Request Free!

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Faster Sales, Less Paperwork and More Time Spent Selling. How to Close Deals 500% Faster.

Despite the increase in CRM system popularity, almost 80% of sales workflows are still part paper, so when it comes to finalizing contracts and getting signatures, most organizations are forced to deal with unconnected sales systems—which only perpetuates the problem. In this webinar, join Melissa Webster, Program Vice President, Content and Digital Media Technologies from IDC and Cynthia Wittig from Northstar Travel Media LLC as they reveal strategies, tips and best practices for giving your sales teams the tools and processes that will help them close deals faster, eliminate paper from the sales process and spend more time selling. Join this on-demand webinar to learn how to: Close deals 500% Faster Eliminate or minimize paperwork and streamline the sales process Simplify sales workflows so your team spends more time selling Request Free!

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The Link between Sales Analytics and Sales Performance

The pressure on an organisation's top-line, and the sales leaders and reps accountable for it, has never been greater. Download this executive brief to learn why today's imperative is a data-driven sales model. Request Free!

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5 Ways to Improve Sales Performance with Analytics

According to a recent Economist Intelligence Unit study, 33% of organizations don't meet their sales objectives often due to poor data quality, access, and limited skills. Read this eBook to learn how to base revenues and quotas on real intelligence, not gut feelings. Request Free!

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Empowering Sales with Self-Service BI

Read this eBook and learn how to empower sales with self-service business intelligence in order to gain better insight into your pipeline, get to know your customers better, close bigger deals faster, and uncover better cross-sell and up-sell opportunities with less effort. Request Free!

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Unlocking Your IT Data with User-Driven BI

Read this white paper and learn how to empower sales professionals and managers with easy-to-use yet powerful tools that address the challenges of agility, speed and innovation. These solutions can provide easier access to data than generally available with more traditional BI systems. Request Free!

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The Economist Intelligence Unit: Unique Selling Points

Read this EIU report for the latest findings and insights into the barriers to sales success, what sets leading organizations apart, and the role of analytics in driving sales excellence. Request Free!

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Aberdeen 4 Points: Analytics in Sales and Business Development

Read this quick summary from Aberdeen to learn more about what leading organizations have already discovered. Request Free!

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Checklist: How B2B People Learn to Love Their Sales Data

The common ground here is sales analytics, or the business intelligence tools that leader companies more effectively leverage to support better sales forecasting, deal-making, and closing activities among the front-line sellers. Access this checklist to learn more. Request Free!

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Is there a difference between CRM reporting and sales analytics?

But that's only the beginning. In this eBook, you'll learn the key differences between CRM and sales analytics - and how to choose the right approach to drive higher sales performance and results. Request Free!

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The 2016 State of IT Report (exclusively from Spiceworks)

Know what's keeping IT buyers up at night? Spiceworks does. From managing budgets (and mobile devices) to making use of the latest tech, our annual State of IT report breaks IT down for you.  Want to know if IT pro budgets are rising? Or how they’re dealing with OS migrations? We analyzed survey data from 800+ IT pros worldwide, plus gathered real-time usage stats on gear they use every day. Check out our spiciest findings in this interactive report.  So what’s ahead for IT buyers? Take a peek at our top takeaways. Request Free!

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Learn How to Use Social Media

Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the potential for negative feedback deter your business from having a public conversation? There are many reasons to engage in social media. Small business owners, including many of your peers, are relying on it for fostering new relationships with customers and vendors; leveling the competitive playing field; providing direct access to consumers; and managing their reputation. To learn more about the six steps to success, register to receive the complete white paper and future resources from Comcast Business. By downloading this white paper, you agree to receive email and marketing communications from Comcast. Request Free!

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2015 State of Analytics

Salesforce Research surveyed more than 2,000 business leaders, directors, and executives worldwide to discover: The changing role of analytics in business today Areas where analytics usage is on the rise How high-performing organizations approach analytics Request Free!

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5 Reasons Why Sales Needs Analytics

Even as businesses find new ways to create and track customer data, too many sales teams still can't put that data to work. But smart organizations are realizing that data is their biggest competitive advantage, and analytics is how they can turn it into game-changing insight. Request Free!

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Introducing the New Salesforce Wave Analytics

For years, business has been divorced from data. Despite the undeniable advantages of data-driven decision-making, tools that give modern businesses a comprehensive — and comprehensible — view of their data are rare, if they exist at all. Salesforce is about to change all that. Salesforce Wave Analytics is the very first in a whole new breed of analytics tools. This eBook will explore the four main advantages of the new Wave Analytics: 100% Cloud Accessible to All Mobile-First Unmatched Power Request Free!

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8 Stupid Simple Social Media Tricks to Boost SEO

It’s tempting to view social media and SEO as two separate entities, but in our experience these two elements of digital marketing are interwoven. Using appropriate search terms in your social media posts helps users find your most relevant content and clearly spells out what’s being offered. In turn, social media shares greatly benefit your search engine visibility in many ways. Use this guide to help you quickly and easily boost your SEO. Request Free!

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Enhancing Information with Advanced Analytics Improves Decision-Making

An IDC survey of IT professionals and LOB management provided some key insights for making this transformation. Download this infographic to learn more. Request Free!

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Using Predictive Maintenance to Approach Zero Downtime

With the Internet of Things, machine-to-machine communication, and connected systems, large volumes of high-velocity data streams are now available that capture the behavior of machines in real time. Companies can employ powerful new predictive analytics to perform modeling that enables predictive maintenance for these assets, with the goal of achieving zero downtime. Request Free!

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Grow Your Business by Improving Customers' Lives

Join this live webinar with Jeanne Bliss, customer service expert and author, as she shares competencies for guiding your customer experience transformation. Discover: What separates everyday companies from those that excel in customer experience Case studies from leaders who successfully “pushed the customer rock up the hill” Resources for evaluating your own company so you know which path to take How to provide reliable experiences that customers remember Date: Wednesday, December 16, 2015 Time: 10 AM (PST) / 1 PM (EST) Request Free!

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The Video Marketing Handbook

The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video's performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices. Making video less intimidating, Vidyard will walk you through: How to introduce a storytelling culture at your company Types of videos you'll want to produce throughout the funnel (and their strategic purpose) What a typical video marketing budget looks like (for in-house or outsourced assets) Defining your video marketing goals and strategy Using analytics to determine your success with video Generating new leads with embedded CTAs Using video viewing data to score and qualify leads And much, much more! Start driving real business results with your video marketing today! Request Free!

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The Modern Marketer's Guide to Getting the Most Out of Video

You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? If not, relax. Vidyard has you covered. In this practical guide they walk you through: What it means to narrowcast (and why you'll want to do this) The six steps to purposeful, measurable video marketing Ways to use video throughout the funnel Connecting video data to your MAP to identify & nurture your hottest opportunities, and The metrics you need to track as a successful video marketer So go on, grab your guide now! Request Free!

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