Future of Networked Commerce: Changing How the World Interacts

The experts speak. Vivek Bapat, SAP: “One does not discover new lands without consenting to lose sight, for a very long time, of the shore” (André Gide). Drew Hofler, SAP: “It is the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed” (attributed to Charles Darwin). Reuven Gorsht, SAP: “There are no old roads to new places.” Join us for Future of Networked Commerce: Changing How the World Interacts. Listen to this Podcast to learn more!! Request Free!

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4 Ways Better Market Segmentation Leads to Higher Sales

In this informative new eBook, you'll learn how: Personalized offers improve win rates Targeted pricing drives better margins Better offers lead to better customer loyalty Segmented metrics make it easier to track performance Request Free!

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The Modern Marketer's Guide to Getting the Most Out of Video

You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? If not, relax. Vidyard has you covered. In this practical guide they walk you through: What it means to narrowcast (and why you'll want to do this) The six steps to purposeful, measurable video marketing Ways to use video throughout the funnel Connecting video data to your MAP to identify & nurture your hottest opportunities, and The metrics you need to track as a successful video marketer So go on, grab your guide now! Request Free!

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Make Chatter Matter Even More

Like many, you use Salesforce Chatter to enhance sales effectiveness and employee collaboration. Chatter already matters – the question is, how do you make it matter more? This guide rounds up the top 10 apps you can use to enhance your Chatter experience and take on new challenges. Download your copy to explore apps on: Team task management and file sharing Expense reporting Targeting Chatter conversations that matter to you Creating surveys for groups Using video to help close deals, and more! Download this guide and make your employees more social and efficient! Request Free!

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Taulia: A Video Marketing Success Story

Using CRM, Marketing Automation, and a Video Marketing Platform, Taulia used video to become the most remarkable supplier financing provider of all time! Read this case study to see how they: Influenced over $125M in marketing pipeline based on leads' interaction with all video content Implemented a tiered lead scoring model based on video data in their Marketing Automation Platform Optimized content with calls to action, email gates, and lead capture forms Found a way to sync video data in Salesforce for incredible sales context Created a Taulia branded channel for showcasing entire video library using Vidyard Video Hubs Identified early viewer drop-off rates to improve the effectiveness of content over time Download the case study to get the full scoop! Request Free!

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Video: The New ROI Star of Marketing

As a critical part of the content marketing mix, video not only appeals to your target market, but it also offers powerful viewer engagement data to use in combination with your Marketing Automation Platform (MAP) and CRM systems. Topics explored include: The metrics available for video content, including the engagement data that can be pushed directly into MAP and CRM systems The way video marketing content can guide prospects through the sales funnel with CTAs, surveys, contact forms and other features The ability to use video analytics to continually fine-tune a content strategy and lead nurturing efforts This free white paper outlines the key ways to maximize your video investment and ensure a contribution to the bottom line. Request Free!

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Electrabel GDF Suez Increased Sales Efficiency

In this case study discover how much: Time Electrabel saves, Extra sales visits sales reps have each week, Additional sales are closed Download now to learn how mobile sales enablement can benefit your enterprise. Request Free!

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Improving Channel Sales Productivity with Tablets and Mobile Content

When you have an indirect sales channel, your marketing organization needs to distribute the most current collateral and sales information in an organized fashion as quickly as possible. Carl Zeiss Industrial Metrology, LLC experienced this challenge first-hand, and found a tablet-based, sales enablement solution to address their needs. Download this on-demand webinar to learn: Why tablets change selling dynamics How mobile devices help marketing create better content What you can achieve by adopting tablets with the right sales enablement solution Request Free!

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Mobile Sales Enablement Simplified

Download this free eBook, and Increase sales by using tablets Align Sales and Marketing Optimize marketing spend Troubleshoot mobile content management Put sales enablement into practice Request Free!

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Marketing Leader's Checklist: Is Your Team Tracking These Key Metrics?

There is so much advice out there about how to track the ROI of your content marketing efforts. You can find info for B2B, B2C, large companies, small companies, startups, financial companies, healthcare companies, media companies, etc. Yet even with all of this information available, only 27% of marketers feel they are tracking content utilization metrics effectively. To help save you time scouring the internet for information on how to close the loop, we've compiled a list of key metrics that you and your team should be tracking in order to achieve your marketing goals. Whether you're hoping to attract more leads, increase conversion or delight your existing customers, you'll need to stay focused on these key metrics in order to optimize your efforts over time. Take a minute and go through this checklist with your team. Make sure someone is accountable for tracking each of these things and discuss whether there are additional metrics you should be measuring based on your specific business, product/service, or outreach strategy. Request Free!

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Infographic: How socialondemand helps FMCG brands amplify their content

In this infographic by purechannelapps, you'll find out how retail and FMCG brands can build consumer engagement and generate consumer demand using socialondemand, the web-based social media syndication platform. Brands can create content, their retail networks can take this content and seamlessly post it to their own social media profiles as their own content. For more information, contact purechannelapps today. Request Free!

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The Next Level of Transparency: Adding Insight and Precision to Selling

In this session, Joe Galvin, Chief Research Officer for MHI Research Institute, will explore the intersection of sales and big data exploiting advanced analytics and increased visibility made possible by connecting sales outcomes with sales behaviors to create the next level of transparency; behavior modeling. Request Free!

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Can FMCG and retail brands learn from IT companies and their social media strategy?

In this piece, Olivier Choron, CEO and Founder of purechannelapps argues that IT and Tech companies are at the leading edge of social media technology and strategy. Olivier further argues that the sales model for both IT & Tech companies, and FMCG and Retail brands are very much the same, yet FMCG and Retail brands don't engage in through-partner social media syndication in the same way that IT companies do. Request Free!

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5 Essential Elements to Building A Successful Customer Support Community

A successful customer support community doesn’t just benefit your customer service organization, it also gives your customers a platform for sharing product suggestions and feedback. This planning checklist offers an overview of the 5 most important elements to consider when planning a customer support community, including: 1. 90% of Internet users consider consumer recommendations to be the most credible form of advertising 2. Two-thirds of consumers spend more online after getting recommendations from an online community 3. While 42% of consumers are willing to advocate a brand freely, another 40.5% are willing to do so only when they have an incentive Request Free!

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State of Online Community Management 2014

The Community Roundtable found they have deeper engagement, can measure their impact on the business, and are more likely to seek external guidance. Download this comprehensive research report for critical – and surprising – statistics on how to build a top-performing online community that delivers business results. The State of Community Management report outlines tips and best practices from community practitioners across eight community dimensions, including strategy, leadership, culture, content, and policies. Request Free!

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3 Best Times to Cold Call

Discover: Which days and times of the week get the best results. What to say in those first 5 seconds to hook the prospect. How to use a company's competitors to get them to take your calls. Ways you can use data to make the most informed, relevant, and timely calls. Request Free!

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Understanding Your Target Customer

In this webinar, you will learn: How to become a customer-centric seller versus a product pusher How to find, correlate, and understand the data you know and don't know about in order to find the best prospects The importance of the Signal Economy in finding the ideal prospect How to listen for signals that indicate a prospect is a good fit for your company How to understand your audience in order to narrow down your prospect list How to implement needs marketing versus push marketing How to tune and retune your marketing/sales strategies based on changing signals and information Request Free!

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Abandonment to Acquisition: 5 Tactics to Reduce Mobile Channel Abandonment

Mobile shopping cart abandonment is at an alarmingly high level of 66%. In this white paper, Jumio examines—how despite a track record of constant growth through perpetual innovation—the online retail industry is currently underperforming and further growth is being stunted. Request Free!

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5 Tricks That Fraudsters Use to Target eGaming Operators

The online gaming industry has grown by over 20% a year for the last decade. Here's Jumio's insight into five ways that fraudsters are targeting your eGaming operation. And how you can stop them by understanding how Jumio's computer vision is helping companies prevent fraud whilst reducing payment friction. Request Free!

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Credentials as a Service: How the Cloud and Personal Credentials Management are Converging

In light of the situation and risks, it's become apparent that businesses need to adopt a more secure and holistic way to ensure that their customers are able to enjoy convenient and safe transactions. Learn how the cloud & personal credentials management are converging. Request Free!

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To Beat Your Enemy, You Have to Know Your Enemy: 5 Ways Identity Theft Can Occur

Download to learn about 5 current methods fraudsters are using for stealing identities: The coffee shop Wi-Fi hack The local government census Social media techniques The offer you can't refuse The catchers supermarkets Request Free!

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Forrester's Market Overview: Employee and Customer Authentication Solutions

Discover usability, deployability, and security characteristics of dozens of traditional and emerging authentication-related solutions and assesses their suitability for different populations, authentication stages, and user interaction channels. Download your copy to learn the following key insights: An assessment of Jumio's Netverify solution as the sole “3rd generation” solution suitable for enrollment and verification. An assessment of authentication-related solutions based on their usability, deployability, and security characteristics. A look into User Onboarding Solutions suitable for enrollment and verification needs. See how three generations of vendor solutions tackle critical challenges. Request Free!

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5 Tips to Make Sure That Customers Transact With Your App

With a little bit of know-how, as an e-commerce merchant you have the power to build customer retention right into your mobile apps. If you don't, you risk losing your investment dollars and may end up developing an app that will drive customers away rather than keeping them coming back for more. In this new white paper, 5 Tips to Make Sure That Customers Transact With Your App, we outline a clear roadmap for success in developing m-commerce apps by outlining specific dos and don'ts such as ‘don't be insensitive to data privacy concerns' and ‘do pay close attention balancing functionality with download speed.' Request Free!

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B2B Guide to VoC: Delighting the Customer in a B2B Environment

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service – both delights the customer and provides exceptional profits. Request Free!

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How to Build a Killer Strategic Account Plan

The Strategic Account Plan is a tool that helps salespeople be better positioned to take on new accounts and forge stronger relationships with existing ones. The plan contains critical information about the prospect that every sales rep should know before even thinking about making the initial phone call. Putting the information down in a concise, structured way helps the salesperson to focus on what is important about the account and how it aligns with your company's offering. Having a plan can be that one step further, the edge over the competitor, the crucial piece of data that can close the deal. Simply put, the Strategic Account Plan is the blueprint of the sale. Request Free!

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Selling Into The Big Fortune 1000 Companies

Selling to the Fortune 1000 is an expensive and time consuming undertaking. Avention, Inc. delivers sales intelligence to the biggest and best high tech software and IT services companies in the World and we've interviewed over 5,000 decision makers, recommenders, and influencers in the Fortune 1000 to compile this Selling Into the Big Fortune 1000 Companies white paper. Smart sales reps and marketers know that it takes time and a high number of ‘touches' to land a deal. For some of our customers, it can take them 12 to 18 months to secure a contract and during that time, they can ‘touch' the prospect more than 30 times. Request Free!

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Prospecting with Insights

Highlights include:Which insights are most valuable and whenHow to personalize your message so it resonates with, and captures the attention of, decision makersHow to deliver your message so decision makers want to read your emails, take your calls, and accept your meeting requests Request Free!

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The Three Best Times to Cold Call

In this eBook, you will learn: What to say in those first 5 seconds to hook the prospect. How to use a company's competitors to get them to take your calls. Ways you can use data to make the most informed, relevant, and timely calls. Request Free!

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10 Things to Consider When Finding Your Ideal Prospect

Find out how to cope with obstacles and challenges and find effective ways to map customers to prospects. Request Free!

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Get Ready to Get Personal with Your Sales and Marketing

This eBook will cover: Enabling your sales and marketing teams with the right message for the right prospect Using the data in your CRM to figure out which content to deliver and when How to Easily build custom messages with minimal effort Request Free!

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BtoB Research Insights: Finding the Ideal Customer Prospect

Find out how to cope with obstacles and challenges and find effective ways to map customers to prospects. Request Free!

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How Shopper Conversations Change With The Seasons

Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well. How do shopping holidays like Cyber Monday and Boxing Day affect review usage? Do gift givers and receivers write feedback differently? What does review traffic reveal about back-to-school shopping around the world? How do travelers' hotel expectations change from season to season? When are mobile reviews most important? Request Free!

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What is Content Marketing? (For the Efficient Marketer)

This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing doesn't have to be complicated or expensive. Request Free!

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Metia Insights Report

Metia has produced its annual marketing insights report. Includes social media, big data, analytics, content strategy, design trends, best practices for marketing in Asia, and advancements in technology including HTML5. Metia is a global marketing agency with offices in London, Singapore, New York, Seattle, and Austin. Metia's expertise serves a variety of business sectors by using technology to build deep customer relationships. Request Free!

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Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners

What makes a demand generation play successful? Is it the content, the reach, or is it something else entirely? Discover what we believe is the perfect blend of five critical components that work together to make successful B2B demand generation plays. Great content, great structure and a great platform make for B2B demand generation success. But what else can you do to help partners optimize their results? Explore this article to discover that secret sauce. Request Free!

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How to Improve Sales Productivity, Forecasting, and Results

Learn how to: Enhance efficiency and productivity. Increase opportunities by improving lead tracking. Improve the opportunity management and forecasting process. Identify and focus on the most profitable opportunities. Decrease reliance on your IT department without compromising customization. Improve sales visibility and communication, while reducing repetitive data entry. Request Free!

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Accelerating Sales Rep Ramp-Up

According to Forrester, the cost of supporting a single sales rep is $135,000 – and that’s assuming they are fully productive. The cost of growing a sales organization is material. Why is hiring a fleet of new reps not the answer to growth? New sales reps are taking too long to get up to speed Since they are not fully productive for months, it hinders scaling ability to meet growth targets There already are not enough reps meeting or exceeding quota – even when fully productive Request Free!

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2014 Email Marketing Metrics Benchmark Study

This exclusive report contains email open, click-through and list churn statistics across nearly 3,000 brands to help you assess your performance on the benchmarks most important to you. Request Free!

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15 Post-Purchase Emails That Build Loyalty and Drive Revenue

Many businesses are leaving money on the table by neglecting existing customers in favor of increasing new business. Learn about 15 post-purchase emails that will inspire contacts to buy repeatedly and become brand advocates. Request Free!

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The Definitive Guide to Employee Advocate Marketing

Employee-shared content increases reach 10x and engagement 8x. That's why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. In this guide you will learn: The steps to launching an employee Advocate Marketing program Proven best practices to grow your program The recommended timeline and steps to ensure the program drives your goals Request Free!

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The Team Guide to Selecting Your Web Content Management Solution

The Team Guide helps you understand the needs of your team when selecting the best Web Content Management Solution for your organization. It also provides a checklist to help determine the individual needs of each team member. Empower your organization and ensure success with the right WCMS for your business team, and deliver the best experiences to your site visitors. In this team guide, you will: Learn what your team members expect from their WCM Solution Determine the key items for digital marketers, field marketers, content authors, developers, and IT professionals Evaluate the needs of your team and match those to the right WCMS for your organization Download the Team Guide to determine the right WCMS for your organization and start driving results from your website today. Request Free!

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The Next Generation of Social Innovation

Social media has officially taken its place in our lives and has led to a shift in expectations of real time, engaging experiences across the myriad of sites consumers visit across the internet. Marketers are subsequently adjusting their marketing strategies to embrace this trend and are starting to think strategically about new technologies that surface the true power of social media as a marketing channel. This white paper will explore: The opportunities that social data and real time experiences offer Proven examples of the strategies, technologies and implementation guidelines brands are using to achieve real results Guidance on leveraging these technologies for your own business success Request Free!

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Every Relationship Starts with Getting to Know Each Other

Today's consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way. Better knowing your audience fuels engagement and each engagement provides more knowledge. With this intelligence, the opportunity exists to deliver exactly the right message to the right person at the right time. Why do some companies struggle to connect with individual customers? Is it something that they did? Something they said? Something they didn't say? The Greatest Love Story Ever Told explores those questions in the context of personal relationships and romantic comedies. Request Free!

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Best Practices in Online User Registration

The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user registration, and it is possible to easily collect user data without sacrificing conversion rates. Key learnings include: How to increase registration conversion rates while collecting more profile data from site visitors How to improve the quality of data you collect How to design your registration infrastructure for maximum results Request Free!

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Definitive Guide to User Management

Success on today's web is based on building a vibrant audience of online users and understanding who they are. Not just a name or an email address, but the characteristics that make up a person - age, gender, geography, interests, friends. Often coveted by marketers, these traits have always been hard to obtain and even harder to utilize... Until now. The technology that makes this possible is known as user management - solutions that enable companies to acquire more users online and learn more about those users in order to engage them more successfully. Request Free!

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From Information to Insights: Understanding Big Data Online

Marketers are sitting on a gold mine of customer intelligence - one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data. This paper explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information, including: Social network stream data Social profile data Transaction data Clickstream and third-party data Request Free!

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Five Strategies to Successfully Market your Innovative Income Business

Are you looking for ideas on how to market your business? Do you need ideas on how to build a prospect list? Are you considering adding a residual or extra-income opportunity to your existing line of business? Income innovating businesses mean different things to different people. For some, it is a network marketing product or service for residual income. For others it may be an invention, an app, an affiliate marketing product for extra income. Or, it may be a private practice professional looking to add a product or service to generate multiple revenue streams. Regardless of what your innovative income business is; or if you are considering an opportunity for yourself, you'll still have to market it in order for it to be successful revenue stream for you. This report is divided into five key strategies. These areas include some traditional methods to market as well as some not so traditional methods. Request Free!

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Adapting to the Challenges of Our Changing Workforce

More and more companies are using technology to enhance their talent management and to meet the needs of a rapidly changing, multi-generational, global workforce. In this Spring 2014 Workforce Mood Tracker survey, we looked carefully at the opportunities this new technology presents, and how it is helping employees to reshape their own sense of what is authentic and what will drive their engagement. Download and learn: How employees spot empty gestures and what they feel is authentic in recognition What drives employee happiness at work and at home What helps employees bridge second-year job disillusionment How employees really feel about gamification Request Free!

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Gmail Tabs: Impact on Email Marketing and Strategies to Respond

Download this white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. Request Free!

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31 Tactics for Building Your Database

Download this eBook and get 31 list growth strategies and tactics for building your database in today's multichannel world. Request Free!

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