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According to a recent Profitero study, How Brands Budget and Organize Around eCommerce, only 3% of U.S. brands view Amazon as primarily a brand building channel that can favorably impact offline sales. In contrast, 59% of these brands consider Amazon as primarily an online sales channel, followed by 29% who state its core function is to generate online sales volume. Request Free! |
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Inside you'll learn:
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WHAT ARE LOCAL INVENTORY ADS? A web-to-store solution An answer to mobile shoppers’ hyperlocal searches HOW DOES IT WORK ? Display all of your product catalog on Google, including products which are only sold in physical stores. The adverts are largely similar to Google Shopping adverts: based on your product catalogue, distributed on desktop and mobiles alike, and invoiced using the CPC model. Request Free! |
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Did you know that the Corporate Executive Board found that only 21 percent of the global workforce aligns their work with the strategic priorities of their company? For leaders, that's a troubling statistic, and it only reflects one aspect of the misalignments, both vertical and horizontal, that plague so many modern organizations. Set your company on a better path with a systematic approach to transforming your team from a loose collection of people into a cohesive network—one that works together toward a compelling shared purpose. Request Free! |
| Much is being written today about how the buying process is changing. Because of that, the strategies and tactics sales organizations have relied on for years don't meet the needs of the marketplace. Everyone is clamoring for new ways of selling, but many firms are struggling to try and understand what “better” sales enablement might look like. Many firms, but not all! Request Free! |
| Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing. Since content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. Demand Metric and Showpad together conducted research to understand the sales-marketing relationship around content, and how it affects sales interactions. Request Free! |
| Do you find yourself with an endless supply of reports but unable to get answers to your most critical business questions? Don't worry - you're not alone. Many companies are faced with the same exact issues that you are. We have developed a step by step guide to creating a measurement structure that allows you to create reports that provide actionable insights. Download this eBook today! Request Free! |
You'll get insights and practical tips to help enhance your marketing efforts and demonstrate the ROI to your senior management and will explore these five best-in-class online meeting practices that will help small and midsize businesses achieve their revenue goals:
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Overcome the villain in your marketing story with the one-two punch of Predictive Marketing and Account-Based Marketing tactics!
Download “How to Be an Account-Based Marketing Hero with Predictive Marketing” to discover how you can be more effective in your marketing efforts with a targeted, account-based marketing strategy. Request Free! |
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When fully integrated into your demand generation efforts, predictive marketing enables B2B marketers to drive deeper buyer engagement and increase revenue opportunities from target accounts. Download "How to Convert Leads Faster Using Targeted Demand Acceleration" to learn how predictive marketing allows you to leverage your existing marketing channels with a new level of precision to land bigger deals in shorter sales cycles, including:
The next level of demand generation has arrived. Download your copy today to level up to demand acceleration. Request Free! |
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If you're relying heavily on a Field Sales team to sell Cloud solutions, it’s time to rethink your strategy. Cloud customers are harder to keep. Fewer barriers to switching and continuous competitive pressure are eroding every technology company’s hard-fought customer base. The challenge now is to learn how to grow by expanding the revenue value of each customer. A proven leader in selling technology and Cloud solutions, N3 brings you the essential eBrief for 5 Tips to Modern Cloud Sales Success to ensure Cloud revenue growth. Request Free! |
| The window for sales reps to impact the decision process is becoming smaller. In 2016 it's absolutely critical that sales leadership guides their organizations to become more productive and successful in their newly-defined roles as consultants. Request Free! |
| A company's sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content to support their sales strategy? How can marketing gain insight into which content drives the most sales to best allocate their resources? Request Free! |
| There are five main ways salespeople behave with customers, and groundbreaking research across thousands of sales professionals by CEB (formerly Corporate Executive Board) has now shown one profile crushes quota more than any other. Do you fit the profile? Request Free! |
Pack the power of big business, and still keep that small-business agility. CRM is the tool you need that levels the playing field. Learn how your small business can compete on equal footing with global enterprises when you can:
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Do you want a different 2016? Are you missing that extra thing that will transform what you do and provide you with proven ROI? Our knowledge bank of over 100 CX professionals gave us some excellent feedback, which we have incorporated into our year long research. Enclosed is top secret information to help you win new prospects or benchmark your actions against your peers. That’s right, read on to see how we are going to help you understand your prospects and ultimately customers better. In this report we present the findings, providing an overview of where spending in the Nordic financial services market is set to take place over the next two years. The report sheds light on: • Where Nordic financial services need the most advice and input; • Where they see the most immediate need for investment in the short- and long-term; • The key concern when it comes to ROI for CX investment; • And more... Whether you have a product to sell or you want to benchmark your actions against your peers, this report is something you cannot afford to miss. Planning your future strategy begins here. Request Free! |
| The Internet of Things (IoT) is connecting our world in ways that were unimaginable 10 years ago—collecting data on everything we do and using it to streamline our daily activities. In doing so, IoT is changing the way that consumers think about service. Service organizations must be prepared to support these new customer expectations to ensure continued satisfaction to strengthen and foster loyalty. Request Free! |
Michael Brenner loves helping brands tell engaging stories to attract new customers and deliver a return on content marketing. Michael spends his time teaching brands all over the world how to create, deliver, optimize and measure content marketing effectiveness as a speaker, author, and a frequent contributor on leading publications. Michael is the founder and CEO of Marketing Insider Group, the Head of Strategy for NewsCred, and former VP of Content Marketing at SAP. Here, we've compiled 3 of Michael's most informative guides into one offer. You'll receive:
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This exclusive bundle includes:
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In this eBook, we’ve gathered 75 of our favorite content marketing examples, created by companies of various sizes, locations, and industries and delivered in a wide variety of formats. Their strategic efforts should give you a feel for what brands can accomplish with content marketing — and help spark some new ideas of your own. By downloading this eBook, you’ll also subscribe to receive weekly updates from CMI’s newsletter, CMI promotions and partner email lists. Request Free! |
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As “Wizard of Moz” Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly proficient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning. What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Download this eBook for explanations and advice from the Wizard himself… By downloading this eBook, you’ll also subscribe to receive weekly updates from CMI’s newsletter, CMI promotions and partner email lists. Request Free! |
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Regardless of the format you use, this document will walk you through the steps you need to follow and the questions you need to ask as you create your content marketing strategy. By downloading this eBook, you’ll also subscribe to receive weekly updates from CMI’s newsletter, CMI promotions and partner email lists. Request Free! |
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Like any marketing discipline, content marketing requires some advanced thought and planning in order to achieve the best results. But by following the steps outlined here, you will be well on your way to having a documented, scalable strategy — and an executable plan for putting it into play. By downloading this eBook, you’ll also subscribe to receive weekly updates from CMI’s newsletter, CMI promotions and partner email lists. Request Free! |
| The best subscription companies can boast better than 90 percent retention rates and that's a worthy goal for any business. Retention is the first goal for any company seeking to make an additional sale and derive additional value from a relationship. Our research into customer sentiment reveals that very often customer sentiment about a company, and thus retention, hinges on how well the business delivers on its promises. Also, on the flip side, Accenture's Global Consumer Pulse Research shows that 64% of consumers changed to alternative vendors due to poor service in 2014. Nothing rankles customers more than inflexible systems that cannot support a customer moment of truth. New tools for self-service, chat, analytics, multi-channel or omni-channel delivery are valuable additions to the service arsenal. But as is often the case, a new solution involves both new technology and better approaches to using it. This Beagle Research executive white paper examines the pairing of new technologies with new customer-oriented approaches. Request Free! |
| The greatest challenge today for customer-service and support organizations is making sure that they can see and serve customers across all engagement channels, including traditional and new channels. Organizations are evolving from dated, cost-hindered, reactive lines of business to strategic modern organizations that are at the forefront of a unified experience strategy. This evolution contributes to the growth and profitability of the organization by attracting new customers while ensuring existing customers remain satisfied. Gaining a closer relationship with your customer powers this journey to becoming a modern service organization. Request Free! |
| So how do we provide knowledge everywhere? In a way, which is consistent, yet easily accessible to customers and agents when and where they need? It all starts with understanding our audience, and delivering consistent answers across all channels, powering knowledge everywhere in the context of their interaction. Request Free! |
| In this white paper, you will learn the general concepts behind predictive analytics and how they can be applied to a field service organization. The paper will cover the basic metrics that should be tracked, the use of performance pattern profiles, and how these principles can predict future events. Request Free! |
| Field service technicians or call center representatives are typically the only personal contact customers have with vendors. Making the most of these touchpoints and building solid customer relationships is an essential part of customer retention, brand differentiation, and a healthy bottom line. Additional challenges include reduced margins; increased product- and service-based competition; and regional, national, or global expansion of products and services. It's time to consider the customer service organization as a potential profit center rather than a cost center. To truly transform a customer service operation, organizations need to understand how their customers are changing, how their service model needs to change, how to anticipate customers' needs, and how to strategically address those needs. Then organizations can learn how to accomplish all of this by leveraging a sophisticated, cloud-based, field service engine to close the loop for end-to-end customer service delivery. Request Free! |
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You may not be able to control how many people choose to share your content, but there are many ways to secure attention from the search engines by following the basics of on-page SEO. These time-honored traditions have been proven effective, despite whatever trends come and go. Request Free! |
| The benefits of a channel partnership are plentiful: shared pipeline and leads, new geographical markets, and increased value proposition. But when it comes to managing these partner relationships, fragmented systems can make collaboration and innovation difficult. A partner community gives you the tools you need to leverage these partnerships more effectively than ever before. From recruiting and onboarding to lead management and deal registration, a community makes your channel partnership run like a well-oiled machine. Request Free! |
| Think adopting web conferencing solutions is only about screen sharing? Think again! Today's web conferencing solutions open a variety of doors for sales organizations, and one of the most impactful opportunities is in video-enabled selling. Request Free! |
| In a recent study, Aberdeen Group found that 73% of Best-in-Class sales organizations invest in web/video conferencing solutions that support video-based selling. This checklist will help you learn why you should be using web conferencing solutions if you're not already. Request Free! |
| “Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you'll learn how they're doing it... Request Free! |
| If you're looking for an additional edge in beating your quota next year, this research report will provide actionable guidance. Report Highlights:
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| Don't get stuck on the wrong side of the tracks in your sales process. Use this infographic to help you get smarter and more efficient in your sales practices. Request Free! |
| Today, online meetings and instant access to expertise around the globe make it much easier for small businesses to make a bigger impact on the market, get products and services to customers and prospects more quickly, and build a larger-than-life reputation for quality and reliability. Download this free whitepaper to find out how an up-and-coming company can leverage a cloud infrastructure, create geographically dispersed networks of experts, and assemble worldwide supply chains to compete with the largest global companies. Request Free! |
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The paper discusses Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC. The different stages that contributed to the creation of what is now Google Shopping will also be discussed. Above all, we will focus on the key factors for a successful Shopping campaign, the integration of Merchant Center and Google Adwords, and all promotional aspects of campaigns in AdWords. * Need to know features * Learn how to configure efficient campaigns * How Lengow can help you succeed on Google Shopping Request Free! |
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* Key figures regarding the European ecommerce market * Must-know market features * Lengow’s tips to succeed on this market Request Free! |
| Dollar for dollar, content marketing is the most cost-effective way to generate new leads and gain loyal customers. But these days, every business is publishing their own content, making it harder to cut through the noise. Upwork teamed up with inbound marketing leader HubSpot to create this eBook. You'll learn how to:
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| Does your in-house team lack the resources, skills, or bandwidth to complete all the projects in your backlog? Are you prepared to recruit and retain Millennials in this highly competitive hiring market? Packed with stats from the Wall Street Journal, the National Hiring Bureau, consulting firms, and more, you'll learn:
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| Like most marketers, you're probably facing more work than available help. In this eBook, industry leaders share best practices for engaging top freelance designers to get your projects done on time, at the highest quality level, and within budget. You'll learn these insights and more when you download this eBook.
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Retailers with established online marketplaces employ multiple marketing channels to drive traffic, build the brand, and increase sales. Those managing these channels work diligently to understand what each channel contributes to customer acquisition and overall revenue. Most companies in this mature marketing stage have access to comprehensive customer and traffic data, and often track the customer journey across channels. When analyzing this data, marketers find that multiple channels contribute to a sale, but it is often unclear which touch points result in the sale, which influence the sale, and what that level of influence is to each sale. There has not yet been an identified best practice for isolating this information and acting on this data. Request Free! |
| Top-performing sales teams use e-signatures to close deals quick and speed time to revenue. Find out how they do it — and how your team can, too — in the CSO Insights report, Optimizing the Quote-to-Close Process. Request Free! |
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Playing at a different level than simply enlisting more marketing minds, social media, internet and creativity can yield better returns on monies spent towards getting new clients, assets to manage and insurance premiums. ABOUT Author Corey Weiner has worked on sales lead / demand generation for complex advertisers including AXA Equitable, Prudential Life, Pacific Life, Sun Life of Canada, John Hancock USA/ Manulife and AIG - in their Broker/Dealer, wire house, licensed financial professional channels. And over four years as a consumer behavior researcher for the renowned Nielsen Research company qualifies Corey to troubleshoot / improve programming for advertisers interested in short-term leads / new business activity versus top-of-mind brand awareness.
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The #1 factor driving customer loyalty is the sales experience. This eBook shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It can help you:
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| Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising. Report Highlights:
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| Retargeting on Facebook continues to drive ROI for advertisers. Over the past year, Facebook offered new ad formats, improved cross-device retargeting, and added new ways for advertisers to increase the effectiveness of retargeting with first-party data. By leveraging these new tools, advertisers worldwide experienced a massive lift in performance. Download this Research Report to learn more today! Request Free! |
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Michael Brenner is continuously asked for the best examples of brand-owned content marketing websites. So here, he has curated 99 amazing examples of content marketing hubs. By downloading this free content, you agree to receive the latest updates from Marketing Insider Group. Request Free! |
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This presentation will help you understand how audience insights and personalization can drive content marketing success at scale. Because the only kind of marketing that helps businesses connect with real people is personal content. Not just targeted, or personalized – personal content. By downloading this free content, you agree to receive the latest updates from Marketing Insider Group.
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With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. This cheat sheet comes from the book, The Content Formula, by Michael Brenner and Liz Bedor. By downloading this free content, you agree to receive the latest updates from Marketing Insider Group. Request Free! |
