Thursday, May 28, 2015
Dez motivos para o marketing crosschannel no ser uma cincia inacessvel
| Veja 10 exemplos de como o marketing cross-channel pode facilitar a sua comunição com o público alvo. Request Free! |
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Wednesday, May 27, 2015
Top Trending CMO Resources for Spring 2015
| Top Trending CMO Resources for Spring 2015, brings together the latest in information, coverage of important developments, and expert commentary to help with your CMO related decisions. The following kit contents will help you get the most out of your marketing research:
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Tuesday, May 26, 2015
How to Make Money Blogging (Free eBook!)
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Download this free eBook today & learn:
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The New Rules of Employee Advocacy
| As a new demographic of digital natives enters the workplace, businesses need to shift to meet the needs and expectations of this always-on, mobile-first generation. With the new expectations and the shortage of talent, how can employers continuously engage employees, enable them to be more successful and empower them to tell the brand's story? To further explore employee engagement and advocacy in the modern enterprise, SocialChorus partnered with Dimensional Research to survey 1,000 employees of enterprise organizations. In the 2015 Enterprise Employee Engagement Report, you'll find research and data on how the workforce has evolved, and actionable insights that you can immediately apply to your employee engagement and advocacy strategy today. In this report learn:
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Friday, May 22, 2015
Best Practices to Improve Email Opens and Drive Conversions
| Take the guesswork out of subject line testing by looking at what keywords and headline types drove the highest open rates from over 3,000 of the world's top brands. In our latest report, we highlight the impact subject lines have on conveying your brand, and why testing every campaign is crucial for success. Read the report to discover:
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10 Quick Tips to Improve Email Delivery
| If you want to improve your email deliverability but aren't sure where to start, our quick checklist can help. Download this must-have checklist to ensure your subscribers are seeing all of your emails in the inbox with each email campaign you send. Request Free! |
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Thursday, May 21, 2015
Building Channel and Employee Loyalty: Engagement Series Part 1: Rules
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We invite you to come along with us on a journey that investigates the cornerstones of engagement - rules, rewards, communications, and technology. Those critical elements needed to build an effective incentive program that drives your employees or channel partners to higher levels of performance and greater loyalty to your brand. Each part in this series will focus on these critical elements, and we’ll look at meaningful analytics that prove your program and improve your design going forward. We’ll even take a look at identifying and factoring the future value of your sales force so you can strategically target the groups with the highest potential value. Request Free! |
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7-Minute Buyer's Guide: Selecting the Right Marketing Automation Platform for Your Organization
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The vast majority of small and medium businesses are not yet using marketing automation techniques. This represents a major opportunity for those businesses that are ahead of the pack and have implemented such a solution already. Marketing automation encourages inbound marketing where you create conditions for interested prospects to approach you rather than the other way round. This free guide will help you understand the field and the advantages of inbound marketing. It will introduce you to a typical solution and will help you in your marketing automation selection process. Selecting a marketing automation provider can be a complex process but we’ll arm you with the information you need to make the best decision for your business. You then have the option be connected with one of our advisors who will help you match your needs to top marketing automation providers. Request Free! |
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Wednesday, May 20, 2015
6 Sales Compensation Problems that Require Urgent Diagnosis
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Whether for salespeople, brokers, agents, or any other channels – sales compensation plans are critical organizational levers to drive desired behaviors and performance. Yet, when it comes to the management of these plans, many organizations view it as an administrative process rather than a strategic tool for increasing revenue and profits. Most companies are saddled with the effects of poorly managed sales compensation plans. Sometimes, from the surface, it may seem that everything is under control. However, when you take a closer look, there are almost always areas for improvements that will lead to enhanced sales force effectiveness, productivity, and performance. The following study article – which is based upon an analysis of more than 100 companies with large sales forces – examines the problems that occur during the design, implementation, and management of sales compensation plans that cause breakdowns between strategy formulation and execution. The paper aims to help large enterprises diagnose their sales compensation management problems before they start impacting their performance. Request Free! |
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Tuesday, May 19, 2015
6 Sales Compensation Problems that Require Urgent Diagnosis
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Whether for salespeople, brokers, agents, or any other channels – sales compensation plans are critical organizational levers to drive desired behaviors and performance. Yet, when it comes to the management of these plans, many organizations view it as an administrative process rather than a strategic tool for increasing revenue and profits. Most companies are saddled with the effects of poorly managed sales compensation plans. Sometimes, from the surface, it may seem that everything is under control. However, when you take a closer look, there are almost always areas for improvements that will lead to enhanced sales force effectiveness, productivity, and performance. The following study article – which is based upon an analysis of more than 100 companies with large sales forces – examines the problems that occur during the design, implementation, and management of sales compensation plans that cause breakdowns between strategy formulation and execution. The paper aims to help large enterprises diagnose their sales compensation management problems before they start impacting their performance. Request Free! |
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5 Steps to Becoming a Data Driven Marketer
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Bedrock Data is proud to introduce the 5 Steps to Becoming a Data Driven Marketer guide. This ebook is meant to help marketers harness the ever growing and ever evolving world of Big Data to be able to make more strategic marketing decisions in real-time. If you're a marketing professional and you want to maximize your understanding of the data available to you, this guide is a must read for all levels of marketers! Here are some topics we'll cover:
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Monday, May 18, 2015
6 Tried & Tested Conversion Strategies for eCommerce Managers
Follow our 6 Tried and Tested Conversion Strategies to discover:
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How to Prove ROI from Online Reviews
This guide will show you proven ROI from online reviews through recent studies around the effectiveness of:
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Friday, May 15, 2015
Got CRM, Why You Need Marketing Automation, Too
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CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both. Request Free! |
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The Rules of Engagement on Facebook
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Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior. Request Free! |
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10 Tips for Creating Engaging Social Content
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You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content. Request Free! |
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5 Ways to Integrate Social Marketing Across Marketing Channels
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Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy. Request Free! |
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How to Make Any Content SEO-Friendly
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Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines. Request Free! |
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The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals
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As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan. Request Free! |
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5 Ways to Grow Your Content Services with Marketing Automation
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As a Content Marketing Agency, you’re already doing the hard part in generating content for your clients. But what if there was a way, with just a bit more effort, to generate a lot more benefit for your clients and for your agency? In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements. Request Free! |
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Thursday, May 14, 2015
Adobe Document Cloud eSign Services and Salesforce
You already rely on Salesforce for tracking sales leads, manage customer and prospect interactions, and achieve higher levels of performance. Now you can close deals even faster by adding e-signatures to your SFDC instance. With a native integration inside Salesforce, Adobe Document Cloud eSign services allows you to:
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Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to Grow Your Business
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Kurt Shaver on #SocialSelling is designed to help salespeople get the most out of social applications like LinkedIn and Twitter. The 140 Twitter-sized quotes include strategies, techniques, and instantly actionable tips on growing your business. Learn how to expand your professional network, reach more decision makers, and share valuable content to attract buyers. Kurt Shaver on #SocialSelling will help you boost your social presence and your income, too. Download the eBook and automatically get enrolled with a free account and four free social media enabled eBooks on the Aha Amplifier. Request Free! |
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Twitter User Guide -- Useful Commands and Shortcuts
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One of the best social networking sites is Twitter. The only problem with it is that it just does so many things. While most know how to do the basics on Twitter, there exists some useful commands and keyboard shortcuts that make it even easier and better to use. Request Free! |
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Wednesday, May 13, 2015
A Structured Framework for Improving Functional Performance
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We clarify not only how far a function has progressed but also what steps to take next and what to prioritize. You don’t just get a score; you get a data-driven action plan and roadmap based on best practices from 6,000+ member organizations. Request Free! |
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Add Predictive Analytics to Increase Foresight
Finance organizations are being called to deliver stronger business foresight in order to anticipate and shape better business outcomes. Join us to see the latest advances in IBM Predictive Analytics and how to incorporate them into your Performance Management System. In this webinar, you will:
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7 Deadly Sins of Pharma Targeting
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Overview Targets that are smartly identified and prioritized are a key ingredient of the pharmaceutical commercial sales process. In a time when much of the pharma industry tries to cope with transformational change, companies that reinvent their business approach will separate themselves from the crowd and gain competitive advantage. This whitepaper discusses seven common mistakes to avoid when targeting, and guidelines to help create an agile process that enables commercial sales organizations to think differently about their customers. Request Free! |
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6 Secrets for Sales Performance Success in Insurance
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As the pace of business accelerates, insurance companies continue the struggle to keep up with changes in strategy, markets and products. The sales and distribution leadership is finding it extremely difficult to prioritize and drive the desired sales behaviors using existing processes and platforms. To effectively align the behaviors of your sales force and the various sales channels with your corporate vision, new strategies need to be embodied in your incentive compensation plans. From sales managers to field reps and sales operations – everybody knows salary plays a vital role in employee motivation. But is money the only reason to get up and go to work? How much should people earn? How much is salary affecting employee turnover and retention? Though insurance sales agents can usually expect only a modest salary, with average pay of just $35K per year, most enjoy their work and report high job satisfaction, according to a PayScale salary survey. We might think a higher pay produces better results, but there is scientific evidence to indicate that the relationship between compensation, motivation and performance is much more complex. The following secrets have been identified by Synygy over nearly 25 years of delivering innovative technologies and expert know-how to help large sales organizations at global insurance providers improve sales performance. The 3 most powerful words other than “I love you” are “Salary is credited”. This whitepaper aims to equip insurance sales leaders with few tips to help them improve sales force motivation and performance through an easy-to-remember ‘SALARY’ structure. Request Free! |
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6 Tips for Ensuring Error-Free Incentive Compensation Results, Payments, and Reports
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To drive desired behaviors, a sales organization must have confidence in the accuracy of its incentive compensation results, payments, and reports. Yet, inaccurate results are often the cause of incentive compensation management failures.
These errors have both individual and organization-wide negative consequences. At the individual level, errors lead to mistrust in plan results and decreased selling efforts because of additional time spent shadow accounting, disputing results, and complaining about the plan. Continuous mistakes may also give way to a dissatisfied sales force.
Organizationally, errors result in over- or under-payments, not to mention the negative fallout for noncompliance with financial reporting regulations. Errors also result in time wasted by administrative and IT staff handling disputes, correcting systems, and reprocessing payments. Furthermore, errors often result in decreased revenue and margins because of unmotivated salespeople and higher recruiting and training costs due to increased sales force turnover.
In many cases, errors go undetected because of a lack of knowledge about what to look for and how to automate the process for uncovering and fixing them. The following six tips, derived from a long-term study of the incentive compensation management practices at 100 large companies, reflect the best cross-industry practices for eliminating and preventing incentive compensation errors. Request Free! |
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3 Tips and Tricks for Efficient Pharma Targeting
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Overview Many pharmaceutical companies use the same traditional method for targeting. They use the same data and go through the same time consuming process only to end up with the same targeting plan as their competitors. The sales organizations that are taking a fresh look at an age old process are seeing new opportunities to improve the effectiveness of their sales teams. Taking advantage of the proliferation of data available on markets, prescribers and patients, then building a flexible process that allows for this data to continue informing the sales targeting plan, enables the sales force to create value more quickly. Below are three core targeting concepts that companies leading the commercial process have embraced. Request Free! |
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Synygy Helps Kowa Reengineer and Boost Sales Operations with SPMaaS
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Kowa’s entry into the U.S. pharmaceutical market in 2008 represented a significant step towards the Japanese company’s vision of creating a global pharmaceutical organization. Kowa Pharmaceuticals America (KPA) is primarily focused on cardiometabolic therapeutics. As their business model got more complex, sales leadership sought to maximize sales operations efficiency with an approach that goes beyond software. In October 2014, Kowa’s high-level relationship with sales Performance Management as a Service™ emerged. Based on Synygy’s 25 years of pharma sales compensation experience, this agile approach helps Kowa sales teams to calibrate their performance with the help of fast, actionable information they use in real time to seize opportunities. In just two weeks after starting the relationship with Synygy’s SPMaaS™, Kowa started to take immediate corrective actions for Q3 and Q4 to increase sales performance and drive desired behaviors across sales force. Read this case study to learn more about how Synygy’s innovative approach proved to be the best solution for Kowa’s complex operations in the pharmaceutical industry. Request Free! |
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Make CRM Stick
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Why spend money on robust tools to keep your sales, marketing, and support teams performing at optimal performance levels if they’ll never bother to use them? Within this eBook, we share eight key points you must consider for CRM success. Topics covered include: 1. Succeed where others fail with CRM 2. Create a solid implementation plan 3. Choose a highly flexible solution 4. Choose a CRM system that’s easy to personalize 5. Use email to your advantage 6. Select a system with social media capabilities 7. When you go live with CRM, don’t look back 8. Choose wisely to succeed Are you on the right path to CRM success? Infor CRM is here to help you make the right CRM decision. Request Free! |
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Monday, May 11, 2015
7 Minute Buyer's Guide - Selecting a CRM for Your Business
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Choosing the right Customer Relationship Management (CRM) software is one of the most important decisions you’ll make for your business. A good CRM helps you turn raw data into insight, insight into action, and action into sales. But choosing the wrong software can be a costly mistake. Download this free guide today to help you quickly drill down to what matters most in your ideal CRM. Most importantly, we’ll arm you with the questions you should ask when choosing the best CRM for your business. You then have the option be connected with one of our CRM advisors who will help you match your needs to top CRM providers. Request Free! |
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How Healthy Is Your B2B Marketing Data?
| The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness. What you'll learn:
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Is Dirty Data Your Company's Dirty Secret?
| Bad data can contribute to wasted revenue, missed opportunities, and loss of productivity within your marketing department. This white paper explores the challenges presented by poor data, the importance of data quality, and how Dun & Bradstreet can help your businesses maximize campaign revenue with clean data. What you'll learn:
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Tired of Sales Reps Ignoring Your Sales Enablement Content?
Did you know that 90% of marketing-produced content is not used by sales? Stop wasting time creating white papers and fact sheets that no one is reading. If you really want to increase sales library views and usage rates, it's time to change your approach. In this white paper, you'll learn five steps to make your content indispensable to the sales process, including how to:
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Integrate Marketing Automation and CRM for the Ultimate ROI
What happens when the marketing team has its automation system, the sales team has its CRM, and the two don't work together? A lot of lost value. With marketing automation and CRM integration, marketers are able to capture buyer behavior, turn it into actionable intelligence, and put it to work. In this white paper, you'll learn about the chief advantages of integration, such as:
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Prepare Your Organization to Capitalize on Predictive Analytics
| Organizations see the potential of predictive analytics to change what they do and how they do it. Yet most organizations aren't ready to benefit from the powerful capabilities of predictive analytics. They may have the technology, but most lack the organizational capacity. Many organizations don't fully understand the kinds of problems that analytics can help solve and they don't know how to prioritize these problems. Worse, their organizational processes aren't built to really make use of analytics—and make it a competitive advantage. Download this report to learn more. Request Free! |
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Digital Marketing: Are You Ready to Go Agile?
| How is your organization preparing for the digital age? It's no secret that the relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday people are now the style-makers and trendsetters. For marketers trying to compete in the digital marketplace, it's incredibly difficult to surface your message above the noise. With such high channel fragmentation, making strategic decisions on audience, content and platforms is critical. Request Free! |
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Improving Channel Sales Productivity with Tablets and Mobile Content
| When you have an indirect sales channel, your marketing organization needs to distribute the most current collateral and sales information in an organized fashion as quickly as possible. Carl Zeiss Industrial Metrology, LLC experienced this challenge first-hand, and found a tablet-based, sales enablement solution to address their needs. Download this on-demand webinar to learn:
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Mobile Sales Enablement Simplified
Download this free eBook, and
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Electrabel GDF Suez Increased Sales Efficiency
In this case study discover how much:
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The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report
| What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time! Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting. Download the full report today to read about other key findings. Request Free! |
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4 Drivers of Mobile Sales Enablement Success
| Download this eBook to learn how a mobile sales enablement solution can address and resolve the alignment issues between sales and marketing, and provide tips on how to ensure a successful deployment. With this information, field sales and marketing teams can address common obstacles to learn to work better together and keep the business growing. Request Free! |
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Friday, May 8, 2015
The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue (An Excerpt)
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In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution. This is "The Membership Economy." Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:
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Wednesday, May 6, 2015
Tool Your Content Marketing Team with the Right Talent
| Whether you're a corporation, media, or sports organization, creating and effectively marketing quality content is fundamental to building these relationships. This eBook will take you through the team members you need to achieve content marketing success. Written by content marketing guru Barry Feldman, you'll find actionable advice, quotes from industry leaders, interview tips and even sample org charts based on your organization's needs. Request Free! |
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The Secrets to Training Employee Advocates from Nestl Purina
| Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company's best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can't ignore the impact that employees can have when they share brand content across social platforms. Watch this webinar to learn:
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Delivering Digital Experiences
| Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why:
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Lojas de varejo do futuro: quatro reas principais de foco para constru-las hoje
| O autor e especialista de varejo digital Michael Klein, mostra através de exemplos práticos como os varejistas estão transformando hoje o panorama do varejo mundial através de 4 áreas importantes: Publicidade, personalização, praticidade e participação. Request Free! |
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Tuesday, May 5, 2015
Programmatic for Branding: An Essential Marketing Tool
Over the past few years, programmatic has transformed digital marketing by bringing efficiency, effectiveness, and scale to the entire online advertising ecosystem. But not all advertisers are using it to its full potential beyond Direct Response tactics. In response to concerns around brand safety and quality we've put together this guide to:
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How To Be Successful In Mobile Advertising
Mobile has driven an unprecedented behavioral and cultural shift over the last decade and is increasingly becoming the main screen accessed throughout the day. In turn, mobile marketing has developed into a sophisticated, targeted channel to reach on–the-go consumers. Read the guide for:
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