Dissecting Swarovski's Sparkling Customer Experience Strategy

In this exclusive interview, Karin Winkler, Customer Experience Manager, Swarovski, shares the company's strategy for creating a mindset of excellence amongst Swarovski employees.   Focusing on Top Box Scoring, a new VOC feedback programme, aimed at turning insight from data in to action and ensuring the customer experience you provide is always remarkable. This interview is your way to make sure your company stays ahead of its DACH competitors!  Request Free!

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DHL Decipher the Dark Side of Data in Customer Experience

In an industry where Big Data is King, it can be quite controversial to not share the same views on the benefits of leveraging data to improve customer experience. However, DHL’s Vice President Customer Experience, Kim MacGillavry, is of the opinion that ‘data cannot improve customer experience, only people can’. Has Kim discovered something about data the rest of the industry hasn’t, or is DHL’s way of creating a great customer experience only applicable to them?   In this CX Network interview, Maya Fowell finds out how and why DHL are making sure the customer experience they deliver is not reliant on data, what the issues are with automated customer service and how to make sure your customers really are at the heart of everything your company does. Request Free!

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Eight Enlightening Ways To Improve Customer Experience On Multi-Channel Platforms

Developing multi-channel management to improve customer experience across the whole business is one of the main pain points for companies in the DACH region.    In this CX Network top tips mini-guide, we explore 8 ways you can improve your customer experience on your multi-channel platforms. With targeted insight from eBay, Swarovski, Ziggo and Kyivstar, this is your opportunity to truly differentiate yourself from your competitors!    Request Free!

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Global Customer Returns: How to Retain a Competitive Advantage

Siefert shares his industry insights on the challenges of cross border returns, balancing efficiency and cost and global vs. local repair strategies.  Download the interview to learn more on: Reverse logistics' impact on the global bottom line Making the returns process an opportunity for competitive advantage & managing customer expectations Cost effective repair strategies Reducing returns rates Dealing with end-of-life products Using the secondary-market to dispose of refurbished or returned network elements Outsourcing reverse logistics to 3PLs Potential challenges in international reverse logistics Key opportunities and risks for reverse logistics in the future Request Free!

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Digital Marketer's Guide to Managing Global Content

Companies have been creating and distributing digital content for many years, both to attract new business and to retain existing customers. Businesses of all kinds are adapting and learning how to create great content to build brand awareness, acquire customers, provide exemplary support, and reduce churn. Request Free!

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Become a Global Marketing Guru

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to become a global marketing guru. Leverage your marketing content fully across global markets to win the hearts and minds of international customers. Request Free!

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The Sales VP's Guide to Getting the Most from Salesforce

How can Sales Ops professionals take advantage of their role’s newfound importance? The last few years have seen a rapid rise in the attention paid to the Sales Ops function, but not everyone in the field feels equipped to take advantage of it. Download this new guide to make the most of the Sales Ops revolution and learn to: Move from reactive to proactive Secure organizational support Communicate with executives Request Free!

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Mastering Field Service In Manufacturing

In this informative eBook you will learn modern field service best practices based on how the most innovative organizations operate their businesses today. From mobile devices, to social tools and harnessing service data to drive growth, see how you can take your field service operations to a whole new level. Request Free!

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7 Field Service Strategies to Boost Customer Loyalty

Customers want to know that they are more than just a number to you, but that they are really well cared for. It doesn't take a lot to show customers how much you appreciate them. It can be a small gesture such as working with your customer to create a plan of action, or it can include sending them a personalized pre-experience gift. This white paper offers a number of tips you can use to help you boost customer loyalty. Request Free!

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7 Ways Field Service Organizations are Leveraging Technology

Explore this informative white paper to get 7 top tips for leveraging technology in your field service organization. Learn about current technology trends shaking up the field service landscape including: The apple effect The impact of the Internet of Things The importance of mobility in field service And 4 more Request Free!

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The Content Marketing & Organizational Branding Report Bundle (Includes 5 FREE Reports!)

Executive reports from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. Advance your knowledge by sourcing peer-based insights and best practices.  Content Marketing & Organizational Branding Research Report Bundle Includes: The Content Connection to Vendor Selection Better Lead Yield in the Content Marketing Field Define What’s Valued Online Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance Making the Workplace a Brand-Defining Space This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine.   Request Free!

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CMO & CIO Alignment: Marketing Technology Integration Report (398 Page Bundle)

This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. CMO & CIO Alignment: Marketing Technology Integration Report Includes: Big Data’s Biggest Role: Aligning the CMO & CIO The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance Quantify How Well You Unify: Exploring the Business Impact of Marketing Technology Integration Integrate to Accelerate: Driving Digital Marketing Performance with the Right Platforms, People and Processes This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine. Request Free!

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Customer Experience, Engagement and Personalization Report Bundle (Get 4 Reports in One!)

This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. Customer Experience, Engagement and Personalization Report Bundle Includes: Mastering Adaptive Customer Engagements Best Practices Engaging Mobile Customers Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns Know More to Grow More: Applying Timely, Targeted and Tailored Insight to Improve the Pipeline This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine. Request Free!

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Mobile, Social and Local Marketing Innovations Report Bundle (Get 5 Reports for FREE)

This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. Mobile, Social and Local Marketing Innovations Report Bundle Includes: Getting In-Sync with Mobile Customers Turning Social Feeds into Business Leads Variance in the Social Brand Experience Brand Automation for Local Activation Localize to Optimize Sales Channel Effectiveness This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine. Request Free!

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The Essentials of Social Media Summer 2015 Exclusive Kit

The Essentials of Social Media – Summer 2015 Exclusive Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions. The following kit contents will help you get the most out of your Social Media research: How Big Data Can Solve Marketers' Social Engagement Challenges The Advocate Marketing Playbook The Next Frontier in Ad Quality: Targeting Accuracy The 5 Principles of Engagement Marketing Request Free!

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5 Ways To Get More Sales Out of Marketing

Get five suggestions any organization can follow to better align their sales and marketing operations and enhance lead-to-revenue performance in this informative paper. Request Free!

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7 Pillars of Customer Experience Management for Operators

Key takeaways you'll love, include: Insights in to how you can embed customer-centricity into your company’s DNA How to digitally transform your organisation to reduce costs and enhance customer satisfaction Knowledge of how to break down silos to deliver seamless experiences that translate into long-term loyalty Request Free!

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B2B Lead Generation Report 2015

In this new benchmarks report compiled by Holger Schulze of LinkedIn's B2B Technology Marketing Group, discover what the 5 major trends in lead generation are according to 600 marketing professionals. Results include: Increasing the quality of leads is the top priority for a majority of B2B professionals, followed by increasing lead volume Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation Despite the hype around mobile marketing, most respondents are not sure what role mobile marketing will play in their strategies Download the full free report to learn more! Request Free!

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5 Ways AdTech Can Scale Account-Based Marketing

In this guide, you'll learn how: Salesforce maximized event ROI through ABM campaigns. RenterUp built awareness for their new startup. Insightpool improved awareness through account nurturing. SalesLoft increased reach and drove marketing/sales alignment. Kevy was able to wake dead leads and drive ROI   Request Free!

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The Beginner's Blueprint to Account-Based Marketing

As consumers begin to crave more personalized experiences, many marketers are turning to account-based marketing to meet those needs. So what exactly is account based marketing? This blueprint answers that question and also offers helpful insights on how to: Drive more revenue by aligning your sales and marketing teams around a common set of goals Create a customer experience that will turn your best customers into advocates and drive more accounts back to the top of your funnel Expand your reach to deliver your message to key decision-makers on their terms Jumpstart your campaigns with innovative ideas that have been field tested by modern marketers just like you Measure and Optimize Results to continually improve your campaigns and make you look like a marketing rockstar Request Free!

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Six Tips for Putting Your CRM into Overdrive

CRM is a critical tool for organizations looking to build extraordinary customer relationships. However, if the CRM system is only deployed to a single department its full value may not be achieved. Request Free!

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Why Product Content is The Secret Ingredient When Selling Through E-Commerce Channels

Great product information is critical for sell-through and the process to syndicate that data to retail channels is equally important. In this white paper you will learn to: Identify the root causes of inaccurate product content Determine the business impact of strong product content Develop best practices around product content management Better product content management means maximizing the e-commerce opportunity for every product. Download the white paper now! Request Free!

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How Employee Engagement Jumpstarts Employee Advocacy

Learn how engaging employees with brand and industry content will strengthen their connection to the brand and motivate them to share. Request Free!

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Stop Out-Of-Control Discounting in 4 Easy Steps

Use HP and other case studies to learn about pricing technology and how it helps stabilize win rates across all deal sizes using accurate, targeted pricing to control variability and excessive discounting. Table of Contents: The Costs Of Inefficient Pricing Strategy: Hewlett-Packard 2 What Causes Out-Of-Control Discounting? Additional Tips For Implementing Pricing Technology Taking Control Of Your Pricing Strategy Change Management For Pricing Optimization Initiatives Keys To A Successful Implementation Conclusion Request Free!

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Shifting the Balance of Power to Your Sales Team

In this report, we've highlighted 7 approaches other companies are using right now. Some are more effective than others. Some require more time, effort, and investment than others. Some will work best in combination, while others will work well on their own. There are things you can do to shift the balance of power…learn how today. Request Free!

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Do You Know What Customers Are Paying for Your Food Products?

Over the past ten years, food manufacturers have given intense focus to the science of their food offerings to boost quality, competitiveness and profitability, but there is another factor that can play a huge role in their long-term success, price. Download this white paper today to learn about: Average price vs. net price Determining the right prices Pricing as a competitive advantage Price and margin optimization for food companies Request Free!

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Don't Let Your Mass Price Changes Backfire

Even with the latest pricing optimization software, there's still a strategic need for companies to perform and announce mass price changes. But rather than making these changes in one fell swoop, it's best to take a more tactical approach, updating pricing at different times of the year across different customer segments. Learn more in this brief, yet informative, eBook. Contents Include: How a mass price change could backfire Mass price change advantages and risks How organizations forecast the impact of mass price changes Improving your forecasting precision Key technologies for managing mass price changes Conclusion Request Free!

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How to Choose the Best Path to Better Pricing

Companies that are just beginning their pricing journey can leverage the information in this eBook to choose the right path from the start. But even if you're already well down the People-Powered path, making a course correction may not be that difficult. So, let's get started today. Request Free!

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Top Ingredients of a Successful Pricing Project in the Food Industry

Learn how BRF (formerly Brasil Foods) has addressed a range of limitations within an extremely important business function in the food industry – pricing. This white paper will outline the positive results impacting their bottom line. Request Free!

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The Essentials of Sales Kit - Includes a Free Power Principles eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Power Principles – Free eBook 10 Elements of a Smart Sales Call Plan 3 Ways the New Generation of Video Conferencing Benefits Sales Organizations Request Free!

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: The ABC of Sales: Lessons from a Superstar 10 Elements of a Smart Sales Call Plan 3 Ways the New Generation of Video Conferencing Benefits Sales Organizations Request Free!

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Customer Experience Transformation in the DACH Region

Businesses in Germany, Austria and Switzerland are pioneering the world of customer experience. Strictly built around real-life case-studies that you mentioned were of the most relevance to you and covering a range of topics from using CRM and Big Data to your best advantage, analysing insights gathered from V.O.C. and multi-channel customer engagement and satisfaction, the Customer Experience Transformation: DACH event will help you improve your company and increase profit and ROI. Request Free!

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The Content Marketing & Organizational Branding Report Bundle (Includes 5 FREE Reports!)

Executive reports from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. Advance your knowledge by sourcing peer-based insights and best practices.  Content Marketing & Organizational Branding Research Report Bundle Includes: The Content Connection to Vendor Selection Better Lead Yield in the Content Marketing Field Define What’s Valued Online Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance Making the Workplace a Brand-Defining Space This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine.   Request Free!

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CMO & CIO Alignment: Marketing Technology Integration Report (398 Page Bundle)

This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. CMO & CIO Alignment: Marketing Technology Integration Report Includes: Big Data’s Biggest Role: Aligning the CMO & CIO The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance Quantify How Well You Unify: Exploring the Business Impact of Marketing Technology Integration Integrate to Accelerate: Driving Digital Marketing Performance with the Right Platforms, People and Processes This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine. Request Free!

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Customer Experience, Engagement and Personalization Report Bundle (Get 4 Reports in One!)

This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. Customer Experience, Engagement and Personalization Report Bundle Includes: Mastering Adaptive Customer Engagements Best Practices Engaging Mobile Customers Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns Know More to Grow More: Applying Timely, Targeted and Tailored Insight to Improve the Pipeline This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine. Request Free!

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Mobile, Social and Local Marketing Innovations Report Bundle (Get 5 Reports for FREE)

This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend. Mobile, Social and Local Marketing Innovations Report Bundle Includes: Getting In-Sync with Mobile Customers Turning Social Feeds into Business Leads Variance in the Social Brand Experience Brand Automation for Local Activation Localize to Optimize Sales Channel Effectiveness This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine. Request Free!

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Forbes Insights: Reaching the Right Audience

As digital advertising has evolved to bring a new level of targeting precision, relevance and measurability, brand marketers increasingly view it as a key component of their branding campaigns. Forbes Insights recently conducted a survey to learn more about: How brand marketers are using digital advertising to reach their audience How audience targeting can help improve campaign effectiveness The primary challenges of audience targeting and how to address them Get the report today! Request Free!

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A Guide to Prospecting with Programmatic Advertising

It's now much easier to find new customers through various channels in today's real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying – the automation of buying and selling online ads – has revolutionized the way marketers scale their companies for growth. Learn more about this and: The modern marketer's funnel of prospecting and retargeting The programmatic opportunity and driving new conversions How to measure the performance of your campaigns Download the guide now! Request Free!

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The Essentials of Sales Summer 2015 Exclusive Kit

The Essentials of Sales – Summer 2015 Exclusive Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. The following kit contents will help you get the most out of your Sales research: Electronic Signatures: Removing the Last Bottleneck to Productive Digital Transactions 10 Elements of a Smart Sales Call Plan 3 Ways the New Generation of Video Conferencing Benefits Sales Organizations Your Sales Operations eBook: I Dream of Easy Request Free!

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The Mobile Referral Handbook

Wherever your customers go, your brand goes too. That’s the beauty of mobile: it gives you the chance to provide immediate customer satisfaction, wherever and whenever they want it. Smart marketers, like Seamless, Indochino and Madison Reed, have quickly figured out they can use refer-a-friend programs to turn these mobile moments into chances to reach and convert new customers while they serve existing ones. The result is that they generate new customers by being in the right place at the right time. Included in this guide: 7 mobile referrals programs to model Mobile program tips and tricks Everyday mobile scenarios Request Free!

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Encyclopedia of Referral Marketing

Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel, it generates loyal, valuable new customers for brands while increasing the value of their existing customers. To succeed with referral marketing, you need to understand its terms. Referral is a direct marketing channel, and it works like other direct channels do. So you’ll be familiar with many of the concepts here. A few will be new. This encyclopedia is broken into sections to help you grasp them all quickly. Included in this guide: How referrals result in high-caliber customers Ways referrals deepen the brand loyalty of customers How to analyze and measure success of referrals Request Free!

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2015 Referral Marketing Best Practices

As a marketer, you have one goal above all else: acquire new customers. How will you do it? Referral marketing is one of your most effective options. It's the next channel alongside search, and it reaches people who can't be reached by SEO and SEM. Instead of waiting for people to search for your brand, it proactively reaches high-quality customers through people they trust: their friends who already know you. Included in this guide: How to make referrals part of your brand How to be responsive to customers on mobile Why you shouldn't keep your program a secret Request Free!

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How to Create a Lead Nurturing Strategy

The key to designing an effective lead nurture program is taking stock of your current lead management processes. By asking the right questions, you will not only uncover opportunities for improvement, but the information will also play a critical role in defining issues of workflow. Request Free!

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Definitive Guide to Engaging Content Marketing

Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand's reach to more buyers and potential customers at a much lower cost. Request Free!

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Definitive Guide to Lead Nurturing

Use it to look beyond email and incorporate the many channels your buyers use into your lead nurturing strategy—from in-store to mobile to social. By the end you will know how to establish a strong relationship with your buyer to build trust and as a result, deliver more sales-ready leads. Request Free!

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The 5 Principles of Engagement Marketing

The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates. Request Free!

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Definitive Guide to Mobile Marketing

As a marketing channel that commands plenty of dedicated attention, it's vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone's pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced. Request Free!

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Lean Content Marketing

Getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. Request Free!

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Seven Reasons You Need Predictive Analytics Today

This white paper reveals seven strategic objectives that can be attained to their full potential only by employing predictive analytics. Request Free!

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Better Planning and Forecasting with Predictive Analytics

IBM® Cognos® TM1® has long been a leading platform for planning, budgeting and forecasting. And it's used by organizations large and small, from multinational corporations to smaller companies and public sector agencies. Now, Cognos TM1 can be integrated with both IBM SPSS® Modeler and IBM SPSS Statistics to help the finance teams at those diverse organizations create plans and forecasts that are more detailed and more accurate than would be possible using these solutions individually. Request Free!

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