7 Ways the Mobile Consumer Changes Everything

The mobile shopper is neither and both of these, becoming the norm rather than the exception. And, just like their desktop counterparts, mobile shoppers who read reviews and other customer-written content are far more likely to convert than those who don't. In fact, mobile shoppers who read customer content like reviews show 133% higher conversion rate. Even if your product is a non-digital product, you can bet your customers are doing research via mobile devices. Request Free!

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7 Tips to Accelerate Sales Performance

Picking up the phone is not only one of the best ways to connect with customers, it's one of the best prospecting tools you can have in your arsenal. It's the way to take the lead, and succeed. Download this eBook to learn: Best practices to prepare for a call How to efficiently organize your sales team Tips on how to make a connection every time A list of external resources for further study Request Free!

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5 Steps to Better Sales Performance: How to Coach Your Team

How is it possible that in the same environment and under the same conditions, some reps achieve outstanding results while others struggle just to make their quota? In this eBook we reveal the proven methods the best sales managers rely on to close the sales performance gap between average performers and All-Stars. Download this eBook now to learn more. Request Free!

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5 Ways to Improve Outbound Sales

Forget the numbers game and learn how to find success by relying on quality interactions. In this eBook, we'll give you 5 ways to improve outbound sales performance and ultimately increase your sales pipeline. Download this eBook to learn more. Request Free!

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Get the Secrets to Business Growth

In this exclusive eBook, you'll see one-on-one interviews with three successful entrepreneurs. See how they turned sales up +27%, kept up with that growth, and turned around a stunning ROI. Request Free!

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Top 10 Features Small and Medium Businesses Need in a CRM Solution

All sized organizations now recognize the value of using a CRM solution to manage interactions with customers, clients and sales prospects. This white paper helps small and medium sized businesses evaluate best CRM features to help solve challenges as they grow. Download now. Request Free!

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Top 7 Tips to Grow Beyond the Startup Phase

These top 7 tips will guide you to sustainable growth by giving you tools to successfully compete at that next level. Download now! Request Free!

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ROI Case Study: Salesforce.com Talent Plus

To further integrate its Sales Cloud with business operations, Talent Plus used the Salesforce Force.com platform and Jitterbit to build a custom application to automate and manage the assignment, tracking, and delivery of its selection assessment deliverables to clients. Request Free!

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From Strategy to Execution - Accelerating Sales Growth

The executive team at SunGard recently faced the challenge of transforming the sales force to create a sustainable growth engine. This involved two steps. The first was to formulate a new approach to selling (branded internally as “Selling the SunGard Way”). The second was to create a culture to support the new approach, which included partnering with various vendors to introduce new tools and technologies that would help the sales team and the organization as a whole. This report describes: A) The SunGard way of selling, B) The sales-automation solutions deployed as part of the SunGard way of selling, and C) Initial early results of the sales transformation. Request Free!

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Learn How IBM Transformed Their Sales Team with SugarCRM

Read the Ovum report on how IBM completed this herculean task in record time. Request Free!

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Content Marketing ROI: Quantifying the Value of the Difference

Adoption of content marketing is no longer measured by if, but by its impact on marketing results. In highly competitive markets, firms know that they must not only compete on a strategy, talent, service, and product excellence but, on the ability to engage buyers with highly informative or highly entertaining content (and sometimes both). But what is the measurable business value of content marketing and, more importantly what is the value of doing content marketing right? Request Free!

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Online Community Strategy Guide

The recommendations are based on our own experience with Inventing, Creating, Operating and Mastering our very successful BOC site, http://ift.tt/1tKLCJU There are eight elements to this comprehensive framework which is named DOMINATE ™ Define your goals Organize your team Manage your communication Identify and manage content opportunities Network and engage in the right places at the right time Adjust and Measure results Tactics Evaluate, Analyze and Optimize Request Free!

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Predictions 2014: Mobile Trends for Marketers

In this report you'll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Also uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies Request Free!

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2014 Analytics Capability-Maturity Benchmark Study

In this report you'll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you'll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement. Get this report now to see all the trends and findings of Adobe's global survey, including: Data collection, automation, and analysis are weak areas for many companies Data-driven decision making continues to gain importance New automation technologies are freeing up time for data exploration Request Free!

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Adobe Digital Index: U.S. Digital Video Benchmark

Download this report now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014. This report also pinpoints the most important trends you should watch, including: Smartphone video streaming is up 86% year-over-year Sports video streaming is up 640% year-over-year TV Everywhere content skyrocketed to 574.2 million streams in 2013 Request Free!

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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Based on a global survey of more than 2,500 marketers, this report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: B2C brands will focus on targeting and personalization Two-thirds of respondents will experiment with new media Brands will zero in on mobile customer behavior Request Free!

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Adobe Digital Index: Best of the Best Benchmark 2014

Get this report now to learn and discover: New mobile usage trends The power of continual site improvement Why time spent on websites is higher than ever Request Free!

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Using Real-Time Insights, HSE24 Gets Closer to Customers

HSE24, a leading home-shopping network based in Germany, measures its business in milliseconds. The 18-year-old company reaches 41 million households in Germany, Austria and Switzerland, and it has now expanded into Italy and Russia. Request Free!

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BYOP: How Mobile and Social Are Creating New User Personas

With near-universal access to mobile & social, user segments are now distinguished by their savvy in knowing how to use these tools and their comfort levels with sharing data. This “Bring Your Own Persona” (BYOP) situation requires a fundamentally different way of thinking about customer interactions. Read Mobiquity's paper to learn: The dimensions of digital capability and trust that characterize the new basis for interactions The 6 user segments, or “personas”, of the new digital world 5 things you can do to engage and win over members of the new segments Read this new white paper to understand how to reorient your company's efforts around new digital customer segments and behaviors, to tap into the full business potential of mobile and social. Request Free!

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Market Overview of Authentication Solutions

Download your copy to learn the following key insights: An assessment of Jumio's Netverify solution as the sole “3rd generation” solution suitable for enrollment and verification. An assessment of authentication-related solutions based on their usability, deployability, and security characteristics. A look into User Onboarding Solutions suitable for enrollment and verification needs. See how three generations of vendor solutions tackle critical challenges. Request Free!

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Effective CRM solutions for SMBs

An effective CRM solution for small to medium sized business involves many challenges. The important findings of this paper include: Improving business efficiencies and driving increased revenues should be the primary selection criteria followed by high user adoption rates. Users should consider cloud implementations for lower overall costs and reduced impact on IT organizations. An integrated suite of applications can improve the customer experience by getting departments to collaborate seamlessly. How easily a business user can make changes to the CRM system without the need for programming skills is another important consideration. Implementations should be completed in days. Request Free!

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How to Avoid the Biggest Risk in Selecting a CRM System?

Learn everything you need to avoid the biggest risk in selecting a CRM - poor user adoption by sales people. Here are some of the things you'll learn: Is CRM even designed for the sales people? Time critical moments in selling. How to increase adoption with a sales person's ROI model. Request Free!

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Protecting Your Mid-Size Business from Today's Security Threats

If you were one of millions of customers who used a credit or debit card at Target between Thanksgiving and Dec. 19, 2013, you're well aware that your card number and even your PIN are likely for sale on some dark corner of the Internet. The incident garnered extensive media coverage because of the size of the breach, the timing, and the fact that hackers managed to gain access to Target's point-of-sale system itself and steal sensitive data. Request Free!

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The Forrester Wave: Big Data Predictive Analytics Solutions, Q1 2013

With the rise of big data, the predictive analytics market has woken up; firms now understand the opportunity to use big data to increase their knowledge of their business, their competitors, and their customers. Request Free!

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Predictive Analytics: Improving Performance by Making the Future More Visible

Predictive analytics have become increasingly important as companies wish to harness the historical analysis with forward looking analytics to forecast the future and provide a range of potential courses of action. Request Free!

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Predicting the Future of Predictive Analytics

Consumers regularly benefit from predictive analytics, in the form of anything from weather forecasts to insurance premiums. Organizations are now exploring the possibilities of using historical data to exploit growth opportunities and minimize business risks, a field known as predictive analytics. Request Free!

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TDWI Best Practices Report: Predictive Analytics for Business Advantages

A variety of market forces have joined to make this possible, including an increase in computing power, a better understanding of the value of the technology, the rise of certain economic forces, and the advent of big data. Request Free!

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TDWI Infographic: Predictive Analytics for Business Advantage

Currently, statisticians and business analysts are the primary builders of predictive models. In the near future, respondents believe that business analysts will be the primary users, along with statisticians. Request Free!

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Enterprises Must Look To Scale Mobility With a New Platform Approach

The intersection of mobile, social, analytics and cloud technologies is transforming industry, commerce and human social behavior in an unprecedented way. For brands, this is nothing short of a revolution that will require them to re-envision all interactions with employees, partners and customers across all business processes. Request Free!

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Best-In-Class Steps to Successfully Manage the Buyer's Journey

Achieving success in keeping in-tune with customers' rapidly changing needs requires businesses to streamline their customer data management activities to personalize each customer interaction. Request Free!

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Translation Proxy: A New Option for Managing Multilingual Websites

Discover how Translation Proxy can benefit your multilingual website and translation & localization strategy with our eBook, Translation Proxy: A New Option for Managing Multilingual Websites. No IT needed & nothing to install Rapidly launch fully localized websites in any language Multiple translation options Maintain brand experience & user functionality Streamline site management Seamless updates & easy maintenance Learn more about Lionbridge's Translation Proxy solution by downloading the eBook and explore how it can enhance your multilingual website and translation & localization strategy. Request Free!

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Next Generation Healthcare Marketing

Although the healthcare industry is said to lag behind others in digital adoption, this does not mean that healthcare professionals are not present in the digital space. However, the industry’s success depends on adapting to the growing digital realm and advancing along with it. Learn how to reach and engage your different audience groups while ensuring compliance with HIPAA and FDA regulations -- whether that's patients, healthcare providers, insurance companies or the general public. Download our free white paper, Next Generation Healthcare Marketing, for an inside look at how the healthcare industry is making waves in the digital realm. Request Free!

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The Most Important Link You Have or Why I Love LinkedIn

LinkedIn can be a goldmine if used well. Business is built on relationships and most professionals and business owners are not taking advantage of an incredible asset. Learn how I do it for myself and my clients Request Free!

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4 Ways Queue-Based Lead Management Is Shaping The Inside Sales Industry

"4 Ways Queue-Based Lead Management is Shaping The Inside Sales Industry" covers the four essential issues critical to your lead management strategy: Productivity List Penetration Management Control Speed to Lead When an organization masters these areas, it can realize: Increased ROI with fewer resources. Greater clarity over marketing and lead generation decisions. Increases visibility of sales talent and engagement. Less time managing processes and more time managing growth. Learn more about this revolutionary approach to lead management for Inside Sales teams. It improves front-line operations all the way to executive decision making. Request Free!

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The Fraudster's Playbook: 5 Ways in Which Fraudsters Steal Identities… and How to Stop Them

Download your complimentary copy of The Fraudster's Playbook to learn about 5 current methods fraudsters are using for stealing identities: The coffee shop Wi-Fi hack The local government census Social media techniques The offer you can't refuse The catchers supermarkets To beat your enemy, you have to know your enemy. Request Free!

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A Quick Peek at How Salesforce Helps you Build Apps, Faster.

The fastest path from idea to app starts with Force.com on the Salesforce Platform. Trusted by over 100,000 customers, the Salesforce Platform brings together services like Force.com, Heroku, Database.com and Site.com. And this quick peek at Force.com on the Salesforce Platform is just the start of turning ideas into business apps that give you competitive advantages. Request Free!

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Improve Survey Research with IBM SPSS Predictive Analytics

Access data from virtually any data source, analyze positive and negative opinions, account for missing data and identify groups and discover relationships between them. Request Free!

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The Hows and Whys of Survey Research

Visit the Market Research Resource Center to access valuable information on how to get more from your survey data. Request Free!

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Supercharge Salesforce.com Initiatives with a 360° View of the Customer

The effectiveness of these initiatives can be improved dramatically by providing Salesforce with a 360° view of the Customer to overcome the limitation of fragmented data that Salesforce currently relies on. This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 360° views of your customers from internal and external sources. This data is integrated seamlessly within Salesforce.com to help your sales teams get a complete view of the customer to help find the right contacts, allocate resources efficiently and identify new opportunities. This helps your sales teams be more efficient, effective and ultimately improve your win rate and drive more revenue. Request Free!

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Prevue

Prevue features high-impact group experiences and compelling hotels, resorts and group venues that empower and motivate attendees – helping planners create memorable and productive meetings and incentives. Prevue, above all else, is experiential. And it's always presented with stunning visuals and concise, lively editorial content in print and online. Request Free!

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The Planner -- A Free Strategic Workbook for Growing Your Business with Effective Online Marketing

A must-have resource, The Planner is a PDF eBook and interactive workbook for collecting your thoughts and the information you’ll need to put together a strategy to implement effective online marketing programs. Along with this free eBook, you’ll also receive periodic updates from Feldman Creative detailing how you can create killer content to generate traffic, build your community, and more free resources covering the most effective online marketing practices. Request Free!

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The Plan to Grow Your Business with Effective Online Marketing

This must-read 28-page eBook clearly and simply presents the strategies you need to create magnetic content, make your website a customer attraction force field, and convert visitors to customers. The Plan is a fast read packed with pointers to help you understand how to develop a highly effective, lead-generating website and world-class online marketing presence. Along with this free eBook, you’ll also receive periodic updates from Feldman Creative detailing how you can create killer content to generate traffic, build your community, and more free resources covering the most effective online marketing practices. Request Free!

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21 Pointers to Sharpen Your Website

Don’t create a new site until you’ve read this insightful series of to-the-point pointers to help make your online marketing far more effective. "21 Pointers to Sharpen Your Website" is a fast-read packed with pointers to help you understand how to develop a highly effective, lead-generating website. Along with this free eBook, you’ll also receive periodic updates from Feldman Creative detailing how you can create killer content to generate traffic, build your community, and more free resources covering the most effective online marketing practices. Request Free!

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Fueling Revenue with User-Generated Content

The explosion of social content is changing the fabric of the web. The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user-generated content 20% more influential than any other type of media. So how can a brand use these streams of consumer content to drive unprecedented results? This eBook will cover: Best practices on building a library of UGC How to capture data and permissions from campaign participants Ways to turn your website into a social hub Tactics to drive sales from social content Request Free!

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Thriving after Facebook's Reach Decline

It is now harder than ever to reach your audience online: new channels are fragmenting audiences, Facebook's organic reach has declined to as low as 2%, and impressions of branded content are declining. So what's a brand to do? This eBook will show you how to: Boost Facebook post engagement Expand your reach via multi-channel campaigns Ignite consumer content sharing Develop a connected campaign strategy Request Free!

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Strike a Chord: Lessons for Making Your Web Content Resonate

This informative eBook presents a series of lessons to make your web content resonate and increase the success of your content marketing. Feldman Creative presents a handful of hits to showcase content ideas proven to strike a chord. Each concise two-page chapter features an example, concise lesson, and link to the actual blog post, presentation, infographic, podcast, webinar, keynote presentation or eBook. Along with this free eBook, you’ll also receive periodic updates from Feldman Creative detailing how you can create killer content to generate traffic, build your community, and more free resources covering the most effective online marketing practices. Request Free!

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New Expectations for a New Era

The essential bridge between the organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is these individuals who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Request Free!

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Marketing to Medical Group Practices -- An Audience for Any Marketer

This decision making audience purchases billions of dollars of products and service annually; and not just goods specifically developed for the healthcare industry. Learn more about who this powerful target audience is, what they spend their money on, why you should integrate them into your campaign, and how MGMA can help you reach them. Request Free!

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Marketing to Medical Group Practices A Receptive, Powerful Audience

Learn how to meet them face-to-face and build long-lasting business relationships with this powerful segment. Request Free!

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Can You Buy Back Brand Equity?

During a brand crisis, social analysis can offer insights into ways to mitigate negative brand perception into a more positive experience. Request Free!

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