Thursday, June 27, 2013

The Ultimate e-Signature Kit for Sales Professionals






The Ultimate e-Signature Kit for Sales Professionals brings together the latest in information, coverage of important developments, and expert commentary to help with your sales related document management decisions.



The following kit contents will help you get the most out of your research:

  • Key Performance Indicators to Align the Contract Management Process With Your Sales Process

  • Buyer's Guide: eSignature Solutions for Sales Contracts

  • Customer Experience Drives E-Signature Adoption






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_ado103

Wednesday, June 26, 2013

Empowering Optimization Through Tag Management Solutions






If you haven't explored the benefits of website tag and data management, now is the time to discover it.



With the rapid adoption of website optimization and personalization solutions in the last few years, digital marketers have faced serious marketing and technical execution challenges. Efficient workflows, execution, and overall test management continue to be a struggle, and according to Web Analytics Demystified, the biggest hurdle is instrumenting the website with the testing vendor's tags.



Download this report to learn how Sony, Symantec, and Ice.com are leveraging Ensighten's Tag Management System (TMS) as the foundation of their optimization programs, making it dramatically easier to:

  • reduce the burden of tagging the site

  • refine testing strategies

  • customize out-of-the-box implementations

  • persist test winners






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_ensb02

Connected Economy in Retail: Social Trends Report 2013






Consumers' demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters, and advocates that companies cannot succeed without. Says Don Tapscott, author and consultant, “This is not an information economy – it's a connected economy. This is a time of collaboration where people can now participate like never before.”



This is the connected economy, where consumers rule. Download Thriving in the Connected Economy: 2013 Trends Report to get predictions and advice from forward-thinkers like Don Tapscott and John Battelle, and leaders from Walmart, Samsung, Johnson & Johnson, Nationwide, and more around these four market-defining trends.

  • The four P's of marketing are rewritten. The connected economy is boundless, transparent, and democratic. The classic pillars of marketing – price, place, promotion, and product – take on new meanings, and with them come new strategies.

  • Data-literate companies thrive in the face of consumer change. Every consumer action is becoming quantifiable, leaving a massive trail of data containing everything needed to deliver exactly what consumers want. Brands that boil data into these insights the quickest will win.

  • Paid, owned, and earned media drive each other's success. Social lets consumers discuss and share all brand-created content. Smart brands encourage this conversation, and work it back into paid and owned content – a combination of media more powerful than any single medium.

  • Consumers require relationships, not transactions. Brands' dealings with consumers' can't begin and end with purchase. Consumers look for brands that share their passions, create conversations, and – most importantly – prove their feedback is valued.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_baza07

Tuesday, June 25, 2013

Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversions and Warm a Cold List






This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_gotc87

Content Marketing with Webinar Programs






“Webinars deliver content in a uniquely engaging way, making them perfect for a content marketing portfolio.” This white paper explains how strategic content marketing with webinar programs can help drive sales without draining your budget.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_gotc88

The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest






The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.



The following kit contents will help you get the most out of your Marketing research:

  • The Social Marketer's Guide to Pinterest

  • Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness

  • Social Media Best Practices






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_bund21

Thursday, June 20, 2013

Blogging for Your Business






Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost your business and its presence online. The course also shows how to set goals, delegate responsibilities, find a content niche, recruit contributors, and how to make technology decisions.



Topics include:

  • Using the exercise files

  • Why blog for business?

  • SEO and sharing

  • Creating content


Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere—including special discounts extended to newsletter subscribers.



After taking advantage of the free video training, you can access all of Lynda.com's video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_lynd135

Facebook for Your Business






In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. He also shows how to create meaningful posts and status updates, and entice members to like your page. Plus, learn how to go beyond the basics and widen your fan base, create ads and promoted posts, and extend Facebook with mobile and third-party services.



Topics include:

  • Exploring Facebook for business

  • Developing an asset package

  • Getting started with Insights


Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere—including special discounts extended to newsletter subscribers.



After taking advantage of the free video training, you can access all of Lynda.com's video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_lynd138

Distributing and Marketing eBooks






Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling eBooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.



Topics include:

  • ISBN Requirement for eBooks

  • Securing copyright and why it's important

  • Considerations when selecting an aggregator


Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere—including special discounts extended to newsletter subscribers.



After taking advantage of the free video training, you can access all of Lynda.com's video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_lynd139

Wednesday, June 19, 2013

Thriving in the Connected Economy






Consumers' demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters, and advocates that companies cannot succeed without. Says Don Tapscott, author and consultant, “This is not an information economy - it's a connected economy. This is a time of collaboration where people can now participate like never before.”



This is the connected economy, where consumers rule. Download Thriving in the Connected Economy: 2013 trends report to get predictions and advice from forward-thinkers like Don Tapscott and John Battelle, and leaders from Walmart, Samsung, Johnson & Johnson, Nationwide, and more around these four market-defining trends.

  • The four P's of marketing are rewritten. The connected economy is boundless, transparent, and democratic. The classic pillars of marketing - price, place, promotion, and product - take on new meanings, and with them come new strategies.

  • Data-literate companies thrive in the face of consumer change. Every consumer action is becoming quantifiable, leaving a massive trail of data containing everything needed to deliver exactly what consumers want. Brands that boil data into these insights the quickest will win.

  • Paid, owned, and earned media drive each other's success. Social lets consumers discuss and share all brand-created content. Smart brands encourage this conversation, and work it back into paid and owned content - a combination of media more powerful than any single medium.

  • Consumers require relationships, not transactions. Brands' dealings with consumers' can't begin and end with purchase. Consumers look for brands that share their passions, create conversations, and - most importantly - prove their feedback is valued.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_baza06

Financial Services: Drive Acquisition, Retention, and Innovation Using Customer Feedback






The financial services industry is facing a crisis of consumer confidence. Only half of consumers trust financial service firms, and half of consumers say their confidence in the banking industry decreased last year. This trust gap, coupled with the commoditization of financial products at razor thin rates, has client acquisition costs at an all-time high.



How can financial service providers win back consumer confidence? By facilitating authentic, transparent customer conversations, and acting on the insights uncovered. Consumers rate “listens to customer needs and feedback” as the most important attribute for financial service providers in building trust. And 38% read reviews online while making financial service purchase decisions.



Download this free report for real-world examples from some of the world's largest financial institutions - American Express, Charles Schwab, Discover, Fidelity Investments, and more. Nationwide finds review readers are 40% more likely to start the quote application. LendingTree finds site visitors who view reviews start the loan process 83% more often. And USAA drove a 32-fold banner ad acquisition rate by including review content in ads.



Learn how customer feedback helps card issuers, online and retail banks, insurance companies, and credit unions acquire new customers more efficiently, increase customer retention and lifetime value, drive innovation by uncovering exactly what customers/members want in a provider - while remaining compliant with industry regulations.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_baza05

Get a Real ROI From Social in 5 Steps






If you're like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world's leading brands, Real ROI from Social in 5 Steps shows you how successful brands and retailers capture results and prove social ROI. In this insightful and actionable white paper you'll learn how to:

  1. Be social where shoppers are buying

  2. Enable conversations that help consumers buy

  3. Get found with fresh user-generated content

  4. Use multiple paths to show ROI

  5. Measure your social mix to optimize results


Get the most out of your social investment and read Real ROI from Social in 5 Steps today.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_baza02

6 Smart Social Strategies to Fuel Your Brand's Marketing Success






Conversations about your company and your products happen each and every day, all over the web. For a marketer managing campaigns across all types of media, these real-time consumer conversations can either be a marketer's dream or your worst nightmare. At the end of the day, you just want marketing programs that work.



Bazaarvoice simplifies social-channel complexity by giving specific examples of ways social can improve marketing efficiency and effectiveness. This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content to:

  • Create word-of-mouth campaigns that drive growth

  • Deliver a measurable return on social investments

  • Bridge the gap between brands and consumers

  • Increase site traffic


See exactly how social drives real results for brands.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_baza01

Tuesday, June 18, 2013

Onshore or Offshore Call Center - Does It Matter Which You Choose?






Discover important advantages and disadvantages to each, and get tips to help you make the right choice for your business. This guide will help you better understand the variables of both national and overseas Call Center companies.



To better understand your options, they'll also provide you with complimentary, no-obligation price quotes from top Call Center vendors based on your specific needs so that you'd be able to better compare the choices available to you.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_insc47

Monday, June 17, 2013

Innovations In Marketing: Optimizing The Sales Channel With Better Information






Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. This is why, according to IDC research, business analytics is among the top five IT investment initiatives in 2012. 72% of large and midsize organizations plan to invest in business analytics in 2012.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_sapx482

Thursday, June 13, 2013

The Future of Social Media Lead Management






44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level?



Prepare yourself for the direction in which social media is headed. Download HubSpot's guide “The Future of Social Media Lead Management” to learn how to grow, segment and nurture your social following.



This guide will help you increase your social reach and push your social contacts down the sales funnel. After reading it, you'll be better equipped for the next generation of social media marketing.



Download this 41-page guide and learn how to:

  • Grow your following and find influencers

  • Segment your existing social contacts

  • Nurture leads with the help of social data

  • Use your social intelligence in the sales process






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_hubs66

Evaluate a Marketing Agency: A Marketer's Guide






To get an idea of how marketers like you go about evaluating potential or existing agency partners, they talked to several of their customers who work with agencies to uncover the 8 criteria you should use to evaluate agency effectiveness.



Ready to determine whether a marketing agency is a worthwhile partner for your company? Grab your own copy of the evaluation guide and printable report card.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_hubs67

An Introductory Guide: How to Use Landing Pages for Your Business






Whether you're looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs. To get the most out of your landing pages and optimize for conversion, download this new introductory guide.



After reading this 48-page guide, you'll be able to:

  • Understand the essential elements of an effective landing page

  • Create and design landing pages to increase conversions

  • Implement landing page best practices for optimization


Grab your free copy and start building amazing landing pages for your website.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_hubs68

How To Turn Facebook Fans Into Paying Customers






Learn the process for increasing your reach to generate leads and close sales all through Facebook use. Discover how to:

  • Plan Your Facebook Strategy

  • Direct Fans to Your Company Website

  • Turn Leads Into Customers

  • Close the Loop on Facebook Marketing

  • ...and more!


Download your free copy to start learning how you can turn mere prospects into customers through your company Facebook page today.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_hubs69

Pocket Guide: How to Find and Hire the Perfect Inbound Marketer






So how do you find and hire the best possible marketers to lead your company to success?



To help you find and hire the perfect inbound marketer, HubSpot put together this pocket guide and checklist. Use it to help you master inbound marketing hiring to find the best marketing employees for your company.



In this pocket guide, you'll get:

  • A checklist of core competencies needed to be a successful inbound marketer

  • Suggested interview questions to master interviewing and screening

  • A handy score sheet to rate candidates


Grab your pocket guide and start hiring some rockstar inbound marketers.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_hubs70

Sales and Marketing Secrets Revealed






It's no secret the better aligned your sales and marketing teams are, the more success your business will see. The question is, how do you actually get your sales and marketing teams on the same page for better growth?



Ken Krogue, President and Co-founder of Inside Sales and Mark Roberge, SVP of Sales and Services at HubSpot reveal their secrets for exponential growth and improved efficiency in both sales and marketing.



Discover the most effective ways to generate leads, nurture them, and turn them into customers.



After reading this eBook you will be able to:

  • Optimize website for lead generation

  • Move leads down the funnel through lead nurturing

  • Align sales and marketing objectives

  • Determine optimal contact times

  • Increase contact efficiency


Download your free copy.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_hubs71

Tuesday, June 11, 2013

1-to-1 Customer Service Best Practice #5: Connect the Dots Between Contact Center Metrics and Customer Experience






Connecting the dots between business KPIs (Key Performance Indicators) such as Net Promoter Score and Customer Effort Score with contact center metrics will help you determine the root cause of low customer satisfaction. This in turn will help you understand how well your contact center is performing.



Register now for this 30 minute webinar on Wednesday June 19th at 2:00PM EST/11:00AM PST. You will learn:

  1. Why ACD reports are not sufficient to measure customer experience

  2. What a modern contact center reporting solution looks like

  3. How to correlate contact center metrics with customer experience






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_ge24

1-to-1 Customer Service Best Practice #6: Build a Dynamic Contact Center Routing Strategy






Creating a dynamic routing strategy that utilizes variables for key components can greatly improve stability and speed to market for small business logic changes.



Register now for this webinar on Wednesday June 26th at 2:00PM EST/11:00AM PST. You will learn:

  1. How to build flexibility into your customer service operation

  2. How to give the business the ability to make changes directly so it can be responsive and adaptive to customer and market demands

  3. How to limit what can be changed so IT can maintain system stability and reduce TCO






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_ge25

Monday, June 10, 2013

BETTER LEAD YIELD in the CONTENT MARKETING FIELD






The information covered in this White Paper includes:

  • Where do decision makers consume content?

  • What kinds of content are most valuable and trusted?

  • How to automate and accelerate the process of customer acquisition, nurturing and retention.

  • Common mistakes of B2B content, and how to avoid them.

  • How to best utilize a multi-channel approach, and why it's essential in today's marketplace.


Request this white paper now to gain these actionable insights and learn how to optimize your content marketing today!



Sponsored by: NetLine Corporation and CMO Council



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_nl2402

Social Insights Report: HR Executives on Twitter--Reach, Engage, and Influence HR Decision Makers







While buyer personas, surveys, and search marketing data can get you in the ballpark, LeadTail believes social media insights are now a “must-have” for understanding HR decision makers in a way that becomes truly actionable.


With this in mind, Leadtail developed this report, HR Executives on Twitter, to provide social media insights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B Social Marketing technology to analyze data from Twitter, this report reveals insights about HR executives to help you answer questions such as:



  • Which social networks are HR professionals active on?

  • What topics are they talking about?

  • How are they using mobile to engage via social media?

  • What sources of content are HR executives sharing?

  • What are the most influential people, brands, and publications with HR professionals?


Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing HR decision makers, and getting them to take the actions you care about most.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_leac02

Thursday, June 6, 2013

The Password Management Guide







Unfortunately, most of us use either one password or a group of passwords for all of our major accounts. That’s dangerous. It doesn’t matter if the individual password is unique, or if it’s a long mix of numbers and letters; if you only use one password it won’t matter. When one account is compromised, all of your accounts will likely follow. The main reason people reuse passwords is that keeping track of many different logins (username and password as shortly both are called logins) is difficult, in fact it’s potentially impossible. This is where password management applications become crucial, especially in a business environment. You don’t want to use the same password with all of your online accounts, but it is also impossible for you to remember hundreds of passwords. So what should you do?


With this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_make107

Brick Marketing SEO Newsletter






The SEO Newsletter is jam packed with free and useful SEO tips from the Brick Marketing President, Nick Stamoulis and the Brick Marketing SEO team, who have over 12 years of SEO experience. The Brick Marketing SEO Newsletter features SEO articles about: On Site SEO, White Hat Link Building, Content Marketing, Social Media Marketing and much more! Each Brick Marketing SEO Newsletter includes exclusive discounts to SEO workshops, trainings, services and much more!



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=seon

Wednesday, June 5, 2013

Market Basket Analytics: Deep Insight into Petroleum Retail Customer and Product Behavior






Market basket unlocks insight by analyzing transaction-level sales data across a large time period to determine customer behavior and product performance trends. Having the right tools is essential as the benefits are extremely valuable. Market basket gives convenience retailers visibility into items that are selling together in their stores, how customers are responding to promotions, and the value a transaction, customer and product contributes to the bottom line.



Join Bob Caton, Director Technical Sales, QuantiSense, John Withrow, Director Product Management, QuantiSense and Swanie Tolentino, Big Data Industry Solutions and Marketing Leader, IBM, for a webcast on June 25, 2013 at 10:00 AM PDT/ 1:00PM EDT on how Market Basket Analytics gives convenience retailers the insight that can transform merchandising decisions leading to higher inventory productivity, increased margins and more satisfied customers.



Attendees will learn how to:

  • Increase sales by understanding items with the most pull

  • Get more out of your marketing budget with smarter promotions

  • Design optimal product placement by understanding customer and product behavior


Speaker Information:



Bob Caton

Director Technical Sales, QuantiSense




Bob Caton has helped retailers, through technology, solve their business intelligence, merchandising and supply chain problems. Bob’s 11 years of experience spans all retail verticals including convenience, specialty apparel, grocery, and big box. He has worked across North America and Europe implementing and architecting retail technology to increase sales, margin and inventory turns.



John Withrow

Director, Product Management, QuantiSense




As a 20-year+ retail executive at companies like Macy’s and Citi Trends, John leverages his buying, planning and management experiences to drive QuantiSense’s action-oriented analytics solutions and plans that help retailers improve sales and margin.



Swanie Tolentino

Big Data Industry Solutions & Industry Marketing, IBM




Swanie Tolentino is responsible for driving the development of industry business value creation for big data solutions in support of IBM’s Big Data team and clients whose mission is to understand business use cases and roadmap on how to deploy big data solutions within their respective organizations.



Swanie has over 17 years of experience addressing retail business issues and understanding how technology can transform retail businesses with work experience in ASEAN/SA, China, Europe and North America.



She currently leads IBM industry solutions & marketing teams whose mission is to support driving big data opportunities in Retail, Distribution, Industrial, Healthcare, Life Sciences and Government industry segments.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_ibmc519

2013 Annual Webinar Benchmarks Report






Webinars have become a top-tier tool for marketing, training and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving a unique view of what makes a successful event. Download this annual benchmark report and get insight into the webinar results of hundreds of companies from all industries.



With this 2013 edition, you'll receive detailed insights and performance metrics, including:

  • Best practices on driving webinar registration

  • Benchmark data on registration, attendance and participation

  • Lists of the most popular social and enterprise interactivity tools

  • Tips and tricks for delivering successful events






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_on02

Tuesday, June 4, 2013

1-to-1 Customer Service Best Practice #4: Integrate Workforce Management with Contact Center Routing






Register now for this webinar on Wednesday June 12, 2013 at 2 PM Eastern / 11 AM Pacific and learn how integrating contact center routing with workforce management can help you:

  1. Optimize your workforce and reduce overstaffing

  2. Implement skills-based routing

  3. Provide world-class customer experience


LIVE DEMO

See Genesys in Action! Thomas Tritten II will demonstrate how you can use the Genesys Workforce Management Solution to optimize your interaction distribution in new and exciting ways.



Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_ge23

Unified Communications Guide: The Business Case for Unified Communications in the Contact Center






Sometimes the hard part is distilling all of the benefits into a strong business case for management.



Download the free Unified Communications Guide, The Business Case for Unified Communications in the Contact Center, to:

  • Discover the benefits of implementing UC in a contact center

  • Find out the different business cases that are a great fit for UC and why

  • Learn about the different considerations you should make before you propose a new project






Request Free!





via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_tipp122