The B2B Marketer's Guide To Cross-Marketing Product Lines

Your marketing database may be the most valuable asset. However, if your database is an un-segmented list of contacts, you are taking advantage of only a fraction of its potential. This is especially true if you have a portfolio of products or if you are planning a new product launch. In this case, a well-segmented database can help you leverage the customers and prospects you already have to sell a new product or service. The secret for cross-targeting is matching the right prospect with the right product. For many years, business-to-consumer (B2C) companies like Amazon and Hertz have excelled in leveraging vast amounts of customer data to effectively cross-sell their products. B2B companies need to follow suit. Download this white paper to learn best practices for effective cross-targeting. Request Free!

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