Recent study: As eCommerce channel matures, it remains under-utilized for brand building.

According to a recent Profitero study, How Brands Budget and Organize Around eCommerce, only 3% of U.S. brands view Amazon as primarily a brand building channel that can favorably impact offline sales. In contrast, 59% of these brands consider Amazon as primarily an online sales channel, followed by 29% who state its core function is to generate online sales volume. Request Free!

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