Friday, March 22, 2013

Fighting the Forgetting Curve






Download this research brief to see results from a recent survey of sales leaders, including:

  • Top reasons why sales organizations have adopted rich media

  • Adoption rates for external video-based communications

  • Percentage of video use at each stage of the buyer's journey

  • Impact of video meetings on sales performance


Excerpt from research brief:

Companies using video meetings had a normalized sales productivity (total average deal size divided by average duration of the sales cycle to generate average monthly sales productivity) of approximately $64,000 per month per deal compared with approximately $25,000 for the other firms.



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