Reaching Buyers with Vertical Networks

Have you tried to sell anything on Facebook lately? For all the promise of interactive targeting technologies, it's never been harder for marketers to cut through the clutter. Sure, advertisers can buy audiences in real time, independent of context, but that's rarely the best way to make a meaningful impression on a business decision maker. Wasn't social media supposed to enable marketing to an engaged audience? In response, digital publishers are talking about native advertising as if advertorials were something new. In fact, there are good ways and bad ways to make use of native advertising, and some of the more promising vehicles to reach professionals are emerging vertical networks. This session will look at best practices for marketing to IT buyers and influencers. Key topics of discussion: How should marketers view vertical networks within the context of social platforms such as LinkedIn and Facebook? Where do technology buyers congregate, what are they interested in, and how to they like to be engaged? What characteristics make vertical networks attractive? Best practices for prioritizing professional and vertical networks as marketing platforms How marketers are successfully using vertical networks today, who's doing it right and tips for getting started on the right foot Request Free!

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