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This Toolkit includes important industry research and statistics provided by top analyst firms, and also covers:
- How lead nurturing can be used to increase the value of your database
- How marketing automation can increase your ROI through closed-loop campaign reporting and improved metrics
- The current state of B2B marketing, including difficulties faced by CMOs and the increasing adoption rates of technologies like marketing automation
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via Free Sales & Marketing Magazines and Downloads from chrissimpson.tradepub.com http://chrissimpson.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_sale66
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