Beyond the Bond: Advancing the Alignment Between the CMO and CIO

Date: September 4, 2014 Time: 10:00 am PT/1:00 pm ET Consider some new insights into the criticality of the marketing & IT bond from the CMO Council's State of Marketing study: 53 percent of senior marketing executives view the partnership with the CIO as their top functional peer alliance 34 percent indicate that working even more closely with the CIO and the entire IT organization is a top professional objective for this year 59 percent will take on a digital marketing makeover as their primary transformational project over the coming 12 months, while 37 percent will tackle an overhaul of their customer data and analytics initiatives 54 percent of marketers say they believe their digital marketing capabilities are continuously improving, despite only 6 percent saying they would give their organizations an “excellent” ranking In reality, while CMOs and CIOs have been successful in developing these critical alignments and partnerships, many organizations still struggle to deliver on a truly customer-centric experience that directly impacts the bottom line. So in this age of big data, digital engagement, mobile device dependency and social connectivity, where and how is the partnership between CMO and CIO translating across the organization? Are marketing and IT teams being similarly empowered to align and collaborate? Are the CMO and CIO partners against a mutual foe, or has this duo also struck alliances between finance and procurement? Where and how have marketing and IT redefined their own goals, mandates and objectives to develop that single point of truth for their organizations? To investigate this new and ever-evolving relationship between marketing and IT, the CMO Council, in partnership with SAP, will host a 1-hour interactive webcast to hear from marketing and IT business leaders who are changing the definition of their roles, their organization's dynamics and their business opportunities. This will be a session for both marketing and IT leaders to advance their strategies, share their best practices, and hear from both marketing and IT executives who are advancing their business objectives by embracing a new, digitally-powered customer experience. Speakers: Jamie Anderson, Global Vice President of Product Marketing - SAP Liz Miller, Senior Vice President of Marketing - CMO Council Request Free!

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