The Evolution of Google's Search Engine Results Pages, and Their Effects on User Behaviour

Google SERPs have greatly evolved over the last decade, and as a result, so have the ways in which searchers have been conditioned to behave. Organic listings have been a longstanding KPI for online marketers. In 2014, however, new Google SERP elements are shifting priorities and driving changes in strategy. In a nutshell: it’s not always about getting the #1 Google ranking anymore. User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm…all are pieces of an increasingly complex puzzle. The goal of this research? To help you improve your odds of being seen—and clicked on—by the right audience. Request Free!

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