The Click-to-Call Playbook for Paid Search

Click-to-call has revolutionized paid search. Consumers are clicking on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for click-to-call. Use this new playbook from DialogTech to get started.  Learn proven strategies to drive calls and revenue from paid search, including: How to take advantage of new AdWords and Bing ad formats for click-to-call Targeting and bidding options to drive call conversions The key data around phone calls you must capture to prove and optimize performance Ways marketers are controlling the in-call experience to convert more callers to sales Request Free!

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