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The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online.
Study at a glance
- New global research on what BtoB buyers and influencers value in digital content
- Developed by the CMO Council’s Content ROI Center
- Queried BtoB content seekers worldwide via NetLine’s global content syndication and lead generation network
- Responses from more than 400 business decision makers and influencers
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