| To meet or exceed changing consumer expectations, manufacturers will need to tighten their retail execution focus on two very specific goals – winning at the shelf (ensuring right-time, right-place, right-SKU availability) and winning around it (personalizing customer engagement and offering alternative paths to purchase). Such a shift will not be easy and require strategic investments in organizational re-alignment, business process re-engineering, supporting tools and technologies and employee training. Those that get it right stand to reap significant rewards. Request Free! |
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